Career Education CourseCareer Education Course

on

Cultural and Creative IndustriesCultural and Creative Industries

Objectives

• Understand the changes in the work world and develop positive attitude

towards these changes;

• Explore different industries;

• Identify factors leading to career success; and

• Relate your academic and other learning experiences, in and outside class, with

the knowledge and information of the six industries of Hong Kong.

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AnswerAnswer

Image: Wikimedia Commons

Economic Contribution of theCultural and Creative Industries

Value Added:HK$62.9 billionValue Added:

HK$62.9 billionRepresented 4.1% of GDP;

the ratio edged up by 0.1

percentage point as

compared with 2008.

Data Source: Census and Statistics Department.

Total Employment: 188,250 persons

Total Employment: 188,250 persons

Percentage share in total

employment remained at

5.4% in 2008 and 2009.

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Scope of the Industry

television and radio

performing arts

publishing

film, video and music

art, antiques and crafts

advertising

architecture

design

software, computer games and

interactive media

Source: Hong Kong Monthly Digest of Statistics (February 2011).

Cultural and Creative Cultural and Creative IndustriesIndustries

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Government’s Initiatives

Source: Hong Kong Government’s Press Release on 24 November 2010 titled “LCQ10: Development of the Six Priority Industries”.6

Source: West Kowloon Cultural District Authority. 2010/2011 Annual Report.

To develop the WKCD into an integrated arts and cultural district that will:

• Provide quality culture, entertainment and tourism programmes with a must-visit appeal for both local residents and visitors from around the world;

• Meet the long-term needs of Hong Kong’s arts and cultural development and foster organic growth and development of culture and creative industries; and

• Become a cultural hub for attracting and nurturing talents, an impetus to improve quality of life, as well as a cultural gateway to the Pearl River Delta.

Role of WKCD

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8Source: CreateHK.

Nurturing a pool of creative human capital which will form the backbone of our creative economy1

Facilitating start-ups and development of creative establishments

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Generating demand for innovation and creativity and expanding local market size for creative industries 3

Promoting creative industries on the Mainland and overseas to help explore outside markets

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Fostering a creative atmosphere within the community

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Developing creative clusters in the territory to generate synergy and facilitate exchanges

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Promoting Hong Kong as Asia’s creative capital

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CreateHK is a dedicated agency set up under the Commerce and Economic Development Bureau. Its seven strategies are:

Role of Create Hong Kong

Potential Developmentin Cultural and Creative Industries

Source: Facts Sheet of Creative City (May 2011).9

CreateHK

Digital Media Centre

New Homes in Old Buildings for

the Creative Industries

WKCD

Arts and Culture

Local Artistic Talent

Film

Museums

InnoCentreCyberport Digital Entertainment

Incubation-cum-Training Centre

Arts Development

Council

Urban Design

Hong Kong Design Centre

Key and Related Businesses

Source: Hong Kong Standard Industrial Classification (HSIC) Version 2.0. (2009) Census and Statistics Department, HKSAR.

performing arts

live performance

theatrical entertainment

fashion design

graphic design

design services for furniture,

shoes, toys and related articles

product design

interior design

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Key and Related Occupations andEntry Qualifications Required (1)

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Occupation Typical Entry Qualifications

Typical Knowledge and Skills Required

Typical Soft Skills Required

Graphic Designer / Illustrator

• Higher diploma holder or above in graphic design or related discipline

• Knowledge about layout and design principles

• Strong sense of typography, colour, beauty and printing knowledge

• Solid visualisation technique

• Proficient in Illustrator, Photoshop, InDesign, Dreamweaver, Flash, etc.

• Creativity• Presentation skills• Project management• Problem-solving• Work independently

and responsibly • Teamwork• Time Management• Mature• Persevering and

open-minded towards broad spectrum of tasks

• Communicate verbally, visually and in writing

Key and Related Occupations andEntry Qualifications Required (2)

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Occupation Typical Entry Qualifications

Typical Knowledge and Skills Required

Typical Soft Skills Required

Fashion Designer

• University / IVE graduate in design / textile discipline

• Proficiency in computer art work & graphic design is a must

• Familiar with design software

• Have strong sense of knit & woven

• Sensitive to fashion trend

• Preferable with training / experience in sample fitting, measurement grading or pattern making

• Aggressive, independent and self-motivated

• Cheerful, with excellent interpersonal skills and a good team player

Key and Related Occupations andEntry Qualifications Required (3)

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Occupation Typical Entry Qualifications

Typical Knowledge and Skills Required

Typical Soft Skills Required

Product Designer

• University or Technical Institute graduated in product design studies

• Understand the full design and development process. Designing new products from research & analysis, idea sketches, computer renderings to prototyping stage

• Strong experience in the field of small appliances and product development

• Proficient in Photoshop and Pro/Engineering for product presentation

• Good interpersonal, presentation and communication skills

• Detail minded• Proactive• Able to work

independently/ collaborate with a team in tight deadlines

• Willing to learn, highly efficient in work and strong creative sense

Key and Related Occupations andEntry Qualifications Required (4)

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Occupation Typical Entry Qualifications

Typical Knowledge and Skills Required

Typical Soft Skills Required

Performing Arts Assistant

• University degree • Preferably 1 to 2 years’ relevant experience in arts and culture

• Good verbal and written communication skills in English

• Good interpersonal skills

Project Coordinator

• Degree from a tertiary institution or equivalent

• At least 2 years’ experience in multi-tasking administrative positions or event management

• Experience in the administration and coordination of performing arts outreach projects

• Good computer literacy

• Good command of both spoken and written English and Chinese

• Strong organisational management and interpersonal skills

• Positive team player

Key and Related Occupations andEntry Qualifications Required (5)

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Occupation Typical Entry Qualifications

Typical Knowledge and Skills Required

Typical Soft Skills Required

Production Manager

• Tertiary level qualification in a relevant theatre technical arts or theatre management discipline

• Extensive professional experience as Production Manager for theatre, dance or opera companies

• Experience working in a Performing Arts conservatoire context or equivalent

• Fluency in spoken and written English

Career Stories

Ms. Prudence MAKFounder and Designer

Chocolate Rain

Mr. KO Tin-lungArtistic Director

Chung Ying Theatre Company

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Image: Wikimedia Commons

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