career portfolio

91
Address: 175 Brittain Drive, Apt#1, Tallahassee, FL-32310 Phone Number: (513) 394-9802 Email ID: k m [email protected] u.edu Skype: kratik.malhotra Recently featured on the main website of the leading sports analytics company dealing with GPS technology: Catapult Sports (Click to be directed to the case-study of my use of the catapult KRATIK MALHOTRA

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Page 1: Career portfolio

Address: 175 Brittain Drive, Apt#1, Tallahassee, FL-32310

Phone Number: (513) 394-9802

Email ID: [email protected]

Skype: kratik.malhotra

Recently featured on the main website of the leading sports analytics company dealing with GPS technology: Catapult Sports (Click to be directed to the case-study of my use of the catapult system).

KRATIK MALHOTRA

Page 2: Career portfolio

EDUCATION

Florida State University, Tallahassee, FL

Masters’ in Sport Management

(G.P.A.: 3.62) (Graduating August

2013)

University of Pune, Pune, India

Bachelors in Electronics

Engineering (Graduated

March 2011)

Page 3: Career portfolio

WORKING EXPERIENCE IN FOLLOWING

FIELDS

Sports Performance Analysis FSU Football, Tallahassee, FL IMG Academy, Bradenton, FL FSU Women’s Soccer Team, Tallahassee, FL Real Time Sportscast,

Mumbai/Pune/Kolhapur, India Sports Marketing, Sponsorship and Sales:

IMG Academy, Bradenton, FL Pune Football Club, Pune, India SkyKPaar, Mumbai/Pune, India

Sports Journalism: Goal.com (India and US editions),

Pune and Tallahassee, FL Indian Express, Pune, India White Copper Entertainment

Page 4: Career portfolio

Field Experience: Two years and five months

Florida State Football IMG Academy Florida State Soccer Real time Sportscast

Sports PerformanceAnalysis

Page 5: Career portfolio

IMG ACADEMY(WITH MY SUPERVISOR, MR. STEFFEN VISK , IN THE PICTURE)

Page 6: Career portfolio
Page 7: Career portfolio

IMG ACADEMY INTERNSHIP

Dates: January 3, 2013 – May 24, 2013

Internship Offered By: Mr. Jennings

Hester, Account Executive, IMG Academy

Dual-department Internship

Sponsorship

Performance Technology

Page 8: Career portfolio

PERFORMANCE TECHNOLOGY

RESPONSIBIL IT IES

Data collection

Data Monitoring

Data Analysis

Graphical Analysis

Video Analysis

Formation

Strategies

Page 9: Career portfolio

TECHNOLOGIES WORKED ON

Catapult Sports

Match Analysis

Dartfish

Page 10: Career portfolio

DATA COLLECTED/ANALYZED

(CATAPULT) Player Load

Heart Rate

Distance Covered

Change in Direction

Acceleration

Deceleration

Distance Covered

Velocity

CVE

Exertion Index

Page 11: Career portfolio

DATA COLLECTED/ANALYZED (MATCH

ANALYSIS AND DARTFISH) Touches Balls Lost Balls Won Balls Won-to-Balls Lost ratio Time Played Shots Shot Creation Shots on Goal Shots to Score a goal Successful Passes Successful Passes v/s Time %

Page 12: Career portfolio

SPORTS WORKED WITH

Football

Lacrosse

Basketball

Soccer

Tennis

Page 13: Career portfolio

NFL Combine Program

Page 14: Career portfolio
Page 15: Career portfolio

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Page 16: Career portfolio

PUTTING CATAPULTS ON UI’S BRANDON PAUL

DURING THE RECENT NBA COMBINE

TRAINING CAMP

Page 17: Career portfolio

PICTURE SHOW HOW IT IS WORN, THE

MONITOR AND THE VEST

Page 18: Career portfolio

Pre Data Acquisition

Week: Five (7) Date: Monday, October 08, 2012

Offense (Position/Sets/Drills) Defense (Position/Sets/Drills) Other (Transition/Situations, etc.)Start Length Focus / Emphasis/Drill Start Time Drill Time Focus / Emphasis/Drill Start Time Drill Time ocus / Emphasis/Drill

