career oriented course in fashion designing … oriented & skill development... · opportunity...
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SFS, GURUKUL MARG, MANSAROVAR, JAIPUR
COURSES OF STUDY
FOR
CAREER ORIENTED COURSE IN FASHION DESIGNING
• CERTIFICATE COURSE April 2008
• DIPLOMA COURSE April 2009
• ADVANCE DIPLOMA April 2010
Syllabus applicable for the students seeking admission to the Career Oriented & Skill
Development Course in the academic year 2007-08.
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Career Oriented and Skill Development Course
in Fashion Designing
Session 2007-08
Proposed Schedule for Fashion Designing Teaching is:
Level Theory Hrs./Week Practical
Hrs./Week
Total
Certificate 1 hrs/week
30 hrs/year
07 hrs/week
210 hrs/ year
08 hrs/week
240 hrs/ year
Diploma
2 hrs/week
60 hrs/ year
07 hrs/week
210 hrs/ year
09 hrs/week
270 hrs/ year
Advance Diploma 1 hrs/week
30 hrs/ year
07 hrs/week
210 hrs/ year
08 hrs/week
240 hrs/ year
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Career Oriented and Skill Development Course: Fashion Designing Session 2007-08
Objectives
The Fashion Designing Career Oriented and Skill Development Course is designed to
provide students with the education and experience necessary for a professional
career in fashion marketing. The program of study is designed to introduce students
to broad spectrum of industry, combining creativity with the industry with the
opportunity to study fashion design, pattern making and garment construction. At
the same time they are given insight into the world of fashion merchandising and
marketing in the ever changing, fast-paced fashion industry.
The main objectives of the course are:
• To enable students to gain knowledge of figure sketching and dress
designing.
• To understand fashion design concept, fashion merchandising and fashion
marketing.
• To develop skill in pattern making and garment construction
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CERTIFICATE COURSE IN FASHION DESIGNING
Paper-I : Fashion Foundation
Paper Code: FSD 131
Periods/week: 01 30 hrs
Max. Marks: 50
(CA: 15; AE: 35)
Unit I 6 hrs
• Introduction to Design: Definition and Sources of design
• Classification of Design: Structural and Decorative design
• Design process : Concept, Research, Design Exploration, Conceptualization, Design
Development and Design Work Sheet
Unit II 6 hrs
• Elements of design: Line, form, color, texture and shape.
• Principles of design: Balance, proportion, rhythm, emphasis and harmony.
• Appreciation of dress design in terms of principles of design.
Unit III 6 hrs
• Designing & selection of clothing according to age, sex, season, occasion, personality,
complexion and figure.
Unit IV 6 hrs
• Introduction to Fashion, Fashion terminology, Theories, Principles of fashion and Fashion
cycle.
• Fashion Research Analysis, Fashion forecasting and factors favoring and retarding fashion.
Unit V 6 hrs
• Contemporary Indian Fashion
• Fashion centers – Milan, Tokyo, New York, Paris and Delhi
• Fashion designers – National and International
Books Recommended:
1. Castelino, M., Fashion Kalediscope Rup & Co., Calcutta. 1994
2. Burn, Leslie Davis., The Business of Fashion, Fairchild Publications, New York, 2006
3. Waddell Gavin, How Fashion Works , Black Well Science Publishing ,India, 2005
Essential readings:
1. Frings, G., Fashion from concept to consumers, Prentice Hall International, New Jersey,
1991
2. Lyle, Dorothy S., Contemporary Clothing, Benette & Mc night Publishing Co. Peoria
Illinois, 1983
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Paper-II : Fashion Illustration Practical
Paper Code: FSD 132
Periods/week: 03 90 hrs
Max. Marks: 100
(CA: 30; AE: 70)
Course Content:
• Introduction to elements of design
Line and form – geometric, simplified, naturalized, stylized and abstract
Color wheel – grey, value scale, intensity scale, color schemes and color ways
• Introduction to block figure. 10 hrs
• Drawing stylized nude figure. 10 hrs
• Drawing of faces and hairstyle. 10 hrs
• Designing garment details for: Neckline, Collars, Sleeves, Tucks,
Pleats, Gathers, Yokes, Pocket, cuffs and belts. 30 hrs
• Making collage on theme. 10hrs
• Rendering of various fabric – woven, tweeds, satin, denim, crepe, checks, stripes, and floral
prints, tissues, chiffon, pile, suede and leather 20 hrs
Books Recommended:
