Capability Statement

Overview of Our Niche Services, Track Record and Team

Contents

1. Overview .......................................................................................................................................................................... 1

1.1 Background and Differentiating Factors ........................................................................................................................................................... 1

1.2 Our Clients .............................................................................................................................................................................................................. 2

1.3 Niche Services and Core Competencies .......................................................................................................................................................... 4

1.4 Our Success and Track Record .......................................................................................................................................................................... 5

2. Our Client Success Track Record .................................................................................................................................. 6

2.1 Selected High Profile Clients ...................................................................................................................................................................... 6

2.2 Our Track Record of Partnering with Clients – selected examples ......................................................................................................... 8

3. A Powerful Multidisciplinary Team .............................................................................................................................. 18

3.1 Highly Experienced Hands-On Team .............................................................................................................................................................. 18

3.2 Working as an integral Part of our Client‟s Team ....................................................................................................................................... 21

4. Our High Value Services and Approach ...................................................................................................................... 22

4.1 Strong Onshore-Offshore IT Services Capability......................................................................................................................................... 22

4.2 Internal Audit – A Key Element of Good Management Process .............................................................................................................. 25

4.3 Maximising the Value of Mergers & Acquisitions ......................................................................................................................................... 26

4.4 Results-Focused Business Improvement ......................................................................................................................................................... 27

4.5 World Class IP Development ............................................................................................................................................................................ 30

4.6 World Leading Sourcing Expertise ................................................................................................................................................................... 30

4.7 Strategic Sourcing – A Key Strategy for Business Performance Improvement .................................................................................... 31

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Business Catalyst International is an innovative strategic and operational

management consulting firm that was specifically created to partner with clients

requiring expertise and support for their business and IT improvement programs.

Our operating model has been proven and strengthened over a decade and today

positions the firm ahead of the traditional pyramid style of consulting firms that

have a few experienced people heading up a large number of relatively

inexperienced people or trainees.

The following key points differentiate Business Catalyst from the traditional

consulting firms:

► Ideal blend of consulting and operational management experience –

every consultant has both substantial hands-on management experience

and subject matter expertise

► Highly experienced senior consultants working in a hands-on manner,

leveraging client resources and enabling clients to own the projects

► Outcome-focussed and results-driven approach

► Total commitment to customer satisfaction – as measured and assessed

by clients

► Working with clients as an integral part of their team, focussed on their

success rather than acting as outside consultants.

Zia Qureshi, founder and Chief Executive of Business Catalyst

Zia has an exceptional track record of delivering sustainable business improvements to a

blue chip client base that includes the “who’s who” of Australian business. He

understands what works in organisations and what doesn’t. He works closely with

boards and operational management, as well as with leading thinkers in business and

government. Zia is internationally recognised for his thought leadership and hands-on

achievements in business transformation, business audit, outsourcing and business/IT

alignment.

The corporations that have directly benefited from Zia‟s work and leadership

over the years include: Woolworths, Suncorp Metway, Caltex worldwide,

Crane Group, Westpac, TransGrid, NSW Government, CSR, Coca

Cola, Indosuez Investment Bank, AMP, First Energy Bank, Australian

National University, Fujitsu….to mention a few examples.

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Australia‟s leading companies and government organisations have sought out

Business Catalyst for their major consulting needs. Representative clients include:

Private Sector

Origin Energy

SAI Global

PMP

NRMA

Woolworths

Qantas Airways

Commonwealth Bank/EDS

Cadbury Schweppes

Bilfinger Berger Services

GE Healthcare

Fujitsu

Westfield

Suncorp Metway

Fairfax Holdings

MIM Holdings

P&O Australia

Westpac

Transfield Group

Coca-Cola Amatil

Australian Pharmaceutical Industries

Aristocrat

AMP

AGL

BHP Billiton

CSR

First Data

Crane Group

Rheem

Reed Elsevier

Sydney Futures Exchange

Mission Australia

Mirvac

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Public Sector

Snowy Hydro

TransGrid

Pacific Power International / RBMC

Pacific Solar

Energy Australia

Sydney Water

NSW Department of Health

NSW Department of Housing

NSW Department of Transport

NSW Motor Accidents Authority

Sydney Harbour Foreshore Authority

Queensland Rail

CITEC (Queensland)

Department of Defence

Department of Fair Trading

Department of Education, Science and Training

Department of Veteran Affairs

Centrelink

AusAID

Australian Export Finance and Insurance Corporation

Australian National University

Private Health Insurance Administration Council

Internationally, we have completed strategic assignments for the StateGrid

Corporation of China and China Power International, for Gulf Finance House,

Bahrain, The Al Ghurair Group, UAE, and a MENA based Sovereign Wealth

Fund.

Business Catalyst with its unique business model of only

using operationally experienced team members with focus

on delivering solutions and outcomes that are practically

achievable… is the reason why Australia‟s leading

corporations and government organisations have selected

the Firm now for over a decade……Increasingly, the Firm is

being sought out by global corporations.

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The firm provides niche services to many of the leading blue chip companies in

Australia and to a select range of Government sector clients.

Our key services include:

► Enterprise Transformation and Business Improvement

► Internal Audit and Risk Management

► Business IT Alignment and Program Management

► Strategic Sourcing

► Onshore-Offshore IT Services

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The success of the Business Catalyst team and its innovative model can be judged

simply by the following facts:

Our track record of successful assignments is unprecedented in the consulting

industry, where the success of many consultants ranges “average-to-disaster”

Our client references and the fact that over 98% of our work is either repeat or

sole-sourced, making our vision a reality:

We help our clients improve their organisational capability to achieve sustainable

business performance

Through our innovative approach of working with clients as one team, our clients

not only realise benefits from specific assignments but they also reap ongoing

benefits such as facilitating a culture of continuous business improvement,

organisational learning, total risk management and improved commercial focus.

