capital structure and financing of bokaro steel plant.doc

8/15/2019 CAPITAL STRUCTURE AND FINANCING OF BOKARO STEEL PLANT.doc

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PREFACE

Preparing a project of this nature is an arduous task and I was fortunate

enough to get support from a large number o persons. I wish to express my deep

sense of gratitude to all those who generously helped in successful completion

of this report by sharing their invaluable time and knowledge.

It is my proud and previledge to express my deep regards to Respected

HO Dr.Pramesh Gautam, Head of epartment of !usiness "anagement #

SWAMI VIVEKANAND INSTITUTE OF TECHNOLOGY, SAGA for

allowing me to undertake this project.

I feel extremely exhilarated to have completed this project under the able

and inspiring guidance of "r. $ourav %grawal he rendered me all possible

help me guidance while reviewing the manuscript in finalising the report.

I also extend my deep regards to my teachers # family members # friends

and all those whose encouragement has infused courage in me to complete to

work successfully.

A!HI"EET SHIVASTAVA

M!A IV SEM.


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ACKNOWLEDGEMENT

Preparing a project of this nature is an arduous task and I was fortunate

enough to get support from a large number o persons. I wish to express my deep

sense of gratitude to all those who generously helped in successful completion

of this report by sharing their invaluable time and knowledge.

It is my proud and previledge to express my deep regards to Respected #

Head of epartment Dr.Pramesh Gautam, epartment of !usiness

"anagement # SWAMI VIVEKANAND INSTITUTE OF TECHNOLOGY

SAGA for allowing me to undertake this project.

I feel extremely exhilarated to have completed this project under the able

and inspiring guidance of He rendered me all possible help me guidance while

reviewing the manuscript in finalising the report.

I also extend my deep regards to my teachers # family members # friends

and all those whose encouragement has infused courage in me to complete to

work successfully.

A!HI"EET SHIVASTAVA

M!A IV SEM.


3/49


4/49

CERTIFICATE

,he project report titled CAPITAL STUCTUE AND

FINANCING !OKO STEEL PLANT # been prepared by A!HI"EET

SHIVASTAVA M!A IV Semester # under the guidance and supervision of

"R. $O(R%) %$R%*%+ for the partial fulfillment of the egree of "!%

S$%&ature '( the S$%&ature '( the S$%&ature '( the

Su)er*$s'r Hea+ '( the

De)artme&t

Eam$&er

CONTENTS


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• PREFACE

• ACKNOWLEDGEMENT

• CERTIFICATE

• DECLARATION

CHAPTER – I INTRODUCTION

• ABOUT PROJECT

• AN INSIGHTOF COMPANY HISTORY

• MISSION AND VISION

• STANDING POSITION OF COMPANY

• BRAND VALUE

CHAPTER – II OBJECTIVE OF THE STUDY

CHAPTER – III RESEARCH METHODOLOGY

CHAPTER – IV MARKET ANALYSIS• OVERVIEW

• BRANDS

CHAPTER – V CONSUMER GROUPS

• CONSUMER BEHAVIOUR

CHAPTER – VI PRODUCT PROFILE

• PLAN FOR PRODUCT MIX

• PRODUCT RANGE

CHAPTER – VII MARKETING STRATEGY

• PRICING

• POSITION AND DISTRIBUTION

• PROMOTION

CHAPTER – VIII ABOUT COMPETITORS

• COMPETITOR FOR PRODUCT

• PRICE OF COMPETITOR PRODUCT

CHAPTER – IX DATA ANALYSISAND INTERPRETATION

CHAPTER – X LIMITATION

CHAPTER – XI CONCLUSION & SUGGESTIONBIBLIOGRAPHY

QUESTIONNAIRE


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INTRODUCTION

Steel At!"#$t% " I'($) L$*$te( +SAIL, $- t!e le)($'. -teel/*)0$'. 1"*2)'% $'

I'($)3 It $- ) ll% $'te.#)te( $#"' )'( -teel *)0e#4 2#"(1$'. 5"t! 5)-$1 )'(

-2e1$)l -teel- "# ("*e-t$1 1"'-t#1t$"'4 e'.$'ee#$'.4 2"6e#4 #)$l6)%4)t"*"t$7e )'( (ee'-e $'(-t#$e- )'( "# -)le $' e82"#t *)#0et-3

D#$'. -t#..le "# $'(e2e'(e'1e4 Pt3 J)6)!)#l)l Ne!#4 "# $#-t P#$*e

M$'$-te#4 !)( ) 7e#% 1le)# 7$-$"' )5"t t!e #"le " Steel $' t!e (e7el"2*e't "

"# 1"'t#%3 Alt!".! TATA I#"' & Steel C"*2)'% +TISCO, !)- 5ee'

e-t)5l$-!*e't $' 9:;< *)#0$'. t!e 5e.$''$'. " I'($)' Steel I'(-t#% "ll"6e(

5% I'($)' Steel C"3 +9:9=,4 t!e% 6e#e t"" -*)ll t" *eet t!e (e7el"2*e't#e>$#e*e't- " ) 5$. 1"'t#% l$0e "#-3 T!e#e"#e4 $' t!e 9-t I'(-t#$)l P"l$1%

Re-"lt$"' " t!e G"7t34 -""' )te# $'(e2e'(e'1e4 G"7t3 (e1$(e( t" e-t)5l$-!

Steel Pl)'t- $' P5l$1 Se1t"#3 H"6e7e#4 6"#0 1"l( 5e -t)#te( )t )-t 2)1e "'l%

$' 9:?@4 6!e' H$'(-t)' Steel Lt(34 6)- "#*e( )'( t!#ee Steel Pl)'t- " 9 MT

1)2)1$t% e)1!4 6e#e e-t)5l$-!e( 6$t! 2#"7$-$"' " #t!e# e82)'-$"' )t B"0)#"4

R"#0el) )'( D#.)2# 6$t! )--$-t)'1e #"* USSR4 We-t Ge#*)'% )'( U3K3

#e-2e1t$7el%3

T" $*2#"7e t!e '1t$"'$'. " Steel I'(-t#%4 G"7t3 (e1$(e( t" "#* ) !"l($'.

1"*2)'% (#$'. 9:


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B!)#)t Ree1t"#$e- Lt(3 )l-" 5e1)*e $'(e2e'(e't '(e# t!e M$'$-t#% " Steel

)'( #e#)1t"#% '$t- )l-" 1)*e '(e# t!e*3

T!-4 SAIL4 )t 2#e-e't4 $- !)7$'. 1)2)1$t% " 9 MT " 1#(e -teel t!#".! $t-

"# $'te.#)te( Steel Pl)'t-4 )t B"0)#"4 B!$l)$4 D#.)2# )'( R"#0el)3 T6"-2e1$)l -teel 2l)'t- )t D#.)2# )'( S)le* 2#"(1e ) 6$(e #)'.e " )ll"% )'(

-2e1$)l -teel-3 M)#0et$'. " t!e 2#"(1t- #"* t!e-e 2l)'t- $- ("'e t!#".! )

1"'t#% 6$(e ($-t#$5t$"' 'et6"#0 1"'-$-t$'. " ) 1!)$' " St"10 Y)#(- )'(

($-t#$5t$"' 'et6"#03

SAIL t"()% $- "'e " t!e l)#.e-t $'(-t#$)l e't$t$e- $' I'($)3 It- -t#e'.t! !)- 5ee'

t!e ($7e#-$$e( #)'.e " >)l$t% -teel 2#"(1t- 1)te#$'. t" t!e ("*e-t$1 )- 6ell )-

t!e E82"#t *)#0et- )'( ) l)#.e 2""l " te1!'$1)l )'( 2#"e--$"')l e82e#t$-e3

R)'0e( )*"'.-t t!e t"2 te' 25l$1 -e1t"# 1"*2)'$e- $' I'($) $' te#*- "

t#'"7e#4 SAIL *)')1t#e- )'( -ell- ) 5#")( #)'.e " -teel 2#"(1t-4 $'1l($'.

!"t )'( 1"l( #"lle( -!eet- )'( 1"$l-4 .)l7)'$e( -!eet-4 ele1t#$1)l -!eet-4

-t#1t#)l4 #)$l6)% 2#"(1t-4 2l)te-4 5)#- )'( #"(-4 -t)$'le-- -teel )'( "t!e# )ll"%

-teel-3 SAIL 2#"(1e- $#"' )'( -teel )t "# $'te.#)te( 2l)'t- )'( t!#ee -2e1$)l

-teel 2l)'t-4 l"1)te( 2#$'1$2)ll% $' t!e e)-te#' )'( 1e't#)l #e.$"'- " I'($) )'(

-$t)te( 1l"-e t" ("*e-t$1 -"#1e- " #)6 *)te#$)l-4 $'1l($'. t!e C"*2)'%-

$#"' "#e4 l$*e-t"'e )'( ("l"*$te *$'e-3

SAIL- 6$(e #)'.e " l"'. )'( l)t -teel 2#"(1t- )#e *1! $' (e*)'( $' t!e

("*e-t$1 )- 6ell )- t!e $'te#')t$"')l *)#0et3 T!$- 7$t)l #e-2"'-$5$l$t% $- 1)##$e(

"t 5% SAIL- "6' Ce't#)l M)#0et$'. O#.)'$)t$"' +CMO, )'( t!e

I'te#')t$"')l T#)(e D$7$-$"'3 CMO e'1"*2)--e- ) 6$(e 'et6"#0 " = 5#)'1!