3:50 PM 0:06 Wa rmup 3:30 PM 0:10 Wa rmup 3:30 PM 0:10 BLUE WHITE3:56 PM 0:11 Li ne Dri l l 3:40 PM 0:10 Li ne Dri l l 3:40 PM 0:10 Beiline

Levy Craig Anuar Sedillo Katz Grimwoo Cocks Dance

Theilen4:07 PM 0:05 Conveyer Bel t 3:50 PM 0:08 Conveyer Bel t 3:50 PM 0:08 Gray4:12 PM 0:04 Re-hydra te 3:58 PM 0:05 Re-hydra te 3:58 PM 0:05 Costello4:16 PM 0:10 4 Li nes to a s hot 4:03 PM 0:10 4 Li nes to a s hot 4:03 PM 0:10 Trinchett

o4:26 PM 0:03 Re-hydra te 4:13 PM 0:04 Re-hydra te 4:13 PM 0:04 McCleod4:29 PM 0:12 Ful l Fi el d Cl ea ri ng 4:17 PM 0:12 Ful l Fi el d Cl ea ri ng 4:17 PM 0:12 Liotta4:41 PM 0:05 Re-hydra te 4:29 PM 0:05 Re-hydra te 4:29 PM 0:05 dVigne4:46 PM 0:17 2 v 2 off endl i ne 4:34 PM 0:10 2 v 2 off endl i ne 4:34 PM 0:10 Disciorio5:03 PM 0:04 Re-hydra te 4:44 PM 0:04 Re-hydra te 4:44 PM 0:04

5:07 PM 0:02 Ta l k a bout i ns i de pl a y 4:48 PM 0:05 Ta l k a bout i ns i de pl a y 4:48 PM 0:05

5:09 PM 0:09 2 v 2 +2 i ns i de 4:53 PM 0:15 2 v 2 +2 i ns i de 4:53 PM 0:15

5:18 PM 0:05 Re-hydra te 5:08 PM 0:05 Re-hydra te 5:08 PM 0:05

5:23 PM 0:12 Wi l dca t 5:13 PM 0:12 Wi l dca t 5:13 PM 0:12

5:35 PM 0:05 Ba l l Hunt/Comments 5:25 PM 0:05 Ba l l Hunt/Comments 5:25 PM 0:05

Drills Wa rm up - l ow i nten Language

Sti ck Dri l l s - med i nten Rea per Re-Pi ck

Ha l f Fi el d - med i nten Sl eepy Sl i p

Ful l Fi el d - hi gh i nten Pos t Pos t

Concepts Tra ns i ti on on a l l Sa ves /GBs2 ha nds on the Sti ck

Page 19: Career portfolio

Pre Data AcquisitionNo. Last First Position MINIMAX #

20 Beiline Daniel Defense 107069 Cocks Riley Midfield 107078 Costello Jackson Attack 107084 Dance Ryan Midfield 107095 DiScirio John David Midfield 107102 Gray Cody Attack 10711

15 Griffin Connor Attack 1071210 Grimwood Zach Midfield 107137 Katz Nick Midfield 107146 Levy Zack Defense 10715

16 Macleod Ian Midfield 1071618 Roth Tyler Defense 1071712 Sedillo Jude Defense 1071830 Sileo Andrew Goalie 1071913 Smith Parker Goalie 1072025 Snyder Tyler Midfield 1072122 Thelen Jonathan Attack 1072219 Trinchetto Sal Attack 1072314 Vigne Drew Midfield 1072426 Zarur Anuar Defense 10725

Page 20: Career portfolio

Post Data Acquisition

Page 21: Career portfolio

Post Data Acquisition Analysis

Page 22: Career portfolio

Post Data Acquisition Analysis (Individual)

Page 23: Career portfolio

Post Data Acquisition Analysis

Page 24: Career portfolio

Post Data Acquisition Analysis

Last Name Max Velocity Zone 2 (15%) Zone 3 (35%) Zone 4 (50%) Zone 5 (75%) Zone 6 (95%) Zone 7 (Upper limit) 140%) Zone 8 Velocity Units Dwell time

