canterpene for-lifespan-healthspan-28-july-2012

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REBRANDING HEMP FOR THE NUTRACEUTICAL MARKET CANTERPENE AS A HEALTHSPAN EXTENSION SUPPLEMENT

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Page 1: Canterpene for-lifespan-healthspan-28-july-2012

REBRANDING HEMP FOR THE NUTRACEUTICAL MARKET

CANTERPENE AS A HEALTHSPAN EXTENSION SUPPLEMENT

Page 2: Canterpene for-lifespan-healthspan-28-july-2012

Terry Grossman,M.D. Medical Director

Morris Johnson, CTO, Founder

Silas Kanning,

Co-founders of:

Lifespan Pharma Inc.

Page 3: Canterpene for-lifespan-healthspan-28-july-2012

Morris/Greg/Leah/Erin Rod Fisher Steve Burnside

OUR SHAREHOLDERS HAIL FROM AGRICULTURE, MEDICINE AND PHARMACY

Page 4: Canterpene for-lifespan-healthspan-28-july-2012

REBRANDING HEMP AS CANTERPENE MAKES SENSE FOR THE NATURAL HEALTH PRODUCT / DSHEA FOOD SUPPLEMENT MARKETS

Page 5: Canterpene for-lifespan-healthspan-28-july-2012

35 YEARS AGO RAPESEED EXPERIENCED THE SAME PROBLEMS AFFECTING HEMP TODAYGrowers needed to rebrand something that was associated with a machine oil regarded as too toxic for humans to consume

Low Erucic Acid Rapeseed (LEAR)?

“CANadian source of OLeic Acid” became CANOLA

It was promoted as a safe, nutritious, multi-purpose human and animal food ingredient

Page 6: Canterpene for-lifespan-healthspan-28-july-2012

Hemp is undergoing a similar identity crisisHemp is undergoing a similar identity crisis iin the minds of many todayn the minds of many today

Page 7: Canterpene for-lifespan-healthspan-28-july-2012

When you Google “hemp” you get recreational you Google “hemp” you get recreational and medicinal marijuana “Hits” because “pot and medicinal marijuana “Hits” because “pot people” use “hemp” indiscriminately when people” use “hemp” indiscriminately when speaking about “marijuana”speaking about “marijuana”

Page 8: Canterpene for-lifespan-healthspan-28-july-2012

SOME MARIJUANA PRODUCTS associate cannabis with health benefits

and socially “sexy” memes such as

organic or chemical free

Page 9: Canterpene for-lifespan-healthspan-28-july-2012

SOME CANADIAN HEMP PRODUCTS SOME CANADIAN HEMP PRODUCTS ASSOCIATE HEMP WITH MARIJUANAASSOCIATE HEMP WITH MARIJUANA

Page 10: Canterpene for-lifespan-healthspan-28-july-2012

ASSOCIATING HEMP WITH MARIJUANA IS CREATING CONSUMER CONFUSION

• Solutions:• Litigate?

• Regulate?

• Educate?

• Ignore?

Page 11: Canterpene for-lifespan-healthspan-28-july-2012

AFTER MUCH CONSIDERATION WE AFTER MUCH CONSIDERATION WE CONCLUDED NONE OF THE ABOVE CONCLUDED NONE OF THE ABOVE SOLUTIONS ARE PRACTICAL OR COST SOLUTIONS ARE PRACTICAL OR COST EFFECTIVEEFFECTIVE

Some hemp manufacturers Some hemp manufacturers want to capitalize on the science want to capitalize on the science which has popularized the which has popularized the term “Medical Marijuana” term “Medical Marijuana”

The best solution: The best solution: REBRANDING REBRANDING

Page 12: Canterpene for-lifespan-healthspan-28-july-2012

REBRAND CANADIAN HEMP AS REBRAND CANADIAN HEMP AS CANTERPENECANTERPENE

We link Canadian Hemp with the messages:

“Extend Health-span and Lifespan naturally with cannabis chemistry”

Canterpene expands functional chemistry beyond arginine and omega3’s to include cannabinoids and terpenes

Page 13: Canterpene for-lifespan-healthspan-28-july-2012

WE HAVE PATENTED CANTERPENE WE HAVE PATENTED CANTERPENE AS A PROPRIETARY FORMULATION AS A PROPRIETARY FORMULATION OF MILLED HEMPSEEDOF MILLED HEMPSEED

Page 14: Canterpene for-lifespan-healthspan-28-july-2012

DOES CANTERPENE HAVE A MARKET?