Business Catalyst has done an outstanding job under difficult circumstances in helping

the Board and management with the company’s turnaround. Catalyst has helped build

up the company’s capabilities and improve the culture… one of the best transformation

efforts I have been associated with.”

Bruce Vaughan, Former Chairman, MIM Holdings

The Business Catalyst and Australian Institute of Company Directors

partnership has been highly successful over many years

Peter Smedley

Chairman

OneSteel

Geoff Dixon CEO, Qantas

John Phillips

One of Australia’s

leading Chairmen /

Business Leaders

Fred Hilmer

Former CEO

John Fairfax Holding

Zia Qureshi

Chief Executive,

Business Catalyst

Leading organisations will continue to seek us out

for the value we deliver through teamwork,

expertise, and innovation across our niche services.

Thought Leadership and Innovation

Roger Corbett

Former CEO,

Woolworths

The Hon. Tony Abbott & Industry

CEOs Executive Knowledge Sharing

Luncheon held in Business Catalyst’s

Office

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Australia‟s largest bank, 5th largest company,

$37B revenues – we program managed and

reviewed their $10B outsourcing contract

Australia‟s largest retail group, 2nd largest

company, $43 B revenues – we managed a 3

year transformation and improvement

program

Australia‟s world leading international airline,

$16B revenues – we transformed the global

finance function and processes

Australia‟s largest company and international

resource giant – we assessed their major

outsourcing contracts

One of Australia's largest infrastructure groups

– we developed their IT roadmap and

transformation strategy

One of Australia's largest power generators –

we modernised their risk and compliance

functions and prepared for privatisation

Australia‟s largest energy group – we managed

post M&A business integration and major IT

programs

8th largest corporation in the world – we

developed their high impact sourcing strategy

for China‟s electricity industry

China Power, one of China‟s five major power

companies – we manage a long term skills

transfer and training program for senior

managers

An $8B investment portfolio with investments

across Africa – we developed the

transformation strategy and sourced the

management development team

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Al Ghurair Group, one of the largest Dubai

based business groups – we assisted in due

diligence of major asset purchases in the oil &

gas sector

For this major print and media group we

restructured IT to support evolving business

strategy and, developed a business aligned IT

strategy.

A wide range of business improvement

assignments and assistance with company

acquisitions and integrations

Business planning and preparations for public

listed. Defining user and business requirements

for HR/payroll system, helped select software

and project managed implementation.

Catalyst sourcing expertise was used to design,

develop and deliver an extensive training

program on outsourcing governance, Service

Level Agreements and vendor relationship

management.

Catalyst advised Investa on its successful

proposition for Suncorp property management

services, including pricing models, governance,

service levels, and scorecards.

Catalyst developed the Asia-Pacific Information

Strategy, organisation structure, portfolio

management process and transformed IT from

a local to regional service.

Developed the business case and sourcing

strategy for a major enterprise wide CRM

application with complex stakeholders and

security requirements. Retained as Project

QA. Project received CIO Award

Reviewed SAI Global's multiple IT operations

with emphasis on business alignment, global

services delivery and customer satisfaction

compared to leading practices for similar

organisations.

Conducted internal audits on trading systems,

conducted due diligence in readiness for public

listing. Developed the business case and

implementation plan for ERP implementation

Advised Westfield on the implementation of a

global IT organisation restructure across

Australia/NZ, US and UK.

Engaged by P&O to assist with the sale of one

of its business units. We were able to assist

the company to achieve more than double the

expected price.

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Assignment Overview Outcomes Achieved

Engaged by Woolworths in 1995 to commence their business improvement

program through a business audit program with a three-year sunset clause.

Undertook a wide range of business reviews, process improvement,

management support and project management assignments.

The Woolworths improvement program gained momentum rapidly

leading to significant successful change in the company. Woolworths

continued to partner with Business Catalyst for three years and

Woolworths‟ capability was considerably enhanced. Ownership of all

improvement projects remained with Woolworths people.

The Board maintained confidence in the improvement program.

Establishment of shared services for Woolworth‟s Property Division to

achieve cost reduction goals.

A 30% cost reduction realised on time and within budget and improved

service levels.

The Board appointed Business Catalyst to undertake a due diligence review

on the combined capability of Commonwealth Bank and EDS to meet their

commitments prior to signing the EZY Banking deal with CBA.

A comprehensive review highlighted a range of issues and capability gaps

with specific recommendations for bridging the gaps. This resulted in a

more successful partnership and the success of Ezy Banking.

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Client Feedback

Business Catalyst with Naga Narendran, General Manager Finance (retired)

Roger Corbett, CEO Woolworths, letter to the Business Catalyst Project Leader

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Assignment Overview Outcomes Achieved

CBA has recognised the depth of our expertise in a number of areas

illustrated by the following examples:

Recovery of failing IT projects such as NetBank and project directing

of critical IT projects.

The new upgrade of NetBank was implemented in February 2001 and was

recognised by CBA and EDS sponsors as their most successful such

implementation, following a major effort by Business Catalyst senior project

managers who facilitated the participation of EDS and CBA and managed the

project to completion.

Process improvement work covering areas such as, Comm 2000

Inventory Management, restructuring of ATM operations and a review

of end-to-end project management practices from the Bank to EDS.

Significant improvements to the processes, improved customer satisfaction

levels and reduced costs.

Cost reduction reviews in relation to major third party contract

services.

Identified areas of cost slippage and reduction that were very significant and

recoverable. Project then focussed on process improvement to ensure

effective control over costs.

CBA IT Strategy 2000: Business Catalyst was engaged to facilitate the

Bank‟s IT strategic planning (working with the Bank and EDS) as an

integral part of the business strategic planning.