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6

1.04 2.42 3.45 5.18 6.56 9.66 0.00 m/s 1.01.14 2.66 3.80 5.70 7.22 10.64 0.00 m/s 1.01.02 2.38 3.40 5.10 6.46 9.52 0.00 m/s 1.01.16 2.70 3.85 5.78 7.32 10.78 0.00 m/s 1.01.02 2.38 3.40 5.10 6.46 9.52 0.00 m/s 1.01.05 2.45 3.50 5.25 6.65 9.80 0.00 m/s 1.01.10 2.56 3.65 5.48 6.94 10.22 0.00 m/s 1.01.14 2.66 3.80 5.70 7.22 10.64 0.00 m/s 1.01.19 2.77 3.95 5.93 7.51 11.06 0.00 m/s 1.01.05 2.45 3.50 5.25 6.65 9.80 0.00 m/s 1.01.07 2.49 3.55 5.33 6.75 9.94 0.00 m/s 1.00.93 2.17 3.10 4.65 5.89 8.68 0.00 m/s 1.01.16 2.70 3.85 5.78 7.32 10.78 0.00 m/s 1.00.98 2.28 3.25 4.88 6.18 9.10 0.00 m/s 1.00.99 2.31 3.30 4.95 6.27 9.24 0.00 m/s 1.00.00 0.00 0.00 0.00 0.00 0.00 0.00 m/s 1.01.19 2.77 3.95 5.93 7.51 11.06 0.00 m/s 1.01.10 2.56 3.65 5.48 6.94 10.22 0.00 m/s 1.01.08 2.52 3.60 5.40 6.84 10.08 0.00 m/s 1.01.17 2.73 3.90 5.85 7.41 10.92 0.00 m/s 1.00.00 0.00 0.00 0.00 0.00 0.00 0.00 m/s 1.00.00 0.00 0.00 0.00 0.00 0.00 0.00 m/s 1.0

Beiline 6.90Cocks 7.60Costello 6.80Dance 7.70DiScirio 6.80Gray 7.00Griffin 7.30Grimwood 7.60Katz 7.90Levy 7.00Macleod 7.10Roth 6.20Sedillo 7.70Sileo 6.50Smith 6.60SnyderThelen 7.90Trinchetto 7.30Vigne 7.20Zarur 7.80

Page 25: Career portfolio

• Classify in tensities of Dr i lls or Mini Competit ions• Streaml in ing Practice t ime to meet technical and

tacticaldemands with condit ioning needs

Post Data Acquisition Analysis

Game Averages (100% Score) Intensity Zones Game Maximum

Vol. 6103.23 Distance 6565.99CNS Speed Exertion 0.00 Low <44% 1 Speed Exertion 107.49CV Heart Rate Exertion Index 0.00 Low Mod 45-53% 2 HR Exertion 500.05MS Player Load 0.00 High Mod 54-69% 3 Body Load 193.38

High 70-94% 4Maximal 95-100% 5

Average Values Per Minute Max Values Per Minute

Distance 76.29 Distance 82.07Speed Exertion 0.00 Speed Exertion 1.34

HR Exertion 0.00 HR Exertion 6.25Body Load 0.00 Body Load 2.42

Page 26: Career portfolio

In Game/Practice Analysis and TrackingMINIMAX

Page 27: Career portfolio
Page 28: Career portfolio
Page 29: Career portfolio

Renowned Athletes that Ihave worked with

Page 30: Career portfolio

Manti Te’o

Page 31: Career portfolio

Tyler Eifert

Page 32: Career portfolio

Thierry Henry and Tim Cahill

Page 33: Career portfolio

Llyod Sam

Page 34: Career portfolio

Justin Hunter and DeAndre Hopkins

Page 35: Career portfolio

Eddie Lacy

Page 36: Career portfolio
Page 37: Career portfolio
Page 38: Career portfolio

RENOWNED ATHLETES WORKED WITH

Manti Te’o (Football)

LeShawn Merri t t (Track) David Prince (Track)

Matt Bark ley (Football)

Eddie Lacy (Football)

Bjoern Werner (Football)

Luke Joeckel (Football)

Thierry Henry (Soccer)

Tiffany McCarty (Women’s Soccer) Juninho (Soccer)

Kei Nishikori (Tennis) Pedro Alvarez (Baseball) Wellington Castillo (Baseball) Romero Ozby (Basketball) Nate Walters (Basketball)

