career launcher

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CHAPTER I INTRODUCTION 1.1 BACKGROUND Education market is now thriving on the back of the workforce proving itself equal to their counterparts elsewhere in the world in productivity. Given the predominantly young population, the education market is bound to accelerate rapidly. The much sought after Indian workforce that has propelled India to the top of several global competitive indices is not only attracting prospective employers to the country but also the education system behind this workforce is now driving a prolific education market. It seems to be a boom time for the education industry in India as the concept of business through education catches up with the Indian market. And management stream seems to the most popular flavor of education for the graduates in India. MBA education has gained enough momentum in the past decade and following facts prove this point No of MBA colleges: More than 100 reputed colleges Total seats available: More than 70,000 seats in both CAT & MAT and other competitive exams. 1 APRIL 2008 TO JUNE 2008

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Page 1: Career Launcher

CHAPTER I

INTRODUCTION

1.1 BACKGROUND

Education market is now thriving on the back of the workforce proving itself equal

to their counterparts elsewhere in the world in productivity. Given the

predominantly young population, the education market is bound to accelerate

rapidly. The much sought after Indian workforce that has propelled India to the

top of several global competitive indices is not only attracting prospective

employers to the country but also the education system behind this workforce is

now driving a prolific education market. It seems to be a boom time for the

education industry in India as the concept of business through education catches

up with the Indian market. And management stream seems to the most popular

flavor of education for the graduates in India. MBA education has gained enough

momentum in the past decade and following facts prove this point

No of MBA colleges: More than 100 reputed colleges

Total seats available: More than 70,000 seats in both CAT & MAT and other

competitive exams.

No of candidates sitting for various MBA entrance examination –

-In the year 1998-50000

-In the year 2008-270000

And estimated number of students, appearing for CAT – 2009 will cross 3.5

lakhs.

This sharp spurt in the growth of MBA colleges has a reason. There are a lot of

advantages to an MBA graduate- salary wise and growth wise. On one hand

there is little scope of research projects in various post graduate courses, full with

rot learning, while on the other hand a management education enables to provide

many practical aspects of the business. These courses provide students a good

business sense that helps them to provide a strategic direction to a business and

1APRIL 2008 TO JUNE 2008

Page 2: Career Launcher

sometimes cultivate the spirit of entrepreneurship among them. All in all

management courses provide a holistic approach in planning and executing

strategies.We often come across various success stories of the students after

doing MBA, IIM getters being at the limelight in media as they complete their

courses and get handsome packages. Living standards, social esteem, better

employment avenues, multiple functional roles which are not possible in a

technical course adds further glamour to a post MBA life. All these reasons

corresponds for a fierce competition amongst students to grab a seat in one of

the good business schools of the country. And many educational societies are

leveraging this opportunity by introducing at least one B- School in the list of

colleges run by them. Thus the colleges providing a degree in the field of

business management are also mushrooming with a fast pace.

But the first step towards success for any aspiring manager starts from

preparations to crack the entrance examinations to reach up to the dream MBA

College. Since there are currently a lot of players in the market providing these

preparations/training services, students are often confused, where to go. The

current project is aimed at studying all the parameters of the services provided to

the students and analyzing the factors responsible for good performance of the

institute in a particular locality.

1.2SCOPE OF THE PROJECT

As the growth in colleges providing a diploma/degree in management as well as

in the number of students applying for these courses has been tremendous in the

past decade, there is a cut throat competition for the seats in the elite institutions

in the country. Further the awareness spread through various media sources

such as news channels, internet, and counseling session’s etc. result in fuelling a

desire to crack the entrance examinations for these prestigious colleges, in a run

to get a better life. This results in providing a further boost to the number of

trainers, as well as the already increasing number of students. These different

players have various kinds of offerings for the students in reference to the

courses. They provide the students a wide variety of courses to choose from

2APRIL 2008 TO JUNE 2008

Page 3: Career Launcher

ranging from duration of around 18 months to as small as 4 months. The brand

image for each of the players differs in different regions of the country and it

makes the decision more complicated; which one to join? As a result students

are often confused where to go and most of the times base their decision on

factors such as convenience, presence of friends, recommendations by relatives

etc. This project is undertaken with an intention to study the various parameters

of service delivery in the Meerut region and to collect feed back of the students

with a particular reference to Career Launcher, Meerut center. This may provide

the researcher an idea about what is expected by the students or what is

promised to them before taking admissions and what really is delivered after they

have enrolled. The study may provide some guidance to the students to base

their decision of enrollment and may also prove as an eye opener for Career

Launcher Meerut to improve or modify their service delivery.

1.3 INTRODUCTION OF CLIENT

Career Launcher India Limited (CL) is an education service provider in Asia with

presence in over 130 locations across India, Middle East and the United States.

CL provides test-prep education to enable school and college students gain

admission to professional courses. It is also actively involved in the field of

mainstream education, mainly through its growing network of play schools and

secondary schools. Ananda, CL's playschools, and 'Indus World School', its K12

schools, are CL's extension into mainstream education along with business

school 'Indus World School of Business'. Skill School, is Career Launcher's

venture into formal vocational and skill education, that aims at employability

enhancement of the Indian workforce.

The company also runs a publication unit which takes care of two magazines.

‘Management Compass’, is aimed at undergraduate students, aspiring to enter

3APRIL 2008 TO JUNE 2008

Page 4: Career Launcher

the corporate world by making it to a B-school of repute. ‘Educare’ aimed at

students of classes VIII to XII. It claims to be highly beneficial for clearing

confusion about what stream to choose after class X or what subjects to choose

in college. The company also provide career advisory services through its

product – Futuremap, a career guidance program which helps students of Std. IX

to XII choose a career best suited for them on the basis of their aptitude,

personality and interest.

The major competitor of Cl are T.I.M.E,IMS, PT etc.The Test Preparation division

provides guidance and test-prep services to school students as well as students

leaving college and aspiring to take up graduate professional courses in India or

abroad.