Significant progress has been achieved in integrating IT strategic planning

within the business strategic planning process. Innovative concepts were

introduced to establish a strategic business system framework, which was then

used as an executive planning tool, and for planning Colonial integration

following its acquisition.

Leadership of $50 million IT application development program.

Business case and contract negotiations are based on sound project concepts,

resource plans and implementation programs.

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“Business Catalyst has made a big difference to project management

capability of EDS and has helped turn around the Bank’s key projects. We

take great comfort in the fact that Business Catalyst is assisting EDS in

project/program management…. “

Bob McKinnon, General Manager, Group Technology, Commonwealth Bank,

meeting with Zia Qureshi, Chief Executive, Business Catalyst International

“Business Catalyst team has exceeded our expectations on this project

(Telecom cost savings).”

Stephen Helberg, General Manager, Enterprise-wide Audit

“Please let the team know that we appreciate their dedication in getting

to this result – they did it tough but the result is outstanding.”

Tony Henshaw, President, Asia Pacific, EDS – now at Telstra as Director

Enterprise Sales & Bid Management

Client Feedback

Bob McKinnon, former General Manager, Group Technology, Commonwealth Bank and Zia

Qureshi, Chief Executive and Chairman, Business Catalyst at the Australian Outsourcing Summit

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Assignment Overview Outcomes Achieved

A long-term partnering arrangement where Business Catalyst was

employed to work with management in a broad range of areas with a view

to driving business improvements, cultural change and organisational

capability development. We have undertaken a broad range of assignments

over a period of four years covering areas such as:

Re-engineering and co-sourcing of risk management and Internal

Audit

Project management of complex IT and business projects

Safety improvement

Process improvement of finance functions such as accounts

payable

Wide range of business process improvement projects

Each of these projects has been fully successful with

complete achievement of agreed outcomes – every time,

on time.

Assisted in fast-tracking some of the improvement

initiatives by up to 12-18 months.

Despite being a Government organisation, TransGrid has now moved to a

single-supplier arrangement with Business Catalyst on the basis that

Business managers and staff regard Business Catalyst‟s work much more

highly and have a far greater acceptance of the Business Catalyst team than

the large consulting firms.

TransGrid achieved No.1 ranking in an International

Industry benchmark, as the best electricity infrastructure

organisation, a very significant achievement. TransGrid

management has acknowledged our contribution in their

achievement.

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Client Feedback

In a recent Boardroom luncheon hosted by Business Catalyst for the CEO, CFO,

Chairman and Deputy Chairman of TransGrid, the Business Catalyst and TransGrid

partnership benefits were summed up as follows:

Business Catalyst has helped TransGrid fast track some key initiatives by up to 12-18

months.

The have always met or exceeded expectations, “we can trust Business Catalyst people”.

If there is a really difficult project or outcome to be achieved we call on the Business

Catalyst team to assist us.

“Business Catalyst successfully managed TransGrid’s operating system migration to

Unix. Their project methodology and the project management skills of Gareth

Eade were key success factors for the delivery of this complex project.

I am specifically calling to thank you for your Firm’s exceptional contribution to this

critical project….”

Tony Meehan, Manager Information Systems, TransGrid

Extracts from TransGrid Chairman’s Letter

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Assignment Overview Outcomes Achieved

Bahrain‟s First Energy Bank is a pioneering investment bank. It was granted a wholesale Islamic Banking

License in July 2008. Initially, with only limited organisation, people, processes or systems in place to

support a banking operation, First Energy Bank engaged Catalyst to assist with its transition into a fully

operational Islamic investment bank.

Following extensive advisory assistance by our team led by our Chairman, Zia Qureshi to the Bank‟s senior

executives in relation to establishment of the Transformation Program, a number of consultants were

engaged to implement the transformation project.

Catalyst consultants including Darcy Geale, a highly experienced banking and investment specialist and

Peter Tighe, a highly experienced international audit and risk specialist guided the establishment of the

necessary processes, systems, organisation structure and governance mechanisms to make the Bank‟s

vision capable of being achieved and maintained. Peter and Darcy supported the Bank across a variety of

activities including:

Mentoring and guiding the convergence of ideas of people from other banks brought together to

establish the foundation staff for the new bank and align views with modern banking practices;

Establish a Program Office and Steering Committee to manage the transformation

Review and propose new operational management guidelines and structures;

Design and implement internal governance systems and reporting processes;

Assist in the business plan and implementation of actions to support the business;

Help design operational processes, assist with preparation of instruction manuals and

operationalisation of the new processes and procedures for significant operational activities;

Assist with the definition of system and business requirements for a core banking system, its selection

and implementation;

Ensure the above were aligned with the requirements of the Central Bank of Bahrain.

The First Energy Bank’s Transformation -

Catalyst worked with the First Energy Bank from its

embryonic stage, playing an instrumental role in

transforming First Energy Bank into a fully

operational bank in less than a year

To-day, FEB housed in its new premises at Bahrain

Financial Harbour, is well placed to become a major

Islamic investment bank in the energy sector

throughout the world.

The bank became an organisation capable of

delivering on its Vision, which is “to create and

capture value in the global energy sector”. First

Energy Bank‟s focused targeting of the energy

industry puts it in the unique position of being able

to offer investors superior, specialised opportunities.

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Client Feedback

Message from the Chief Operating Officer

“We had a challenge of a task of building a world class organisation in a short period of time. We searched

globally for partners to support us in this challenge, and found only a few firms that had the depth of

experience and expertise required to make a quantum difference to our efforts.

Catalyst was sought out based on its unique model of deploying highly experienced operational managers

and executives, tremendous track record of delivering value to some of the largest corporations in the world

and its ability to develop the capability of our people. Over the last six months, together with Catalyst, we

have achieved tremendous gains. They have made the difference we were looking for.”

