carbon neutral development
DESCRIPTION
hydrogen injection for 18-wheelers.TRANSCRIPT
Sitting behind a blockade of traffic.
Creeping forward inch by inch.
“What is going on?”
“Yesterday it was a flipped semi,
I wonder what it is today?”
“Traffic is just an awful experience,
and it seems unavoidable.
Sitting in a cloud of exhaust everyday
can not be good for my health.”
“WOW!”
“The 18-wheeler in front of me,
coughing out a big cloud of...
Jet Black Smoke.”
“My Gawd,
It’s just enveloping my car,
seeping in through my closed windows”
“The Smell!”
“This is unbearable,
and all I can do is just sit
Breathing this death in.
There has to be a way to fix this?”
An environmentally responsible research and development team is focusingon inventing new hydrogen injection technology to lower emissions by decreasing gas used.
New hydrogen injection fueled tractor trailers will reduce disgusting exhaust fumes that pollute our environment. With these new technologies the exhaust that come out of our trucks is 200% cleaner than normal engine exhaust.
What would this change?
Company Information“The trucking industry
includes about 110,000 for-
hire carriers and 350,000
independent owner-operators
with combined annual
revenue of nearly $200
billion. Major companies
include YRC Worldwide,
Schneider National, J.B. Hunt,
and Con-way. The industry
is fragmented: the 50 largest
companies account for less
than 30 percent of the market.
The industry is comprised
of carriers that transport
commodities for shippers
using a commercial motor
vehicle (CMV). The industry
doesn’t include the US Postal
Service (USPS); couriers
(such as the express delivery
operations of UPS and
FedEx); or private carriers
(companies that transport
their own products and raw
materials) (Hoover).”
$200,000,000,000
Trucking Industry
$200,000,000,000annual revenue
110,000 for-hire carriers
350,000 independent ower-operators
10,000,000,000tons of goods annually
Operations & Tech“Major services include long-
distance trucking (70 percent
of industry revenue) and local
trucking (30 percent). The
industry hauls over 10 billion
tons of goods annually,
representing 60 percent of the
total volume and 70 percent
of value of all US commercial
freight activity. Including
private carriers, the US truck
fleet is comprised of nearly
six million. (Hoover)”
10,000,000,000
Competitive Landscape“Demand is driven by
consumer spending and
manufacturing output. The
profitability of individual
companies depends on
efficient operations. Large
companies have advantages
in account relationships, bulk
fuel purchasing, fleet size,
and access to drivers. Small
operations can compete
effectively by providing
quick turnaround, serving a
local market, or transporting
unusually sized goods.
Average annual revenue per
employee is $135,000.
Trucking competes with other
forms of cargo transportation,
including rail, air, and water.
However, the shift toward
inter model transportation
means that these modes
of delivery are often more
complementary than
competitive (Hoover).”
shippping wouldn’t work without
The Road
AirRailWater
Whois thetargetmarket?
Name: George MC GerryAge: 35Occupation: CFO / Chief Financial OfficerStory: George Is VERY interested in how much his company spends on shipping. Paying less on gas will reduce his shipping cost from his shipping company, and the more his company saves the better it reflects on him. Losing his company money makes him angry.
Name: Bill OgelsbeeAge: 45Occupation: TruckerStory: Bill Is in the trucking industry and he pays for his own gas due to the fact the he is an independent trucker. This new CND system will really help Bill out, because he can save tons of money on gas. Also the fact that his truck will last longer is right up his ally, because If his truck is out of commission, so is he.
Name: Jenny PhillipsAge: 38Occupation: Sales Reap / Full-time MomStory: Jenny often has to find shipping for her customers that is cost effective. Using less gas in turn should make shipping costs less all around, and a company that is less expensive, and less impactive on the environment is what jenny can really sell.
Personas
and everyone else
Identity Development
The system started it’s
development as a subsidiary
company of J.B. Hunt. It
being the most sustainable
shipping company out
there today, they would
be interested in advanced
suitability.
It was then decided that this
was bigger than an individual
company. The benefits of this
company had to be accessible
to independent truckers as
well as trucking companies.