MBA

BBA

Engineering

Law

GMAT

GRE

Hotel Management

PG Medical

Maharashtra SSC

Personality Development Program

This project will only envisage the MBA Entrance Preparation program of Career

Launcher only in Meerut region.

1.4OBJECTIVES

Analysis of the gap between expectations of students preparing for MBA

Entrance examinations and actual delivery by Career Launcher Center in

Meerut

4APRIL 2008 TO JUNE 2008

Page 5: Career Launcher

Sub-Objectives:

i. To find out expectations of students preparing for MBA

entrance examinations in terms of academics,

infrastructure and support services and prices provided

by the Institute

ii. To find out the perception of students for Career

Launcher as a brand in Meerut

iii. To find out actual delivery of services by Career

Launcher in Meerut

iv. To compare the delivery of services among other similar

Institutes in Meerut with Career Launcher Meerut center

Operational Definitions

a) Academics : material, faculty, classroom environment, discipline

b) Infrastructure : online facility, building location, classrooms, library facility,

counseling space, air conditioning, parking facility, availability of

electricity/back up & water, rented/owned premises, availability of

computers

c) Support services : full time faculty, doubts clearing, online student

system, attitude of faculty and staff with students, pdp- gd/pi, guest

lectures

d) Perception : Perception is a process by which individuals organize and

interpret their sensory impressions about the real estate property in order

to give meaning to their choices and preferences towards a residential

property.

5APRIL 2008 TO JUNE 2008

Page 6: Career Launcher

1.5RESEARCH DESIGN

1.5.1 SECONDARY DATA

Websites Visited:

Articles:

1.5.2 QUALITATIVE RESEARCH

Primary data:

Certain students were contacted before the commencement of the research

project about their problems in taking a decision.

1.6DATA COLLECTION DESIGN

Type of survey: Mall Intercept survey – respective colleges/Schools/Institutes in

Meerut were visited to collect the information about the project. The Mall

Intercept survey was chosen because of the following reasons:

High flexibility of data collection: The investigator had to interact with the

respondents present at , so that the questionnaire can be administered without

any complexity of difficulty

Diversity of questions: there was moderate variety of questions to be asked

from the respondents.

Sample control: mall intercept survey was helpful to reach the specified

units/respondents effectively and efficiently.

6APRIL 2008 TO JUNE 2008

Page 7: Career Launcher

Quantity of data: A high amount of data was required regarding expectations

and actual delivery of services.

Errors in data collection design:

There were a few questions like the date of commencement of the project that

were not required for analysis.

1.7DATA COLLECTION FORMAT

Questionnaire

The questionnaire designed for the research used the following approach:

Non - disguised method i.e. the respondents were aware of the purpose of

the survey.

Semi-structured questionnaire format with both open-ended and close-

ended questions. Closed-ended questions were used to get information on

amenities present in a project, prices and the inventory available for

future. while, open-ended questions were used to record the perceptions

of the builders

1.8SAMPLING DESIGN

Eligible respondent:

Students enrolled in various coaching institutes providing training for MBA

entrance examinations and some students deemed to be serious aspirants for

MBA colleges but not yet enrolled in any institutes.

Target Population

7APRIL 2008 TO JUNE 2008

Page 8: Career Launcher

For this project, the target population is undergraduate students studying

different courses in various colleges in Meerut city.

Sampling Frame

No database or sampling frame was present before the commencement of the

project. Thus the researches would create a database himself during the course

of project.

Sampling unit

Various colleges in Meerut City and different institutes providing coaching for

MBA entrance examinations.

Sampling element

The individuals who would give appropriate responses to the questionnaire would

be the sampling element. In this project the responses were taken from students

who are currently enrolled in a particular institute as well those who are serious

aspirants for MBA course and are willing to join anyone of the existing players in

Meerut.

Sampling Technique

No sampling technique was used for obtaining the details of the projects in CL. It

was actually a census survey.

Sample Size – Sample size refers to the no. of sampling units to be included in

the study. For this project the sample size was 93.

1.9FIELD-WORK DESIGN

8APRIL 2008 TO JUNE 2008

Page 9: Career Launcher

Duration:45 Days

Locations covered:Meerut

Field work:

6 teams of 2 investigators each were deployed for the field work. Each of

the team have visited around 20 projects to ascertain whether a project

has any availability of flats and if flats are available then what are details

like name of the project, builder or developer, type of flats available, area

of the flats, price per square feet and amenities.

Training:

Duration: 45 Days

Place: Meerut Branch

Trainer: Mr.Vikrant Jawla

Field Work:

Duration: 30 days

Areas covered: Meerut

Pre-fieldwork Activities:

Making phone calls, fixing appointments

Visits to the Schools, Colleges , Coaching Institutes.

Problems faced during the field work:

Nonresponse error

9APRIL 2008 TO JUNE 2008

Page 10: Career Launcher

Research Questions

Dear Friends,

I am doing a research on Career Launcher Meerut Centers, in partial fulfillment of

my MBA Degree course at NIILM-CMS, New Delhi. The objective of this

research is to find the gap between what is promised and what is delivered at

10APRIL 2008 TO JUNE 2008

Page 11: Career Launcher

Career Launcher Meerut centers. I request you to read the following statements

carefully and respond to options that follows :

Note : comments oral brief for examples

Study material :- Q1 The study material provided by CL is sufficient.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q2 The study material in CL is relevant for all MBA entrance examination

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q3 The online support provided by CL is better than any other institute.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q4 test conducted by CL time to time are very helpful.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Comments: ……………………………………………………………………………….

……………………………………………………………………………………………..

……………………………………………………………………………………………..

……………………………………………………………………………………………..

