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COMPANY OVERVIEWCOMPANY OVERVIEW
Adult Day Care Health Services Registered brand of Care Brands
Systems, Inc., St. Louis, MO
Adult Day Care Health Services Registered brand of Care Brands
Systems, Inc., St. Louis, MO
COMPANY OVERVIEW, cont.COMPANY OVERVIEW, cont.
Local centers, national launch 2008 Licensing opportunities for local market Strong management team, relevant
experience . . . .
Local centers, national launch 2008 Licensing opportunities for local market Strong management team, relevant
experience . . . .
Mike Noto, PresidentMike Noto, President
30+ years management, sales and marketing
President, real estate investment firm
Founder/EVP Sales & Marketing, WAN Technologies – Inc. 500 #96 Fastest Growth
Branch/National Accounts Manager, MCI Telecommunications
30+ years management, sales and marketing
President, real estate investment firm
Founder/EVP Sales & Marketing, WAN Technologies – Inc. 500 #96 Fastest Growth
Branch/National Accounts Manager, MCI Telecommunications
Dan Ricci, Director Clinical ServicesDan Ricci, Director Clinical Services
20+ years experience health management
Masters, Clinical Social Work Masters, Divinity Fellow, Medical Social
Psychiatry Practical therapy experience Co-authored 2 books and
contributor to numerous publications
20+ years experience health management
Masters, Clinical Social Work Masters, Divinity Fellow, Medical Social
Psychiatry Practical therapy experience Co-authored 2 books and
contributor to numerous publications
Helen Ferreri, Director Medical ServicesHelen Ferreri, Director Medical Services
15 years practical experience in hospital, community & primary care management
RN & Holistic Nursing Associate
Director and management experience, Adult Day Care
Training and recruiting experience
15 years practical experience in hospital, community & primary care management
RN & Holistic Nursing Associate
Director and management experience, Adult Day Care
Training and recruiting experience
Rick Forrestal, VP MarketingRick Forrestal, VP Marketing
30+ years marketing, advertising, promotion, PR and media
President, 3 promotion and ad agencies
Extensive national client experience
Expertise in non-traditional media exposure
Strong creative skills
30+ years marketing, advertising, promotion, PR and media
President, 3 promotion and ad agencies
Extensive national client experience
Expertise in non-traditional media exposure
Strong creative skills
Chris MacLellanDirector of Operations
Chris MacLellanDirector of Operations
20+ years experience adult care/administrator
Director, Elder Care Ministry
Academic Dean Geriatric Social Worker Patient Care Manager Seniors Real Estate
Specialist (SRES) BA, Family Services MA, Theology
20+ years experience adult care/administrator
Director, Elder Care Ministry
Academic Dean Geriatric Social Worker Patient Care Manager Seniors Real Estate
Specialist (SRES) BA, Family Services MA, Theology
Care ClubSMCare ClubSM
Adult Day Health Care Centers Trained specialists providing day care Safe, supportive “family” environment Social, recreational, and health related
services
Adult Day Health Care Centers Trained specialists providing day care Safe, supportive “family” environment Social, recreational, and health related
services
Care ClubSMCare ClubSM
Planned program of activities Nutritious daytime meals and snacks Daily, Monday-Saturday, 7:00am-
6:00pm RN or CNA/CMT on staff Caring “point of difference”
Planned program of activities Nutritious daytime meals and snacks Daily, Monday-Saturday, 7:00am-
6:00pm RN or CNA/CMT on staff Caring “point of difference”
Mission StatementMission StatementTo provide quality, credentialed day care to our clients
in a responsible, caring and loving environment, and a respite to the family ‘caregiver’ so they feel comfortable that their loved one will receive personalized health services and social activities in a family environment on a daily basis.
To provide quality, credentialed day care to our clients in a responsible, caring and loving environment, and a respite to the family ‘caregiver’ so they feel comfortable that their loved one will receive personalized health services and social activities in a family environment on a daily basis.