"$1e- )'( @< -t"10%)#(- l"1)te( $' *)"# 1$t$e- )'( t"6'- t!#".!"t I'($)3

W$t! te1!'$1)l )'( *)').e#$)l e82e#t$-e )'( 0'"6/!"6 $' -teel *)0$'. .)$'e(

"7e# "# (e1)(e-4 SAIL- C"'-lt)'1% D$7$-$"' +SAILCON, )t Ne6 Del!$

"e#- -e#7$1e- )'( 1"'-lt)'1% t" 1l$e't- 6"#l(/6$(e3

SAIL !)- ) 6ell/e>$22e( Re-e)#1! )'( De7el"2*e't Ce't#e "# I#"' )'( Steel

+RDCIS, )t R)'1!$ 6!$1! !el2- t" 2#"(1e >)l$t% -teel )'( (e7el"2 'e6

te1!'"l".$e- "# t!e -teel $'(-t#%3 Be-$(e-4 SAIL !)- $t- "6' $'/!"-e Ce't#e

"# E'.$'ee#$'. )'( Te1!'"l".% +CET,4 M)').e*e't T#)$'$'. I'-t$tte +MTI,

)'( S)et% O#.)'$)t$"' )t R)'1!$3 SAIL- 1)2t$7e *$'e- )#e '(e# t!e 1"'t#"l

" t!e R)6 M)te#$)l- D$7$-$"' $' C)l1tt)3 T!e E'7$#"'*e't M)').e*e't

D$7$-$"' )'( G#"6t! D$7$-$"' " SAIL "2e#)te #"* t!e$# !e)(>)#te#- $'

C)l1tt)3 Al*"-t )ll SAIL- 2l)'t- )'( *)"# '$t- )#e ISO Ce#t$$e(3


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OWNERSHIP AND MANAGEMENT

T!e G"7e#'*e't " I'($) "6'- )5"t = " SAIL- e>$t% )'( #et)$'- 7"t$'.

1"'t#"l " t!e C"*2)'%3 H"6e7e#4 SAIL4 5% 7$#te " $t- N)7#)t') -t)t-4

e'"%- -$.'$$1)'t "2e#)t$"')l )'( $')'1$)l )t"'"*%

INTEGRATED STEEL PLANTS

93 B"0)#" Steel Pl)'t +BSL, $' J!)#0!)'(

3 D#.)2# Steel Pl)'t +DSP, $' We-t Be'.)l

3 R"#0el) Steel Pl)'t +RSP, $' O#$--)

@3 B!$l)$ Steel Pl)'t +BSP, $' C!!)tt$-.)#!

SPECIAL STEEL PLANTS

93 All"% Steel Pl)'t +ASP, $' We-t Be'.)l

3 S)le* Steel Pl)'t +SSP, $' T)*$l N)(

3 V$-7e-7)#)%) I#"' & Steel Pl)'t +VISL, $' K)#')t)0)

SU!SIDIAIES

93 I'($)' I#"' & Steel C"*2)'% L$*$te( +IISCO, $' We-t Be'.)l3

3 M)!)#)-!t#) Ele1t#"-*elt L$*$te( +MEL, $' M)!)#)-!t#)

OTHE UNITS

R)6 M)te#$)l D$7$-$"' +RMD, )t K"l0)t)4 We-t Be'.)l

Ce't#)l M)#0et$'. O#.)'$)t$"' +CMO, )t K"l0)t)4 We-t Be'.)l

SAIL C"'-lt)'1% D$7$-$"' +SAILCON, )t Ne6 Del!$

Re-e)#1! & De7el"2*e't Ce't#e "# I#"' & Steel +RDCIS, )t R)'1!$4

J!)#0!)'(

Ce't#e "# E'.$'ee#$'. & Te1!'"l".% +CET, )t R)'1!$4 J!)#0!)'(

M)').e*e't T#)$'$'. I'-t$tte +MTI, )t R)'1!$4 J!)#0!)'(

Ce't#)l P"6e# T#)$'$'. I'-t$tte +CPTI, )t R"#0el)4 O#$--)

SAIL S)et% O#.)'$)t$"' +SSO, )t R)'1!$4 J!)#0!)'(

E'7$#"'*e't M)').e*e't D$7$-$"' +EMD, )t K"l0)t)4 We-t Be'.)l

G#"6t! D$7$-$"' +GD, )t K"l0)t)4 We-t Be'.)l

Ce't#)l C")l S22l% O#.)'$)t$"' +CCSO, )t D!)'5)(4 J!)#0!)'(

JOINT VENTURE


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SAIL !)- 2#"*"te( "$'t 7e't#e- $' ($e#e't )#e)- #)'.$'. #"* 2"6e#

2l)'t- t" e/1"**e#1e3

•

NTPC SAIL Power Compa! P"#$ L#%

Set 2 $' M)#1! ;;94 t!$- ?;?; "$'t 7e't#e 5et6ee' SAIL )'( t!e

N)t$"')l T!e#*)l P"6e# C"#2"#)t$"' +NTPC, "2e#)te- )'( *)').e- t!e

C)2t$7e P"6e# Pl)'t-/II " t!e D#.)2# )'( R"#0el) Steel Pl)'t- 6!$1!

!)7e ) 1"*5$'e( 1)2)1$t% " @; MW3

•

Bo&aro Power S'pp(! Compa! P"#$ L)m)#e%

T!$- ?;?; "$'t 7e't#e 5et6ee' SAIL )'( t!e D)*"()# V)lle% C"#2"#)t$"'

"#*e( $' J)')#% ;; $- *)').$'. t!e ;/MW 2"6e# .e'e#)t$"' )'(

9==; t"'- 2e# !"# -te)* .e'e#)t$"' )1$l$t$e- )t B"0)#" Steel Pl)'t3

• Bo&aro E(e*#r)* S'pp(! Compa! P"#$ L)m)#e%

9?; A'"t!e# SAIL/NTPC "$'t 7e't#e "' ?;?; 5)-$- "#*e( $' M)#1!

;; *)').e- t!e


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• SAIL/Ba0a( Ser")*e Ce#er P"#$ L#%$

SAIL !)- "#*e( ) "$'t 7e't#e 6$t! BMW $'(-t#$e- Lt(3 "' @;; 5)-e- t"

2#"*"te ) -e#7$1e 1e't#e )t B"0)#" 6$t! t!e "5e1t$7e " )(($'. 7)le t"-teel3

• Nor#, Be-a( Do(om)#e L)m)#e%

A "$'t 7e't#e 5et6ee' SAIL )'( We-t Be'.)l M$'e#)l De7el"2*e't

C"#2"#)t$"' lt( "' ?;?; 5)-$- 6)- "#*e( "# (e7el"2*e't " J)%)'t$

D"l"*$te De2"-$t4 J)l2)$.#$ "# -22l% " D"l"*$te t" DSP )'( "t!e# 2l)'t-3

• Rome(#/SAIL 1I%)a2 L#%

R"*elt Te1!'"l".% (e7el"2e( 5% R--$) "# #e(1$'. " $#"' 5e)#$'.

*)te#$)l-4 6!$1! $- 1)##$e( "t 6$t! 1)#5"' $' -$'.le A "$'t 7e't#e 5et6ee'

SAIL4 N)t$"')l M$'e#)l De7el"2*e't C"#2"#)t$"' +NMDC, )'( R--$)' 2#"*"te#- "# *)#0et$'. -t).e #e)1t"# 6$t! t!e -e " "8%.e'3

• B,)(a) JP Ceme# L#%

SAIL !)- )l-" $'1"#2"#)te( ) "$'t 7e't#e 1"*2)'% 6$t! M- J)$2#)0)-!

A--"1$)te- Lt( t" -et 2 ) 3 MT 1e*e't 2l)'t )t B!$l)$3 L$0el% t"

1"**e'1e "2e#)t$"'- 5% M)#1!;9;3

BOKARO STEEL PLANT

A PARTNER IN NATION BUILDING


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VISION

T" 5e ) #e-2e1te( 6"#l(–1l)-- 1"#2"#)t$"' )'( t!e le)(e# $' I'($)' Steel

5-$'e-- $' >)l$t%4 2#"(1t$7$t%4 2#"$t)5$l$t% )'( 1-t"*e# -)t$-)1t$"'3

CORE VALUES OF SAIL


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HUMAN RESOURCE

SAIL- t"t)l *)'2"6e# )t t!e e'( " ; A2#$l4 ;9; -t""( )t )#"'( 4==3

T!e 1"*2)'%- l)5"# 2#"(1t$7$t% @@3; t"'e-*)'%e)# )- "' ;3;@39;

S*rap a% Sa("a-e Depar#me#

Customer

Satisfaction

Concern for

People

Consistent

Profitability

Core Values

Commitment

of Excellence


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A- t!e ')*e -$.'$$e-4 t!e (e2)#t*e't 6"#0- 6$t! Fe##"- I#"' & -teel -1#)2 t"

-)l7).e $t & *)0e $t -el 5% )(($'. 7)le t" $t3 SSD !)- ) ()l #"le t" 2l)% $'

"7e#)ll -1!e*e " t!$'.- $' t!e 6"#0- ($7$-$"'3 P#$*)#$l% $t !)- t" -22l% I#"'

)'( Steel -1#)2 t" Steel Melt$'. S!"2 +SMS, )- ) te1!'"l".$1)l $'2t $' t!e

Steel Melt$'. 2#"1e--3 Se1"'(l%4 t!e #"le " SSD $- t" 1"lle1t )ll t!e Fe##"-

S1#)2 +6)-te "# t!e 2l)1e " "#$.$', )'( 5#$'. $t t" t!e (e2)#t*e't t" t#)'-"#*

$t $'t" ) -el 2#"(1t3 E7e#% (e2)#t*e't " t!e 2l)'t #"* C"0e O7e' t" C"l(

R"ll$'. M$ll 2#"(1e *e't)l 6)-te te#*e( -1#)23 T!$- *)% 5e $' t!e "#* "

