car 4 companies

8/8/2019 Car 4 Companies

1/16

SALES STRATEGY OF

C4CTHE ONE STOP CAR RENTAL SERVICE FOR ALL THE CORPORATE

NEEDS

Presented by

Sagar Shah - 53

Bhushan Kanekar- 28

Manas Kambli -25

Shrenik Shah - 54

Neeraj Kambli - 26


2/16

Industry Background

Beginning Small local players

Current scenario Global rental majors, large

companies & Venture Capitalists Overall Growth rate 30%

Growth Drivers

Booming BPO sector(Wipro)

New self driven car system(Hertz)

Major Players

LeasePlan India, Carzonrent India & Hertz


3/16

Corporate Mission Statement:

We believe in providingtimely hassle-free

service & 100% satisfaction to our esteemed

corporate clients.

Vision:

To become a top notch complete car rental service

provider in Mumbai within next 5 years.


4/16

Phase-1

Background of the company:

Five partners initial capital 50 lakhs (Five cars owned/

three cars on loan)

5-sumo 3-tavera With Drivers

Cars with insurance and service contracts


5/16

Proprietors

Sagar Shah Accounts & Finance

Bhushan Kanekar Sales Strategist

Shrenik Shah Web marketing, transportation charting/

routing

Manas Kambli Operations car procurement &

maintenance

Neeraj Kambli Legal procedures/ issues, hiring drivers


6/16

Marketing Strategy

Target market selection:Business Market i.e. Corporates & BPOs

Communication Medium Personal (face to face) as well as

telecommunication & internet

IntegratedMarketing Communication Advertisements in local

newspapers and tabloids, because it cost effective vis--vis has wide reach.


7/16

Sales Strategy

Account targeting strategy - Direct Selling

I. 2 calls per day per person= 5 persons x 25 days x 2 calls per day= 250 calls in 1st

month

II. Target of five accounts

Selling Strategy Differentiation

I. we provide customised services and drivers

Territory allocation:

I. Andheri (East) Marol, Sakinaka, Chakala, etc. &

II. Malad (West) Mindspace


8/16

Cost

Driver: Rs 5000/ month,

Electricity: Rs 2000/month

Telephone: Rs 4000/ month

Car maintenance: Rs 3500 for the first year

Business registration cost: Rs 18000

Tourist permit: 300/car = Rs 2400

Others: Rs 12000

Drivers bonus: Rs 16000

Emi for three cars: Rs 558000/anum (five years car loan)

Total cost: Rs 1161900


9/16

Revenue

Revenue:

Per Car: Rs 35000/ Month

Annual: Rs 420000/ Car

Total Revenue: Rs 3360000

Total cost = Rs 1161900

Profit = Rs 2198100


10/16

Phase II

After one year (Phase I), we will expand the

business.

This phase will be more aggressive

With five new sumo Grande, in all we have 13

cars for the business.

We will hire 3 sales executives.


11/16

Expansion plan

Three Business Development Managers

Target for 2nd & 3rd year will be 10 & 15 clients

5 Sumo Grande cars on bank loan for 5 years tenure.

New territories:

1. BKC

2. Nariman Point / Fort

3. Vikhroli

4. Thane

5. Vashi

6. Powai


12/16

Extended sales-cum-marketing strategy

We aim to have our own web portal, wherein our

prospective clients can watch our fleet of cars, checkout the rates, discounts on long tenure contracts, can

get total quotation by few clicks, can book our

services online, if urgently needed for some special

purpose.


13/16

Cost

Driver: Rs 6000/ month

Electricity: Rs 2000/month

Telephone & internet: Rs 5000/ month

Car maintenance: Rs 13000/ year

Others: Rs 12000

Sales executive salary: Rs 432000

Drivers bonus: Rs 26000/year

Emi for six cars: Rs 1044000

Total cost: Rs 2547000


14/16

Revenue

Per car: Rs 40000/ Month

Annual: Rs 480000/ Car

Total turnover: Rs 6240000

Total cost:Rs 2547000

Profit: Rs 3693000


15/16

Long term expansion plans

After 5 years, we might expand our business in cities like Pune &Bangalore

Our sales team will then comprise of 20 Sales persons

Client base target would be more than 30

Our new fleet would contain at least 40 cars & additionally 7-8 luxurious

cars like Toyota Corolla Altis, Honda Civic, Honda Accord, Skoda Superb,

Mercedes Benz C-Class, Audi A4, BMW 5 series, etc.


16/16

car 4 companies

Documents