CAPITALIZATION: TRADE AND

BRAND NAMESFROM THE

UWF WRITING LAB’S 101 GRAMMAR MINI-LESSONS

SERIES

Mini-Lesson #30

Capitalize specific brand names but not the product itself.

Example:Kodak film.

Be sure to capitalize brand names that are commonly used to refer to the product itself.• Kleenex brand tissues• Velcro brand hook and loop fasteners• Chap-Stick brand lip balm• Post-It brand adhesive notes• Popsicle brand flavored ice• Kitty Litter brand cat box filler• Wite-Out brand correction fluid• Sharpie brand permanent markers• Jacuzzi brand whirlpool tubs• Band-Aid brand adhesive bandages• Clorox brand bleach• X-ACTO brand knives• Tupperware brand food storage containers

Capitalize brand names that are commonly used to refer to both the name brand and generic products.• Cheerios brand cereal• Ziploc brand plastic storage bags• Pampers brand disposable diapers• Scotch brand adhesive tape• Tylenol brand pain reliever