Page 39: Career portfolio

H IGHLIGHTS

Player Analysis NFL Combine Program

Player Analysis NBA Combine Program

Analyzing MLS Teams During Pre-season

Analysis of Professional Tennis Players

Analyzing US and International Track Athletes (including world record holders)

Analysis of IMG Lacrosse Team

Analysis of IMG Soccer Team

Page 40: Career portfolio

SPORTS TECHNICAL EXPERTISE

Catapult Sports

Prozone

Match Analysis

Dartfish

Page 41: Career portfolio

FSU FOOTBALL

Page 42: Career portfolio

PERFORMANCE ANALYSIS: FSU FOOTBALL

Dates: May 28 3, 2013 – Present

Offered By: Chris Jacobs, Athlete

Tracking/Performance Analysis, FSU

Footbal l .

Working with over 60 football athletes at FSU

Working for the preseason with an option to stay during the season in the fall semester.

Page 43: Career portfolio

PERFORMANCE TECHNOLOGY

RESPONSIBIL IT IES

In-depth analysis of acceleration/deceleration parameters Calculation of total running/rest time needed during a game and during a training session. Data collection

Data Monitoring

Data Analysis

Graphical Analysis

Page 44: Career portfolio

TECHNOLOGIES WORKED ON

Catapult Sports

Page 45: Career portfolio

Rest of the information aboutthe use of performance technologyat FSU is kept confidential due to

obvious reasons

Page 46: Career portfolio

FSU WOMEN’S SOCCER TEAM

Page 47: Career portfolio

FSU WOMEN’S SOCCER TEAM

Soccer Analysis

Dates: January 2012-October 2012

Job Offered By: Mr. Mark K rikorian,

Head Coach, FSU Soccer

Season Results: NCAA Semifinalists (Lost to Penn State)

Page 48: Career portfolio

KEY RESPONSIBIL IT IES

Information Collection Data Analysis Breakdown of Overall Data into Sub-Parameters Breakdown of Video into highlights Video Analysis Training Analysis Match Analysis Assisted the coach with Strategies, Formation,

Frustration and Fatigue Level of Players Additional Assistance in Pointing Out the

Skil ls that Need Improvement and Dril ls Needed for Skill Improvement

Monitoring Player Progress

Page 49: Career portfolio

SOFTWARES/TECHNOLOGIES USED

Prozone

Dartfish

Page 50: Career portfolio

TOOLS WORKED ON:

Prozone 3

Matchviewer

Dashboard

Trend

Page 51: Career portfolio

PROZONE

Page 52: Career portfolio

PROZONE

Page 53: Career portfolio

Oppositon

Time Played

Total

Passe

s

Successful Pass

Success Passes

Rate

2575.8

2470.6

1593.8

22 71

Passes

Receive

d

Balls Received Balls

Received Final3rd

PenArea

2 2

3 1

1 2

6 2

0 0

2 2

1 2

6 1

8 1

4 0

Balls

Played

Final3rd

Balls Played

PenArea

Total Shots On Shots Off Crosses Crosses From

Crosses From Shots Target Target

Left Right

0 0 0 0 0 0

0 0 0 0 0

Yellow

Cards

Red

Card

sUniversity of New Mexico Wome n

47 33 37 6 0 0 0

Marquette University Women

86 34 36 5 2 0 0

University of Alabama Birmingham Women 38

15 19 2 1 0 0 0 2 0 0 0

University of Florida Women

78 31 37

7 2 2 2 0 0 0 0 0

Mercer University Women

28 0 0 0

so

2 0 0 0 0 0 0

0 0 0 1or.n

- 0 0

University North Carolina Women

90 30 15 33 8 2W o' I i . ..JJ

1 0 0

North Carolina Stat e Women

78 22 16

72.7 23 4 2 4 22

k ! n , 1 0 0

University of Virginia Women

Box Score ab

35 28 80 38 2 2 1 1 0 fl 1 l r

University of Maryland Women

81 34 31 91.2 36 2 2 4 )J o

,,.r 1

0

Boston College Women

90 28 22 78.5

37 6 3 1 1

University North Carolina Women

87 25 16

61.5 30 4 0 3 1 1 0 0

University of Virginia Women

90 33 23 59.7 31 1 1 5 4- - 1 \ rg; r . i 0 2 1

Wake Forest university Women

95 31 23 74.2

25

3 1 3 f t JJO

0 0 0

2

0

2

I

Oppositon Forward Passes asses Distance <10 between 10 and 25 25+ 1st time l+ touches

