cape girardeau resident/business survey
DESCRIPTION
Printed surveys were mailed to randomly selected homes and an online invitation was mailed to all businesses. The company conducting the survey, NRC, will use this data to produce a report projecting how often services are used, and how residents and businesses rate the performance of those services. The final report was delivered to Council summer 2012. Find more: cityofcape.orgTRANSCRIPT
Citizen Survey and Business Survey Results
2012
Cape GirardeauCape Girardeau
Survey BackgroundSurvey Background
•Citizens’ and business owners’ and managers’ input on:▫Quality of life in the city▫Service delivery▫City government performance▫Priorities for City government
•First survey of this type conducted by the City
Prepared by National Research Center, Inc.
2
Survey methodsSurvey methodsCitizen Survey Business Survey
• Survey packets mailed to 1,800 households ▫ Option to complete
online▫ Split evenly among 6
Wards• 565 residents completed
the survey ▫ Weighted to reflect the
population profile▫ Response rate of 33% ▫ Margin of error of ±4%
• Invitations mailed to 1,193 businesses▫ Online only response
• 273 business owners and managers completed the survey▫ Response rate of 24%▫ Margin of error ±6%
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Prepared by National Research Center, Inc.
HighlightsHighlights
•High quality of life for residents and business owners and managers
•Excellent employment, educational and volunteer opportunities
•Parks and recreation a strength of the City
Prepared by National Research Center, Inc.
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Quality of LifeQuality of Life
Overall Quality of Life in Cape Overall Quality of Life in Cape GirardeauGirardeauCitizen Survey Business Survey
6
Prepared by National Research Center, Inc.
Citizens’ Commitment to the Citizens’ Commitment to the CommunityCommunityRemain in Cape Girardeau for the next five years
Recommend living in Cape Girardeau to someone who asks
7
Prepared by National Research Center, Inc.
Aspects of Quality of LifeAspects of Quality of Life
Prepared by National Research Center, Inc.
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Place to raise children
Neighborhood as a place to live
Place to work
Place to work
Place to do business
Relationship between business and government
70%
67%
65%
85%
79%
55%
Citizens
Businesses
Perc
ent
rati
ng
as
“exce
llent”
or
“good
”
Characteristics of Cape Characteristics of Cape GirardeauGirardeau
Perc
ent
of
citi
zens
rati
ng
as
“exce
llent”
or
“good
”
Highestrated
Lowestrated
Opportunities to participate in religious or
spiritual events and activities
82%82%82%82%
Opportunities to volunteer
78%78%78%78%
Educational opportunities
73%73%73%73%
Ease of car travel in Cape
Girardeau
65%65%65%65%
Availability of
affordable quality child
care
43%43%43%43%
Ease of air travel to and from
Cape Girardeau
40%40%40%40%
Employment opportunitie
s
35%35%35%35%
Ease of bus travel in
Cape Girardeau
24%24%24%24%
9
Characteristics of Cape Characteristics of Cape GirardeauGirardeau
Perc
ent
of
busi
ness
es
rati
ng a
s “e
xce
llent”
or
“good”
Highestrated
Lowestrated
Educational opportunities
81%81%81%81%
Overall quality of
business and service
establishments
76%76%76%76%
Ease of car travel in Cape
Girardeau
73%73%73%73%
Overall image or reputation
of Cape Girardeau
73%73%73%73%
Ease of air travel to and from
Cape Girardeau
43%43%43%43%
Employment opportunitie
s
42%42%42%42%
Ease of bus travel in
Cape Girardeau
31%31%31%31%
Amount of public
parking downtown
19%19%19%19%
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Potential Problems Needing Potential Problems Needing AttentionAttentionHigher rated problems Lower rated problems
57%
50%
42%
38% 21%
23%
26%
28%
Percent of citizens responding “major attention”Prepared by National Research Center, Inc.
11
Quality of ServicesQuality of Services
Overall Quality of ServicesOverall Quality of ServicesCitizen Survey Business Survey
13
Prepared by National Research Center, Inc.
City ServicesCity ServicesPerc
ent
of
citi
zens
rati
ng
as
“exce
llent”
or
“good
”
Highestrated
Lowestrated
Fire protection services
92%92%92%92%
Emergency medical service
provided by Cape
Girardeau Fire
Department
91%91%91%91%
Public library services
83%83%83%83%
City parks
82%82%82%82%
Services to low-income
people
40%40%40%40%
Bus or transit
services
38%38%38%38%
Street repair and
maintenance
35%35%35%35%
Code enforcemen
t (weeds, abandoned buildings,
etc.)
