Helen Adeosun, EdMCEO and Co-Founder

Madhuri Reddy, MD MscCo-Founder & Chief Medical

Officer

Zachary Collins, MBAOperations Manager

Katherine MizeProject Manager

Supporting and educating caregiversto provide excellent care

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Home HealthcareThere is no national standard

• 50 states have different provisions and regulations for caring

• Some have no standard for non medical caregivers

• Variety of resources available but many do not demonstrate the most basic tasks

• Who can you trust?

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Market Sizeof Home Care • Today:

Only 5 million caregivers in US• By 2020:

60 million adults over age 65• By 2030:

20% of US population over age 65

• 90% of seniors would prefer home healthcare (AARP survey)

2016

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• Greater Competition:9% annual growth of home care agencies

US OccupationEmployment

2014Employment

2024# Change2014-24

% Change2014-24

Personal Care Aides 1,768.4 2,226.5 458.1 25.9%

Registered Nurses 2,751.0 3,190.3 439.3 16.0%

Home Health Aides 913.5 1,261.9 348.4 38.1%

Total, all occupations 150,539.9 160,328.8 9,788.9 6.5%

Home Care Agencies

CaregiversJob growth is higher than most otheroccupations

Occupations with the most job growth, 2014 and projected 2024

(Numbers in thousands)

Market Landscape • High

Turnover:60% turnover ofcaregivers

Growing industry withoutproper training and support

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Our Solution

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The CareAcademy StandardLevel 1:

Home Care Agency: “Help us find caregivers to meet our clients’ needs.”

Caregiver:“I want to qualify to get a job as a caregiver.”

NEW TO CAREGIVINGLevel 2:

Home Care Agency:“Help my caregivers meet my client’s needs and care plans.”

Caregiver: “I need more skills and want higher pay.”

INTERMEDIATE CAREGIVERLevel 3:

Home Care Agency:“Help my caregivers learn new medical skills to help the most chronically ill clients”

Caregiver:“I am ready for new opportunities in home care and want to advance my career.”

ADVANCED CAREGIVER

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Validation of CareAcademy

Harvard Medical Study :• Average 17% increase in caregiver

knowledge• 30% completion within the first 4 weeks

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Why Do Home Care Agencies Use CareAcademy?

• CareAcademy training lowers overhead cost

• Educate caregivers faster to get to the client

• Support caregiver ongoing training

• Caregiver training one of the leading factors in improving caregiver retention

• Research linking homecare to wellness of older adults

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Case Example : A ALL CARE Agency

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Competitive Landscape Integrates Professional Soft Skills

24/7 Support for Caregivers

Primarily Video Based

Classes for Family Caregivers

Completion Rate Requirement

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Go to Market Strategy • Direct to Home Care Agencies and their clients

• Partnership with Eldercare Marketplaces • Content Partnership with States

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Current Business ModelAgencies:

• Initial Onboarding Fee

• Charge by caregiver per month

• Upsell as agencies grow month over month

35 Paying Home Care Agencies:

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http://anchorhomesupport.co

m/

7,000+ caregivers taking CareAcademy Classes

500-1,874 Daily Active Users

54% Completion Rates (Online MOOC average-13%)

15.5 minutes per day spent on the site

Traction

Traction

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35 Paying Home Care Agencies and 7,000+ Users

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Revenue

2015 2016 2017 2018 20190

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

18000000

20000000

$64k $110K $1.2M

$3.5M

$19MCareAcademy Revenue Streams

Business Metrics for Primary Market (Eldercare

Agencies) 15

Breakeven 5/17

Timeline

• 45 Agencies

• 10,000 caregivers

• $110,000 Contracted Revenue

2016

2017

2018

2020

• 500 Agencies

• 150,000 caregivers

• Multiple Languages

• 2,000 Agencies

• 250,000 caregivers

• International Expansion

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• 4,000 Agencies

• 500,000 caregivers

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CareAcademy Bui lds Low Income Workers for Career

Success:• Continuous “Up-ployment” training for

caregivers

• High touch support meets high tech just in time learning

• Build value of the caregiver for career success and higher wages

Advisors

Damon Campolo

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Barbara Clarke Dan Glickman

Sarah Bingham

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Exit OpportunitiesCaregiver

Marketplace Hospital Groups Insurance Home Health

Software

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Praise for CareAcademy

Winner of the Boston 2015 Prize

2015 International Winner

“Thank you so much for this amazing opportunity regarding these online classes. It has been a great and

awesome experience to me personally. Wish I had taken these classes in the beginning of my career as a

Professional Caregiver five years ago.”- Judith Pineda, Caregiver

“I am thrilled with the level of service and attention your company provides- for me and my caregivers!”- Shelley S, Grace Home Care, Owner

2017 Boston Winter Cohort2016 Finalist

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Use of Funds

70%15%

5%10%

Raising $1.5M Round

Staff Technology Production/Filming Sales/Marketing

Milestones for funding• Technical leads building

new LMS in 6 months • Blended Model Training

Platform• Direct Sales and Marketing

Team• Production of Content to

be lead in market

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Educating caregivers to provide excellent care

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