capturing the iot opportunity

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Prio Utomo Cisco Systems December 2016 Capturing the IoT Opportunity

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Page 1: Capturing the IOT Opportunity

Prio UtomoCisco Systems

December 2016

Capturing the IoT Opportunity

Page 2: Capturing the IOT Opportunity

• Industrial IoT vs Consumer IoT

• Benefit and opportunities lay in where one position in the value chain

• IoT is not standalone technology, solution or product.

Internet of Things (IoT) Context

Page 3: Capturing the IOT Opportunity

Internet of Thing Dashboard - Industry

Page 4: Capturing the IOT Opportunity

Internet of Thing Dashboard – Opportunity Size

Page 5: Capturing the IOT Opportunity

Gartner Hype Cycle 2015

IoT is on the top peak of inflated expectation

Page 6: Capturing the IOT Opportunity

IoT dropped from Gartner 2016 hype cycle

Gartner Hype Cycle 2016

Page 7: Capturing the IOT Opportunity

The other side of coin• “Everybody’s doing it, or at least talking about it, and companies want to

show they’re doing something too, even if they don’t know exactly what the benefit to their business will be.” – (Lochmann, 2016)

• “Over two-thirds of the Internet of Things projects will fail” – (Pramanic, 2016)

• Why The Consumer Internet Of Things Is Stalling (Farley, 2016)

• Less than 8% factory plan currently connected – (Industry Week, 2015)

Page 8: Capturing the IOT Opportunity

Benefit and Challenges

Source: 2015 Morgan Stanley and Automation World magazine

Page 9: Capturing the IOT Opportunity

Businesses opportunities cross all verticals to optimize leveraging IoT

Manufacturing

Transportation

Public Sector

Energy and Minerals

B2C

Connected City

Connected Public Safety

Connected Factory

Connected Utilities

Connected Oil& Gas

Connected Mining

Connected Transportation

Connected Retail

Connected Sportsand Entertainment

Connected SP /M2M

Connected Health

FSI

SCC Infrastructure Management (City WiFi, Parking, Lighting, Location, Traffic, Safety & Security)

Connected Schools

Connected Factory Energy Mgmt.

Connected Mobile Workforce

Connected Pipelines

Asset Visibility & Monitoring

Connected Roadways

Store-in-a-box

Connected Stadium

Remote Tower Management

Virtual Patient Observation

Omni-channel Customer Interaction

ConnectedSchools

Connected Law Enforcement

Connected Defense

Connected Factory Wireless

Connected Factory Security

Connected Factory Automation

Connected AMI

Connected Refinery

Connected Predictive Maintenance

Connected Substation Automation

Secure Ops

Connected Mine Remote Operations

Connected Distribution Automation

Connected Oilfield

Secure Ops

Connected Trains Connected Stations Connected Trackside

CMX digital Experience

Connected Stadium Wi-FI

Remote Expert/Mobile Advisor

Stadium Vision

Digital Media Store Experience

Stadium Vision Mobile

Fleet/Asset Management

Patient Wayfinding

Patient Media Experience

Cisco Health Presence

Pervasive Employee Collaboration

Omni-channel Customer Interaction

Energy Management

Workspaces (Smart Spaces & REGS)

Industries Verticals Solutions & Use Cases

Page 10: Capturing the IOT Opportunity

Organizational Change (Culture)

Organizational Change (Culture)

SecuritySecurity

Technical (standard,

privacy and Interoperability)

Technical (standard,

privacy and Interoperability)

GovernmentGovernment

Key Obstacles

Page 11: Capturing the IOT Opportunity

IOT Access CharacteristicsRadio Technology 2G 3G LTE WIFI Zigbee Wireless

Hart802.15.4g Weightles

sSigfox LoRa LTE-M

(2017+)

Outdoor Range 10s Kms 10s Kms 10s Kms 300m 90m 200m 1.5 Km 10s Kms 10s Km 10s Kms 10s Kms

Bandwidth 144kbps 2Mbps 10Mbps 100Mbps 250kbps 100kbps 100kbps 100kbps 200 kbps

Bidirectional? Yes Yes Yes Yes Yes Yes Yes Yes Yes A: NoB: Slotted u/sC: always on u/s

Yes

Topology p2mp p2mp p2mp Mesh Mesh Mesh Mesh P2mp p2mp p2mp p2mp

Tx mA (3V) 200-500 500-1000 600-1100 19-400 34 28 35 Low 20-70 18 33 mA

Standby mA (3V) 2.3 3.5 5.5 1.1 0.003 0.008 Low 0.005 0.001

Battery OperatingLife (2000mAh)

Com 4-8 hrs 2-4 hrs 2-3 hrs 4-8 hrs 60 hrs Variable Variable 120 hrs

Idle 36 days 20 days 12 days 50 hrs 8-10 yrs 10-20 yrs 10-20 yrs 10-20 yrs 10 yrs

Module Cost (Approx.) $12 $35-$50 $80-$120 $5-$8 $6-$12 ? $3 $3 $3 $3 $10

Licensed Spectrum? Yes Yes Yes No No No No N = NoW = TVWS

No No Yes

Open standard? Yes Yes Yes Yes No $1500/yr No Alliance Yes

CellularCellular Short RangeShort Range LPWALPWARF MeshRF Mesh

Page 12: Capturing the IOT Opportunity

Capturing Internet of Things Opportunity

Focus on solving real business problem and justify

Application and data analytic is key component in IoT

Seeks for quick win and hanging fruit opportunity

Transform culture along with Technology

Integration with business process

Page 13: Capturing the IOT Opportunity

http://www.cisco.com/c/en/us/solutions/internet-of-things/overview.html