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Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Page 1: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

Car sharing in European CIVITAS cities

lessons learned and evaluation

May 21th, 2015

Utrecht, The Netherlands

Janiek de Kruijff, CIVITAS & TNO

Page 2: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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TNO connects people and knowledge to create innovations that boost the sustainable competitive strength of industry and well-being of society.

Page 3: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Content

• CIVITAS – The Initiative• Car sharing• Implementation and results• Transferability and conclusions

[email protected]

Page 4: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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CIVITAS – The Initiative

[email protected]

Page 5: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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40% of CO2 from road transport70% of other pollutants from urban trafficMillions of hours are spent in urban and regional congestion

72% of Europe’s citizens live in cities

Xtra infrastructure is not an option

Page 6: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

THE CIVITAS INITIATIVE IS CO-FINANCED

BY THE EUROPEAN UNION

EC Policy Dimension• Mobility: Urban Mobility Package (COM)• Air quality: New Air Quality Directive• Climate / Energy: Strategy for competitive,

sustainable and secure energy (COM)• Noise: Sound levels motor vehicles Directive

Sustainable Urban Mobility Planning

(SUMP)

Page 7: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

THE CIVITAS INITIATIVE IS CO-FINANCED

BY THE EUROPEAN UNION

Other Developments• Decreasing public financial resources• Multi stakeholder cooperation• Apps, data, technology• Online and social media

• …Opportunities / uncertainties

Page 8: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

THE CIVITAS INITIATIVE IS CO-FINANCED

BY THE EUROPEAN UNION

CIVITAS: A network of cities for cities to achieve sustainable urban mobility

Page 9: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

THE CIVITAS INITIATIVE IS CO-FINANCED

BY THE EUROPEAN UNION

10 years CIVITAS:

• 69 demonstration cities• 700 measures tested• 220 cities member of the

Forum Network• > 200 M€ EC investment

Page 10: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

THE CIVITAS INITIATIVE IS CO-FINANCED

BY THE EUROPEAN UNION

CIV

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Page 11: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

THE CIVITAS INITIATIVE IS CO-FINANCED

BY THE EUROPEAN UNION

MobilityManagement

DemandManagement

Strategies

CollectivePassenger Transport

Clean Fuels and Vehicles

Transport Telematics

Urban FreightLogistics

Public Involvement

Safety and Security

Key domains of intervention

Car Independent

Lifestyles

IntegratedPlanning

Page 12: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

THE CIVITAS INITIATIVE IS CO-FINANCED

BY THE EUROPEAN UNION

Key domains of intervention

Car Independent

Lifestyles

Page 13: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car Sharing

[email protected]

Page 14: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

• 20 projects all over Europe

[email protected]

Page 15: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

THE CIVITAS INITIATIVE IS CO-FINANCED

BY THE EUROPEAN UNION

CIV

ITA

S D

emon

stra

tion

citie

s

Page 16: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

[email protected]

Page 17: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

[email protected]

Page 18: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

[email protected]

Page 19: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

• 20 projects all over Europe• Targeting private citizens• Different types of cars

[email protected]

Page 20: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

[email protected]

Page 21: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

[email protected]

Page 22: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Implementation and results

[email protected]

Page 23: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Drivers and barriers

• Drivers• Involvement of community• Involvement organisations• Political influence by municipality

• Barriers• Investment costs• Organizational issues• Technologies used

[email protected]

Page 24: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

[email protected]

Page 25: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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User experience

• Increased awareness and acceptance• Target groups of citizens• Changing ownership culture

[email protected]

Page 26: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Transferability and conclusions

[email protected]

Page 27: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Major conclusions

• Promotion and awareness

[email protected]

Page 28: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

[email protected]

Page 29: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Major conclusions

• Promotion and awareness• Incentive• Community engagement• Distinguish different user groups• Adapt to user needs

[email protected]

Page 30: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Car sharing in CIVITAS

[email protected]

Page 31: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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Major conclusions

• Promotion and awareness• Incentive• Community engagement• Distinguish different user groups• Adapt to user needs• Accommodation in rules and legislation

[email protected]

Page 32: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

Thank you!

Janiek de Kruijff

Contact Details

[email protected]

http://www.civitas.eu

Page 33: Car sharing in European CIVITAS cities lessons learned and evaluation May 21th, 2015 Utrecht, The Netherlands Janiek de Kruijff, CIVITAS & TNO

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