*)$'te')'1e 6)-te e3.3 5#"0e' "# 6"#' "t 2)#t-4 ()*).e( -t#1t#e "#

e>$2*e't "# *)% 5e 2#"1e-- )#$-$'.3 T!e 2#$*e 2#"(1t- 1"'t$'e "' t!e$#

2#"(1t$"' l"6 t"6)#(- t!e $')l (e$'e( "t2t4 6!$le t!e )#$-$'. !)- t" (#"2

"t )- t!e% )#e '"t -$t)5le 1!e*$1)ll%4 *e1!)'$1)ll% "# 5% -$e )'( -!)2e3 I'

t!e -!)2e " $-! t)$l- "# $##e.l)# e(.e t#$**$'. "# 2#"(1e 6!$1! )#e 5el"6

t!e 2l)''e( -$e3 I' ) 't -!ell SSD- #"le $- t" e'-#e t!)t )ll I#"' )'( Steel

S1#)2 +'6)'te( )t 2l)1e 2#"(1t$"', )#e t#)'-2"#te( t" -$te 2#"1e--e( )'(

t#)'-"#*e( t" -)5le -!)2e4 -$e )'( >)l$t% +#ee " -l). et13, )'( t#)'-2"#te(

SMS M).'et$1 S1#)2 Y)#(- "# -$'. )- 1""l)'t $' t!e 1"'7e#te# 5)t!3 S#2l-

-1#)2 )te# -22l%$'. t!e #e>$#e*e't " -1#)2 $- "e#e( "# e8te#')l -)le t"

.e'e#)te 1)-! #e-"#1e- "# t!e C"*2)'%3

TYPES OF PRODUCTS


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I' B"0)#" Steel Pl)'t4 t!e $'$-!e( 2#"(1t- )#e 1)te."#$e( $'t" t!#ee 2)#t-

3$ Pr)me Pro%'*#04 /

T!e-e )#e t!e )1t)l 2#"(1t-4 6!$1! )#e "#$.$')ll% 2#"(1e( "# e8)*2le4

5l""*-4 5$llet-4 1!)''el-4 #"'(-4 )'.le- et13

5$ B!/Pro%'*#04 /

T!e-e 2#"(1t- )#e '"t "#$.$')ll% 2#"(1e( 5% B"0)#" Steel Pl)'t4 5t )#e

"t1"*e- 6!$le 2#"(1$'. t!e 2#$*e 2#"(1t-3

6$ Se*o%ar! Pro%'*#04 /

T!e-e )#e t!e (ee1t$7e- "# #ee1te( *)te#$)l- (e t" $*2#"2e# *$8$'. "

1!e*$1)l 1"*2"'e't- "# )$l t" *eet t!e "2t$** #e>$#e*e't-3 S1#)2-

.e'e#)te( $'-$(e 2l)'t )#e )l-" te#*e( )- Se1"'()#% 2#"(1t-3 T!e -e1"'()#%

2#"(1t- -e( !e#e $' )te# 6$ll *e)' e##"- *)te#$)l- .e'e#)te( #"* 7)#$"-

2#"(1t$"' '$t- 6!$1! 1)' e$t!e# -$t)5l% 5e -e( "# #e/*elt$'. t" 2#"(1e

$#"' )'( 2#"(1t- "# "e#e( "# -)le $ #e'(e#e( -#2l- $' 2#"(1t$"' 2#"1e--

"# e8)*2le Dee1t$7e He)7% 5l""*-4 Dee1t$7e R)$l-4 R)$l 1tt$'.4 R"(

1tt$'.4 S1#)2 et13

Fo((ow)- I#em0 +a(( '%er #,e *a#e-or! o+ Se*o%ar! Pro%'*#04/

1A2 REROLLABLE7IRON AND STEEL SCRAP7BFG SLAG

93 MS SLAB END CUTTING WITHOUT FISH TAIL

3 MS THICLE PLATE CUTTING +?/@; MM, MIXED W3FR3

3 SPILLED HOT METAL +9; MT AND BELOW, SMS ARISINGS3

@3 LIQUID NITROGEN3

?3 FINE IRON CHIPS FROM IMP +FE/


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=3 LIQUID ARGON3

:3 PIG TRON3

9;3TURNING & BORING3

1B2 OTHERS

93 CARBIDE SLUDGE3

3 UR AMCMCB BRICKS3

3 UR MAJ CHROME MAJ BRICKS3

1C2 COAL CHEMICALS AND BY PRODUCT

93 MG BENENE3 NG TOLUENE

3 LS NAPTHA

@3 SB OIL

?3 HP NAPHTHALENE

3 ANTHRANCENE OIL


16/49


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According to Green and Tall “A research design is thespecifcation o the methods and procedures or acquiring the

inormation needed. It is the overall operational pattern or

ramework o the project that stipulates which inormation is to

be collected rom where it is to be collected and b! what

procedures"

This research process based on primar! data anal!sis and

secondar! data anal!sis will be clearl! defned to meet the

objectives o the stud!.

• I chose the primar! sources to get the data. A

questionnaire was designed in accordance with our

mentor in #etchup. I chose a sample o about $% corporate

customers

• I collected some data rom the secondar! sources like

published &ompan! documents internet etc.

Research Design

“A research design is the arrangement o conditions or

collections and anal!sis o data in a manner that aims to

combine relevance to the research purpose with econom! in

procedures". It is a descriptive cross sectional design .It is the

conceptual structure with in which research is conducted' it


18/49

constitutes the blueprint or the collection measurement and

anal!sis o data.

It is needed because it acilitates the smooth sailing o the

various research operations thereb! making research as

e(cient as possible !ielding ma)imal inormation with minimal

e)penditure o e*ort time and mone!.

In the preliminar! stage m! research stage constituted o

e)plorator! stud! b! which it is clear that the e)istence o the

problem is obvious .+o I can directl! head or the conclusive

research.

Sampling Plan

“+ampling plan" is a distinct phase o research process. In this

stage I have to determine who is to be sampled how large

should be the needed sample and how sampling unit is to beselected.

Population

In m! research I have defned m! population as a complete set

o customers o +agar &it!.

Sample Survey

As compared to census stud! a sample stud! has been

conducted b! us because o,

-ide range o population it was impossible to cover the

whole population

Time and mone! constraints.

Sample Unit


19/49

In this surve! I took the list o customers rom the dealers o

#etchup

Sampling Technique

+ampling technique implies the method o choosing the sample

items the two methods o selecting sample are,

robabilit! method.

/on0probabilit! method.

“robabilit! method" is those in which ever! item o the

universe has an equal chance o the inclusion in the sample.

“/on0probabilit! methods" are those that do not provide ever!

item in the universe with known cause o being included in the

sample. The selection process is partiall! subjective.

1or m! stud! I emplo!ed the /on0probabilit! sampling

technique in which I got the data o the customers rom thedealer o #etchup.


20/49

MARKETING ANALYSIS

M)#0et$'. De2)#t*e't $- "'e " t!e De2)#t*e't- '(e# M)te#$)l- M)').e*e't

D$7$-$"' " B"0)#" Steel Pl)'t3 M)#0et$'. De2)#t*e't $- e't#-te( 6$t! t!e

#e-2"'-$5$l$t$e- t" -ell BSL- Se1"'()#% P#"(1t-4 B%/P#"(1t-W)-te P#"(1t-4

)'( I(le A--et- et13

T!e M)#0et$'. De2)#t*e't- -)le- 2#"1e(#e- )#e 1"7e#e( 5% t!e .$(el$'e-

.$7e' 5% SAIL C"#2"#)te "$1e DELHI4 )'( $- .$7e' 5% CMMG

+CORPORATE MATERIAL MANAGEMENT GROUP,4 t!e "5e1t$7e "

6!$1! $- T" -ell t!e *)te#$)l- $' ) )$# )'( t#)'-2)#e't *)''e# t" )1!$e7e

*)8$** 2"--$5le #e7e'e t" t!e 1"*2)'%

+), M)#0et$'. " 2#$*e 2#"(1t- " SAIL- 2l)'t $'1l($'. BSL $- ("'e 5% CMO

+Ce't#)l M)#0et$'. O#.)'$)t$"', 6!$1! $- ) '$t " SAIL3

+5, M)#0et$'. " -e1"'()#% 2#"(1t- )'( 1")l 1!e*$1)l- )#e ("'e ($#e1tl% 5%

M)#0et$'. De2)#t*e't " BSL3 A- ) *)tte# " )1t4 t!e Se1"'()#% & B%/

P#"(1t- )#e *)#0ete( 5% t!e $'($7$()l Pl)'t- "'l%3

M)#0et$'. " t!e-e 2#"(1t- )#e 1"'(1te( 5% 7)#$"- -e1t$"'- 5% *)#0et$'.

(e2)#t*e't " B"0)#" Steel 2l)'t-3 It $- e'.).e(4 6$t! *)#0et$'. " P#$*)#%

P#"(1t- "# !"*e -)le "# e82"#t t!#".! CMO3 T!e @3; M$ll$"' t"'e- -e1t$"'

0'"6' )- 2l)te *$ll -e1t$"' (e)l$'. 6$t! 2l)te-3 N"6 t!$- -e1t$"' !)- ."t ISO /

:;; 1e#t$$1)te3


21/49

T!e -e1"'()#% -e1t$"' (e)l- 6$t! t!e -e1"'()#% P#"(1t-4 $t $'1l(e- -1#)2- "

$#"' )'( -teel -l).4 1")l )'( 1"0e #)1t$"'-4 1")l 1!e*$1)l-3

T!e M)#0et$'. (e7el"2*e't -e1t$"' (e)l- 6$t! t!e MIS )'( -t#)te.$1 Pl)''$'.

)1t$7$t% 1"*e '(e# t!$- -e1t$"'3

T!e E82"#t -e1t$"' (e)l- 6$t! t!e )1t$7$t$e- " t!e e82"#t- $' #e-2e1t " I#"' )'(

Steel $te*- 2#"(1e( 5% B"0)#" -teel 2l)'t3

ORGANISTATION CHART OF MARKETING DEPARTMENT

1BSL2

GM (Marketing)

Jr Mgr (!o"or#n)$Mktg

&ord 2# Admn. 3 4st. Training

5(cer

DGM (Mktg)

Audit 6igilance 7TI 3 other queries

repl! &ontract &ell899: +ec. +ales

%GM(Mktg)

+ec. +teel Ad 3 4st ;& I+5


22/49

CONSUMER BEHAVIOUR

3$ C'0#omer Sa#)0+a*#)o

BSL )("2t- "ll"6$'. 2#)1t$1e- "# 1-t"*e# -)t$-)1t$"'3

a$ P#"1e(#e 2#"1e-- )()2te( t" )11e-- 1##e't t#e e82e1t)t$"' "

1-t"*e#-3

8$ It $'(1e- *)#0et #e-e)#1! 7$-$t$'. 1-t"*e# 2#e*$-e- )tte'($'. t" 1-t"*e#

1"*2l)$'t-3

*$ CMO !)- M)#0et M)').e*e't G#"2 6!e#e -2e1$)l$-t- *"'$t"# 1!)'.$'.

