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IT ENABLED WEBSHOPS & SUPPLY CHAIN EXECUTION Presented by R.Manohara Krishna Ganti ID: 1778 PGDM-Marketing ITM Business School Under the guidance of Prof. Ankush Guha

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ANALYSIS OF IT ENABLED WEBSHOPS & SUPPLY CHAIN EXECUTION Analysing the basic purchasing behaviour of consumers who go for online shopping study of parameters that are important in building an efficient web shop study of various factors that make customer loyal to a web shop Study of major problems that are faced during online shopping and developing recommendations after analyusing overall scenario

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Page 1: Capstone presentation

IT ENABLED WEBSHOPS & SUPPLY CHAIN EXECUTION

Presented byR.Manohara Krishna Ganti

ID: 1778PGDM-MarketingITM Business School

Under the guidance of Prof. Ankush Guha

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Contents

IntroductionResearch objectivesResearch methodologyData collection Data analysis & InterpretationMajor findingsRecommendations

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INTRODUCTION• India's e-commerce market was worth about $2.5 billion in

2009, it went up to $6.3 billion in 2011 and to $14 billion in 2014

• About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.).

• Online Retailing comprises about 12.5% ($300 Million[6] as of 2009).

• India has close to 10 million online shoppers . • The market is estimated at 30% CAGR vis-à-vis a global

growth rate of 8–10%.

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RESEARCH OBJECTIVES• Analysing the basic purchasing behaviour of consumers who

go for online shopping

• study of parameters that are important in building an efficient web shop

• study of various factors that make customer loyal to a web shop

• Study of major problems that are faced during online shopping

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RESEARCH METHODOLOGY

The basic methodology used is of descriptive statisticsIn quantitative analysis the basic methodology used is of descriptive stastics where information is collected through questionnaires from the respondents through online survey Google formsDone qualitative analysis secondary research by procuring information from key journals like CSCMP and e-commerce journals, articles etc. for effective supply chain execution

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RESEARCH DESIGN

• Research design • Descriptive research designs help provide answers to the

questions of who, what, when, where, and how associated with a particular research problem; Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.

• The sampling method used is convenient sampling method• Sample size is 111 respondents• The target audience were mainly young working professionals

& youth.

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• This is research is of applied research where I used Stastical tool which is IBM SPSS Version 20.0 and developed different models

• Used mainly advanced techniques in SPSS • They are 1) cluster analysis • 2) Multi Dimensional scaling technique• Rationale behind using this tests• My research which is empirical study collected data

produced refined insights primarily for segmenting the people behavioral patterns and there by targeting them on that particular attributes for successful running of an IT enabled web shop

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•DATA ANALYSIS AND

INTERPRETATION

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STUDY OF THE PREFERENCES FOR THE VARIOUS FACTORS INVOLVED IN TENDENCY TO GO FOR ONLINE SHOPPING

• The factors that are taken into consideration are• Convenience• price concern• offers• Time saving• These factors are taken into likert scale and are rated on

1-5 scale based on relative importance rated by all respondents

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MODEL & INTERPRETATION

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CLUSTER DISTRIBUTION

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GOODS & OR SERVICES PREFERENCE

DURING ONLINE SHOPPING • Targeted products & or services are 1) Electronic Items• 2)clothes• 3)books• 4)Travel• 5)Entertainment• These are rated on likert scale on 1-5 scale depending on

their preference to choose the products & or services online by the respondents

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MULTIDIMENSIONAL SCALING TECHNIQUE

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• So finally we can conclude that Entertainment , books , travel are most lucrative options to start as webshop business as rated by respondents

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CONSUMER PURCHASING PREFERENCE OF PRODUCTS IN VARIOUS WEBSHOPS

FLIPKART EBAY

SNAP DEAL JABONG

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FREQUENCY OF PURCHASING PREFERENCE FOR FOLLOWING WEBSHOPS• Online web shops taken in this research part are • FlipKart , EBay, Snap Deal, Jabong

• So finally here is order of frequency of buying in the following web shops as rated by respondents

• 1)Flipkart• 2)Ebay• 3)Jabong• 4)Snapdeal

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STUDY OF THE PARAMETERS THAT ARE MAIN CONCERNED FOR BUILDING AN “EFFICIENT WEBSHOP”

• Parameters taken were Content Design Graphics SEO Payment security Mobile friendly website Mobile app for that website

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MDS Model for Interpretation

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STUDY OF THE FACTORS THAT MAKE A CUSTOMER LOYAL TO A WEBSHOP

• They are 1) Price of the product• 2) Quality of he product• 3) Fast deliver of the product • 4) Offers• These are all variables were taken as part of research and oare

rated on 1-5 sclale by all the respondents• Then these ratings are interpreted though cluster analysis

technique for segmentation and finding out crucial factors• To be targeted

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CLUSTER DISTRIBUTION

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PREDICTOR IMPORTANCE

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STUDY OF MAJOR PROBLEMS THAT ARE FACED DURING ONLINE SHOPPING

• The factors that are considered mainly are • Touch & Feel factors• Shipment or delivery of the product• Online transaction payment security• Content reliability• These parameters are all taken into likert scale rated on 1-5

scale based on relative importance the responses of them are recorded and now conducted by cluster analysis technique

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APPLICATION OF CLUSTER ANALYSIS TECHNIQUE (TWO-STEP CLUSTER)

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Cluster size distribution

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PREDICTOR IMPORTANCE

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RECOMMENDATIONS

• Factors mainly to be concentrated are price concerned, offers and time saving .so in order to shift customers focus towards online shopping one has to maintain reasonable prices looking more into volume based pricing strategy by recovering profits in terms of volume and also providing offers like free shipping depending upon the purchases made by the customer

• Recommendations for products to be considered in building into webshop

• As majorly the target segment are youth it is better to go for entertainment , and travel sector also into the e books

• Third-party logistics providers (3PLs) are participating in the disruptive innovation of a whole category: the one-stop shop

• For efficient supply chain execution

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CONCLUSION

• Finally I conclude that innovation in business models investing highly in technology and efficient usage of third party logistics for fast delivery providing ultimate customer experience maintaining effective content with good amount of SEO in web shop and providing good quality of products with effective offers ultimately drives the commercial success of a web shop

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Key Learnings

Improvement in problem identification and analyzing skills

Learned to capture value from the data

Dealing with uncertainty while making key decisions.

Time management .

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THANK YOU