Chief Operation Officer

First Energy Bank

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Assignment Overview Outcomes Achieved

Establishing and Transforming a Joint Venture Operation for an Oil Refinery:

TransAsia Gas International and Star Petro Energy, subsidiaries of Al Ghurair Investment

signed a joint venture with the National Oil Corporation (NOC) Libya for the Ras Lanuf

refinery in Libya. The total planned investment over the term is in the region of US$2 billion

to upgrade the existing facility to the world‟s best practice for product and process. The

upgrade project will be implemented in two stages and is envisaged to take five years to

complete.

To complete this work successfully, the joint venture ownership (JVCO) required a wide

variety of expertise, skills and competencies in both technical and business management areas

including business process re-engineering, project management, change management and a

range of other key areas.

The initial objective of this program was to identify key tasks for improving the efficiency of

operations and profitability and then assist in developing and implementing those solutions.

Catalyst prepared a comprehensive business improvement program and a structured

approach for JVCO‟s transformation, to assist in developing stronger capabilities of JVCO

people and a positive cultural change as this will contribute to achieving sustainable

improvements in:

Operational performance

Safety

Profitability and maximising shareholder value

Refinery longevity

Catalyst developed a 100 day plan to assist JVCO to take control of the day to day running of

the refinery from Libya‟s NOC on the “effective date” and to introduce the new management

model in a controlled and logical approach. The final report also provided an overview of the

business improvement process that JVCO would need to implement to efficiently and

effectively transform the refinery operations to a world class level in the agreed timeframe.

Catalyst Delivered World Class Solution

Catalyst ensured that the JVCO was provided with

expertise in business and IT transformation along with

best practices from the international refinery industry

in order to make rapid headway on a number of fronts.

Catalyst‟s experience demonstrated that in such an

industry environment, it is vital to optimise refinery

operations which require strong strategic management

and commercial management (both operational cost

management and capital expenditure) to align the

refinery operations with the changing market

conditions. In addition, technical expertise and strong

project management skills were necessary to optimise

the performance of the refinery. Solidifying this, any

business improvement program must ensure the key

elements in these areas are appropriately addressed.

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Client Feedback

A Message from the Chief Executive

“This project was initiated by me in relation to the Ras Lanuf refinery and undertaken by a joint team including a

leading international management firm, Catalyst, and TransAsia Gas team members Mr. Aamer Chishti Vice

President and Mr. A. Aziz Khalid.

The team received input from various relevant personnel of the Al Ghurair Group including myself, and will now

start working on the establishment of JVCO.

I am most pleased with the hard work and the very strong effort of the combined team. This hard work in a very

short duration has provided us with a high level road map for following a course that brings together world class

expertise as well as our own team’s insights and experience. In my view this work has created an excellent

framework for the success of JVCO.

I take this opportunity to thank everyone who has contributed to the timely completion of this assignment.”

Zahid Muzaffar

Chief Executive

TransAsia Gas

Catalyst was engaged by JVCO (now called Libyan Emirates Refinery Company -LERCO), to ensure that

the JVCO entity was able to commence operations on the joint venture closure date, inclusive of all

changes required to the current process and procedures in Accounting, Information Systems, Legal,

Contractual and HR requirements.

Catalyst was selected based on merit of its unique model of deploying highly experienced consultants and

executives with tremendous track records of delivering value to some of the largest corporations in the

world and its ability to work with clients in a “one team” concept with a shared vision, responsibility and

accountability for outcomes.

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Business Catalyst‟s highly experienced team members have proven track records

in management/operational roles as well as consulting expertise.

This leads to the significant difference between Business Catalyst‟s consultants

and those of the large consulting firms which predominantly employ people with

little or no managerial/operational experience.

When you combine Business Catalyst‟s hands-on experience of the real world

with consulting skills, the firm‟s intellectual property and the client‟s resource

base, you have a powerful combination that results in pragmatic, practical and

sustainable solutions.

This is where the Business Catalyst model is unique - our senior team members

have delivered major projects and improvements in a hands-on manner with

100% success every time. No other consulting firm can claim to have such a

success rate and a powerful team that can work with clients to deliver outcomes,

not just ideas or reports.

We are not traditional consultants but an alternative that is truly independent

and objective. We have deep experience in niche areas and bring together best-

of-breed consulting solutions through alliances and world class sourcing of the

most appropriate experts and world‟s best practice information.

Some of the Business Catalyst team members are highlighted on the following

pages.

Gareth Eade | Transformation Programs

Gareth has 25 years experience in professional services, business and

management consulting. Following a career in consulting with

PricewaterhouseCoopers, Gareth held senior finance and operations

management positions for Pacific Power International during their transformation

phase, Hydro Tasmania and a division of Origin Energy as part of a business sell-

off phase.

Gareth‟s areas of specialisation includes business improvement, cost

reduction and has program managed many large business transformation,

business improvement and IT projects for leading Australian companies

including: Qantas, Origin Energy, Transgrid and NRMA.

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Frank Archibald | Operations Director

Frank brings more than 31 years of strategic and tactical experience in

management, project leadership, technology transfer and implementation of

effective business strategies across Europe, North America, China, Asia Pacific

and Middle East /North Africa region.

Frank has worked in numerous leadership positions and has demonstrated talent

in selecting and building strong management teams in the rapid financial and

operational growth of companies in various sectors, and has been actively

involved in an interim capacity at the highest levels of management both short

and long term.

Previously Frank held senior management director positions with KPMG Asia

Pacific and EDS Australia and has held interim management positions with First

Energy Bank (Bahrain), Compaq/Hewlett Packard, GE Healthcare, IBA Healthcare

and National Australian Bank.

Mark Volpato | Project Origination

Mark has 25 years experience in strategic and management consulting. Following

a career in finance and marketing with an international IT firm, Mark has assisted

a number of world leading organisations in business strategy and planning, new

product development and process transformation including: JPMorganChase,

HSBC, Standard Chartered Bank, Thomas Cook, SmithKlineBeecham, US Dept.

of Energy, Australian Dept. of Defence, Telstra, NRMA.