Care ClubSM VisionCare ClubSM Vision Develop, implement & maintain
support processes for licensed operators assuring: Local, state, federal requirements are met Technical & operational support for site
implementation Experienced corporate administrators Community involvement, marketing support Safety, protection and care for the rights of
senior participants Profitable return on site operation
Develop, implement & maintain support processes for licensed operators assuring: Local, state, federal requirements are met Technical & operational support for site
implementation Experienced corporate administrators Community involvement, marketing support Safety, protection and care for the rights of
senior participants Profitable return on site operation
Consistent corporate branding Slogan defines our point-of-difference Quality media, collateral, e-marketing Differentiates us from our competition
Consistent corporate branding Slogan defines our point-of-difference Quality media, collateral, e-marketing Differentiates us from our competition
The NeedThe Need
America is aging! Population age 65 to
double by 2030 72 million seniors by
2030. Unmet need for senior
adult day care. 1 of 4 households cares
for aging adult. Life expectancy
increasing annually.
America is aging! Population age 65 to
double by 2030 72 million seniors by
2030. Unmet need for senior
adult day care. 1 of 4 households cares
for aging adult. Life expectancy
increasing annually.
Demand Is IncreasingDemand Is Increasing
By 2030 seniors will be 20% of U.S. population (70+ million)
Oldest “boomers” are now entering 60s Live-at-home seniors show a dramatic increase Caregiver children can’t afford to remain home
for elderly loved one care Businesses lose millions $ annually due to lost
worker timeSource: U.S. Census Bureau
By 2030 seniors will be 20% of U.S. population (70+ million)
Oldest “boomers” are now entering 60s Live-at-home seniors show a dramatic increase Caregiver children can’t afford to remain home
for elderly loved one care Businesses lose millions $ annually due to lost
worker timeSource: U.S. Census Bureau
Shortage of Adult Day Services in Most U.S. Counties
Shortage of Adult Day Services in Most U.S. Counties
Current # Adult Day Centers: 3,407 Estimated Centers Needed Nationwide: 8,520 60% of U.S. Counties Are Underserved
Source: National Program Partners In Caregiving, Grant Study
Current # Adult Day Centers: 3,407 Estimated Centers Needed Nationwide: 8,520 60% of U.S. Counties Are Underserved
Source: National Program Partners In Caregiving, Grant Study
Increased Awareness For Need Of Adult Day Care
Increased Awareness For Need Of Adult Day Care
55% of adult day care clients live with adult child or spouse
Need for expanded variety of services, including caregivers
Increased public awareness of need for adult day care services
Increased knowledge for new center investors regarding predictors of success
Source: Wake Forest University School of Medicine
55% of adult day care clients live with adult child or spouse
Need for expanded variety of services, including caregivers
Increased public awareness of need for adult day care services
Increased knowledge for new center investors regarding predictors of success
Source: Wake Forest University School of Medicine
Health Care Costs SkyrocketingHealth Care Costs Skyrocketing
Last 5 years costs have increased over 10% per year (3x the rate of inflation)
Consequence : 57 million can’t keep up with their medical bills and 43 million are insured!
Retirement assets are in jeopardy for many
Last 5 years costs have increased over 10% per year (3x the rate of inflation)
Consequence : 57 million can’t keep up with their medical bills and 43 million are insured!
Retirement assets are in jeopardy for many
Senior Care Costs Are OUT OF CONTROL
Senior Care Costs Are OUT OF CONTROL
Nursing Home Care : $82,000 per year Assisted Living Care : $37,000 per year
(not covered by Medicaid) Adult Day Care : $10,000 - $15,000 per
year (Medicaid pays)
Source: AARP
Nursing Home Care : $82,000 per year Assisted Living Care : $37,000 per year
(not covered by Medicaid) Adult Day Care : $10,000 - $15,000 per
year (Medicaid pays)
Source: AARP
Adult Day Care OptionAdult Day Care Option
Best alternative, cost effective solution Less guilt on caregiver More quality time with parent or spouse Flexible scheduling Postpones nursing home commitment Best alternative to nursing home care
before it’s needed
Best alternative, cost effective solution Less guilt on caregiver More quality time with parent or spouse Flexible scheduling Postpones nursing home commitment Best alternative to nursing home care
before it’s needed
Entrepreneur Magazine (6/2008)Entrepreneur Magazine (6/2008)
“Not enough elderly day care centers to accommodate the growing need”
“Adult day services are one of the Top 10 fastest growing businesses in the U.S.”
“The Adult Day Care industry is one of the best-kept secrets around.”
“Not enough elderly day care centers to accommodate the growing need”
“Adult day services are one of the Top 10 fastest growing businesses in the U.S.”