University of New Mexico Wo men 9 out of 15 6 out of 7 17/23 2 out of 3 8 out of 12 17/2 1

Ma rquette Unive rsity Women 3 out of 7 3 out of 5 9 out of 11 1out of 2 5 out of 6 8 out of 12

University of A labama Birmingham Wome n 9 out of 19 3 out of 5 17/21 4 out of 8 6 out of 8 18/ 26

University of Fl'orida Women 4 out of 4 3 out of 3 10 out of 10 2 out of 3 6 out of 6 9 out of 10

Mercer University Wo men 7outof9 6 out of 7 15 out of 21 1out of 3 4 out of 6 18/25

University North Carolina Women 6 out fof 10 7 out of 10 7 out of 14 1out of 6 5 out of 8 10 out of 2

North Ca rol!ina State Women 3outof5 4 out of 5 11out of 16 1out of 12 out of 3 14/19Unive rsity of V irginia Wo men 11out of 15 13/ 16 15/ 18 0/ 1 11out of 14 17/21

University of Virginia Women 0/0 0/ 0 0/0 0/0 0/0 0/0

University of Ma ryland Women 14/ 14 10 out of 11 13/ 14 15/ 17 3 out of 3 9 out of 10 22/24

Boston College Women 10 out of 10 8outof9 7 out of 8 13/ 17 2 out of 3 4 out of 7 18/2 1

5outof 6 7outof ll 6 out of 11 4 out of 8 6 out of 7 7 out of 10 9 out of 16

11out of 13 11out of 13 8 out of 11 13/ 16 2 out of 6 8 out of 11 15/22

Wa ke Forest univ 3 out of 7 11out of 12 9 out of 12 8 out of 8 13 out of 19 2 out of 4 10 out of 12 13/19

Sa mford Univ 9 out of 12 13/13 11out of 12 11out of 12 19/20 3 out of 5 7 out of 9 26/286 out of 7 15/ 15 3outof5 9 out of 10 14/ 16 1out of 110 out of 1114/16

Louisville Wo men 6 out of 8 6outof6 14/16 7 out of 9 16/ 18 3 out of 3 6 out of 8 20/22

University of Virginia Women 9 out of 11 9outof ll 10 out of 10 9 out of 9 13/ 14 6 out of 7 10 out of 10 18 out of 2

Stanford University Women 3 out of 5 8outof8 7outof8 5 out of 7 13/14 0/0 8 out of 9 10 out of 1

University of Virginia Women Box Score ab 0 0 0 0 0 0 2 0 0 o ,,. .,•ii 0

.. .

0 1 0

0 0 0

0 0 0

0 0 0

0 0 0

1 0 0

0 0 0

Samford University Women 68 37 33 89.2 40 9 1 5 \\ lll 2 1 0 0 0 0 0

University of Portland Women 69 27 24 88.9 32 6 0 0 """""'

_:"'2 2 0 1 0 1 0 0

Louisville Women 85 30 26 85.7 35 3 0 7 Lfl""t, 1 3 2 1 0 0 0 0 0University of Virginia Women 78 30 23 93.3 33 8 1 1

•4' 1 3 1 2 1 0 1 0 0

Stanford University Women 82 21 18 85.7 20 4 0 1 1 0 0 0 0 0 0lnt•I 4QR HQ 71l4 44 71 0

1· :m ? 1R 7 Q ? 7 1 ,n

My

analysis

of o

ne of

our pla

yers

(past

seaso

n) usin

g Pro

zone.

Name h

idden.

Page 54: Career portfolio

H IGHLIGHTS Expertise in the state-of-the-art performance

analysis software, Prozone.

