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Caption ActionCaption ActionA picture is worth a

thousand words, then choose a few to bring your

stories to life

~ideas shared by John CutsingerTina KleckaRick Brooks

Shannon WilliamsLaura Schaub

Jostens Creative Accounts Managers

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Answer the 5Ws & HAnswer the 5Ws & H

–Complete & accurate reporting»Attend activity or event»Interview subjects in photo »Interview subjects involved, but not in photo»Get photographer’s notes»Research history of activity, event or subject

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Ask & You Shall Ask & You Shall ReceiveReceive

–Quality questions get quality answers

»Who is the skier? Others involved?»Day trip or vacation?»Which lake?»How long has subject been wakeboarding?»Best memories of trip?»Interesting facts about subject, trip?[c

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Ask & You Shall Ask & You Shall ReceiveReceive

–Quality questions get quality answers

»Junior Dillon Hanson, competitive wakeboarder»Lake Powell, AZ»Summer family vacation, June»Best friend Steve Jones with family»Annual vacation spot – 10th summer»Placed 2nd in 2003 free-style category; 1st in 2004»Practiced all week for July competitions

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Verbal-Visual Verbal-Visual ConnectionConnection

–Caption all content photos»Ident»Summary»Expanded»Quote»Collective»Group[c

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All the Write WordsAll the Write Words

–Lead-in»Attention-getting word or phrase

relating to the action of the photo

–First sentence»Reports the most important 5Ws & H

& written in present tense

–Second sentence»Provides details not obvious in the photo & written in past tense

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Ident Ident –Junior Dillon Hanson

–Junior Dillon Hanson, freestyle competitor

–Junior Dillon Hanson, 2004 freestyle champion

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Summary Summary

–DETERMINATION. During the annual family vacation at Lake Powell, junior Dillon Hanson practices for the Southern California Wakeboarding Competition in July.

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ExpandedExpanded

–CONCENTRATION. During the annual family vacation at Lake Powell, junior Dillon Hanson practices for the Southern California Wakeboarding Competition in July. Hanson earned a first place medal in 2004 competition. “It was great to have the chance to practice before my competitions began in July. My family and friends are a huge support for me. Taking first after losing to a big rival last year made all my hard work worth it.”

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Quote Quote

–“It was great to have the chance to practice before my competitions began in July. My family and friends are a huge support for me. Taking first after losing to a big rival last year made all my hard work worth it. I have already begun preparing for my next event in August.”

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Group Group

–FRONT ROW: John Cutsinger, Shannon Williams, Rick Brooks, David Klecka… ROW 2: Cody Cleavelin, Mitch Lorenz, Mike Hill, Kurt Idler, Bruce Nyman… ROW 3: Alex Brunner, Rinn Cleavelin, Herb Stokes, Jimmy Shellhaas… BACK ROW: Mark Herron, Steve Wirrig, Jack Wilson, Mike Pankoff…

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Collective Collective –CONCENTRATION. During the annual family vacation to Lake Powell, junior Dillon Hanson practices for the Southern California Wakeboarding Competition in July. DETERMINATION. While vacationing in Mexico, sophomore Jeremy Fallon learns to sail his uncle’s boat. RELAXATION. After a busy day of sightseeing in southern Italy with his family, freshman Cody Nelson takes a breather on the beach.

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Words to the WiseWords to the Wise

–Informative & insightful»Include honest facts, figures & feelings

–Creative & innovative»Visual nouns & action verbs »Typographically designed & logically placed

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Ident CaptionsIdent Captions

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Summary CaptionsSummary Captions

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Quote CaptionsQuote Captions

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Expanded CaptionsExpanded Captions

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Collective CaptionsCollective Captions

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Creative CaptionsCreative Captions

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You Never Know…You Never Know…»until you ask!