“The Adult Day Care industry is one of the best-kept secrets around.”
Turnkey ImplementationTurnkey Implementation
Upon application and approval, Care Club operator agreement authorizes 1 or more retail club location(s), including:
Care Club corporate management team Supervision, training, implementation Staffing, applications, quality assurance
Upon application and approval, Care Club operator agreement authorizes 1 or more retail club location(s), including:
Care Club corporate management team Supervision, training, implementation Staffing, applications, quality assurance
Care Club Services ProvidedCare Club Services Provided
Site selection, demographics Zoning, site leasing or purchase Licensing/application process Design, floor plan management Staffing and training support Complete policy, procedures, and operating
manual, including state regulations Accounting procedures & software
Site selection, demographics Zoning, site leasing or purchase Licensing/application process Design, floor plan management Staffing and training support Complete policy, procedures, and operating
manual, including state regulations Accounting procedures & software
Care Club Services (Cont’d)Care Club Services (Cont’d)
Budgeting and billing process Computer and software procedures Reporting requirements Marketing/Advertising/Publicity New business generation Community tie-ins, links with social
service providers, local PR, newsletters
Budgeting and billing process Computer and software procedures Reporting requirements Marketing/Advertising/Publicity New business generation Community tie-ins, links with social
service providers, local PR, newsletters
Care Club Services (Cont’d)Care Club Services (Cont’d)
Catering and meal service contracts Nursing, health & medical guidelines Medical services training Service partner contacts (transportation,
podiatrist, hair, massage, etc.) Quality assurance
Catering and meal service contracts Nursing, health & medical guidelines Medical services training Service partner contacts (transportation,
podiatrist, hair, massage, etc.) Quality assurance
Participant Pay OptionsParticipant Pay Options
Fees range from $50 to $70 a day Private health & LTC insurance pays %
for licensed, registered facilities Private pay if not eligible Medicaid and VA benefits apply A la carte pricing for additional services
Fees range from $50 to $70 a day Private health & LTC insurance pays %
for licensed, registered facilities Private pay if not eligible Medicaid and VA benefits apply A la carte pricing for additional services
Benefits/ValueBenefits/Value
CLUB OPERATOR – Turnkey implementation and support of
highest quality club operation, with total support and experienced professional management team.
Tremendous profit and growth opportunity.
CLUB OPERATOR – Turnkey implementation and support of
highest quality club operation, with total support and experienced professional management team.
Tremendous profit and growth opportunity.
Benefits/ValueBenefits/Value
CLUB MEMBER – Highest quality, well planned day care, in comfortable “family oriented” professionally staffed facility.
Most variety and diversity of services to keep member mentally, physically and socially involved.
CLUB MEMBER – Highest quality, well planned day care, in comfortable “family oriented” professionally staffed facility.
Most variety and diversity of services to keep member mentally, physically and socially involved.
Benefits/ValueBenefits/Value
MEMBER CAREGIVER - Peace of mind and respite of caring,
comprehensive support of club member.
Value added a la carte direct services available to make care giver’s life easier/fuller -- e.g. laundry, pet sitting, meal preparation, legal help, etc.
MEMBER CAREGIVER - Peace of mind and respite of caring,
comprehensive support of club member.
Value added a la carte direct services available to make care giver’s life easier/fuller -- e.g. laundry, pet sitting, meal preparation, legal help, etc.
Competitive AdvantageCompetitive Advantage
No other provider offers “caring, family environment” PLUS Caregiver support
Total services, second to none Great branding, quality positioning Most experienced management team and
training expertise Most complete marketing support Tailored to local operator/neighborhood
No other provider offers “caring, family environment” PLUS Caregiver support
Total services, second to none Great branding, quality positioning Most experienced management team and
training expertise Most complete marketing support Tailored to local operator/neighborhood
Advertising/MarketingAdvertising/Marketing
Local market PR and publicity, awareness Direct mail and handouts to local business Church tie-ins, social support groups VA contact and association Hospitals, health centers, pharmacies Specialized physician groups Select local print media Site Day Care newsletter bulletins
Local market PR and publicity, awareness Direct mail and handouts to local business Church tie-ins, social support groups VA contact and association Hospitals, health centers, pharmacies Specialized physician groups Select local print media Site Day Care newsletter bulletins