Mark has significant experience in business reviews, investment assessment,

project origination, strategic alliances and new business development.

Currently is focusing on business opportunities in emerging markets with Chinese

partners.

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Khalil Allahwala | IT Services

Our Onshore-Offshore IT Services business is led by Khalil Allahwala, who is

supported by the ValueLabs organisation and senior business consultants in

Australia. Khalil is well placed to assist clients given his depth of experience,

understanding of the Indian business culture and his senior management roles

with Commonwealth Bank and EDS.

Khalil has 30 years experience in the IT Services industry and is a specialist in

sourcing, off-shoring and consulting gained through his work with Price

Waterhouse in Asia and the Middle East, relationship management of the largest

outsourcing contract in the financial services industry at the time -

Commonwealth Bank/EDS. He is Deputy Chairman, MENA Region Advisory

Board of the US based International Association of Outsourcing Professionals

(IAOP) and has developed an onshore-offshore model for achieving optimal

outcomes.

Peter Goldstein | Business Improvement

Peter has over thirty years experience in senior management positions and

management consulting across a broad range of private sector and government

and industrial environments, including the health and power industries, local,

State and Commonwealth government agencies in health, asset management and

the primary industry. He is a skilful negotiator and manager of service providers,

particularly professional services. He is experienced in establishing effective KPI

and measures, service levels and contracts, and ensuring that governance

frameworks are effective.

As a long-term team member, Peter has made significant contributions to a

number of key clients including Crane Group, Snowy Hydro, Transfield and

TransGrid.

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Peter Tighe | Compliance, Audit & Risk

Peter has extensive Project Management, Re-engineering, Risk Management and

Assurance experience with financial services clients and government authorities

across and Asia Pacific and Middle East

Peter is highly experienced in developing and assessing IT strategies, assessing IT

organisations, establishing appropriate governance policies, procedures,

accountabilities and performance metrics.

He was previously Head of IT Audit and Consulting Practice for KPMG Middle

East and Director PricewaterhouseCoopers‟ Global Risk Management Solutions

Group in Sydney.

He holds a Masters degree in IT Law and a Masters in Operations Research

(UTS) and BSc (UNSW). Active member of the Information Systems Audit and

Control Association (ISACA), and holds the CISA and CISM qualifications.

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Our model leverages client resources to the greatest extent and ensures the

client owns responsibility for outcomes.

Having advised, led and assisted our clients on major transformation projects, we

are well positioned to work as an integral part of your team and to be

accountable for the results alongside management.

Our ability to assist is demonstrated by our:

► Implementation Track Record – 100% track record of achievement with

large-scale/complex business transformation and IT projects - no other

consulting firm can claim such an enviable track record

► A team of „true experts‟ who are highly qualified, operationally

experienced and work in a hands-on manner with your project team.

There are no juniors or intermediates in our team

► Commitment to „total customer satisfaction‟ – achieved through our

client/consultant one team concept and focussing on the client‟s success.

Our team is outcomes and results driven with a culture of total

commitment to customer satisfaction

► Proven Methodologies and Approach – based on:

o Leveraging client resources

o Developing client capability; and

► Positively influencing the culture through:

o Collaborative teamwork

o Project management

o Clear accountabilities

o Commercial realities

o Sustainability of business improvement

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Business Catalyst has joint ventured with ValueLabs, a product development and

IT services company to provide high quality cost effective onshore-offshore IT

Services in Australia.

Business Catalyst‟s 15 years of management consulting coupled with ValueLabs 14

years of technical excellence help our clients drive towards their business goals.

We assure our clients gain a competitive edge by leveraging our business

improvement approach and technically competent extended teams.

Our value proposition is to deliver up to 40% IT Services cost

advantage without loss of quality or service levels using our proven

onshore-offshore IT Service model.

Our key IT Services include:

► Software and product development, maintenance, support, QA and

testing – across a range of delivery platforms

► Infrastructure management

► Outsourced IT Services Management

► Business/Knowledge Process Outsourcing (BPO/KPO)

► Technology Consulting and Strategic Roadmaps

Our key IT Services industry specialisations include:

► Digital Media

► Telecoms

► Mining

► Education and e-Learning

Our IT Services practice is built on success with:

► Over 100 international IT Services clients in USA, Europe, Asia/Australia

and India.

► 1,800+ full time employees and growing

► Presence across Asia, USA, Middle East, UK/Europe and Australia

► Nine international offices and multiple development centres / disaster

recovery sites

► World class infrastructure

► 60% compound annual growth rate since inception

► ISO 9001:2008 & ISO 27001:2005 certified, HIPAA, SAS 70 (Type I and

II)

23

Where Value and Innovation Co-exist

Services: Product development

We understand the unique requirements of ISVs. We have a dedicated products team to meet

these requirements.

Our breadth of offering covers all the critical phases of product lifecycle from creation to growth to

stabilization to retirement.

This coupled with our ETM (Extended team Model) approach allows software product companies to

maximize global sourcing advantages.

Our key service offerings for ISVs include:

© ValueLabs | www.valuelabs.com | Confidential 20

Consulting Services

•Technology Consulting

•Remote Execution Advisory Services

Architecture Design Services

•Development Platform Selection

•Re-architecture & Design

•User Interaction Design

Product Development

•New Product Development

•Re-engineering

•Enhancements, L11N / I18N etc.