1. Seaman Julian., Professional Fashion Illustration, BT Batsford Ltd., London.
2. Allen Seaman., Fashion Drawing: The Basic Principles, BT ford Ltd. London, 2005.
3. Mc Kelvey., Fashion Source Book, Black Well Science, London, 1996.
Essential reading:
1. Abling Bina., Fashion Sketch Book, Fairchild Publication, New York, 1985
2. Ireland, Patrik John., Fashion Illustration, BT Batsford Ltd. London, 1996
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Paper-III :Fabric Artistry Practical
Paper Code: FSD 133
Periods/week: 03 90 hrs
Max. Marks: 100
(CA: 30; AE: 70)
Course Content:
• Basic embroidery
Flat – Stem, Chain, Herringbone, Back, Satin, Buttonhole, Cross stitch 15hrs
Raised – Bullion knot, French knot, Bead work, Zardozi, Couching
• Painting and printing - Fabric painting, Tie & Dye, Stencil printing
and Block printing 15hrs
• Edging – Lace, Beads and Fringes 15hrs
• Multiple fabric texture – Patch, Appliqué and Quilting 15hrs
• Preparation of scrapbook of traditional hand embroidery, woven, printed and painted
textiles of India with special emphasis on color, motif and stitches 15hrs
• Preparing an article using surface enrichment 15hrs
Books Recommended:
1. Hatanaka., Textile Arts of India, Chronicle Books, San Francis Co., 1999.
2. Singh, M., Saris of India, Wiley Eastern Ltd., New Delhi, 1995.
Essential reading:
1. Dhingra., Embroidery, Dhingra Publishing House, 1998.
2. Bhandari., Textile and Crafts of India, National Institute of Fashion Technology, 1999.
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Paper –IV : Project
Paper Code : FSD 134
Periods/Week: 01 30 hrs
Max. Marks: 50 (CA: 15; AE: 35)
The students shall prepare a project on current fashion trends/ contemporary fashion designers and
their work.
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DIPLOMA COURSE IN FASHION DESIGNING
Paper –I : Fashion Accessory & Merchandising
Paper Code: FSD 231
Periods/Week: 01 30 hrs
Max. Marks: 50
(CA: 15; AE: 35)
Unit I 6 hrs
• Importance of fashion accessories
• Introduction of fashion accessories in reference to product development: foot wear,
handbag, belt, gloves, hat, scarves, hosiery, jewellery and fur manufacturing.
Unit II 6 hrs
• Introduction to Merchandising.
• Modern merchandising.
• Responsibilities of Merchandiser.
Unit III 6 hrs
• Fundamentals of merchandising.
• Planning and Control tools, Strategic planning, Marketing calendar, Line plan,
Sales forecast, Shelf stock plan
• Controlling and executing merchandise.
Unit IV 6 hrs
• Costing strategies and principles.
• Pricing strategies and formula.
• Sourcing strategies.
Unit V 6 hrs
• Visual merchandising and its advantages for the buyer and seller today.
• Visual merchandise plan.
• Types of display- Windows and Interior display.
• Elements of Display- The merchandise, the back drop walls and shelves, mannequins and
forms, signage lighting-illumination levels, relation to colors.
Books Recommended:
1. Abling Bina., Fashion Merchandising: An Introduction, McGraw- Hill Book Company,
1985
Essential reading:
1. Rosenau, Jeremy& Wilson, David, A., Apparel Merchandising: The Line Starts Here,
Fairchild Publications, New York.
2. Frings, Gini., Fashion from Concept to Consumer, Prentice Hall International, New Jersey,
1999.
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Paper-II : Historic Costume
Paper Code: FSD 232
Periods/Week: 01 30 hrs
Max. Marks: 50
(CA: 15; AE: 35)
Unit I 6 hrs
• The ancient world (c.3000 B.C. – A.D. 300) o Mesopotamia, Egypt, Greece, Eturia, Rome.