Faculty:-Q5 The faculty in CL have strong knowledge of their subject.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) strongly Disagree

□ □ □ □ □

Q6 the faculty in CL carry friendly, and motivational attitude.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q7 I believe that faculty in CL maintain discipline in their class.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q8 I agree in CL faculty are always available for help & give adequate personal attention.

11APRIL 2008 TO JUNE 2008

Page 12: Career Launcher

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q9 I believe that the faculty in CL do not always stick to book.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Comments: ……………………………………………………………………………….

……………………………………………………………………………………………..

Infrastructure:-

Q10 I believe that the centers are easily accessible by public/private transport

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q11 The class rooms in CL is spacious and have good seating arrangement.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q12 The classroom conditions in CL are good for studies

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q13 I believe the Computer lab facility given by CL will help me to score more marks in

entrance exam.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q14 I believe that the collection of books in library is good

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Comments: ……………………………………………………………………………….

……………………………………………………………………………………………..

……………………………………………………………………………………………..

……………………………………………………………………………………………..

MARKETING ACTIVITIES:-Q15 I believe CL brand in more visible in Meerut as compared to other similar brands

12APRIL 2008 TO JUNE 2008

Page 13: Career Launcher

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q16 I believe that CL organizes various promotional activities in Meerut city:

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q17 I believe that CL brand image is very strong in Meerut

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Comments: ……………………………………………………………………………….

……………………………………………………………………………………………..

……………………………………………………………………………………………..

……………………………………………………………………………………………..

OVERALL SATISFACTION :-Q18 After joining CL my satisfaction level has been fulfilled.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Q19 After enrolling in CL I will recommend my friends/relatives to join CL.

5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree

□ □ □ □ □

Comments: ……………………………………………………………………………….

……………………………………………………………………………………………..

……………………………………………………………………………………………..

GENERAL INFORMATION

NAME DATE

Please tick the appropriate option:

GENDER: MALE FEMALE

13APRIL 2008 TO JUNE 2008

Page 14: Career Launcher

ENROLLED IN CL :

YES

NO

EMAIL ID CONTACT NO.

COLLEGE And YEAR

Proposed Questionnaire by Me:

STUDENTS’ PERCEPTION

Study material :-

Q1 The study material provided by CL is sufficient.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

14APRIL 2008 TO JUNE 2008

Page 15: Career Launcher

Q2 The study material in CL is relevant for all MBA entrance examination

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q3 The online support provided by CL is better than any other institute.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q4 The study material is very step by step suited for intellectual level of all kind of students.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q5 test conducted by CL time to time are very helpful.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Faculty:-

Q6 The faculty in CL have strong knowledge of their subject.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q7 the faculty in CL carry friendly, and motivational attitude.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q8 I believe that faculty in CL maintain discipline in their class.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q9 I agree in CL faculty are always available for help.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q10 I believe that the faculty in CL do not always stick to book.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Infrastructure:-

Q11 I believe that the centers are easily accessible by public/private transport

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q12 CL has taken care of parking facility at the respective centers

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

15APRIL 2008 TO JUNE 2008

Page 16: Career Launcher

Q13 The classroom in CL are spacious and have good seating arrangement.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q14 The classroom conditions in CL are congenial for studies

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Comments:

Q15 CL has full back up of electricity

i) in classrooms

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

ii) in computer labs

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q16 I beleive the lab facility given by CL will help me to score more marks in entrance exam.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q17 I believe that the books available in library are always avaible.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

MARKETING ACTIVITIES:

Q18 I believe CL brand in more visible in Meerut as compared to other similar brands

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q19 I believe that CL organizes various promotional activities in Meerut city:

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q20 I believe that CL brand image is very strong in Meerut

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

OVERALL SATISFACTION

Q21 After joining CL my satisfaction level has been fulfilled.

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

Q22 After enrolling in CL I will recommend my friends/relatives to join CL.

16APRIL 2008 TO JUNE 2008

Page 17: Career Launcher

1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree

□ □ □ □ □

SURVEY FINDINGS

Study material :- STUDENTS PERCEPTION ON VARIOUS PARAMETERS:

17APRIL 2008 TO JUNE 2008

Page 18: Career Launcher

Out of total sample of 93 students the survey results state that around 11% of the

total number of students is very confident on the study material provided by CL to

all students. Maximum (62) students are confident and believe that the study

material is sufficient. However 15% are of the opinion that study material is not

the only important factor for success in entrance examinations and they do not

differentiate between CL’s study material and that of other similar institutes.

6% of the total number of students believes that CL material is not enough to

prepare for MBA Entrance Examinations and they do feel the need for external

material. A very small fraction of students (1%) strongly disagree that CL material

is not enough to prepare from and they will definitely go for some other external

material.

Looking at tables 2 (a) and table 2 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 2

The boys to girls ratio on this parameter was found to be 1.9.

TABLE 1 STUDENTS' PERCEPTION ON STUDY MATERIAL

Strongly agree 10 11%

Agree 62 67%

Neutral 14 15%

Disagree 6 6%

Strongly disagree 1 1%

TABLE 1 (b) GIRLS' PERCEPTION FOR STUDY MATERIALStrongly agree 4 13%Agree 21 66%Neutral 6 19%Disagree 1 3%Strongly disagree 0 0%TOTAL 32 100%

TABLE 1 (a) BOYS' PERCEPTION STUDY MATERIAL

Strongly agree 5 16%

Agree 15 47%

Neutral 10 31%

Disagree 0 0%

Strongly disagree 2 6%

TOTAL 32 100%

18APRIL 2008 TO JUNE 2008

Page 19: Career Launcher

STUDENTS’ PERCEPTION ON RELEVANCE OF STUDY MATERIAL

19APRIL 2008 TO JUNE 2008

Page 20: Career Launcher

Out of total sample of 93 students the survey results state that around 11% of the

total number of students is very confident on the study material provided by CL to

all students. Maximum (48) students are confident and believe that the study

material is relevant. However 23% are of the neutral opinion that study material is

neither relevant nor irrelevant factor for success in entrance examinations and

they do not differentiate between CL’s study material and that of other similar

institutes. These students may be primarily preparing for some specific

examinations and may have responded to this question only in the light of these

specific examinations.

