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Car Infotainment In a Connected World August 26, 2010 Kelei Shen Vice President, China R&D Center, Harman International

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Page 1: Car Infotainment In a Connected World - QNX · 2014-07-09 · Car Infotainment In a Connected World August 26, 2010 Kelei Shen Vice President, China R&D Center, Harman International

Car Infotainment In a Connected World

August 26, 2010

Kelei Shen

Vice President, China R&D Center,

Harman International

Page 2: Car Infotainment In a Connected World - QNX · 2014-07-09 · Car Infotainment In a Connected World August 26, 2010 Kelei Shen Vice President, China R&D Center, Harman International

A subsidiary of Research In Motion Limited 1

Market trend

� Network connection bandwidth is

increasing

─ Network to home from copper to optical

─ Wireless network from 3G to 4G

─ Ethernet from 100 Mbps to 1 Gbps to 10 Gbps

� More and more IP-based

Broadband Modem

PON

� Information, communication and

services

─ Information from device centric to content

centric

─ Communication from analog voice centric to

digital message centric

─ Service from broadcast to location based

Page 3: Car Infotainment In a Connected World - QNX · 2014-07-09 · Car Infotainment In a Connected World August 26, 2010 Kelei Shen Vice President, China R&D Center, Harman International

A subsidiary of Research In Motion Limited 2

Connectivity

� In-car connectivity contains two parts

– CE device connectivity

• Leverage the features on the mobile devices without duplicating same features in car

• Shorten the gap between consumer electronics market and automotive market

– Telematics – connected car

• Infotainment head unit becomes a node on the internet

• Access personal content from anywhere, at anytime

Page 4: Car Infotainment In a Connected World - QNX · 2014-07-09 · Car Infotainment In a Connected World August 26, 2010 Kelei Shen Vice President, China R&D Center, Harman International

A subsidiary of Research In Motion Limited 3

Telematics – the hottest topic in China

� Country-wide network infrastructure

– Massive government spending on network infrastructure, both wired and wireless

– Enough network bandwidth for not only small data packages, but also audio/video streaming

� Telematics-in has to be a whole solution

– Client + Server + Network

– Car + Home + Mobile Devices

AutomotiveMobile

Phones

Home Entertainment

and PCs

Whole solution

providers

Page 5: Car Infotainment In a Connected World - QNX · 2014-07-09 · Car Infotainment In a Connected World August 26, 2010 Kelei Shen Vice President, China R&D Center, Harman International

A subsidiary of Research In Motion Limited 4

To car manufacturers

� Great opportunity to …

– Bring end-user experience to the next level by bringing the content into the car

– Bring car manufacturers and their consumers closer

� Remote diagnostics

� Marketing survey

� And more…

Car Makers

Page 6: Car Infotainment In a Connected World - QNX · 2014-07-09 · Car Infotainment In a Connected World August 26, 2010 Kelei Shen Vice President, China R&D Center, Harman International

A subsidiary of Research In Motion Limited 5

HARMAN and QNX

� QNX

─ Robust OS as a base

─ Enable latest technologies to automotive industry

─ A vision shared among HARMAN, QNX and others

Page 7: Car Infotainment In a Connected World - QNX · 2014-07-09 · Car Infotainment In a Connected World August 26, 2010 Kelei Shen Vice President, China R&D Center, Harman International