capturing inbound leads with contributed content

AGENDA

1. Introductions

2. Getting Published

3. Getting Value from

Targeted Traffic

4. Q&A

So, you just executed the perfect

strategy to drive targeted traffic to

your site and...

Charlie Reverte: @numbakrrunch #ATwebinar

You’re greeting your visitors like this:


But, they feel like you’re...

Photo by Sharon Mollerus


Ever go to a site like this?


It feels like...


You know visitors aren’t all the same


So, why do you treat them that way?

Photo by taymtaym


Benchmark Averages for Bounce Rate


What is Website Personalization?

Tailoring your content, promotions, and

messaging to the needs of individual

website visitors.


Why Personalize?

It gives your visitors what they’re actually

looking for, instead of throwing everything

or the wrong thing at them.


Don't

judge

me...

Personalized

Personalized

Your experience is already unique to you…here


PersonalizedPersonalized

Personalized

Personalized

And here…


Personalized

Personalized

And here.


The Next Phase of the Web

In the beginning there were directories…

• Navigate a hierarchy to find content

Then came search

• Skip the hierarchy, just tell us what you

want

NOW…the web is personalizing

• We already know what you want, here’s

a great experience


What Makes Your Visitors Different?

• First time visitor or returning visitor?

• Occasional visitor or frequent visitor?

• Are they mobile or at their desk?

• What are they interested in?

• How did they get to your site?

• What about demographics?


Be Nice to Your New Visitors


And They’re More Apt To Subscribe

When They Return

Returning

Users:

10x Signup Rate


Social Traffic Tends to Share More


Special Offer + Email Subcription


Mobile Sharing CTA


All sites can personalize


Questions?

Thanks for joining us!

capturing inbound leads with contributed content

Marketing