(e*)'( 2)tte#' )'( (e7el"2*e't $' e)1! M)#0et -e.*e't $- 1)##$e( "'3

%$ It !)- 2"-te( *)#0et (e7el"2*e't "$1e#- )t 7)#$"- l"1)t$"'- t!)t )#e $t-

e%e- )'( e)#- "# *"'$t"#$'. 1##e't )'( t#e e82e1t)t$"' " $t- 1-t"*e#3

e$ T!e B-$'e--/2l)''$'. (e2)#t*e't $- e81l-$7el% *e)'t t" -t(% 1-t"*e#-

1!)'.$'. (e*)'( -1e')#$" )'( )--e-- 1##e't )'( t#e e82e1t)t$"'3

+$ T" '(e#-t)'( 1-t"*e# 'ee(- -e*$')#- )'( 6"#0-!"2- )#e )l-" "#.)'$e(

5% BSL3

Sr Mgr (Mktg)

&oal3 &hem. >inc


23/49

PRODUCT PROFILE

I'($) $- t!e e$.!t! l)#.e-t 2#"(1e# " 1#(e -teel $' t!e 6"#l(4 )11"'t$'. "#

3


24/49

$' I'($) $- "' )' 2-6$'. 5e1)-e " t!e -t#"'. .l"5)l )'( ("*e-t$1 (e*)'(3

I'($)- #)2$( e1"'"*$1 .#"6t! )'( -")#$'. (e*)'( 5% -e1t"#- l$0e

$'#)-t#1t#e4 #e)l e-t)te )'( )t"*"5$le-4 )t !"*e )'( )5#")(4 !)- 2t I'($)'

-teel $'(-t#% "' t!e .l"5)l *)23 A11"#($'. t" t!e l)te-t #e2"#t 5% I'te#')t$"')l

I#"' )'( Steel I'-t$tte +IISI,4 I'($) $- t!e -e7e't! l)#.e-t -teel 2#"(1e# $' t!e

6"#l(3

W$t! #ee#e'1e t" (e7el"2*e't 6!$1! #e7$-e( I'($)' $'#)-t#1t#e4 t!e "#$.$' "

t!e *"(e#' I'($)' -teel $'(-t#% 1)' 5e t#)1e( 5)10 t" 9:? 6!e' ) 1"'t#)1t "#

t!e 1"'-t#1t$"' " )' $'te.#)te( -teel6"#0- $' R"#0el)4 O#$--) 6)- -$.'e(

5et6ee' t!e I'($)' ."7e#'*e't )'( t!e Ge#*)' 1"*2)'$e- F#$e( K#22 '(

De*). AG3 T!e $'$t$)l 2l)' 6)- )' )'')l 1)2)1$t% " ?;;4;;; t"''e-4 5t t!$-

6)- -5-e>e'tl% #)$-e( t" 9 *$ll$"' t"''e-3 T!e 1)2)1$t% " R"#0el) Steel

Pl)'t +RSP,4 6!$1! 5el"'.- t" t!e SAIL +Steel At!"#$t% " I'($) Lt(3, .#"24 $-

2#e-e'tl% )5"t *$ll$"' t"''e-3 At ) 7e#% e)#l% -t).e t!e "#*e# USSR )'( )

B#$t$-! 1"'-"#t$* )l-" -!"6e( )' $'te#e-t $' e-t)5l$-!$'. ) *"(e#' -teel

$'(-t#% $' I'($)3 T!$- #e-lte( $' t!e S"7$et/)$(e( 5$l($'. " ) -teel *$ll 6$t! )

1)2)1$t% " 9 *$ll$"' t"''e- $' B!$l)$ )'( t!e B#$t$-!/5)10e( 1"'-t#1t$"' $'

D#.)2# " ) "'(#% 6!$1! )l-" !)- ) *$ll$"' t"''e 1)2)1$t%3 T!e I'($)' -teel

$'(-t#% $- "#.)'$e( $' t!#ee 1)te."#$e- $3e34 *)$' 2#"(1e#-4 "t!e# *)"#

2#"(1e#- )'( t!e -e1"'()#% 2#"(1e#-3 T!e *)$' 2#"(1e#- )'( "t!e# *)"#

2#"(1e#- !)7e $'te.#)te( -teel *)0$'. )1$l$t% 6$t! 2l)'t 1)2)1$t$e- "7e# ;3?

*T )'( t$l$e $#"' "#e )'( 1")l.)- "# 2#"(1t$"' " -teel3 T!e *)$' 2#"(1e#-)#e T)t) Steel4 SAIL4 )'( RINL4 6!$le t!e "t!e# *)"# 2#"(1e#- )#e ESSAR4

ISPAT )'( JVSL3 T!e -e1"'()#% -e1t"# $- ($-2e#-e( )'( 1"'-$-t- " +9,

B)106)#( l$'0).e #"* )5"t 9; -2"'.e $#"' 2#"(1e#- t!)t -e $#"' "#e )'(

'"'/1"0$'. 1")l4 2#"7$($'. ee(-t"10 "# -teel 2#"(1e#- +, A22#"8$*)tel%

?; *$'$ 5l)-t #')1e-4 ele1t#$1 )#1 #')1e-4 $'(1t$"' #')1e- )'( e'e#.%

"2t$*$$'. #')1e- t!)t -e $#"' "#e4 -2"'.e $#"' )'( *elt$'. -1#)2 t" 2#"(1e


25/49

-teel )'( +, F"#6)#( l$'0).e 6$t! )5"t 94;; #e/#"lle#- t!)t #"ll "t -e*$- $'t"

$'$-!e( -teel 2#"(1t- "# 1"'-*e# -e3

S#r'*#'ra( Wea&e00e0 o+ I%)a S#ee( I%'0#r!

Alt!".! I'($) !)- *"(e#'$e( $t- -teel*)0$'. 1"'-$(e#)5l%4 !"6e7e#4 'e)#l%

" $t- 1#(e -teel $- -t$ll 2#"(1e( -$'. t!e "t()te( "2e'/!e)#t! 2#"1e--3

L)5"# 2#"(1t$7$t% $' I'($) $- -t$ll 7e#% l"63 A11"#($'. t" )' e-t$*)te 1#(e

-teel "t2t )t t!e 5$..e-t I'($)' -teel*)0e# $- #".!l% 9@@ t"''e- 2e# 6"#0e#

2e# %e)#4 6!e#e)- $' We-te#' E#"2e t!e $.#e $- )#"'( ;; t"''e-3

I'($) $- (e$1$e't $' #)6 *)te#$)l- #e>$#e( 5% t!e -teel $'(-t#%3 I#"' "#e

(e2"-$t- )#e $'$te )'( t!e#e )#e 2#"5le*- $' *$'$'. -$1$e't )*"'t- " $t3

I'($)- !)#( 1")l (e2"-$t- )#e " l"6 >)l$t%3

I'-$1$e't #e$.!t 1)2)1$t% )'( t#)'-2"#t $'#)-t#1t#e $*2e($*e't- t""

!)*2e# t!e .#"6t! " I'($)' -teel $'(-t#%3

S#re-#,0 o+ I%)a S#ee( I%'0#r!

• L"6 l)5"# 6).e #)te-

• A5'()'1e " >)l$t% *)'2"6e#

• M)t#e 2#"(1t$"' 5)-e

• P"-$t$7e -t$*l$ #"* 1"'-t#1t$"' $'(-t#%

• B""*$'. )t"*"5$le $'(-t#%

O'#(oo& T!e "tl""0 "# I'($)' -teel $'(-t#% $- 7e#% 5#$.!t3 I'($)- l"6e#

6).e- )'( )7"#)5le e'e#.% 2#$1e- 6$ll 1"'t$'e t" 2#"*$-e -5-t)'t$)l 1"-t

)(7)'t).e- 1"*2)#e( t" 2#"(1t$"' )1$l$t$e- $' +We-te#', E#"2e "# t!e US3 It

$- )l-" e82e1te( t!)t -teel $'(-t#% 6$ll '(e#." ) 2#"1e-- " 1"'-"l$()t$"' -$'1e

$'(-t#% 2l)%e#- )#e e'.).e( $' )' 'ette#e( #-! "# -1)le3 T!$- $- e7$(e't #"*

t!e #e1e't )1>$-$t$"' " C"#- 5% T)t)3 T!e (e2l"%*e't " *"(e#' 2#"(1t$"'

-%-te*- $- )l-" e')5l$'. I'($)' -teel 1"*2)'$e- t" $*2#"7e t!e >)l$t% " t!e$#

-teel 2#"(1t- )'( t!- e'!)'1e t!e$# e82"#t 2#"-2e1t-3


26/49

NECESSITY OF SELLING THE 99SECONDARY PRODUCTS:

T!e 'et -)le- #e)l$)t$"' #"* )ll t!e Se1"'()#% 2#"(1t-4 B%/P#"(1t- )'( 1"/

2#"(1t- " BSL $- )#"'( R-3;; 1#"#e- 6!$1! $- >$te *"#e t!)' *"'e% t!e

5$. $'(-t#$e-3 Ot " t!$- Steel S1)#2 )#$-$'. $t-el 5#$'.- )5"t R-39?;; 1"#e-" *"'e% e7e#% %e)#3 Re/2#"(1t$"' " *)$' 2#"(1t- #"* t!e -e1"'()#%

2#"(1t- #e>$#e- #e/*elt$'. $t ).)$' "# t!e #e>$#e( 1"*2"-$t$"' " t!e

*)te#$)l- )- 2e# t!e (e-$#e( -2e1$$1)t$"'3

B% -ell$'. $t t" t!e ($e#e't M$ll-t#)(e#-P#"1e--"#- t!e 2l)'t e)#' )#"'(

R-3@;;; 2e# t"'e- " t!e ($#e1t 2#"$t t!)' 5% #e/2#"(1$'. $t t" t!e *)$'

2#"(1t3 T!e t#)(e#- 2#"1e--"#-#e/#"lle#-4 -e t!e-e )- ) #)6 *)te#$)l- "#

($e#e't $'$-!e( 2#"(1t- *)0$'. !.e 2#"$t-4 t!e 2l)'t $- )l-" '"t l"-$'.