-Healthspan and lifespan extension are new unmet needs

-Personalized /Individualized Medicine is an emerging Industry

-”Bockbuster” Pharma is migrating towards “Niche” Pharma

-Canterpene Cannabis without THC contains phyto-chemistry which scientific research indicates would make it a

useful food supplement for the purpose of

personalized management of AGING

Page 15: Canterpene for-lifespan-healthspan-28-july-2012

AGING CAN BE BRUTAL

This

Becomes

This-->

All

Too

Soon

Page 16: Canterpene for-lifespan-healthspan-28-july-2012

IT IS POSSIBLE TO GROW OLDER WITHOUT AGING AT ANY AGE

60 yrs old 80 yrs old

Page 17: Canterpene for-lifespan-healthspan-28-july-2012

ANTIAGING IS AN ENORMOUS MARKET

76 million baby boomers in the US

6 million “boomies” in Canada

Boomers now 48 – 64 and have begun to experience the “aging process” firsthand

This generation has redefined each stage of their lives and is currently redefining aging

Page 18: Canterpene for-lifespan-healthspan-28-july-2012

BOOMERS REGARD AGING IS A DISEASE …

Page 19: Canterpene for-lifespan-healthspan-28-july-2012

… THAT AFFECTS EVERYONE

Page 20: Canterpene for-lifespan-healthspan-28-july-2012

… AND IS 100 PERCENT FATAL

Page 21: Canterpene for-lifespan-healthspan-28-july-2012

THIS IS THE NEW VIEW OF AGING

Bob Delmonteque, age 84

Page 22: Canterpene for-lifespan-healthspan-28-july-2012

THE TWO PILLARS OF HEALTH

Prevention EarlyDetection

Page 23: Canterpene for-lifespan-healthspan-28-july-2012

CANTERPENE CAN HELP AS A PREVENTIVE ANTIAGING STRATEGY

Science has linked numerous Cannabis Science has linked numerous Cannabis compounds found in Canterpene with compounds found in Canterpene with beneficial effects on the diseases resulting beneficial effects on the diseases resulting from “normal” agingfrom “normal” aging

Canterpene captures much that other Canterpene captures much that other conventional hemp supplements have conventional hemp supplements have ignoredignored

Page 24: Canterpene for-lifespan-healthspan-28-july-2012

A toolbox for slowing aging & regenerating damage is emerging:

e.g. Plastoquinine..targeting oxidative stressPlastoquinine..targeting oxidative stress

pp

  

Page 25: Canterpene for-lifespan-healthspan-28-july-2012

“TA65” targeting telomerase gene activation

Page 26: Canterpene for-lifespan-healthspan-28-july-2012

STEMCELL100.COM , A NUTRACEUTICAL DEVELOPED BY GENESCIENT

CLAIMS TO PROMOTE THE STABILITY AND VITALITY OF ADULT STEM CELLS SO THEY HAVE THE CAPACITY TO DIVIDE WHEN THE BODY SIGNALS A NEED FOR MORE STEM CELLS.

CONTAINS:-THEANINE - 5-N-ETHYL-GLUTAMINE FROM CAMELLIA SINESIS -OLIGO-PROANTHOCYANIDINS FROM THE PINE BARK OF THE PINUS TREE -PTEROSTILBENE, WHICH IS A LONG HALF-LIFE RESVERATROL ANALOG FROM PTEROCARPUS MARSUPIUM- ASTRAGALOSIDES EXTRACTED FROM ASTRAGALUS MEMBRANACEUS

Food supplements claiming to support stem cell healthspan

Page 27: Canterpene for-lifespan-healthspan-28-july-2012

CAN CANTERPENE WORK AS A

HEALTHSPAN AND

LIFESPAN EXTENSION TOOL?

