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Card sorting for humanities

How to develop and understand how your users perceive your brand personality using a traditional

user experience research methodology.

Expectations Reality

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Closed categories:Optimal Workshop is

Optimal Workshop is not

Optimal Workshop is (top 5)

Not sure

Not applicable

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How important are the Optimal Workshop apps to your professional toolbox?

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Why did you choose Optimal Workshop? Were there any

alternatives considered?

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If Optimal Workshop were a person, could you tell me what sort of a personality they would have?

500 paid customers were sent the study

113 abandonments 252 completed the study

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Optimal Workshop is: (Top 5)

Intuitive

Approachable

Scientific

Current

Clever

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OPTIMAL WORKSHOP IS NOT: Ordinary, Complex, Glamorous, Basic.

NOT SURE:

Secure, Idealistic, Cutting-edge, Futuristic, Budding.

NOT APPLICABLE:

Wide-eyed, Quiet, Momentous, And Graceful.

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Around half of these customers rated Optimal Workshop’s tools as very or extremely important in their professional toolbox.

The top reasons that they chose Optimal Workshop were:

• Ease of use and efficiency

• Value for money

• Quality and clarity of analysis

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If Optimal Workshop were a person, what sort of personality

would they have?

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Professor Grey

• Approachable• Clever• Current• Intuitive• Scientific

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