Conclusion note: MAT & UPTU less difficult and syllabus

11% of the total number of students believes that CL material is not relevant

enough to prepare for all MBA Entrance Examinations and they do feel the need

for external material. However nobody amongst all students feel that the material

is highly irrelevant for all MBA Entrance Examinations.

Looking at tables 2 (a) and table 2 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 2.

TABLE 2 STUDENTS' PERCEPTION ON RELEVANCE OF STUDY MATERIALStrongly agree 11 12%Agree 48 52%Neutral 23 25%Disagree 11 12%Strongly disagree 0 0%TOTAL 93 100%

TABLE 2 (a) BOYS' PERCEPTION ON RELEVANCE OF STUDY MATERIALStrongly agree 7 11%Agree 30 49%Neutral 17 28%Disagree 7 11%Strongly disagree 0 0%TOTAL 61 100%

TABLE 2 (b) GIRLS' PERCEPTION ON RELEVANCE OF STUDY MATERIALStrongly agree 4 13%Agree 19 59%Neutral 5 16%Disagree 4 13%Strongly disagree 0 0%TOTAL 32 100%

20APRIL 2008 TO JUNE 2008

Page 21: Career Launcher

STUDENTS’ PERCEPTION ON ONLINE SUPPORT PROVIDED BY CL

Out of total sample of 93 students the survey results state that around 14% of the

total number of students is very confident about online support provided by CL to

its students. Maximum (52%) students are confident and believe that the online

support provided by CL is better than that provided by any other institute.

However 25% are of the neutral opinion about the online support provided by CL.

5% of the total number of students disagrees and another 4% strongly disagree

with the belief that CL online support is better than that provided by any other

player in the business.

Note: the perception of the students is based on their evaluation of the

websites of various players in the business or they may have a

friend/relative enrolled in another institute or the themselves may be

registered for online facilities provided by other institutes.

Looking at tables 3 (a) and table 3 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 3.

TABLE 3 STUDENTS' PERCEPTION ON ONLINE SUPPORT Strongly agree 13 14%Agree 48 52%Neutral 23 25%Disagree 5 5%Strongly disagree 4 4%TOTAL 93 100%

21APRIL 2008 TO JUNE 2008

Page 22: Career Launcher

TABLE 3 (b) GIRLS' PERCEPTION ON ONLINE SUPPORT Strongly agree 2 6%Agree 17 53%Neutral 12 38%Disagree 0 0%Strongly disagree 1 3%TOTAL 32 100%

TABLE 3 (a) BOYS' PERCEPTION ON ONLINE SUPPORT Strongly agree 11 18%Agree 31 51%Neutral 11 18%Disagree 5 8%Strongly disagree 3 5%TOTAL 61 100%

22APRIL 2008 TO JUNE 2008

Page 23: Career Launcher

STUDENTS’ PERCEPTION ON TESTS CONDUCTED BY CL TIME TO TIME

Out of total sample of 93 students the survey results state that around 18% of the

total number of students agree and next 56% strongly agree with the statement

that the tests conducted by CL are very useful for the preparation. However 12%

are of the neutral opinion about the tests conducted online support provided by

CL.

3% of the total number of students disagrees and another 11% strongly disagree

with the statement that the tests conducted by CL are very useful for the

preparation. CL online support is better than that provided by any other player in

the business.

Looking at tables 4 (a) and table 4 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 4

TABLE 4 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIMEStrongly agree 17 18%Agree 52 56%Neutral 11 12%Disagree 3 3%Strongly disagree 10 11%TOTAL 93 100%

23APRIL 2008 TO JUNE 2008

Page 24: Career Launcher

TABLE 4 (b) GIRLS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIMEStrongly agree 7 22%Agree 19 59%Neutral 1 3%Disagree 3 9%Strongly disagree 2 6%TOTAL 32 100%

Faculty:-STUDENTS’ PERCEPTION ON FACULTY:

Out of total sample of 93 students the survey results state that around 35% of the

total number of students agree and next 42% strongly agree with the statement

that the faculty in CL have a strong knowledge in their respective subjects. These

students seem to be quite satisfied with the faculties in CL and are hopeful that

they will certainly help them crack various competitive examinations.

However 16% are of the neutral opinion about the faculties in CL. These are

the students who are either not able to judge the faculties’ caliber or they

don’t want to comment on the faculties knowledge.

5% of the total number of students disagrees and another 1% strongly disagree

with the statement that the faculties teaching in CL are not very competitive and

helpful for the preparation.

TABLE 4 (a) BOYS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIMEStrongly agree 10 16%Agree 33 54%Neutral 10 16%Disagree 0 0%Strongly disagree 8 13%TOTAL 61 100%

24APRIL 2008 TO JUNE 2008

Page 25: Career Launcher

Looking at tables 5 (a) and table 5 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 5

TABLE 5 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIMEStrongly agree 33 35%Agree 39 42%Neutral 15 16%Disagree 5 5%Strongly disagree 1 1%TOTAL 93 100%

TABLE 5 (b) GIRLS' PERCEPTION ON CL FACULTY

Strongly agree 11 34%

Agree 14 44%

Neutral 7 22%

Disagree 0 0%

Strongly disagree 0 0%TOTAL 32 100%

STUDENTS’ PERCEPTION ON CL FACULTIES’ ATTITUDE

Out of total sample of 93 students the survey results state that around 40% of the

total number of students agree and the next 40% strongly agree with the

statement that the faculty in CL carry a friendly and positive attitude towards their

students. Also these students feel that the faculties highly motivate students to

come out of the exams with flying colours.