•Technical Documentation

Product Testing

•Software Validation

•Test Automation

•Performance Testing

Sustenance Engineering

•Release Management

•Migration Services

•Porting

Product Support Services

•Customer Support

•Technical Support

•Remote IT Infrastructure Management Services

Where Value and Innovation Co-exist

We provide end-to-end maintenance and support services of applications / products developed in

various platforms and frameworks

Services: Application maintenance

© ValueLabs | www.valuelabs.com | Confidential 23

Service Management

SLA management Requirement management Configuration management

Transition management Quality management Risk management

Change management Documentation

Maintenance & enhancement

• Incremental enhancements

• Security & code review

• Upgrades and Patches

• Release management

• Database administration

Production support

• Application continuity & monitoring

• Priority fixes

• DB monitoring

• 24x7 on-call support

Business support

• Business user support

• Functional user support

• Operational user support

CORRECTIVE ADAPTIVE PREVENTIVE

24

World Leading Marquee Clients

USA

Strategic technology partner for HP-Snapfish, the #1 online photo

services company; for over a decade

Strategic technology partner for the #1 mobile research company

Strategic QA partner for WebMD.com the #1 health information portal

Strategic partner to the leader in the treatment of cancer and other

inflammatory diseases

Technology consulting for the leading market research company

Australia

MYOB - Strategic technology partner for one of the largest providers of

business solutions for small businesses

Dymocks

Mincom

Asia and Middle East

Strategic technology partner for the #1 Mobile operator in Malaysia; one

of the most admired public companies

Technology provider for one of the world‟s largest Oil companies

Technology partner for UAE, Dubai Government Agencies

Europe

Technology partner for one of the biggest retailers in the world

Technology partner for one of the largest market research companies in

the world (headquartered in Germany)

Strategic technology partner for a leading real estate brokering company

in the UK

Technology partner for one of the largest new media companies in the

world (headquartered in the UK)

India

Technology partner for one of the largest coal mining companies in India

Built the #1 travel portal in India

Technology partner for India‟s #1 local search engine

Technology provider for one of the leading low-cost airlines in India

IT Service delivery is enabled by ValueLabs who manages the onshore and

offshore resources and service provision operationally.

The Business Catalyst team comprises internationally experienced senior

executives and consultants with extensive sourcing experience and offshoring to

India. Our value-add is ensuring the best possible outcome for clients and

provider and proactive management of the relationships.

25

44..22 IInntteerrnnaall AAuuddiitt –– AA KKeeyy EElleemmeenntt ooff GGoooodd

MMaannaaggeemmeenntt PPrroocceessss

Operating an effective and value-adding Internal Audit function is an accepted key

element of good corporate governance and management process. Yet a large

majority of companies are unable to implement a truly effective Internal Audit

process.

In practice the required combination of skills are rarely found in in-house Internal

Audit functions. To compound the problem, many organisations are faced with

turnover issues, unable to retain the best and the brightest.

Our significant experience indicates that key areas of gap include inadequate level

of business and management experience, limited skills and external audit

experience that is generally not relevant to broad based internal auditing and risk

management. This situation leads to narrowly focussed audit coverage, usually

not focussed on risks that matter, and a culture in senior ranks where internal

auditing is not taken seriously.

As a result, most organisations have been unable to realise the true value of their

investment in Internal Audit. In fact, in most organisations, Internal Audit has

been a source of a false sense of assurance.

We have been working with many leading blue chip companies to help them

improve the performance of their Internal Audit functions and have developed a

results-driven transformation solution, that enables organisation to harness the

true power of a world class Internal Audit function that aligns its strategy with

the organisation‟s business strategy, critical success factors and risks.

Such a function works in synchronisation with management, providing an

objective review and improvement process with an outcome focus, as well as an

excellent framework for achieving total risk management.

Our world-class business audit model is based on innovative concepts, an

outstanding multi-disciplinary team of highly experienced consultants with

extensive management/operational experience, with no juniors or trainees.

Benefits of Business Catalyst Approach

The Business Catalyst approach can lead to a number of significant benefits:

► A focus on a broad range of risks, goals and corporate objectives for

particular business areas and activities, which concentrate on

emphasising outcomes or results;

► Emphasis on risk management and business process improvement, while

maintaining an appropriate level of compliance auditing, resulting in

internal audit coverage in areas such as:

o Improvements in business processes

o Evaluation of management control

o Cost reduction and revenue enhancement

o Problem identification and analysis of underlying causes, on a

timely basis

► Assessment of alignment with the company‟s strategies, policies and

procedures across all major areas of the operations

► Elimination of exception based reporting – Business Catalyst provides

balanced feedback on what is being done well and what opportunities

there are for improvement;

► Resourcing options that provide access to a skill base and resources

capable of adding value to the management process;

► Flexibility in the use of specialists as and when needed; and

► Access to highly skilled and experienced consultants along with the

firm‟s methodologies and knowledge base.

26

44..33 MMaaxxiimmiissiinngg tthhee VVaalluuee ooff MMeerrggeerrss && AAccqquuiissiittiioonnss

Business Catalyst is well positioned to assist corporate and private equity clients

in their M&A strategies by providing vital services in:

► Due diligence to help underwrite long run success and contribute to

high performance of investments

► Post acquisition Business Integration and Improvement Programs to

extract value and underpin profitability

Due Diligence

Strategic Due Diligence

A top down commercial due diligence of finance, marketing channels and business

processes that identifies the key issues, recognises root problems, business risks

and resource adequacy to test deal value and the likelihood of success.

IT Due Diligence

An assessment of the current-state and potential future-state IT capability

ensures business and IT alignment. We undertake a critical review of IT to

develop an investment plan and an integration roadmap and identify cost

reductions achievable in a post-M&A world. We are also able to provide end-to-

end solutions and source critical IT resources to address skills gaps through our

IT services team.

Competency Due Diligence

Focusing on top talent, we are able to identify talent management, succession

planning and competency issues in key areas that focus on short term objectives,

and develop talent management as an ongoing business practice to meet the

requirements of the new organisation.