Page 28: Canterpene for-lifespan-healthspan-28-july-2012

THE MEDICAL BENEFITS

CANTERPENE

Page 29: Canterpene for-lifespan-healthspan-28-july-2012

NUMEROUS BIOCHEMICAL BENEFITS OF CANNABINOIDS IN HEMP

Page 30: Canterpene for-lifespan-healthspan-28-july-2012

Canterpene is a source of supplemental terpenes

Many terpenes exhibit health benefits

Page 31: Canterpene for-lifespan-healthspan-28-july-2012

Chemo-profiles of some cannabis varieties

Page 32: Canterpene for-lifespan-healthspan-28-july-2012

AGING IS NOT

LEGALLYCLASSIFIED

AS A DISEASEBut….

Page 33: Canterpene for-lifespan-healthspan-28-july-2012

SOME DISEASES/CONDITIONS ASSOCIATED WITH AGING ARE

Oxidative stress

Arthritis

Central nervous system degeneration

Parkinson’s

Alzheimer’s

Cannabidiol (CBD) the major cannabinoid in hemp has been shown to be of benefit in each of these and many other conditions

Page 34: Canterpene for-lifespan-healthspan-28-july-2012

OXIDATIVE STRESSCBD treatment significantly reduced oxidative stress; decreased the levels of tumor necrosis factor, vascular endothelial growth factor, and intercellular adhesion molecule-1; and prevented retinal cell death and vascular hyperpermeability in the diabetic retina. Consistent with these effects, CBD treatment also significantly inhibited p38 MAP kinase in the diabetic retina. These results demonstrate that CBD treatment reduces neurotoxicity, inflammation, and BRB breakdown in diabetic animals.

EL Remessey AB et al. Neuroprotective and blood-retinal barrier-preserving effects of cannabidiol in experimental diabetes. Am J Pathol. 2006 Jan;168(1):235-44.

Page 35: Canterpene for-lifespan-healthspan-28-july-2012

ARTHRITIS

These potentially anti-inflammatory properties of CBD, together with the lack of psychotropic effect and low toxicity prompted us to test the potential of CBD as a therapeutic agent in collagen-induced arthritis (CIA).

RESULTS: “We report that CBD has a beneficial therapeutic action on established CIA.”

Malfait AM et al. The nonpsychoactive cannabis constituent cannabidiol is an oral anti-arthritic therapeutic in murine collagen-induced arthritis. Proc Natl Acad Sci U S A. 2000 Aug 15;97(17):9561-6.

Page 36: Canterpene for-lifespan-healthspan-28-july-2012

PARKINSON’S DISEASEEvidence suggests that cannabinoids may prove useful in Parkinson's disease by inhibiting the excitotoxic neurotransmitter glutamate and counteracting oxidative damage to dopaminergic neurons

Croxford JL. Therapeutic potential of cannabinoids in CNS disease. CNS Drugs. 2003;17(3):179-202.

It seems that cannabinoids could delay or even stop progressive degeneration of brain dopaminergic systems, a process for which there is presently no prevention. In combination with currently used drugs, cannabinoids might represent, qualitatively, a new approach to the treatment of PD, making it more effective.

Sevcik J, Masek K Potential role of cannabinoids in Parkinson's disease DRUG AGING 16 (6): 391-395 JUN 2000

Page 37: Canterpene for-lifespan-healthspan-28-july-2012

ALZHEIMER’S DISEASEMemory loss, the first and primary symptom of Alzheimer’s disease, can be slowed down significantly in mice by cannabidiol.

In a study at the Cajal Institute in Madrid, Spain, mice were injected with a molecule found in the brain of humans suffering from Alzheimer’s disease, and then treated for one week with cannabidiol.

Those mice injected with cannabidiol successfully performed the task within 25-30 seconds, compared to control mice, who took almost double the amount of time, 45-50 seconds, to complete the task.

See also: Iuvone T, Esposito G, Esposito R, et al. Neuroprotective effect of cannabidiol, a non-psychoactive component from Cannabis sativa, on beta-amyloid-induced toxicity in PC12 cells J NEUROCHEM 89 (1): 134-141 APR 2004

Page 38: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGETS -Optimize the broad spectrum of Canterpene functionalities

-Add phytochemistry to enhance each functionality

-Utilize ingredients with both ethnobotanical and modern pharmacological support in peer-reviewed , published literature

-Proprietary varietal selection and agronomic production practices allow the use of the same Canterpene ingredient for several distinctly different formulations

-Formulas can be combined into a systemic therapeutic program to attack a systemic problem, AGING

“Medicine without a market benefits no one”

Page 39: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 1 - Support for Cancer patients Synergistic with Conventional Meds.