The students feel that with such a friendly and positive attitude helps

TABLE 5 (a) BOYS' PERCEPTION ON CL FACULTY Strongly agree 22 36%

Agree 25 41%Neutral 8 13%Disagree 5 8%Strongly disagree 1 2%TOTAL 61 100%

25APRIL 2008 TO JUNE 2008

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Establishing a good rapport between the student and faculty

Maintaining a positive learning atmosphere in the classrooms

Remove any kind of hesitation in the students while clearing doubts

Students to perform well and give in their cent percent efforts in

examinations

However 14% are of the neutral opinion about the attitude of faculties in CL. To

these students, probably the attitude of a faculty does not make any difference

while preparing for examinations. Another probability may be that these students

do not want to comment on the faculties’ attitude in CL

4% of the total number of students disagrees and another 4% strongly disagree

with the statement that the faculties teaching in CL carry a friendly and positive

attitude. However there was not any example or case put forth by such students

during the survey.

Looking at tables 6 (a) and table 6 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 6

TABLE 6 STUDENTS' PERCEPTION ON CL FACULTIES' ATTITUDEStrongly agree 37 40%Agree 37 40%Neutral 13 14%Disagree 4 4%Strongly disagree 2 2%TOTAL 93 100%

26APRIL 2008 TO JUNE 2008

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TABLE 6 (b) GIRLS' PERCEPTION ON CL FACULTIES' ATTITUDEStrongly agree 16 50%Agree 9 28%Neutral 6 19%Disagree 1 3%Strongly disagree 0 0%TOTAL 32 100%

TABLE 6 (a) BOYS' PERCEPTION ON CL FACULTIES' ATTITUDE Strongly agree 21 34%Agree 28 46%Neutral 7 11%Disagree 3 5%Strongly disagree 2 3%TOTAL 61 100%

27APRIL 2008 TO JUNE 2008

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STUDENT’S PERCEPTION ON FACULTIES DISCIPLINE IN THEIR CLASSES

Out of total sample of 93 students the survey results state that around 26% of the

total number of students strongly agree with the statement that the faculties

maintains discipline and decorum in classrooms. While a majority of the students

(43%) agree with this statement. These students also feel that maintaining

discipline and decorum is an important attribute for effective learning.

However 18% are of the neutral opinion about the faculties in CL. These may be

the students who either do not bother about what is happening in the classroom

or do not want to comment on the discipline part.

10% of the total number of students disagrees and another 3% strongly disagree

with the statement that the faculties teaching in CL are successful in maintaining

discipline and decorum in the classrooms. Some cases regarding this point were

reported during the survey.^

Looking at tables 7 (a) and table 7 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table7

TABLE 7 STUDENTS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR CLASSESStrongly agree 40 26%Agree 24 43%Neutral 17 18%Disagree 9 10%Strongly disagree 3 3%TOTAL 93 100%

28APRIL 2008 TO JUNE 2008

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TABLE 7(b) GIRLS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR CLASSESStrongly agree 9 28%Agree 15 47%Neutral 6 19%Disagree 2 6%Strongly disagree 0 0%TOTAL 32 100%

TABLE 7(a) BOYS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR CLASSES Strongly agree 15 25%Agree 25 41%Neutral 11 18%Disagree 7 11%Strongly disagree 3 5%TOTAL 61 100%

29APRIL 2008 TO JUNE 2008

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STUDENT’S PERCEPTION ON FACULTIES HELP & PERSONAL ATTENTION

TOWARDS STUDENTS

Out of total sample of 93 students the survey results state that around 32% of the

total number of students strongly agree with the statement that the faculties

maintains discipline and decorum in classrooms. While a majority of the students

(46%) agree with this statement. These students are happy with the way the

faculties attend them and offer help on various academic and non academic

issues within the center. Some cases regarding this point were reported during

the survey.^

However 16% are of the neutral opinion about the faculties in CL. These may be

the students who do not feel the need of interacting with faculties outside the

classroom and thus do not bother about any help from the faculties or do not

want to comment on the issue.

4% of the total number of students disagrees and another 1% strongly disagree

with the statement that the faculties teaching in CL do not provide any kind of

help to the students on various academic and non academic issues.

Looking at tables 8 (a) and table 8 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 8

30APRIL 2008 TO JUNE 2008

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TABLE 8 STUDENTS' PERCEPTION ON CL FACULTIES' HELPStrongly agree 30 32%Agree 43 46%Neutral 15 16%Disagree 4 4%Strongly disagree 1 1%TOTAL 93 100%

TABLE 8(b) GIRLS' PERCEPTION ON CL FACULTIES' HELPStrongly agree 16 50%Agree 8 25%Neutral 7 22%Disagree 1 3%Strongly disagree 0 0%TOTAL 32 100%

TABLE 8(a) BOYS' PERCEPTION ON CL FACULTIES' HELPStrongly agree 14 23% Agree 35 57%Neutral 8 13%Disagree 3 5%Strongly disagree 1 2%TOTAL 61 100%

31APRIL 2008 TO JUNE 2008

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STUDENT’S PERCEPTION ON FACULTIES NOT STICKING TO BOOKS:

Out of total sample of 93 students the survey results state that around 19% of the

total number of students strongly agree with the statement that the faculties do

not stick to the books strictly and also provide various short cut methods,

strategies or techniques that are not present in the books. While a majority of the

students (52%) agree with this statement. These students are pretty happy with

the way the faculties’ way of teaching and providing different and easy short cuts

which may be of immense help to crack the questions in a smarter way in exams

like CAT, XAT, NITIE, FMS etc. Some cases regarding this point were reported

during the survey.^

However 15% are of the neutral opinion about the faculties in CL not sticking to

the books..

32APRIL 2008 TO JUNE 2008

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13% of the total number of students disagrees and another 1% strongly disagree

with the statement that the faculties teaching in CL do not stick to the books and

believe that no knowledge apart from the book is provided to students.