So CND was created to solve
the gas problems of the entire
trucking industry.
After the change it was time
to create a company that
would be taken seriously by
truckers and a normal Joe.
The road was the inspiration
for the entire identity. This is
because with out the road,
shipping doesn’t work.
The Road
CND
Howdoesitwork?
The hydrogen system hooks right up to the pre-existing
electrical system, with out much modification. We suggest
letting a qualified professional install this part of the process.
Electrical System
Battery
H2O
Hydrogen (H)Oxygen (O2)
Exhaust
+
To Engine
Fuse
Original Gas Line
Ignition
Air Intake
Engine
Hydrogen Flow
During High RPM’S
Hydrogen Flow
While Idling
Battery
H2O
Hydrogen (H)Oxygen (O2)
Exhaust
+
To Engine
Fuse
Original Gas Line
Ignition
Air Intake
Engine
Hydrogen Flow
During High RPM’S
Hydrogen Flow
While Idling
The hydrogen gas hooks up the intake and gas lines to boost
performance. Installation is simplified in this diagram to show
the basic process, but is a little more technical and precise in
the manual.
Gas System
Each kit has every thing you need to convert truck to Hydrogen injection
Trucker or trucking company goes to the web site and buys the manual or a kit to fit their existing engine
Buy Kit
Buy manualBring manual to a hardware store to buy all needed materials.
Listen as the improved engine starts to run smoother from burning fuel more efficiently
Bring kit to mechanic with manual that is included
Follow instructions to assemble and instal parts
Bring mateials home back home with your materials
Mechanic installs the parts using the Included manual
Installation Process
Carbon based fuels pollute the air with CO2 emissions that will increase acid rain, global warming and eventually kill many endangered species
PROBLEM:
Each kit has every thing you need to convert truck to Hydrogen injection
Trucker or trucking company goes to the web site and buys the manual or a kit to fit their existing engine
Buy Kit
Buy manualBring manual to a hardware store to buy all needed materials.
Listen as the improved engine starts to run smoother from burning fuel more efficiently
Bring kit to mechanic with manual that is included
Follow instructions to assemble and instal parts
Bring mateials home back home with your materials
Mechanic installs the parts using the Included manual
Hydrogen conversion kits for every day truckers will increase fuel combustion so that trucks burn gas 200% more efficiently, in turn reducing CO2 emissions.
SOLUTION:
Wheredoyou buy?
Few professional disciplines have as much opportunity
to improve an enterprise’s sustainability practices as do
today’s logistics practitioners. With supply routes
stretching across the globe, the physical movement of
goods consumes great amounts of carbon-based energy.
According to the Energy Information Administration;
The transportation sector consumes 28% of the
primary energy resources in the United States,
and 67% of the nation’s daily consumption of
over 20 million barrels of petroleum.
Finding more sustainable transportation methods is
paramount for the “triple bottom line” of economic,
environmental, and social success.
An 18 wheeler with our hydogen injection kit will run 3X as long on one tank of gas.
Home Kits Manuels Customers Contact Info
Web Site
Buying PlatformThe web site is the first and
most important part of CND.
This is because it is going
to be the best way to buy
the product until it becomes
more popular and is available
in stores.
Buying
An 18 wheeler with our Hydrogen injection kit will run 3X as long on one tank of gas.
Home Kits Manuals Customers Contact Info
BUY - IT
BUY - IT
Half-ton / Full Ton Diesel KitIt comes with complete instructions so it is easy to put together yourself!
Picture yourself telling your friends how good your Mile Per Gallon (MPG) is, regardless of the vehicle you drive.
CND will help you save 60%+ on gas, give you more performance and help to save the environment. You can do this all by running your truck on tap water.
Semi / 18 Wheeler Diesel KitIt comes with complete instructions so it is easy to put together yourself!
Picture yourself telling your friends how good your Mile Per Gallon (MPG) is, regardless of the vehicle you drive.
CND will help you save 60%+ on gas, give you more performance and help to save the environment. You can do this all by running your truck on tap water.
The KitsThe Kits page is were a less
mechanical person might
want to buy. Every part
needed is supplied in the
kit, so there is no chance
of buying the wrong parts.