39%39%39%39%
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City ServicesCity ServicesPerc
ent
of
busi
ness
es
rati
ng a
s “e
xce
llent”
or
“good”
Highestrated
Lowestrated
Fire protection services
93%93%93%93%
Emergency medical service
provided by Cape
Girardeau Fire
Department
93%93%93%93%
Fire prevention
programs and education
82%82%82%82%
Police services
80%80%80%80%
Bus or transit
services
40%40%40%40%
Code enforcemen
t (weeds, abandoned buildings,
etc.)
39%39%39%39%
Street repair and
maintenance
38%38%38%38%
Economic developmen
t
37%37%37%37%
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Key Driver AnalysisKey Driver Analysis•Relationship between residents’ ratings of
individual services and overall quality of services
•Drivers can be a window into improving overall ratings
•Cape Girardeau drivers:▫Public schools▫Police services▫City communications▫Street lighting▫Emergency preparedness Prepared by National Research Center, Inc.
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Cape Girardeau 2012 Action Cape Girardeau 2012 Action Chart™Chart™
Prepared by National Research Center, Inc.
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Legend
Above Benchmark
Similar to Benchmark
Below Benchmark
Key Driver
Overall Quality of City of Cape Girardeau Services
Community Inclusiveness
Youth services
Senior services
Public Safety
Fire Dept. EMS
Private ambulance
service
Fire protection services
Policeservices
Traffic enforcement
Emergency preparednes
s
Environmental Sustainability
Sewer services
Drinking water
Storm drainage
Garbagecollection
Powerutility
Recycling
Civic EngagementCity
communication
Cabletelevision
Recreation and Wellness
City parks
Recreationprograms
Recreationfacilities
Public schools
Library
Bicycle/walking paths
Aquatic facilities
Community Design
Streetrepair
Economic development
Animal control
Code enforcement
Planningand zoning
Snowremoval
Sidewalk maintenance
Streetlighting
Street cleaning
Traffic signal timing
Government PerformanceGovernment Performance
Citizen Ratings of City Citizen Ratings of City GovernmentGovernment
Prepared by National Research Center, Inc.
19
Citizen Contact with City Citizen Contact with City EmployeesEmployeesHave you had any in-
person, phone or email contact with an employee of the City of Cape Girardeau within the last 12 months?
Did you feel your question or issue was resolved?
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Prepared by National Research Center, Inc.
Priorities for GovernmentPriorities for GovernmentPerc
ent
sele
ctin
g a
s to
p 1
or
2 p
riori
ty
Citizens
Businesses
Economic development, business and job retention
32%32%32%32%
Crime and safety
25%25%25%25%
Road maintenance/
traffic
25%25%25%25%
Beautification, upkeep of landscape
and buildings
23%23%23%23%
Economic development, business
and job retention
45%45%45%45%
Beautification, upkeep of landscape
and buildings
19%19%19%19%
Road maintenanc
e/traffic
18%18%18%18%
Government efficiency and taxes
14%14%14%14%
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Businesses’ Perceptions of Growth Businesses’ Perceptions of Growth RatesRates
43%
45%
78% 23%
49%
53%
Too Slow Too FastAbout right
Population
Retail
JobsPrepared by National Research Center, Inc.
5%
6%
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Businesses’ Perceptions of Businesses’ Perceptions of Managing GrowthManaging Growth
Prepared by National Research Center, Inc.
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Benchmark ComparisonsBenchmark Comparisons
About NRC’s BenchmarksAbout NRC’s Benchmarks
•Database of resident perspectives gathered in citizen surveys from approximately 500 jurisdictions including cities and counties
•Normative comparison for 260 services representing the opinions of over 30 million Americans
•Comparisons made to most recent surveys conducted within the jurisdictions
Prepared by National Research Center, Inc.
25
Cape Girardeau’s BenchmarksCape Girardeau’s BenchmarksTwo custom sets of comparisons
• Communities across the nation with populations between 30,000 and 50,000▫ 76 communities
included▫ 99 comparisons
available
• Communities in the State of Missouri▫ 20 communities
included▫ 40 comparisons
available
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Prepared by National Research Center, Inc.
Benchmark Summary: Population Benchmark Summary: Population 30,000 to 50,00030,000 to 50,000Strengths Areas for improvement
• Quality and use of city parks and recreation centers and facilities
• Recycling services• Volunteer opportunities
and rates of volunteerism• Employment opportunities
• Traffic law enforcement• Ease of bus travel• Code enforcement • Openness and acceptance
of the community toward people of diverse backgrounds
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Prepared by National Research Center, Inc.
Benchmark Summary: Missouri Benchmark Summary: Missouri CommunitiesCommunitiesStrengths Areas for improvement
• City parks and • Recreation centers and
facilities• Recycling services• Drinking water
• Crime prevention • Safety in neighborhood
and downtown• Cleanliness• Street sweeping and
cleaning
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Prepared by National Research Center, Inc.