Unit II 6 hrs
• Middle Age (c. 300 – 1500 )
o The Middle Ages – 10th
to 13th
centuries
o The Late Middle Ages – 14th
& 15th
• The Renaissance ( c. 1400 – 1600 )
o The Italian Renaissance
o The Northern Renaissance
Unit III 6 hrs
• Baroque And Rococo ( c. 1600 – 1800 )
o The 17th
Century
o The 18th
Century
Unit IV 6 hrs
• The 19th
Century ( 1800 – 1900 )
o The Directoire Period & the Empire Period
o The Romantic Period
o The Crinoline Period
o The Bustle Period
Unit V 6 hrs
• The 20th
Century (1900 – 1990 )
o The Edwardiean Period & World War I
o The World War II
o The New Look & Beyond
o The Vietnam Era
o The Post Vietnam Era
Books Recommended: 1. Black J., Anderson and Garland Madge, A History of Fashion , Orbis Publishing Limited 1985
2. Costume, The Pepin Press, 2001
3. Bhushan , Jamila Brij., The Costumes and Textiles of India , Taraporevala Bombay, 1958
4. Chandra, Moti ., Costumes Testiles , Cosmetics and Coiffure in Anciant and
Medieveal India , Oriental Publishers: India , 1973 Essential Readings:
1. Peacock John., The Chronicle of Western Costume , Thames & Hudson Ltd., 1991
2. Cosgrave , Bronwyn ., Costume & Fashion , Octopus Publishing Group , 2000
3. Aileem , Ribeiro& Valerie , Cumming ., The Visual History of Costume , B.T. Batsford Ltd., 1997
4. Alkazi Roshan ., Anciant Indian Costume , Art Heritage, 1983
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Paper-III: Advance Fashion Illustration (Practical)
Paper Code: FSD 233
Periods/Week: 03 90 hrs
Max. Marks: 150
(CA: 45; AE: 105)
Course Content:
• Designing fashion accessories: Head Gears, Shoes, Bag, Purses,
Jewellery and other accessories. 20 hrs
• Illustration – Flat Sketches and working sketches 15 hrs
• Style Reading 15 hrs
• Designing clothes for Men, Women and Children for different figure types through theme
concept, design concept and presentations 40 hrs
Books Recommended:
1. Seaman, Julian., Professional Fashion Illustration, BT Batsford Ltd., London.
2. Allen, Seaman., Fashion Drawing: The Basic Principles, BT ford Ltd. London,
2005.
3. Mc Kelvey., Fashion Source Book, Black well Science, London, 1996
Essential reading:
1. Abling, Bina., Fashion Sketch Book, Fairchild Publication, New York, 1985
2. Ireland, Patrik John., Fashion Illustration, BT Batsford Ltd. London, 1996
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Paper-IV : Pattern Making (Practical)
Paper Code: FSD 234
Periods/Week: 03 90 hrs
Max. Marks: 150
(CA: 45; AE: 105)
Course content:
• Taking Body Measurements: Women Wear, Men Wear & Children Wear 4 hrs
• Drafting of
o Child and Adult Basic Bodice Block
o Sleeve Block.
o Skirt Block
o Trouser Block 10hrs
• Adaptation of Basic Bodice Block and Sleeve Block for making different types of
o Necklines
o Sleeves: Cap, Flared, Puff, Bishop, Lego-Mutton, Magyar, Raglan sleeve
o Collars: Peter Pan, Cape, Bishop, Sailor, Revers, Shawl, Chinese, Convertible, Shirt
Collar and Two Piece Collar
o Yokes – Round V and Shaped yokes 20 hrs
• Adaptation of basic
o Skirt block: A-line Skirt, Umbrella Skirt, Gathered, Panel, Pleated, with yokes
o Trouser block : Straight, Baggy, Bell Bottoms 20 hrs
• Introduction to Dart manipulation
o Slash and spread
o Pivot method.
• Introduction to sewing machine 6 hrs
o Various parts of machine and their function
o Common problem and their solution
o Introduction to sewing equipments
o Operating the sewing machine
• Preparing samples for the following:
o Basic stitches: Basting, Tacking and Hemming
o Seams and Seams Finishes: Plain Seam, French Seam, Lapped Seam,
Run and Fell- by Hand & Machine
o Fullness: Darts: Pleats, Tucks, Gathers and Frills
o Plackets: Even hem Placket and Continuous Wrap Placket
o Neck Line Finishing: Bias Binding and Shaped Facing 30 hrs
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Books Recommended:
1. Readers Digest Complete guide to Sewing, Readers Digest, Association, New York.
2. Strikeland, Gertuole., A Tailoring Manual, Mac Millan Company, New York.
3. Kallal, Mary, Jo, Clothing Construction, Mac Millan Press Ltd., London, 1985.
4. Armstrong, Pattern Making for Fashion Design, Addison-Wesley Publishing Company,
1995.
5. Holman, Pattern Cutting Made Easy. A Step by Step Introduction, On Book Service, 2005.
Essential reading:
1. Jindal, Ritu, Handbook of Fashion Designing, Mittal Publications, New Delhi, 2005.
2. Thomas, Anna, Jacob, The Art of sewing, UBSPD Publishers distributors Ltd., New Delhi,
1993.