Supplier and Customer Due Diligence

Reviewing the vendor and key customer relationships, gaps and overlaps and how

they will interface in the new organisation. We identify sourcing strategies that

can yield high value and lower operational costs.

Business Improvement and Integration

We are able to undertake organisational reviews identify improvement

opportunities, develop implementation plans and program manage the

achievement of these plans.

► Focusing on future-state issues, new opportunities, new risks,

operational fit and resource adequacy

► Validating IT operations – IT can be a major investment that impacts the

entire operation of the company in many ways. Getting this wrong can

specifically impact value

► Identifying business process disconnects and competency gaps

► Complementing traditional Due Diligence - quantifying the value of

synergies, costs and timing of integration

The following diagram illustrates where we contribute through the M&A life cycle

Deal

Planning

Due

Diligence

Deal

MakingBusiness Improvement

& Integration

Strategic

Due Diligence

IT

Due Diligence

Competency

Due Diligence

Supplier & Customer

Due Diligence

Business Planning &

Process Optimisation

IT Optimisation

& Systems Refresh

Talent

Management

Sourcing

Strategies

Bu

sin

ess

In

teg

ration

Pro

file

& B

lue

prin

ts

Business

Management

Value

Realisation

Business

Improvement Plan &

Integration Strategy

Business

Improvement &

Business Audit

Confirmed

Improvement

Opportunities

Business

Improvement

opportunities &

high level

assessment

Deal

Planning

Due

Diligence

Deal

MakingBusiness Improvement

& Integration

Strategic

Due Diligence

IT

Due Diligence

Competency

Due Diligence

Supplier & Customer

Due Diligence

Business Planning &

Process Optimisation

IT Optimisation

& Systems Refresh

Talent

Management

Sourcing

Strategies

Bu

sin

ess

In

teg

ration

Pro

file

& B

lue

prin

ts

Business

Management

Value

Realisation

Business

Improvement Plan &

Integration Strategy

Business

Improvement &

Business Audit

Confirmed

Improvement

Opportunities

Business

Improvement

opportunities &

high level

assessment

27

44..44 RReessuullttss--FFooccuusseedd BBuussiinneessss IImmpprroovveemmeenntt

Business Catalyst has a complete range of systems implementation and support

capability to assist clients in all stages of their business transformation and IT

project life cycles.

In all our business improvement assignments, we ensure that our solutions are

practical, workable, cost effective and fit the culture of the client. In this regard,

we operate in a “One Team Concept” where Business Catalyst manages the

delivery of the project in close alignment with the client. In other words, unlike

many of our competitors, we do not place multiple layers of consultants within

the project but prefer, where possible, to have the client staff take key roles in

managing various streams of activity including redesign as they are trained in the

new process / technology.

The resulting outcome is one where ownership is firmly placed with internal

resources so that there is clear accountability for long term sustainable benefit.

Implementation Planning and Benefits Realisation

Once the opportunities have been defined, we prioritise them with the support

of management. The approach also focuses on delivering “quick wins” to build

momentum and credibility as well as developing longer term initiatives.

Capturing the benefits to the bottom line is a crucial element. We design a

Benefits Realisation Program which will detail deliverable improvements, key

performance indicators, accountabilities, milestones and a tracking system to

monitor progress.

Finally, we place heavy emphasis on designing an integrated Change Management

Program (both at the start of the engagement and in subsequent phases) that will

deliver alignment of staff and maintain operational effectiveness and customer

focus during the transition.

Sustainability of Improvements is the Key Challenge

Our approach is based on improving business processes, establishing service

levels and leveraging technology to ensure that clients not only achieve

sustainable cost savings but significantly improve the effectiveness of their

business processes. This will enable a corresponding increase in their capability

to increase bottom-line results and longer term business value.

Such work requires hands-on management experience and consulting expertise,

insights and change management skills that only come from years of practical

experience and not simply through a methodology driven approach. It is also

important that the improvement program is aligned with the business strategy

and sets out clear outcomes to be achieved.

Each improvement initiative must be analysed in terms of:

► Specific benefits, both hard dollars and intangibles

► Time scale of benefits realisation

► Risks and dependencies

► Impact analysis – service levels – customers

► Cost of implementation and time-frame

► Responsibility and accountability

Our experience shows that with this approach, companies not only achieve

sustainable cost reduction but also strengthen business performance and

capability.

Project Management

Much of the change that takes place in business today is project driven and work

is managed with an increasing focus on the need to balance time, cost,

performance and risk.

Leading organisations are keenly aware that they need systematic processes to

initiate, review and evaluate the projects they undertake. Poor project

management is costly, not only financially, but also in wasted time and

demoralised personnel.

Business Catalyst‟s Project Management offers an integrated solution to optimise

project performance. It assists clients to determine the priority of projects and to

understand how to bring together the right resources. Where necessary,

Business Catalyst provides clients with the additional skills they need to get the

job done.

28

From business and IT project development and project office management to

business benefits realisation, Business Catalyst works with clients to construct a

cohesive, achievable plan that identifies and coordinates all elements necessary to

achieve the project outcomes within the strategic time frame. We can then work

with the client to implement the plan, with capable and experienced project

managers available to assist in all or any stage of the project.

Change Management

To foster early buy-in and support, a co-ordinated communication and change

management programs are initiated from the outset of the business improvement

programme, covering the following areas:

Business IT

Our mission is to assist IT and Business Executives deliver high value, high impact

outcomes from IT based investments – from strategic planning to execution,

operation and benefits realisation.