Looking at tables 9 (a) and table 9 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 9

TABLE 9 STUDENTS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TO BOOKSStrongly agree 18 19%Agree 48 52%Neutral 14 15%Disagree 12 13%Strongly disagree 1 1%TOTAL 93 100%

TABLE 9(b) GIRLS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TO BOOKS

Strongly agree 11 34%

Agree 14 44%

Neutral 4 13%

Disagree 3 9%

Strongly disagree 0 0%

TABLE 9(a) BOYS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TO BOOKSStrongly agree 7 11%Agree 34 56%Neutral 10 16%Disagree 9 15%Strongly disagree 1 2%TOTAL 61 100%

33APRIL 2008 TO JUNE 2008

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TOTAL 32 100%

INFRASTRUCTURE:-

STUDENTS' PERCEPTION ON PUBLIC/PRIVATE TRANSPORT

Out of total sample of 93 students surveyed a total of 74% agreed to the

statement that the CL centers are easily accessible by public or private transport,

34APRIL 2008 TO JUNE 2008

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out of which around 16% students agree strongly. These students feel that they

do not face much of the problems while commuting for CL.

However 12% are of the neutral opinion about the location of CL being easily

accessible.

9% of the total number of students disagrees and another 5% strongly disagree

with the statement that the location of CL is not easily accessible by public or

private transport.

Looking at tables 10 (a) and table 10 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 10

TABLE 10 STUDENTS' PERCEPTION ON TRANSPORT ACCESSIBILITYStrongly agree 15 16%Agree 54 58%Neutral 11 12%Disagree 8 9%Strongly disagree 5 5%TOTAL 93 100%

TABLE 10(b) GIRLS' PERCEPTION ON TRANSPORT ACCESSIBILITY

Strongly agree 4 13%

Agree 22 69%

Neutral 2 6%

Disagree 3 9%

Strongly disagree 1 3%

TOTAL 32 100%

TABLE 10(a) BOYS' PERCEPTION ON TRANSPORT ACCESSIBILITY

Strongly agree 11 18%

Agree 32 52%

Neutral 9 15%

Disagree 5 8%

Strongly disagree 4 7%

TOTAL 61 100%

35APRIL 2008 TO JUNE 2008

Page 36: Career Launcher

STUDENTS’ PERCEPTION ON SPACE AND SEATING ARRANGEMENTS IN

CLASSROOMS

Out of total sample of 93 students surveyed, a total of 55% agreed to the

statement that the CL centers have spacious classrooms and have seating

arrangement, out of which around 13% students agree strongly. Some cases

about this point were reported during the survey^.

However 26% are of the neutral opinion about the classroom space and seating

arrangements. May be these students are not affected by the seating

arrangement in the classrooms or they do not want to report this issues to the

researcher.

12% of the total number of students disagrees and another 8% strongly disagree

with the statement that the classrooms are spacious and there is good seating

arrangement. Lack of proper space was reported in some cases during the

survey.

Looking at tables 11 (a) and table 11 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 11

TABLE 11 STUDENTS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN CLASSROOMSStrongly agree 12 13%Agree 39 42%Neutral 24 26%Disagree 11 12%Strongly disagree 7 8%TOTAL 93 100%

36APRIL 2008 TO JUNE 2008

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TABLE 11 (b) GIRLS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN CLASSROOMSStrongly agree 4 13%Agree 16 50%Neutral 8 25%Disagree 1 3%Strongly disagree 3 9%TOTAL 32 100%

STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS

Out of total sample of 93 students surveyed, a total of 55% agreed to the

statement that the CL centers have good classroom condition providing a good

environment for learning, out of which around 13% students agree strongly.

Some cases about this point were reported during the survey^.

However 26% are of the neutral opinion about the classroom conditions. May be

these students are not affected by the physical conditions in the classrooms or

they do not want to report this issues to the researcher.

12% of the total number of students disagrees and another 8% strongly disagree

with the statement that the classrooms are good enough and are feasible for a

nuisance free atmosphere. There are a lot of factors reported as nuisance

creaters like lack of electricity back up, lack of proper ventilation, excessive heat

and suffocation in the classrooms etc.

Looking at tables 11 (a) and table 11 (b) – separate data for boys and girls respectively,

we can ascertain that the survey data for these two tables follows the same trend as is in

Table 11

TABLE 12 STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONS

TABLE 11 (a) BOYS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN CLASSROOMS Strongly agree 8 13%Agree 23 38%Neutral 16 26%Disagree 10 16%Strongly disagree 4 7%TOTAL 61 100%

37APRIL 2008 TO JUNE 2008

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Strongly agree 21 23%

Agree 37 40%

Neutral 18 19%

Disagree 11 12%

Strongly disagree 6 6%TOTAL 93 100%

TABLE 12 (b) GIRLS'STUDENTS’ PERCEPTION ON CLASSROOM CONDITIONSStrongly agree 6 19%Agree 15 47%Neutral 7 22%Disagree 3 9%Strongly disagree 1 3%TOTAL 32 100%

STUDENTS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY

Out of total sample of 93 students the survey results state that around 14% of the

total number of students strongly agree with the statement that the computer

facility will provide an advantage to the students in their entrance examinations.

While a majority of the students (33%) agree with this statement. These students

feel that an in house computer lab will be very useful to prepare for online mock

tests and practice which may be of immense help to crack the questions in a

smarter way in exams like CAT & MAT. Some cases regarding this point were

reported during the survey.^

However 26% are of the neutral opinion about the Lab facility in CL. May be

these students do not feel that an in house computer facility will provide any extra

TABLE 12 (a) BOYS' PERCEPTION ON CLASSROOM CONDITIONS

Strongly agree 15 25%

Agree 22 36%

Neutral 11 18%

Disagree 8 13%

Strongly disagree 5 8%TOTAL 61 100%

38APRIL 2008 TO JUNE 2008

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benefit. Some of these students may have computer systems with internet

connection at home.