)'%t!$'.3

P#"$t $- t!e *)$' )$* " e7e#% 5-$'e--4 )'( 6!e' t!e #e)l$)t$"' " t!e-e

2#"(1t- "# t!e $'$-!e( 2#"(1t- 2#"7e- t" 5e 1"-tl$e#4 t!e *)').e*e't 2l)'t

(e1$(e( t" -ell $t t" t!e l"1)l *)#0et3


27/49

B% -ell$'. -e1"'()#% P#"(1t- t" t!e L"1)l *)#0et 'e6 $'(-t#$e- )#e (e7el"2e(

"# #e/#"ll$'. t!e Se1"'()#% *)te#$)l- t" *)0e $'$-!e( 2#"(1t-3 It !)- )l-"

$'1#e)-e( t!e -*)ll/-1)le $'(-t#$e- )'( e*2l"%*e't "22"#t'$t$e-3

L)-t %e)# )7e#).e 2#$1e " -1#)2 2#"(1t 6e#e 5et6ee' R-39;;;t"' t"

R-39;;;t"'

La#e0# Pr)*e o+ %)++ere# B!/Pro%'*# w,)*, BSL were 0o(% ) Apr)( ; Ma!


28/49

FUNCTION OF MARKETING DEPARTMENT

3$ T" *"'$t"# t!e "#(e#- $--e( 5% CMO4 S" t!)t t!e-e "#(e#- 1)' l$lle( $'

t$*e3

5$ Pt 2#e--#e "' CMO4 t" .et "#(e#- "# )' '(e#t$l$e( *$ll3


29/49

6$ T" -ell )ll t!e -e1"'()#% 2#"(1t- ($#e1tl% $3e3 ($#e1tl% 5% BSL )'( 5% CMO3

$ O' ()% t" ()% 5)-$- $t t)0e- 1)#e " t!e ($-2)t1!e- $3e3 ()$l% ($-2)t1! )#e

1!e10e(3

POLICIES OF MARKETING

M)#0et$'. Pl)''$'. !)- #e-2"'-$5le '1t$"' $' t!e 6"#0$'. " *)#0et$'.

(e2)#t*e't3 All t!e #$-0% (e7el"2*e't-4 t)0$'. "t -"lt$"' t" 1#$22le

-$t)t$"'-4 t!$- -e1t$"' 1)##$e- "t 2#"(1t 2#$1$'. )'( #el)te( )1t$7$t$e-4 -"*e

" t!e 2#".#)**e-4 2"l$1$e- )'( 2#"1e(#e- )#e )- "ll"6-/

I2 P"-$t$"'$'. t!e 2#"(1t ) 7)le 5)-e( 2l)1e $' 1-t"*e# *$'(3

II2 F$')l$e )'')l -)le- 2l)' )'( >)'t$t%4 *"'t!l%4 6ee0l%4 )'( ()$l% #"ll$'.

2#".#)**e " R"ll$'. *$ll- $' 1"'-lt)t$"' 6$t! CMO )'( *$ll-3 T!$- 2l)'

$- 5)-e( "' t!e -)le- "#e1)-t #e1e$7e #"* JPU SPL I#"' )'( -teel

1"'t#"lle#3

III2 O2t$*$$'. t!e 2#"(1t/*$8 5% 2#"2e# t$l$)t$"' " )7)$l)5le -t"10-3

IV2 Re1e$7$'. E'>$#$e- )'( 1"*2l)$'t-4 1)'1ell)t$"' " "#(e#- et13

V2 C""#($')t$'. t!e 6"#0- " *$ll- )'( t#)$1 (e2)#t*e't -" )- t" *)8$*$e

($-2)t1!e-3

VI2 C"/"#($')t$"'- 6$t! CMO #"* -t).e- " e'>$#%4 "# e82"#t-4 (e7el"2*e't

" 'e6 P#"$le-4 -e1t$"'-4 *"($$1)t$"' " 2#"(1t -1!e(l$'. t$ll t!e "#(e#-)#e 1"*2lete(3

VII2 De7el"2*e't " 'e6 >)l$t$e- " -teel3

VIII2 Pe#$"($1)l *)#0et -#7e%- " 2#"(1t- t" )')l%e t!e *)#0et 2"-$t$"'3

I2 I*2le*e't)t$"' " -..e-t$"'- #e1e$7e( #"* t!e 1-t"*e#- ee(5)103

2 E'-#e 1-t"*e# -)t$-)1t$"' 5% *eet$'. 1-t"*e#- #e.l)#l% 2#"7$(e

#e(#e-- t" t!e$# 2#"5le*- )'( l$ll*e't " (e*)'(3


30/49

MARKTING STRATEGY

PRICING4

F$8$'. t!e 2#$1e " ) 2#"(1t $- t!e *"-t 7$t)l '1t$"' $' t!e 6!"le 2#"1e-- "

t!e *)#0et$'. )'( $t -!"l( 5e ("'e )te# 2#"2e# *)#0et -t(% )'( #e>$#e-

(e1$-$"' *)0$'. )5$l$t%3 I 2#$1e $- t"" l"6 t!e 1"*2)'% 6$ll l"-e #e7e'e )'( $

t!e 2#$1e $- t"" !$.! $t 6$ll l"-e 1-t"*e#- #e-lt$'. $' l"-- " #e7e'e 7)l)5le

1-t"*e#-3 C")l 1!e*$1)l- )#e t!e *)$' 2#"(1t 6!$1! $- t" 5e *)#0ete( 5% t!e

M)#0et$'. De2)#t*e't " B"0)#" Steel Pl)'t3 Al*"-t )ll t!e 2#"(1t- )#e -"l(

"' t!e $8e( 2#$1e 5)-$-3 T!$- $- (e t" t!e )1t t!)t t!e 1"*2)'% ("e- '"t e'"%

*"'"2"l% $' t!e -)$( *)#0et )'( t!e 2#$1e $- t"t)ll% *)#0et (#$7e'3

T!e 2"l$1% )("2te( 5% t!e *)#0et$'. (e2)#t*e't "# 2#$1$'. " *)te#$)l- $-

l)#.el% .$(e( 5% t!e 2#$1e "e#e( 5% t!e 5$((e#- (#$'. t!e )1t$"'3 T!e

7)#$"- )1t"#- t)0e' $'t" 1"'-$(e#)t$"' 6!$le 2#$1$'. t!e #e/#"ll)5le $te*- 1)'

5e e'*e#)te( )- "ll"6- /

+), P#$1e- "e#e( $' t!e )1t$"' -)le-3

+5, Q)'t$t% " *)te#$)l t" 5e l$te(3

+1, M)').$'. ($#e1t"#- )22#"7)l3

T!e )7e#).e " t!e 2#$1e- "e#e( 5% t!e 5$((e# (#$'. )1t$"' $- t)0e' )- t!e

5)-$- t" $8 t!e 2#$1e- " *)te#$)l- t" 5e -"l( t!#".! *)#0et$'. (e2)#t*e't3

F#t!e# t!e te1!'$>e- " 5#e)0/2/2#$1$'. )#e )("2te( $3e3 t!e l)#.e# t!e

>)'t$t% 2#1!)-e( l"6e# 6$ll 5e t!e 2#$1e-3 T!$- te1!'$>e e'1"#).e- t!e 5%e#- t" 2#1!)-e l)#.e# >)'t$t%3 F$')ll% t!e *)').$'. ($#e1t"# )22#"7e- t!e

2#$1e- -et 5% t!e 2#$1$'. 1"**$ttee3 O' t!$- 5)-$-4 ) 2#$1e l$-t $- 2#e2)#e( "# )ll

t!e 2"te't$)l 5%e#-3 P#$1e l$-t )l-" $'($1)te- t!e -)le- t)8 )'( E81$-e (t% t" 5e

le7$e(3 T!- t!e $'te#e-te( 2)#t$e- 2l)1e t!e$# "#(e#- 6$t! t!e *)#0et$'.

