CAREER COUNSELING

The word career covers all types of

Employment Ranging from semi-skilled

through skilled, and semi professional to

professional..

The term careers has often been restricted

to suggest an employment commitment to a

single trade skill, profession or business firm for

the entire working life of a person.

INTRODUCTION

WHAT IS CAREER COUNSELING

Counseling is the means by which one person

helps another through purposeful conversation.

Counseling is a method of identifying

practical solution to an identified problem.

NEED FOR CAREER COUNSELING

To survive in this competitive

environment in world, it is not important to

be the best, but also to keep evolving to

say the best.

COMPONENTS IN CAREER COUNSELING

Career Planning

Career Development

Career Management

Career planning is the process by

which one selects career goals & the

path to these goals. It means helping the

employees to plan their career in terms of

their capacities with in the context of

organization needs.

CAREER PLANNING

Career planning is a subset of career

management. Career planning applies

the concepts of Strategic Planning

and Marketing to taking charge of one's

professional future.

“Career development is a Formal approach

used by organization to ensure that people with proper

qualifications and experiences are available when

needed”

CAREER DEVELOPMENT

In Organizational Development

In Personal Development

how individuals manage their careers within andbetween organizations

and how organizations structure the career progress

of their members, it can also be tied into succession

planning within some organizations.

IN ORGANIZATIONAL DEVELOPMENT CAREER DEVELOPMENT LOOKS AT

IN PERSONAL DEVELOPMENT CAREER DEVELOPMENT IS

The total constellation of psychological, sociological,

educational, physical, economic, and chance factors that

combine to influence the nature and significance of work

in the total lifespan of any given individual."

The lifelong psychological and behavioral processes

as well as contextual influences shaping one’s career

over the life span. As such, career development involves

the person’s creation of a career pattern, decision-making

style, integration of life roles, values expression, and

life-role self concepts."

THE PROCESS OF CAREER DEVELOPMENT

Self Assessment

1.Interest

2.Skills

3.Personality

4.Values

Industry Research

Focus/Preparation

Job Search

Career Management

Lack of time to plan their careers

Lack to undertake training and development

Lack of leadership support for career management

Short-term focus

Lack of career opportunities within the

organization for employees.

BARRIERS TO CAREER DEVELOPMENT

CAREER MANAGEMENT

Career management is an ongoing

process of preparing, implementing and

monitoring career plans undertaken by the

individual alone or in concert with the

organization’s career systems.

FACTORS MUST REMEMBERED WHILE SELECTING A CAREER

Intelligence

Personality

Interest

Aptitude

Gender

Age

Soft Skills

THE GOALS TO ACHIEVE IN GUIDANCE

1. Exploring self

2. Determining Values

3. Setting goals

4. Explore the world of work

5. Improving efficiency

6. Building relationship

7. Accepting responsibility for the future

To excel in the above factors, one has tohave proper guidance and motivation in anappropriate manner.

SWOT- ANALYSIS

WHAT IS SWOT ANALYSIS?

A technique that enables a group

or individual to move from everyday

problems and traditional strategies to

a fresh perspective.

SWOT IS AN ACRONYM FOR:

S – Strengths

W – Weaknesses

O – Opportunities

T – Threats

Internal Environment

External Environment

STRENGTH

Any existing or potential resources or capability

within the organization that provides a competitive

advantage in the market.

Example:

• Strong distribution network

• Intense Staff commitment and loyalty

• Increasing profit margin

WEAKNESS

Any existing or potential force which could

serve as a barrier to maintaining or achieving

a competitive advantage in the market.

Example:

• Lack of a clear company strategy

• Lack of training opportunities for using a new software

OPPORTUNITY

Any existing or potential force in the external

environment that, if properly leveraged, could

provide a competitive advantage.

Example:

• Organization's geographic location

• New technology

THREAT

Any existing or potential force in the external

environment that could erode a competitive

advantage.

Example:

• A new competitor entrant

• A recession, rising interest rates, or tight credit lines

AIM OF SWOT ANALYSIS

Take advantage of strengths and opportunities.

Minimize weaknesses and eliminate threats

WHO NEEDS SWOT ANALYSIS?

A company

A department/business unit

Job holder

When revenue, cost and expense targets are

not being achieved;

Market share is dropping;

Industry conditions are unfavorable;

Want to launch a new business venture; etc

A COMPANY

When the team has not met its targets;

Customer service can be better;

A new business unit to pursue a new business;

A new team leader is appointed; etc

A DEPARTMENT/BUSINESS UNIT

When supervisor has issues with work output;

Assigned to a new job;

New financial year – fresh targets;

Job holder seeks to improve performance on the job; etc.

JOB HOLDER

HOW TO DO SWOT ANALYSIS?

A SWOT analysis is useful only when action plans and

strategies are developed from the results

Step 1 Step 2 Step 3

Analyze Internal

and External

Environment

Perform SWOT

Analysis and

Document

Prepare Action

Plans

BENEFITS OF SWOT ANALYSIS

Solving problems

Implementing change

Developing strategies for achieving the organization's

objectives and mission

BRAINSTORMING –KEY INGREDIENT FOR SWOT

SWOT analysis will be useful if:

You are thinking outside the box

Availability of varied perspectives – group discussion

Liberty to say your mind

Willingness to break away from traditional methods

Appetite for change

Everyone must participate

No idea is stupid, everyone’s contribution is

valid and important

You don’t have to agree with anyone else

Build on the ideas of others- use initial ideas

as a jumping -off point for more ideas

Be open-minded

Always ask questions

Seek first to understand before being understood

Have fun!!!

SOME BRAINSTORMING RULES

Strength WeaknessWhich strengths are

unique to the team?

What are we good at

doing?

What are the things that

had gone well?

What should be done

better in the future?

What knowledge do we

lack?

Which skills do we lack?

What system do we need

to change?

Opportunities Threats

What are the key success

enablers?

Which additional services

can we offer?

What new market should

we investigate?

Barriers to progress

What are the possible

impacts of what

competitors are doing?

Which regulatory issue

might cause us concern?

SAMPLE QUESTIONS FOR SWOT

SWOT WORKSHEET

Strengths Weaknesses

Opportunities Threats

STRATEGIES & ACTION PLANS

S.No What Who When Target

1

2

3

4

THANK YOU

DESIGNED BY:

D. SAMUEL MANIRAJ. MBA.,M.Com.,M.Phil.,MA.,PGDCA.,ADCHN.,

CHENNAI, TAMIL NADU,

INDIA.