- Natural sourced ingredients:

1- 200mg Orange oil a source of limonene and perillic acid

2- 800mg Canterpene Hemp Oil

Page 40: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 1

Page 41: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 2- Replacement of chemistry deficits caused by aging

- Food supplement ingredients:

-10 mg DHEA (dehydroepiandrosterone) to replace sex hormones required for sexual function, and lean muscular metabolism lost because of aging.

- 200mg Acetyl L Carnitine to replace mental energy and endurance lost because of aging.

-750mg Canterpene Hemp Oil to reduce subclinical inflammation associated with aging.

-“SEXTROPY 4 U” BRANDING targets sexual health

- Complementary to “Viagra” type of products

Page 42: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 2

Page 43: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 2

Page 44: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 3Canterpene “hydrogen water” beverage

-Hemp tea saturated with hydrogen gas

-hydrogen water has been used therapeutically by several spas where the water has a natural hydrogen content

-Malcolm dole detailed the anticancer properties of hydrogen in 1975

-hydrogen gas mixtures are used by deep divers

-numerous papers detail the universal antioxidant properties of water with a hydrogen content

-synergistic with the cannabinoid/terpene chemistry of hemp tea

Page 45: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 3

Page 46: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 3

Page 47: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 3

Page 48: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 4

Aging Metabolome/epigenome management

Caragana -600 mg

Soy Isoflavones -50 mg

Canterpene -200 mg

Page 49: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 4

Page 50: Canterpene for-lifespan-healthspan-28-july-2012

DSHEA COMPLIANT TARGET 4

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DSHEA COMPLIANT TARGET 4

Page 52: Canterpene for-lifespan-healthspan-28-july-2012

FUTURE RESEARCH TARGETS

5-Metabolic syndrome-diabetic process modulation: chelated vanadium flavonoid + fenugreek + Canterpene

6- telomerase modifier + Canterpene

7-CoQ10+plastoquinone +Canterpene

8-Epigenomic primer formula … Folic acid + B12

+ Biotin+Canterpene

9-Arthritis/joint support formula- vitamin D + Canterpene + hops +MSM

10-Cardio support: 400 mg Acetyl-l-Carnitine, 500 mg Canterpene +100mg time released niacin

11-Microbiome Management: to enhance your macrocellular microflora to produce beneficial bioactives

Page 53: Canterpene for-lifespan-healthspan-28-july-2012

CANTERPENE AS AN ANTIAGING STRATEGY

GOOD SCIENCE WITHOUT A METHOD TO GOOD SCIENCE WITHOUT A METHOD TO COMMERCIALIZE IT WILL NOT BENEFIT COMMERCIALIZE IT WILL NOT BENEFIT ANYONEANYONE

Page 54: Canterpene for-lifespan-healthspan-28-july-2012

AGING , A SYSTEMIC DEGENERATIVE SYNDROME WITH MULTIPLE THERAPEUTIC TARGETS HTTP://WWW.YOUTUBE.COM/WATCH?V=GHVXW2EE3-A

Page 55: Canterpene for-lifespan-healthspan-28-july-2012

CANTERPENE- A “MEDICAL EMANCIPATION” TOOL

NUTRACEUTICALS THAT EMPOWER INDIVIDUALS

TO PERSONALLY MANAGE THEIR HEALTHSPAN

Page 56: Canterpene for-lifespan-healthspan-28-july-2012

The name of the game is to “beat this clock”

Page 57: Canterpene for-lifespan-healthspan-28-july-2012

Lifespan Pharma IncSW34-01-16-W2nd meridian

Box 10 Beaubier, Sk., [email protected]

701-240-9411

Page 58: Canterpene for-lifespan-healthspan-28-july-2012

Original CANTERPENE concept Presented at :Canadian Hemp Trade Alliance Nov 15-17, 2010

Annual Conference Winnipeg , Manitoba , Canada