(e2)#t*e't "' t!e 5)-$- " 2#$1e l$-t #e7$e6e( e7e#% *"'t!3 E7e#% 1-t"*e# $-

#e>$#e( t" !)7e ) -e1#$t% (e2"-$t )*"'t " R-39 l)0!3 T!e 2)%*e't "# t!e

*)te#$)l #e>$#e( $- t" 5e $' )(7)'1e3 T!e *)te#$)l $- -22"-e( t" 5e l$te( "'

t!e -2e1$$e( ()te "' )11"'t " (el)% t!e 2)#t% !)- t" 2)% t!e ($e#e'1e $' t!e

2#$1e-4 $ t!e#e $- )'% $'1#e)-e $' -5-e>e't *"'t!3


31/49

S#a%)- Pr)*)- Comm)##ee4

T!e 1"**$ttee #e7$e6- t!e 2#$1e " 7)#$"- 2#"(1t- )'( t)0e- (e1$-$"' $' )7"#

" *)8$*$$'. t!e 2#"$t3 It !"l(- *eet$'. )t le)-t "'1e $' ) *"'t!3 Bt t!e

7"l)t$l$t% " t!e *)#0et )'( 2""l " ($e#e't 2#"(1t- le)( t" ) '*5e# "*eet$'. " t!e 1"**$ttee $' >$10 -11e--$"'3

T,e *omm)##ee *o0)0#0 o+4

GM +Ut$l$t%,4 C!)$#*)'

GM +M)#0et$'.,4 C"'7e'e#

DGM +F$')'1e,4 *e*5e#

DGM +S)le- C""#($')t$"',4 *e*5e#

DGM +St"#e-,4 *e*5e#

DGM +BPP,4 *e*5e#

F"# S1#)2 .""(- t!e DGM +SSD, #e2l)1e- t!e DGM +BPP,3 Re-t- " )ll t!e

*e*5e#- )#e )l6)%- 2#e-e't $' )ll t!e *eet$'.-3

W,)(e %e*)%)- #,e pr)*e +o((ow)- po)#0 are &ep# ) m)%4

D$-2)t1! " t!e l)-t *"'t!3

M)te#$)l $' -t"103

F"#e1)-t " 'e8t *"'t!3

Ge'e#)l *)#0et 1"'($t$"'3

A7)$l)5$l$t% " t#)'-2"#t )1$l$t%3

GM +M)#0et$'.,4 )- 2e# t!e 'ee(4 (e1$(e- t!e #e>e'1% )'( t$*e " *eet$'.- t"

5e !el(3 M$'te #e2"#t " )ll t!e *eet$'.- $- 2#e2)#e( )'( $t 1"'t)$'- t!e

e8$-t$'. 2#$1e )'( t!e 2#"2"-e( 2#$1e3 T!e $')l 2#$1e $- *"7e( t" t!e MD

t!#".! t!e "$1$)l 1!)''el $'1l($'. GM +M)#0et$'.,4 E8e1t$7e D$#e1t"#

+MM,4 GM +F$')'1e )'( A11"'t-,4 )'( ED +W"#0-,3 Ate# t!e MD- )22#"7)l

t!e 2#$1e 5e1"*e- )22l$1)5le )'( t!e 1$#1l)# $'($1)t$'. t!e #e7$-e( 2#$1e $-

2#$'te(4 $--e( )'( ($-t#$5t$"' t" t!e 1-t"*e#- )'( )ll t!e 1"'1e#'e((e2)#t*e't-3


32/49

DISTRIBUTION

F"# t!e 2#2"-e " ($-t#$5t$"' " -teel +)- 2e# JPC, 2"l$1% $' )-!$"'4 1-t"*e#-

)#e 1)te."#$e( $'t" A4 B4 C & D3 P#$"#$t% -e1t"# 1-t"*e# e3.3 Dee'-e4

R)$l6)%- et13 )#e '(e# 1)te."#% A )'( )5"t ; " t!e 2#"(1t )ll"tte( t"t!e*3 T!e 5)l)'1e @; $- 0e2t "# t!e 1)te."#% B4 C & D3

O' t!e "t!e# !)'( "# -)le " -1#)2- t!e#e $- '" -1! 2"l$1% )("2te( 5% B"0)#"

Steel Pl)'t3 C-t"*e#- )#e -e#7e( "' $#-t 1"*e $#-t -e#7e( 5)-$-3

CHANNELS

B"0)#" -teel 2l)'t !)- e#" le7el 1!)''el- )- $t ($#e1tl% -ell- t" t!e 1-t"*e#-3

T!e#e $- '" $'te#*e($)te )*"'. 2#"(1e# )'( 1"'-*e#3 M)#0et$'. De2)#t*e't

)l6)%- #e*)$'- $' 1"'t)1t 6$t! t!e 1-t"*e#- e8t#)1t- $'"#*)t$"' )5"t t!e

1##e't *)#0et -$t)t$"' "' t!e 5)-$- " $'te#)1t$"' 5et6ee' t!e*3

SALES PROMOTION

S)le- P#"*"t$"' 1"'-$-t- " ) ($7e#-e 1"lle1t$"' " $'1e't$7e t""l- (e-$.'e( t"

-t$*l)te >$10e# "# .#e)te# 2#1!)-e " 2)#t$1l)# 2#"(1t3 A- ) 2)#t "

2#"*"t$"')l )1t$7$t$e-4 BSL $- e*2l"%$'. "ll"6$'. )1t$7$t$e-

a2 D$-1"'t -l)5- $- 2#"7$(e( t" 5""-t t!e -)le-4 (e-1#$2t$"' " 6!$1! $-.$7e' 5el"6

• U2 t" 9;4;;; t"'e- ///// N" D$-1"'t

• 9;4;;; t" 9?4;;; ///// 9? D$-1"'t

• A5"7e 9?4;;; ///// ; D$-1"'t

82 T" $'( 'e6 1-t"*e#- )'( t" $'"#* 1-t"*e#- )t )# ($-t)'t )#e)-

Te'(e# N"t$1e .$7e' $' t!e 'e6-2)2e# "# -)le " -1#)2-3 Be-t )*"'. t!e

)22l$1)t$"' $- )11e2te( 6$t! ) 7$e6 t" .et t!e 5e-t #e7e'e3

*2 S"*et$*e- 6!e' 'e6 $te* $- t" 5e -"l( -)le- '"t$1e $- .$7e' $' t!e

'e6-2)2e#3 Bt *"-t " t!e t$*e l"1)l 1-t"*e#- .et $'"#*e( #"* "t!e#

1-t"*e#-3


33/49

ABOUT COMPETITORS

Steel 5e$'. )' $'(-t#$)l 1"**"($t% $t $- 7e#% 'e1e--)#% t" *)$'t)$' 1-t"*e#

#el)t$"'-!$2 "# 2#"$t)5$l$t% )'( -*""t! #''$'. " 1"*2)'%3

B')(%)- C'0#omer Re(a#)o0,)p

BSL !)- )("2te( t!e 2!$l"-"2!% " #e1".'$$'. -e.*e't " t!e *)#0et )'(

$(e't$%$'. 0e% 1-t"*e# $' -e.*e't )'( .$7$'. t!e* 2#ee#e't$)l t#e)t*e't3CMO -)le- e8e1t$7e- !)7e 5ee' t#)$'e( t" -e ($#e1t -ell$'. )- t""l "# 5$l($'.

l"'. l)-t$'. #el)t$"'-!$2 6$t! t!e 1-t"*e#-3 E)-% )11e-- t" 1-t"*e#- t" -ee0

)--$-t)'1e *)0e- 2#"2"-)l- -e'( 1"**e't- )'( 1"*2l$*e't-3

MARKET DEVELOPMENT

BSL !)- 7)le( 1-t"*e#- .#"2 $' $(e't$%$'. t!e$# -2e1$$1 'ee(- S2e1$$1 t"

t!)t .#"2 t!- -e.*e't$'. )'( (e7el"2$'. *)#0et -e.*e't "# "# 2#"(1t-3

M)"# 2#"(1t *"($$1)t$"'- )#e ("'e )- 2e# t!e$# -2e1$$1 'ee(- " t!e M)#0et

-e.*e't t!e#e5% 1#e)t$'. 2#"(1t ($e#e't$)t$"' 2)10).e-3

PRODUCTION ACCORDING TO MARKET NEEDS

BSL $- )l6)%- $' t"1! $' *)#0et )'( t#% t" 2#"(1e )11"#($'. t" *)#0et 'ee(-3

BSL t#$e- t" 2#"(1e >)l$t% 2#"(1t- 'e6 2#"(1t- 6!$1! l$ll t!e 'ee( "

*)#0et3

5$ STOCK REDUCTION

G$7$'. )1$l$t$e- l$0e (""# (el$7e#%4 #")( ($-2)t1!e-4 1#e($t- )1$l$t% )'( #"'(-

t!e 1l"10 -t"10%)#( "2e#)t$"'3

6 PRICE FIATION

P#$1$'. $- ("'e 5)-$1)ll% 5% t!e CMO3 T)0$'. $'t" 1"'-$(e#)t$"' 1"-t "

2#"(1t$"'4 ."7e#'*e't -te2- "' 2#$1$'.4 1e#t)$' 2e#1e't).e " 2#"$t4 2#$1e "

#)6 *)te#$)l #$.!t 1!)#.e- et13 $3e3 2#$1$'. $- COST PLUS PRICING3

DESPATICH


34/49

A- t!e 2#"(1t $- *)')1t#e(4 t!$- (e2)#t*e't ($#e1t- t!e -t"10%)#(- t!e *"(e

" t#)'-2"#t t" t!e (e-t$')t$"' 6$t! #ee#e'1e t" ($-2)t1! 2#".#)* )'( ($-2)t1!

)(7$1e $- *"(e3

DOCUMENTATION

W$t! t!e ($-2)t1! " 2#"(1t t!e F$')'1e (e2)#t*e't 1)l1l)te- t!e t"t)l 1"-t "

2#"(1t )- 2e# (e*)'( "#(e#3 Ce#t)$' #e1e$2t- )'( 5$ll- >"t$'. t!e *)te#$)l

1"(e4 ')t#e4 >)'t$t%4 )'( )ll e82e'-e- )#e -e't t" 1"''e1te( -t"10%)#(3 T!e

2#"(1t 6$ll 5e t!e' #ele)-e( t" t!e 1"'1e#'e( 2e#-"' )te# 2#"2e# )'( 1"*2lete

2)%*e't t" t!e 2)%/$'/ )t!"#$t$e- $- *)(e3

MARKETING OF SECONDARY PRODUCTS

D#$'. t!e -e7e't$e- )'( -$8t$e- 6!e' t!e 2l)'t 6)- "'e *$ll$"'/t"'e- )'(3?