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ADVANCE DIPLOMA IN FASHION DESIGNING
Paper-I : Fashion Marketing
Paper Code: FSD 331
Periods/Week: 01 30 hrs
Max. Marks: 50
(CA: 15; AE: 35)
Unit I 6 hrs
• Marketing the Apparel: Introduction to marketing, overview of marketing process and
marketing in modern economy.
• Fashion marketing and marketing environment: Introduction, development of fashion
market, fashion market environment and trends in marketing environment.
• Market research: Understanding Consumer market trend, Overview of market research
process and research design
Unit II 6 hrs
• Product Decision
o Concept of product, clarification of product development,
o Product positioning
o Product line and product mix
o Branding, packing and labelling
Unit III 6 hrs
• Price decision
o Factor affecting price determination
o Price policies and strategies
Unit IV 6 hrs
• Distribution channels and physical distribution decision
o Nature and function of distribution channels
o Channel management decisions
o Retailing and whole selling
Unit V 6 hrs
• Promotion decision
o Promotion mix
o Advertising
o Personal selling
Books Recommended:
1. Easey, M., Fashion marketing, Black well sciences Ltd., London, 1995.
2. Costantino, Maria, Fashion Marketing and PR, Fashion files, Batsford Ltd., London, 1998.
Essential reading:
1. Green, Wood., Fashion Innovation and Marketing, Macmillan Press Ltd. London, 2003
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Paper-II : CAD (Practical)
Paper Code: FSD 332
Periods/Week: 02 90 hrs
Max. Marks: 100
(CA: 30; AE: 70)
• Introduction to computers and computer aided software: Coral draw and Photoshop.
10 hrs
• Paint brush: study of line, form and shape. 10 hrs
• Introduction to basic tools of Coral draw: Drawing 10 ½ females croqui with grids and
guide lines, stylization of female croqui, drawing basic silhouette and style, importing,
saving and exporting images 20 hrs
• Photoshop: Creating different type of effects with respect to various prints and feel of the
fabric, photo repair and enhancement, image sourcing, realistic composites, replacing a
background. 20 hrs
• Fundamentals of developing series of new designs from flat sketches
10hrs
• Designing mini collections for the given theme. 20 hrs
Books Recommended:
1. Tatham, Caroline., Fashion Design Drawing, Thomas and Hudson Ltd. London, 2003
2. Packer William., Fashion Drawing in Vogue Thames & Hudson Ltd. London, 1989
3. Drude, Ellisabetta., Figure Drawing for Fashion Design, The Pepin Press, Singapore, 2003
Essential reading:
1. Allen; Seaman., Fashion Drawing – The Basic Principle, B.T. Batsford Ltd. London.
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Paper-III : Garment construction Practical
Paper Code: FSD 333
Periods/Week: 02 90 hrs
Max. Marks: 100
(CA: 30; AE: 70)
• Understanding the construction process of 40 hrs
o Sleeves
o Collars
o Pockets
o Yokes
o Zipper
o Cuffs
o Belts
• Drafting and Stitching of following 30 hrs
o Women’s wear – skirt top
o Kid’s wear – shorts / trousers
• Designing and construction of one dress 20 hrs
Books Recommended:
1. Complete guide to Sewing, Readers Digest, Readers Digest, Association, New
York.
2. Strikeland, Gertuole., A Tailoring Manual, Mac Millan Company, New York.
3. Kallal, Mary, Jo, Clothing Construction, Mac Millan Press Ltd., London, 1985.
4. Armstrong,J., Pattern Making for Fashion Design, Addison-wesley Publishing
Company, 1995.
5. Holman., Pattern Cutting Made Easy. A Step by Step Introduction, On Book
Service, 2005.
Essential reading:
1. Jindal, Ritu., Handbook of Fashion Designing, Mittal Publications, New Delhi, 2005.
2. Thomas, Anna, Jacob., The Art of sewing, UBSPD Publishers distributors Ltd., New
Delhi, 1993.
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Paper-IV : Project : Product Development
Paper Code: FSD 334
Periods/Week: 03 90 hrs
Max. Marks: 150
(CA: 45; AE : 105)
• Students will develop a range for the target group and develop the line and finally
constructing a hi fashion garment.
• The students will be evaluated on the basis of products created and practical record.
• Conceptualization and development of a collection based on the following :
o Concept selection
o Research market trends
o Mood board and color story
o Costume profile
o Fabric sourcing
o Design development
o Pattern development, muslin fit \ transfer on final fabric
o Construction of final garment
o Finishing
o Accessorisation
o Final presentation