The buyer can either try and
install themselves or they can
bring the kit to a mechanic
and have it installed by a
professional.
An 18 wheeler with our Hydrogen injection kit will run 3X as long on one tank of gas.
Home Kits Manuals Customers Contact Info
BUY - IT
BUY - IT
Install Manual (beginner)It comes with complete instructions so it is easy to put together yourself!
Picture yourself telling your friends how good your Mile Per Gallon (MPG) is, regardless of the vehicle you drive.
CND will help you save 60%+ on gas, give you more performance and help to save the environment. You can do this all by running your truck on tap water.
Upgrade Manual (advanced)For more experienced installers that are ready and able to try making their system run better.
We recommend experimenting on a car that you don’t drive everyday.
Some of out customers have been able to reach 200% efficiency, and you could too.
Easy
Install
Difficult
Buying
The ManualsBuying the first manual is the
first step to creating your own
Hydrogen Injection System.
The Install Manual gives you
in-depth instructions on what
parts you need and how to
connect them properly.
The Upgrade Manual
gives tricks for making
the system run even more
efficiently. This manual is
for experienced customers,
and experimenting on a
secondary truck is suggested.
can be found at a hardware store
Every part
How to tellthe world?
Advertising Model
Web siteWere you can buy the kits and also get all the needed decals that you would like to put on you’re truck
DecalsWhen Truckers install the Kit there is a sticker that is included to put on the corner of the cab like a NASCAR decal
BillboardsTrucks will be able to see on the highway. A quick message that will get them interested.
Word of mouthOther satisfied and reliable customers are encouraged to tell others about the benefits of the hydrogen system
Print advertisingCostomers are given cards to hand out to their costomersSales reps are sent out to companies
Trade ShowsFor bringing the company to the everyday pearson
Advertising StrategyMaking an advertising model
is a crucial part of the system.
This is because if you don’t
have a plan for getting the
company name out into the
world, advertising can turn
into a jumbled mess. Then no
one will want to invest, and
the company will fail.
A model also helps in
figuring out your companies
advertising budget. If there
isn’t enough money for say a
trade show a cheaper option
might work just as well. Then
when the company gains
more money more expensive
options will arise.
Advertising and Promotion
Less gas - Less exaust - Same engine
As simple as water
Racing DecalsTwo decals will come
complementary with each
order. They are then placed
on the cab or trailer to let
others know that you are
driving with a hydrogen
injection kit from CND.
Racing Decals
BillboardsSince the target market
spends most of their time
on the road, billboards
are a must. This will also
capture the eye of everyday
consumers and boost word of
mouth shareing.
Brochure / MailersPrint advertising will also
help spread the word, but
probably won’t be the
most important part of our
advertising campain.
Carbon FuelsWhat if you could make your truck 200% more efficient
Brochure Front:
Few professional disciplines have as much opportunity
to improve an enterprise’s sustainability practices as do
today’s logistics practitioners. With supply routes
stretching across the globe, the physical movement of
goods consumes great amounts of carbon-based energy.
According to the Energy Information Administration;
The transportation sector consumes 28% of the
primary energy resources in the United States,
and 67% of the nation’s daily consumption of
over 20 million barrels of petroleum.
Finding more sustainable transportation methods is
paramount for the “triple bottom line” of economic,
environmental, and social success.
An 18 wheeler with our hydogen injection kit will run 3X as long on one tank of gas.
Back:
Soft GoodsAlong with the decal you
can buy a hat or a shirt to let
other friends or strangers
know that you’re truck runs
cleaner and more efficiently
Helping theenvironment,without disruptingshipping.
Less Gas
Less Exhaust
Same Engine
Reasurch Numbers and Figures Quoted from:
“Industry Overview: Trucking” Hoovers. A D&B company.
< http://www.hoovers.com/trucking/--ID__28--/free-ind-fr-profile-basic.xhtml>
“Trucker News.” 2008. The Trucker’s Report.
September 02, 2008 06:05pm
< http://www.thetruckersreport.com/ >.
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© 2009 Alex Sawyer Raymond