C.A.P.

Conception Assisted by Pleasure

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Conception Assisted by Pleasure

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How do you watch aviation?

Subject

Designing, using a method oriented towards the user’s pleasure, a demonstration model (non airborne) for French aeronautical group

Aircraft cockpit based on the pleasure aspect of the pilot’s activity

Compare the notions of pleasure identified in the flying activity,aspect symbolising the stronger sensations and the aspects tranquillity and avoidance

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Conception Assisted by Pleasure

Subject

The multitude of products already on the market makes it a real challenge to design a new item distinguishing from the mass. In Occident, since the sixties a new product never arrives as "the one and only". Users already have technical know-how, and in the use of products they have social backgrounds and patterns

L.BACH et G.LAMBERT show ed that, if the designer wored on the benefit withdrawn by the consumer, it obtained a commercial succes ¸ we suppose that benefit is near pleasure and very important in people’s opinion about products

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Conception Assisted by Pleasure

User pleasure

“Emotional, hedonistic and enveloping all the practical benefits associated with products” Pat Jordan.

“Pleasure is a state of conscience that consist of two essential characteristics” Platon

Fatality: we cannot stop pleasure appearing. It is often the consequence of events of circumstances which we have no control over and these circumstances reveal or amplify our pleasure,

Relativity: our pleasure depends on our past, on our education and our intimate character,”

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Conception Assisted by Pleasure

NouvellesTechnologies

Nouvelles Fonctions

Nouvelles attentes

Nouveaux modes de vie

Sera attractif pour ses : •fonctionnalités•forme•matériaux•couleurs

Organisation

Qualitative questionnaire It was used as a guide for semi-structured interviews

recorded with the pilot in the aim of making emerge the themes to pose question on via a quantitative survey

Quantitative Survey Quantitative survey protocol according to three areas

Identity, Senses, Flying pleasure,

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Conception Assisted by Pleasure

Organisation

Analysis of quantitative survey protocol Pilot typology

Robinson Tarzan, Schumacher Adam, Mac Gyver Saint Exupéry

Categories Expectations linked to the attitudes towards nature Expectations linked to attitude towards flying Expectations linked to a passion

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Conception Assisted by Pleasure

Organisation

Going from conceptual aspects to the physical demonstration model

We segmented the cockpit in sub parts and adapted these to the specific expectations of the pilot whilst ensuring the coherence of the product.

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Conception Assisted by Pleasure

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Conception Assisted by Pleasure

Conception Assisted by Pleasure Calm and

Escape

High sensation

Motorcycle USA

Saddle

Calm and Escape

High sensation

Saddle

Equitation USA

Saddle Concept Schumacher/Robinson

Conclusion

“Typology of customer pleasure” approach can be extrapolated to product design in general,

Interviews with visitors of the Oshkosh show about the seat:

78% of visitors noticed, unprompted, the specific design of the seat,

87% made a comparison with the motorcycle or equestrian saddle,

95% consider the seat to be comfortable and the posture to be efficient

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Conception Assisted by Pleasure