*$ll$"'/t"''e- 1)2)1$t% #e-2e1t$7el%4 )#$-$'. " -e1"'()#% 2#"(1t- 6)- l$*$te(

)'( -1! )#$-$'. 6)- #e1%1le( "# #e/*elt$'.3 T!e#e"#e t!e#e 6)- '" -1"2e "#

*)#0et$'. $' "t!e# 6"#(- $t 6)- '"t e1"'"*$1)l3 T!e 2l)'t 1)2)1$t% !)- 5ee'

$'1#e)-e( #"* 3? *$ll$"' t"'- t" @ *$ll$"' t"'e- $' t!e l)te -$8t$e-3 Ne6

te1!'"l".% !)- 5ee' )("2te( 6!$le $'1#e)-$'. t!e 1)2)1$t% " t!e 2l)'t 6!e#e 5%

t!e -e " )#$-$'. "# #e/*elt$'. (#)-t$1)ll% #e(1e(3 T!$- !)- .$7e' *"#e $*2)1t

t" t!e *)0$'. " -e1"'()#% 2#"(1t3

I' t!e '$'et$e- 6e !)7e -ee' l"t " 1!)'.e- $' t!e e1"'"*$1 -1e')#$" " t!e

1"'t#%3 T!e 1"'1e2t " *"#e e*2l"%*e't $' P5l$1 Se1t"# E'te#2#$-e- !)-

1!)'.e( t" *"#e 2#"$t-3 T!e#e 5% t!e 2l)'t )l-" !)- .e)#e( 2 $t- -t#)te.%

t"6)#(- t!$- e'(3 O'e " t!e -t#)te.$e- )("2te( 5% t!e 2l)'t "# $'1#e)-$'. t!e

2#"$t $- *)#0et$'. " -e1"'()#% 2#"(1t-3

I' t!e #e1e't %e)#- ) '*5e# " "'(#$e- )'( #e/#"ll$'. M$ll- 1"*e $'t"

e8$-te'1e t!#".!"t t!e 1"'t#%3 T!e-e -*)ll -1)le- Se1t"# 'ee( t!e

Se1"'()#% 2#"(1t- )- $'2t #)6 *)te#$)l "# t!e$# 2#"(1t$"'3 T!e 1"*2)'%

!)- e'.).e( $' e(1)t$'. t!e* t!e -e " -e1"'()#% 2#"(1t- "# ($e#e't 0$'(-

" e'( 2#"(1t- "# 1"'-*2t$"' " .e'e#)l 25l$13 T!e 2l)'t e8te'(- )ll t%2e-

" )1$l$t$e- )'( )--$-t)'1e t" t!e-e -*)ll/-1)le '$t-3 T!$-4 $' t#' .$7e- -1"2e

"# *"#e e*2l"%*e't "22"#t'$t$e-3

T!e 2l)'t "# *)#0et$'. !)- )("2te( "ll"6$'. -t#)te.%

93 C"**$tte( (el$7e#%3


35/49

3 C"*2et$t$7e 2#$1e

3 Q$10 1"*2l)$'t -ettle*e't3

@3 Clt#e " 1-t"*e# -e#7$1e3

It $- 'e1e--)#% t" *e't$"'e( !e#e t!)t t!e 1"*2)'$e- 2#"$t 1"'-$-t- " 9;

t#'"7e# " -e1"'()#% 2#"(1t- "# t!e L)-t t6" %e)#-3

PLANNING FOR SALE OF SECONDARY PRODUCT

93 M)#0et$'. Re1"7e#% De2)#t*e't +MRD, 6"#0- "t t!e >)'t* " ($e#e't

t%2e- " -1#)2 )7)$l)5le "# -)le "' *"'t!l% 5)-$-3 T!$- $- (ete#*$'e( 5%

)-1e#t)$'$'. t!e t"t)l -1#)2 -t"10 )t t!e 5e.$''$'. " t!e *"'t!3 S1#)2 )#$-$'.

(#$'. 1"'-*2t$"'3 T!e #e*)$'$'. >)'t$t% $- 1"'-$(e#e( "# -)le3 A4 *"'t!l%

#e2"#t "' )7)$l)5$l$t% " -1#)2 $- 2#e2)#e( 5% MRD )'( -e't t" *)#0et$'.

(e2)#t*e't3

3 M)#0et$'. De2)#t*e't $')l$e- t!e 2l)' "# )1t)l >)'t$t% " -1#)2 t" 5e-"l( $' 1"'-lt)t$"' 6$t! MRD3 M)#0et$'. (e2)#t*e't $')l$e- *"(e " -)le4

te#*- )'( 1"'($t$"'- "# -)le4 l"1)t$"'- )'( 1"**e#1$)l )-2e1t-3

3 T!e 2#$1$'. 1"**$ttee 1"'-$-t " M)').$'. D$#e1t"#- $8e- t!e 2#$1e " e)1!

t%2e " -1#)23

@3 M)#0et$'. (e2)#t*e't "5t)$'- MD- )22#"7)l "' 2#$1e $8e( 5% 2#$1$'.

1"**$ttee3


36/49

PROCEDURE APPLIED FOR SALE OF SECONDARY PRODUCTS

93 Ate# "5t)$'$'. )22#"7)l " >)'t$t% )'( 2#$1e "# -)le4 M)#0et$'.

(e2)#t*e't -1#t$'$e- t!e (e*)'( #"* 7)#$"- 2)#t$e-4 e8)*$'e t!e P#$"#$t$e-

)'( $--e "e# lette#- t" #e-2e1t$7e 2)#t$e-3 T!e te#*- )'( 1"'($t$"'- "# -)le)#e )l-" e'1l"-e( 6$t! t!e "e#- Lette#

3 A5"t "'e t!$#( " t!e >)'t$t% " *)te#$)l t" 5e -"l( (#$'. t!e %e)# $-

"e#e( t" t!e )1t)l -e#-4 -5e1t t" #e.$-t#)t$"' " (e*)'(3

3 F"# t!e 5)l)'1e >)'t$t% t" 5e -"l( )t 2#$1e- $8e( 5% 2#$1$'. 1"**$ttee4

2#ee#e'1e $- .$7e' t" )1t)l -e#- "7e# t#)(e#-3 I t!e#e )#e '" )1t)l -e#-4 t!e

*)te#$)l *)% 5e "e#e( t" t#)(e#- .$7$'. 2#ee#e'1e t" #e.$-te#e( t#)(e#- "7e#

"t!e#-3

@3 F$#-t 2#ee#e'1e $- .$7e' t" t!e )1t)l -e#- "# )ll"t*e't " -1#)2 ).)$'-t

2)#t$1l)# 1)te."#% " -e#-3 S1#)2 2#"1e--$'. '$t- )#e .$7e' -e1"'( 2#ee#e'1e

"# -1! )ll"t*e't-3

?3 T!e )*"'t #e1e$7e( #"* t!e 2)#t% t"6)#(- )(7)'1e 2)%*e't )'( -e1#$t%

(e2"-$t $- "#6)#(e( t" $')'1e (e2)#t*e't 5% *)#0et$'. (e2)#t*e't )te#

#e1"#($'. t!e (et)$l- $' t!e #e.$-te#3

3 P)#t$e- )#e )ll"6e( t" 7$-$t t!e #e-2e1t$7e l"1)t$"' ($-2"-)l- -$te4 )'( $'-2e1t

t!e -1#)2 "e#e( "# -)le3


37/49

THE STRUCTURE OF THE PROCESS OF SALES AND MARKETING

PRODUCTS

PRIMARY +SPECIFIC PARAMETER, SECONDARYBY/PRODUCTS

CMO +KOLKATA, UNITS/ BSL4 BSS4 RSP4 DSP et1

BSL MARKETING

METHOD OF SELLING

E/AUCTION SALE TENDER FIXED PRICE SALE

BSL MARKETING +MAIN

SECTION,

STEEL CHEMICAL &

BYE/PRODUCTS

SLAGS & WASTE

PRODUCTS

IDLE ASSETS PRICING


38/49

DEMAND REGISTRATION OF BSL

M)#0et$'. (e2)#t*e't " BSL -)le- !"*".e'e"- -teel -1#)2 )t $8e( 2#$1e3 F"#

t!$- 2#2"-e t!e 2#"1e(#e "# #e.$-t#)t$"' " (e*)'( )'( "e#- $- )- 5el"6

93 P#ee#e'1e "# -)le " *)te#$)l .$7e' t" l"1)l 2)#t$e- )'( t!"-e4 6!$1! )#e

)1t)l 1-t"*e#3 M)te#$)l $- '"t -"l( "# t#)(e3

3 S)le " *)te#$)l *)(e t" #e/#"ll$'. *$ll- )'( -1#)2 2#"1e--$'. '$t- )'( t!e

l"t- " -)le 5et6ee' t!e* *)$'t)$'e( )t )'t$t%4 6!$1! !)- 5ee' l$te( 5% t!e* (#$'. t!e l)-t 2#e1e($'. %e)# "#)ll"1)te( 5% t!e -t)te $'(-t#$e-4 De2)#t*e't3 I' t!e "e# lette# 2)#t% $- )(7$-e(

t" 1"*2lete 1"**e#1$)l "#*)l$t$e- e3.3 -5*$--$"' " D$e Re.$-t#)t$"'

Ce#t$$1)te et13


39/49

DATA ANALYSIS AND INTERPRETATION

C(a00)+)*a#)o o+ *'0#omer0

T#)(e# M)')1t#e# P#"1e--"# "t!e#-

9@

I#erpre#a#)o

T!e )5"7e .#)2! -!"6- t!e ($e#e't 1)te."#% " 1-t"*e#- "#

-e1"'()#% )'( 5%/2#"(1t-3 M)')1t#e#- 6e#e "'( t" 5e !$.!e-t )*"'. t!e

($e#e't t%2e- " 1-t"*e#-3


40/49

D)++ere*e ) pr)*e 8e#wee BSL a% o#,er 0#ee( p(a#0

Ye- N"

; ?

I#erpre#a#)o

T!$- 1le)#l% $'($1)te- t!)t t!e#e $- ) 2#$1e ($e#e'1e 5et6ee' BSL

-e1"'()#% )'( 5%/2#"(1t- t" "t!e# -teel 2l)'t-3 He'1e4 t" 5e $' 1"*2et$t$"'

6$t! "t!e# -teel 2l)'t- -e1"'()#% )'( 5%/2#"(1t-4 BSL !)- t" (e1#e)-e $t- 2#$1e

" 2#"(1t-3 S$'1e4 1"-t 1"'-1$"- 1-t"*e#- )l6)%- ." "# ) 5#)'( t!)t -e#7e-!$- 2#2"-e )t ) *$'$** 1"-t3


41/49

D)++)*'(#)e0 w,)(e %ea()- w)#, BSL

Ye- N"

9@ 99

I#erpre#a#)o

M"-t " t!e 1-t"*e#- $'( ($$1lt$e- 6!$le (e)l$'. 6$t! B"0)#"

Steel Pl)'t3 M"-t " t!e* $'( l)10 " -$'.le 6$'("6 -%-te* 6!$le (e)l$'. 6$t!

