car caredna dealer presentation

We'll change the way you view the details * www.mach2innovations.comAll Rights Reserved.

Mach2 Innovations LLC.TM

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Mach2 Innovations LLC.

Today’s Presentation Will Cover:

A look at some of the challenges facing the Automotive Industry as we begin to recover.

Dangerous Trends that are effecting revenue and profits

Preventative Actions that you can take

Our Solution

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Your Business is Being Attacked!

Fact: Profit margins are lower on font end gross.

Fact: Today’s vehicles require less maintenance and dealer’s are seeing their customers less frequently.

Fact: Warranty dollars are down by over $10 Billion over the last 5 years.

Fact: Training is on the decline as dealerships pull from their resources and spend less on employee education.

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Dangerous Trends Effecting YourProfits!

Less vehicles sold in 2007-2010 will continue to have a major impact on Service revenue and profits so additional revenue streams are needed.

Shoppers are becoming more educated and have become more savvy when purchasing aftermarket products and services and continue to look to items with higher perceived value.

Consumer Reports rates Automotive Protection Plans such as corrosion protection, paint sealants and interior protection as a “Don’t Do” item when purchasing a vehicle.

According to NADA reports, sales of the highest profit margin products like Interior and Exterior protection continue to stagnate below 20% due to lack of confidence in both product and the ability of the detail departments to deliver according to a recent F&I Showroom study.

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Facts About Your Competition! Fact: The Automotive Detailing Industry is a $6.1 Billion industry and is

considered a lucrative opportunity according to industry reports.

Fact: There are over 13,000 small businesses with the largest players carrying only 15% of the market.

Fact: Your Customers continue to look outside the dealership for their Appearance Maintenance needs either through expensive car washes that damage the exterior or professional detailers.

Fact: Your Competition is charging up to $400.00 for a detail including scratch and swirl removal, stain removal, tire dressing, shampoo and wax. And your customers are paying them.

Fact: Your Competition treats detailing as a profit center…do you?

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The Good News!

2012 saw record profits in the Dealerships across the board.

The SAAR* (Seasonally Adjusted Annual Rate) reached 16 Million for the first time since 2007 according to NADA reports for August 2013.

Car Sales are up 6.6% and Light Truck Sales are up 12.7% over last year according to NADA reports for August 2013.

Incentives from Auto Makers are up almost 8% from June to July 2013 with some at their highest levels in 3 years.

The question is, what can you do to set yourself apart and take advantage of this improving marketplace?

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The Devil is in the Details!

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“We’ve Cracked the Code on

Delivering Perfection” Mach2 InnovationsAll Rights Reserved.

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Our Solution…

Delivering Perfection

per·fec·tion /pərˈfekSHən/1. the condition, state, or quality of being free or as free as

possible from all flaws or defects.

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In the past, the idea of delivering the perfect vehicle has been hindered by:

Lack of qualified personnel

No formal training on Products and Techniques

Having to re-do work from improper lot maintenance

Rushing through the process

Outside demands on the department

Employees who don’t care

All of this adds up to a Department that has no chance of being profitable unless things change.


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With our system, we can easily have your most novice employee turning out better work than your most experienced buffer in a matter of hours…

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How We Do It:

Structured training on our products and methodologies

Master Appearance Technician Certification Program

24/7 support

Continuing Education

Sales Training for F&I, Aftermarket, and Service Drive

One stop shopping for all detailing and buffing supplies

Consulting and shop design

We will turn your detail shop into a World Class Appearance Center!


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Delivering Perfection• 35 Years of Product Development and Experience

• A Curriculum That Includes:

• Interior and Exterior Cleaning Procedures• Diagnosis• Prep• Paint Corrections/Buffing Techniques• Proper Polishing Techniques• Product Installation• Specific Usage of Toweling• Inventory Control

• 24/7 Support

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Starting with the basics and moving through Advanced Paint Correction Techniques, our Program is designed to produce quality employees from within your organization, while building pride and boosting employee morale.

There are 3 levels of Certification within the StudioA curriculum.

•Apprentice Appearance Technician (AAT)- Proper techniques and tooling training for cleaning interior and exterior surfaces on the vehicle quickly and consistently.

•Certified Appearance Technician (CAT)- Diagnostic and Technology training, proper surface preparation techniques, and identifying and documenting problem areas.

•Master Certified Appearance Technician (MCAT)- Advanced buffing and correction techniques and Certification.


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Delivering PerfectionWe can customize your existing detail bays into StudioA Certified Appearance Center.

Just like your Service Technicians, each bay will be occupied by one MCAT with his own tools, supplies, and work space.

Also like a Service Technician, MCAT’s will be trained to work together with the AAT’s and CAT’s as a welloiled unit, with each team member knowing exactly what his/her job is and how to do it.

Your detail department will be the envy of Competitors and Colleagues alike.

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Delivering PerfectionBenefits to Your Dealership…•Stand out from the Competition

•Increase Inclusion Rates with Real Life Value•Increase Customer Retention

•Higher Margins

•Increased Penetration•Create new revenue streams through your Service Department

•Increase Detail Revenues

•Attract Higher Quality Employees

•Less Employee Turnover16

Delivering PerfectionAAdded Benefits to Your Dealership…Our Program includes a 2 year Manufacturer’s Warranty backed by:

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AND


The Dollars & The Sense!

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Dollars and Cents...Pre-delivery Detail New VehicleExample:200 New Vehicles per Month Average

$155.00 Billed to New Car Dept. for PDI

$105.00 Product and Labor w/ 2year Manufacturer’s warranty

Net profit per vehicle- $50.00

TOTAL PROFIT: $10,000.00*

*Before Upsell

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Dollars and Cents...Pre-Owned Reconditioning DetailExample:100 Used Vehicles per Month Average

$145.00 Product and Labor w/ 2year Manufacturer’s warranty$245.00 Billed to Used Car Dept. for Recon/Get Ready

Net profit per vehicle- $100.00

TOTAL PROFIT: $10,000.00**Before Upsell

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Dollars and Cents...Addendum & Aftermarket SalesAddendum Example:

300 New and Used Vehicles per Month Average

$199.00 Addendum With 2year Manufacturer’s Warranty (in addition to delivery costs)

TOTAL Revenue - $59,700.00

Aftermarket Example:

30% Inclusion of 5 year plan for a total of 90 plans/mo. at additional $599.00

TOTAL Revenue - $53,910.00

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Dollars and Cents...Service Drive Detail Sales

$299.00 Customer Detail Example:

Average of 2000 Appointments per Month

3% Sales Rate – 60 Details/mo - $17,940.00

5% Sales Rate – 100 Details/mo - $29,900.00

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Dollars and Cents...Projected Annual Revenue:

Over $1,722,000.00!

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Making The Switch

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Moving ForwardMaking the Change…

Walk Through Evaluation

Receive our Complimentary Dealership Proforma

Complete Dealer Documentation

Place Order for Start Up Kit

Schedule Product Launch Training

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THE PARADIGM SHIFT STARTS HERE. . .

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