The Business Catalyst Framework for

Value Creation through Information Technology

Business - IT Alignment

• Strategy Development

• Strategy Reviews

• e-business Strategy

• IT Portfolio Reviews

• Governance and Structure

Program Management

• Program Scoping

• Program Director

• Program Office

• Independent Review/Advisory

Operational Effectiveness

• Service Management Reviews

• IT Transformation

• Shared Services

• Strategic Sourcing

• Sourcing Management

Value Management

• Business Case

• Benefits Management

• Value Capture

29

Our Business Transformation & Improvement Approach

Understand the BusinessUnderstand the Business Current State AssessmentCurrent State Assessment

PHASE 1:

Strategic/Operational Review

PHASE 2:

Developing solutions &

Implementation Planning

PHASE 3:

Implementation

– Strategic plan

– Key business drivers

– Organisational structure

– Key processes

– IT structure

– HR & culture

– Industry / market

– Identify key areas of focus

– GAP analysis

– Strengths

– Key areas for cost reduction

and performance

improvement

– Key risks

– Opportunity prioritisation

– Solutions design

– Sourcing strategy and planning

– IT and business alignment

– Integration assessment

– Benefits realisation plan

– Change management plan

– Resource Planning and Project Structure

– Governance framework implementation

– Business process re -engineering

– System consolidation and integration

– Cost reduction realisation process

– Risks and dependencies

– HR and change management

PHASE 1:

Strategic/Operational Review

PHASE 2:

Developing solutions &

Implementation Planning

PHASE 3:

Implementation

– Strategic plan

– Key business drivers

– Organisational structure

– Key processes

– IT structure

– HR & culture

– Industry / market

– Identify key areas of focus

– GAP analysis

– Strengths

– Key areas for cost reduction

and performance

improvement

– Key risks

– Opportunity prioritisation

– Solutions design

– Sourcing strategy and planning

– IT and business alignment

– Integration assessment

– Benefits realisation plan

– Change management plan

– Resource Planning and Project Structure

– Governance framework implementation

– Business process re -engineering

– System consolidation and integration

– Cost reduction realisation process

– Risks and dependencies

– HR and change management

implementation

Program management & control

Deliverables

Detailed Solutions

& Implementation Plan

Comprehensive Business Assessment

& Preliminary Solutions

Strategy alignment assessment

Key areas for cost reduction and

performance improvement

Improvement opportunity / solutions

design and assessment

Agreed projects and planning for parallel

implementation streams

Implementation plan and resource allocation

based on one team concept

High level project plan and structure

Implementation team -skills, expertise, IT systems

Detailed Business Case

Benefit realisation plan and accountability

framework

We embed benefits

realisation as an

integral part of the

implementation

Deliverables

Detailed Solutions

& Implementation Plan

Comprehensive Business Assessment

& Preliminary Solutions

Strategy alignment assessment

Key areas for cost reduction and

performance improvement

Improvement opportunity / solutions

design and assessment

Agreed projects and planning for parallel

implementation streams

Implementation plan and resource allocation

based on one team concept

High level project plan and structure

Implementation team -skills, expertise, IT systems

Detailed Business Case

Benefit realisation plan and accountability

framework

We embed benefits

realisation as an

integral part of the

implementation

process

Integrated Change Management

30

44..55 WWoorrlldd CCllaassss IIPP DDeevveellooppmmeenntt

Intellectual property creation, acquisition and capture is a core process of our

business, developed to support the whole team and ensure that Business Catalyst

services continue to improve. Business Catalyst leverages the practical

operational and management experience of its team and strong collaboration

with clients in R&D efforts to develop innovative solutions that deliver realisable

value to clients. This investment has produced world-class practices across the

firm‟s service areas.

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Business Catalyst – the implementation experts has an alliance with the two

groups with world leading expertise in business process and IT outsourcing,

offshore strategy and implementation:

Neo Advisory – the Services Globalisation Expert.

The world leading and successful outsourcing advisor to

many Fortune 500 companies in sourcing a range of

business process and IT services from India and other

countries.

Michael F Corbett & Associates – the world’s

leading authority on outsourcing and founder of the

International Association of Outsourcing Professionals (IAOP),

a global peak body shaping the future of outsourcing as a

management practice, as a profession, and as an industry.

Michael Corbett and Zia Qureshi are much sought after internationally for their

insights and experience in the field of sourcing.

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PPeerrffoorrmmaannccee IImmpprroovveemmeenntt

Strategic Sourcing is a key business strategy for improving business performance.

Within a rapidly changing business environment, flexibility and adaptability are

crucial to an organisation‟s success. As a valuable management tool, Strategic

Sourcing allows organisations to be more adaptable as business volumes and

portfolios change.

Business Catalyst has experience in assisting many of Australia‟s leading

organisations achieve sustainable business improvement through strategic

sourcing solutions. Business Catalyst has focussed on IT Strategic Sourcing

opportunities for many years and is a key player in the evolution of the

techniques and services.

Our Strategic Sourcing services includes:

► Strategy and Advisory

► Global Sourcing Strategies

► Due Diligence

► Contract Review

► Vendor Selection and Contract Negotiation

► Governance Design

► Implementation and Management

► Sourcing and Transition Management

► Project Management

► Training and Development

► Risk and Change Management

The Value-Added Role We Play

Business Catalyst is the catalyst for:

► appropriate outsourcing strategies

► effective assessment and implementation

► best practice relationship management and service delivery to deliver

your business benefits from outsourcing

One of the key criteria for successful outsourcing implementation is the ability

for management to have strong leadership capabilities. Our role as expert

advisers brings these essential skills to help you translate your requirements into

a successful outcome:

► Strategic thinking: managers must decide which in-house activities add

real value and which can be achieved by an external provider. Strategic

thinking is essential for making the sourcing decision and identifying the

sources of competitive advantage.

► Deal making: requires selecting the right service provider and establishes

the environment to achieve business objectives.

► Partnership governing: requires effective management of the outsourcing

relationship to secure service quality and financial benefits to both

parties.

► Managing change: employee resistance accompanies change and sourcing,

consequently managers need to pre-emptively identify what changes and

communications are required internally.