BSL3 T!$- le)(- t" -l"6 2#"1e-- " t#)($'.3 S"*e 1-t"*e#- )l-" 6)'t 5ette#

1-t"*e# -e#7$1e3


42/49

A! 8e##er 0e(()- a%op#e% 8! o#,er 0#ee( p(a#0

Ye- N"

I#erpre#a#)o

M"-t " t!e 1-t"*e#- 5el$e7e t!)t t!e 1##e't -ell$'. *et!"(-

)("2te( 5% B"0)#" Steel Pl)'t )#e .""(3 O'l% 1-t"*e#- "'( 5ette# -ell$'.

*et!"(- )("2te( 5% "t!e# -teel 2l)'t-3


43/49

Comp(a) re-)0#ere%

Ye- N"

99 9@

I#erpre#a#)o

M"-t " t!e 1-t"*e#- (" '"t 1"*2l)$' )5"t t!e 2#"5le* t!e% )1e(

6!$le t#)($'. 6$t! BSL 5e1)-e t!e% ("'t eel *)').e*e't 6$ll 5e -e#$"-

)5"t t!e$# 2#"5le*-3 S"4 1-t"*e#- 1"'$(e'1e t"6)#(- *)').e*e't " BSL

-!"l( 5e $'1#e)-e(3


44/49

FINDINGS

93 M"-t " t!e 1-t"*e#- 5el"'. t" t!e 1)te."#% " *)')1t#e#- $3e3

t!e% )#e -$'. -e1"'()#% )'( 5%/2#"(1t- " BSL )- ) #)6 *)te#$)l3

3 M)"#$t% " 1-t"*e#- 2#ee# t" 2#1!)-e -e1"'()#% )'( 5%/2#"(1t-

#"* B"0)#" -teel Pl)'t 5e1)-e " l"1)l *)#0et )'( >)l$t% 5t t!e%

$'( 2#$1e $- !$.!e# 1"*2)#e( t" t!e >)l$t%3

3 M)"#$t% " t!e 1-t"*e#- )#e -)t$-$e( 6$t! t!e >)l$t% " t!e

-e1"'()#% )'( 5%/2#"(1t- " BSL )'( t!)t $- ) 5$. )(7)'t).e "#BSL3

@3 O t!e "# *)"# t%2e- " 2#"(1t- 2#"(1e( 5% BSL $' Se1"'()#%

)'( 5%/2#"(1t- ($7$-$"'4 *"-t " t!e 1-t"*e#- )#e 2#1!)-$'.

-e1"'()#% -teel )'( 5%/2#"(1t- #"* BSL3

?3 M"-t " t!e 1-t"*e#- (e)l 6$t! B"0)#" -teel 2l)'t )'( TATA -teel "# 2#1!)-e " -e1"'()#% )'( 5%/2#"(1t-3


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CONCLUSIONS AND RECOMMENDATION

T!e *)$' $--e )tt)1!e( 6$t! B"0)#" Steel Pl)'t -e1"'()#% )'( 5%/2#"(1t- $-

t!)t *"-t " t!e 1-t"*e#- $'(- $t- 2#$1e !$.!e# t!)' t!e "t!e# 5#)'(- "

-e1"'()#% )'( 5%/2#"(1t- )7)$l)5le $' t!e *)#0et3 S$'1e4 1-t"*e#- )#e '"6

1"'-1$"- )5"t 1"-t 1tt$'. *e)-#e- -" t!e% "t!e# 5#)'(- "7e# BSL3

L"1)l *)#0et $- "'e " t!e *"-t $*2"#t)'t )(7)'t).e- t!)' BSL $-

e'"%$'. "7e# ) 2e#$"( " t$*e 5t4 (e t" -et 2 " 'e6 -teel 2l)'t- $' 'e)#5%

2l)1e- e6 %e)#- #"* '"6 $t 6$ll '" l"'.e# 5e )' )(7)'t).e "# BSL3 S"4 BSL

-!"l( !)7e t" 6"#0 "' (e1#e)-$'. t!e 2#$1e " $t- -e1"'()#% )'( 5%/2#"(1t-

)'( )l-" $'1#e)-e $t- >)l$t%3

S$'1e4 #"* t!e -#7e% $t 6)- "'( t!)t *"-t " t!e 1-t"*e#- )#e

2#1!)-$'. -e1"'()#% -teel )'( 5%/2#"(1t- #"* BSL3 S"4 BSL -!"l( !)7e t"

6"#0 "' t!e $'1#e)-e " 2#"(1t$"' " t!e-e 2#"(1t- )'( )l-" (e1#e)-e t!e 2#$1e

" t!"-e 2#"(1t- t" 5e 1"*2et$t$7e $' t!e *)#0et3

M"-t " t!e 1-t"*e#- )#e )l-" 2#1!)-$'. -e1"'()#% )'( 5%/2#"(1t-

#"* TATA -teel 5e1)-e " t!e l"6e# 2#$1e )'( e)-% *et!"( " 2#1!)-e

)lt!".! TATA -teel $- )# #"* B"0)#" ($-t#$1t 5e1)-e " 5ette# -e#7$1e3 S"4

B"0)#" -teel 2l)'t -!"l( !)7e t" 6"#0 "' t" 2#"7$(e 5ette# -e#7$1e "#

1-t"*e#-3

S$'1e4 *)"#$t% " 1-t"*e#- ("'t #e.$-te# 1"*2l)$' )5"t t!e 2#"5le*

t!e% )1e( (#$'. t#)($'. )lt!".! *"-t " t!e 2#"5le* t!)t )#e #e.$-te#e( ."t

e8e1te(3 He'1e4 BSL -!"l( !)7e t" 6"#0 "' t" $*2#"7e 1"'$(e'1e "

1-t"*e#- "' t!e*3

BIBLIOGRAPHY


46/49

Boo&0 re+erre%

• K"tle# P!$l$24 Kelle# Kel7$'4 K"-!% A5#)!)*4 J!) M$t!$le-!6)#

M)#0et$'. M)').e*e't Ne6 Del!$4 P5l$-!e( 5% D"#l$'. K$'(e#-le%

+I'($), P7t3 Lt(3

• M)l!"t#) N3K34M)#0et$'. Re-e)#1!/ A' )22l$e( "#$e't)t$"'4 Ne6 Del!$4

P#e't$1e H)ll " I'($) P#$7)te Lt(3

• M).)$'e 25l$-!e( 5% SAIL

• T#)$'$'. *)')l

• B""0- " "#.)'$)t$"'

We80)#e0 re+erre%

• 6663-)$l31"3$'

• 6663*et)l'1t$"'31"*

UESTIONNAIRE

93 I' 6!$1! 1)te."#% " 1-t"*e# (" %" 5el"'.

http://www.sail.co.in/http://www.metaljunction.com/http://www.sail.co.in/http://www.metaljunction.com/


47/49

), T#)(e#

5, M)')1t#e#

1, P#"1e--"#

(, Ot!e#-

3 W!% (" %" 2#ee# t" 2#1!)-e #"* BSL

), Q)l$t%

5, C!e)2 t#)'-2"#t)t$"'

1, L"1)l *)#0et

(, 2#$1e

3 A#e %" -)t$-$e( 6$t! t!e >)l$t% " t!e 2#"(1t

), %e-

5, '"

@3 I N" t!e' 6!)t 6"l( 5e t!e #e)-"' "# -1! ) (e1$-$"'

), H$.! 1"-t

5, L"6 >)l$t%

1, P""# ($-t#$5t$"'

(, Ot!e#-+2le)-e -2e1$%,

?3 W!)t t%2e " 2#"(1t- (" %" 2#1!)-e #"* BSL

), Se1"'()#% -teel

5, B%/2#"(1t-

1, Sl).

(, I(le )--et-

3 A#e %" (e)l$'. 6$t! )'% "t!e# 1"*2)'% "t!e# t!)' BSL

), Ye-3 +2le)-e -2e1$% t!e ')*e,

5, N"


48/49

5, H$.! >)l$t%

1, Bette# -e#7$1e

(, Bette# -ell$'. *et!"(-

e, Ot!e#-3 +2le)-e -2e1$%,

=3 D" %" $'( )'% ($e#e'1e $' 2#$1e " -e1"'()#% )'( 5%/2#"(1t- " BSL

6$t! "t!e# 2l)'t- t!)t %" )#e (e)l$'. 6$t!

), Ye-

5, N"

:3 H)7e %" )1e( )'% ($$1lt$e- 6!$le (e)l$'. 6$t! t!e BSL

), Ye- +Ple)-e -2e1$% t!e #e)-"',

5, N"

9;3D" %" $'( 5ette# -ell$'. *et!"(- )("2te( 5% "t!e# 2l)'t- "# -ell$'. "

-e1"'()#% )'( 5%/2#"(1t-

), Ye-33 +2le)-e ')*e t!)t *et!"(,

5, '"

ABBREVIATION


49/49

93 SAIL / Steel At!"#$t% " I'($) L$*$te(3

3 TISCO / TATA I#"' )'( Steel C"*2)'%3

3 MECON / Met#"l".$1)l & E'.$'ee#$'. 1"'-lt)'t- lt(3

@3 HSCL / H$'(-t)' -teel 6"#0- 1"'-lt)'t- Lt(3

?3 NMDC / N)t$"')l M$'$'. De7el"2*e't C"#2"#)t$"' lt(3

3 RDCIS / Re-e)#1! )'( De7el"2*e't Ce't#e "# I#"' )'( Steel3

capital structure and financing of bokaro steel plant.doc

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