14% of the total number of students disagrees and another 13% strongly

disagree with the statement that the faculties teaching in CL do not stick to the

books and believe that no knowledge apart from the book is provided to students.

Looking at tables 13 (a) and table 13 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 13

TABLE 13 STUDENTS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITYStrongly agree 13 14%Agree 31 33%Neutral 24 26%Disagree 13 14%Strongly disagree 12 13%TOTAL 93 100%

TABLE 13 (b) GIRLS' PERCEPTION ABOUT THE COMPUTER LAB FACILITY

Strongly agree 7 22%

Agree 11 34%

TABLE 13 (a) BOYS’ PERCEPTION ABOUT THE COMPUTER LAB FACILITY

Strongly agree 6 10%

Agree 20 33%

Neutral 15 25%

Disagree 10 16%

Strongly disagree 10 16%

TOTAL 61 100%

39APRIL 2008 TO JUNE 2008

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Neutral 9 28%

Disagree 3 9%

Strongly disagree 2 6%TOTAL 32 100%

STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Out of total sample of 93 students the survey results state that a very small

fraction (4%) of the total number of students, strongly agree with the statement

that CL Libraries have a good collection of books. While a majority of the

students (37%) agree with this statement. These students feel that this collection

40APRIL 2008 TO JUNE 2008

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of books will be very useful to prepare for these competitions, as the extra books

help the students increase their knowledge base in different spheres of life,

improve their comprehension and vocabulary. Some cases regarding this point

were reported during the survey.^

However the majority of students (39%) are of the neutral opinion about the

Library in CL. There may probably be following reasons for this large percentage

of neutral opinion:

The collection is perceived quite irrelevant and out of context

Many students could already have purchased the books that they believe

are relevant and good

Many students don’t actually know much about the books present in

library

Many students don’t actually go beyond the prescribed books in study

material

Many students are reluctant to avail themselves of the library facility as

they have to pay extra money for it

16% of the total number of students disagrees and another 5% strongly disagree

with the statement that the library in CL has good books and feel that the

collection should be updated with some new and relevant titles.

Looking at tables 14 (a) and table 14 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 14

TABLE 14 STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARYStrongly agree 4 4%Agree 34 37%Neutral 36 39%Disagree 15 16%Strongly disagree 5 5%TOTAL 93 100%

41APRIL 2008 TO JUNE 2008

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TABLE 14 (b) GIRLS' PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Strongly agree 1 3%

Agree 14 44%

Neutral 12 38%

Disagree 5 16%

Strongly disagree 0 0%

TOTAL 32 100%

TABLE 14 (a) BOYS’ PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY

Strongly agree 3 5%

Agree 19 31%

Neutral 24 39%

Disagree 10 16%

Strongly disagree 5 8%

TOTAL 61 100%

42APRIL 2008 TO JUNE 2008

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MARKETING ACTIVITIES:-

STUDENT PERCEPTION ON VISIBILITY OF CL BRAND IN MEERUT

Out of total sample of 93 students the survey results state that only 12% of the

total number of students, strongly agree with the statement that CL brand is more

visible in Meerut as compared to other similar brands in the business of MBA

Entrance preparations. While a majority of the students (43%) agree with this

statement. These students feel that CL brand is visible to them at various

prominent locations like nearby colleges, at Malls, major shopping facilities etc.

and different media sources.

However the majority of students (27%) are of the neutral opinion about the

visibility of CL brand in Meerut.

11% of the total number of students disagrees and another 8% strongly disagree

with the statement that CL brand is more visible than other brands in this

business. These students do not find the brand at various locations which are

able to catch the attention of students. Moreover some students also reported

lack of creativity in the presentation of the brand through various media.

Looking at tables 15 (a) and table 15 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 15

TABLE 15 STUDENT PERCEPTION ON CL BRAND VISIBLITY IN MEERUTStrongly agree 11 12%Agree 40 43%Neutral 25 27%Disagree 10 11%Strongly disagree 7 8%TOTAL 93 100%

43APRIL 2008 TO JUNE 2008

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TABLE 15 (b) GIRLS' PERCEPTION OF CL BRAND IMAGE VISIBLITY IN MEEURTStrongly agree 7 22%Agree 11 34%Neutral 10 31%Disagree 2 6%Strongly disagree 2 6%TOTAL 32 100%

TABLE 15 (a) BOYS’ PERCEPTION OF CL BRAND IMAGE VISIBLITY IN MEERUTStrongly agree 4 7%Agree 30 49%Neutral 14 23%Disagree 8 13%Strongly disagree 5 8%TOTAL 61 100%

44APRIL 2008 TO JUNE 2008

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STUDENT PERCEPTION ON CL’s PROMOTIONAL ACTIVITIES IN MEERUT

Out of total sample of 93 students the survey results state that only a small

fraction of students (8%) of the total number of students, strongly agree with the

statement that CL organized various promotional events in Meerut city. While a

majority of the students (39%) agree with this statement. Some cases regarding

this point were reported during the survey.^

However a fairly large number of students (30%) are of the neutral opinion about

the promotional activities conducted by CL in Meerut. These students may not be

exposed to various media as they have a vernacular background or before

joining CL they may not be very much interested in the activities which may

actually be conducted by CL

16% of the total number of students disagrees and another 8% strongly disagree

with the statement that CL actually conducts various promotional activities in

Meerut. These students also reported that the promotional activities, if at all

conducted lack creative effort and therefore may not be noticed.

Looking at tables 16 (a) and table 16 (b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 16

TABLE 16 STUDENT PERCEPTION OF CL PROMOTIONAL ACTIVITES

Strongly agree 7 8%

Agree 36 39%

Neutral 28 30%

Disagree 15 16%

Strongly disagree 7 8%

TOTAL 93 100%

45APRIL 2008 TO JUNE 2008

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TABLE 16 (b) GIRLS' PERCEPTION OF CL PROMOTIONAL ACTIVITESStrongly agree 4 13%Agree 10 31%Neutral 9 28%Disagree 8 25%Strongly disagree 1 3%TOTAL 32 100%

TABLE 16 (a) BOYS’ PERCEPTION OF CL PROMOTIONAL ACTIVITESStrongly agree 3 5%Agree 26 43%Neutral 19 31%Disagree 7 11%Strongly disagree 6 10%TOTAL 61 100%

46APRIL 2008 TO JUNE 2008

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STUDENT PERCEPTION OF CL BRAND IMAGE

Out of total sample of 93 students the survey results state that around 14% of the

total number of students strongly agree and next 37% agree with the statement

that CL has a solid brand image. According to the students this point is also

reflected by the fact the CL has the highest number of students as compared to

other similar institutes.

However 31% are of the neutral opinion about CL’s brand image in the city.

14% of the total number of students disagrees and another 4% strongly disagree

with the statement that CL has a very good brand image in the city.

Looking at tables 17 (a) and table 17(b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 17

TABLE 17 STUDENT PERCEPTION OF CL BRAND IMAGEStrongly agree 13 14%Agree 34 37%Neutral 29 31%Disagree 13 14%

47APRIL 2008 TO JUNE 2008

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Strongly disagree 4 4%TOTAL 93 100%

TABLE 17 (b) GIRLS' PERCEPTION OF CL BRAND IMAGEStrongly agree 5 16%Agree 10 31%Neutral 11 34%Disagree 4 13%Strongly disagree 2 6%TOTAL 32 100%

OVERALL SATISFACTION

STUDENT PERCEPTION ON HIS SATISFACTION AFTER JOINING CL

Out of total sample of 93 students the survey results state that around 11% of the

total number of students strongly agree and next 43% agree with the statement

that CL has been able to fulfill their expectations before their joining CL. These

expectations refer to:

Quality of study material

Quality of teaching, knowledge base of faculties

Lab facilities for online practice

Mock and practice tests in a simulated environment providing a country

level ranking

Infrastructure, class room conditions etc.

TABLE 17 (a) BOYS’ PERCEPTION OF CL BRAND IMAGEStrongly agree 8 13%Agree 24 39%Neutral 18 30%Disagree 9 15%Strongly disagree 2 3%TOTAL 61 100%

48APRIL 2008 TO JUNE 2008

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However fairly a large number of students (31%) is of the neutral opinion about

fulfillment of their satisfaction levels after joining CL.

14% of the total number of students disagrees and another 4% strongly disagree

with the statement that CL has been a good player to fulfill the satisfaction level

after joining CL. According to these students the following reasons may be

attributed to this failure in fulfilling the satisfaction:

Infrastructure issues like failure of electricity back up, class room

conditions

Library carrying all the books not much useful for students

Looking at tables 18 (a) and table 18(b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 18

TABLE 18 STUDENT PERCEPTION AFTER JOINING CLStrongly agree 10 11%Agree 40 43%Neutral 27 29%Disagree 10 11%Strongly disagree 6 6%TOTAL 93 100%

TABLE 18 (b) GIRLS' PERCEPTION

TABLE 18 (a) BOYS’ PERCEPTION AFTER JOINING CLStrongly agree 5 8%Agree 27 44%Neutral 17 28%Disagree 8 13%Strongly disagree 4 7%TOTAL 61 100%

49APRIL 2008 TO JUNE 2008

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AFTER JOINING CLStrongly agree 5 16%Agree 13 41%Neutral 10 31%Disagree 2 6%Strongly disagree 2 6%TOTAL 32 100%

STUDENT PERCEPTION ON RECOMMENDING CL TO OTHER STUDENTS

Out of total sample of 93 students the survey results state that around 12% of the

total number of students strongly agree and next 49% agree with the statement

that they will actually recommend the institute to their juniors, friends or relatives.

This positive outlook for CL may be due to following factors

Good study material

Experienced and energetic faculty

Strong brand image

50APRIL 2008 TO JUNE 2008

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In house computer lab and online support (SIS)

Practice tests conducted time to time

However 19% are of the neutral opinion about recommendation to other

students. May be these students are internally not much satisfied with the

institute on various parameters like study material, classrooms, lab facilities etc

but do not want to bring any bad name to the institute.

8% of the total number of students disagrees and another 12% strongly disagree

with the statement that they will recommend the institute to other students.

Looking at tables 19 (a) and table 19(b) – separate data for boys and girls

respectively, we can ascertain that the survey data for these two tables follows

the same trend as is in Table 19

TABLE 19 STUDENT PERCEPTION ON RECOMMENDATIONStrongly agree 11 12%Agree 46 49%Neutral 18 19%Disagree 7 8%Strongly disagree 11 12%TOTAL 93 100%

TABLE 19 (b) GIRLS' PERCEPTION ON RECOMMENDATIONStrongly agree 5 16%Agree 15 47%

TABLE 19 (a) BOYS’ PERCEPTION ON RECOMMENDATIONStrongly agree 6 10%Agree 31 51%Neutral 8 13%Disagree 7 11%Strongly disagree 9 15%TOTAL 61 100%

51APRIL 2008 TO JUNE 2008

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Neutral 10 31%Disagree 0 0%Strongly disagree 2 6%TOTAL 32 100%

CONCLUSIONS

Strongly agree very less compared to agree

Neutral/disagree/strongly disagree data important for CL to work on these

attributes

52APRIL 2008 TO JUNE 2008

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Assumption

Library – those who strongly agree, agree, disagree, strongly disagree have gone

through the titles present in the library

BIBLIOGRAPH

http://www.indicareer.com/colleges-for-MBA-degree.html (No of MBA colleges)

1. http://www.careerlauncher.com/

2. ̂ www.indusworldschool.com/

53APRIL 2008 TO JUNE 2008