Significant Improvement in Player Performance since I Joined the Team

Finished The Season as the One of the Top FourTeams in the Nation

Page 55: Career portfolio

Pune FC IMG Academy SkyKPaar

Field Experience: Two years and one month

Marketing/Branding/Sponsorship/Sales

Page 56: Career portfolio

SPONSORSHIP RESPONSIBIL IT IES

Sponsorship Activation

Sponsorship representation

Inventory management

Sponsor events

Sponsor-related social media interaction

Sponsor-apparel allotment

Deal Recap Analysis

Page 57: Career portfolio

SPONSOR ACTIVATION

Photographs

Blog Stories

Videos

Brochures

Gear/Apparel/Products

Page 58: Career portfolio

OFFICIAL SPORTS NUTRITION SPONSOR

OFFICIAL ATHLETIC

RECRUITING SPONSOR

OFFICIAL RACKETOFFICIAL TRAINING

ACCESSORY EQUIPMENT

OFFICIAL MATRESS PAD

OFFICIAL MYOFACIAL

PRODUCT SUPPLIER

OFFICIAL PAINT SUPPLIER

OFFICIAL STIM EQUIPMENT SUPPLIER

SUPPLIERS

OFFICIAL SPONSORS

PREMIER SPONSORS

ELITE SPONSOR

PROMOTIONA

PROMOTIONALLUXURY HOTEL

OFFICIAL PERFORMANCE APPAREL AND FOOTWEAR

SPONSOR

OFFICIAL MOTION CAPTURE TECHNOLOGY

SPONSOR

OFFICIAL INSOLE AND LOWER BODY ALIGNMENT

OFFICIAL PRO SUPPLEMENT

SUPPLIER

OFFICIAL PERFORMANCE

FLOORING SUPPLIER

OFFICIAL SPORTS DETERGENT

(IN FINAL STAGES)

OFFICIAL VEHICLE

SUPPLIER (IN FINAL STAGES)

SPONSORS THAT I WORKED ON (AND CLOSELY WITH):

Page 59: Career portfolio

SPONSORSHIP ACTIVATION (CLICK TO VIEW THE NFL COMBINE VIDEO)

Page 60: Career portfolio

SPONSORSHIP ACTIVATION

Page 61: Career portfolio

SPONSORSHIP ACTIVATION

Page 62: Career portfolio

Using my journalism skills to write a few stories on behalf of the sponsorship department, helping out IMG’s PR department to represent a sponsor. One of them is given below:

http://news.yahoo.com/motus-brings-whole- dimension-nfl-combine-training-program- 121214613.html;_ylt=A2KJ2PYC6StRsX4AMAT_

wgt.

SPONSORSHIP REPRESENTATION

Page 63: Career portfolio

SPONSORSHIP REPRESENTATION

In formational Seminars

Product Distribution

Product Presentation Slide Shows

Representation During Events

Page 64: Career portfolio

SPONSOR REPRESENTATION

Page 65: Career portfolio

INVENTORY MANAGEMENT

Prepared, Confirmed and Calculated Various Orders

Worked Closely With The IMG Warehouse and Saw the Goods Needed By a Particular Athlete or Staff Member

Tracked Orders And Saw I f What’s Ordered is a part of the sponsor deal

Analyzed Order Patters of Each Athlete/ Staff Member For Future Orders

Page 66: Career portfolio

INVENTORY MANAGEMENT

Page 67: Career portfolio

SPONSOR EVENTS WORKED ON:

Under Armour What’s Beautiful

IMG Soccer Cup

IMG Madden 7v7

IMG Invitational Challenge

IMG Baseball Challenge Cup

IMG Nick Bollettieri Discovery Open

Lacrosse National Championship Game

Beach Blast Basketball Championship

Page 68: Career portfolio

UA WHAT’S BEAUTIFUL

Page 69: Career portfolio

SOCIAL MEDIA INTERACTION

Twitter

Facebook

Instagram

Monitoring and analyzing the latest trends

Monitoring and analyzing the latest releases

Monitor to order

Monitor to activate

Page 70: Career portfolio

DEAL RECAP ANALYSIS

Analyze the expiring deals

Find out if the deals must be cut or continued

Activation in accordance to what they pay

Make missing recaps (Trigger Point)

Monitor the progress of the competitors

Page 71: Career portfolio

H IGHLIGHTS

Coordinating Photography and Transportation for UA What’s Beautiful Program

One-on-one meetings campus tours with executives from top franchises such as Under Armour and Gatorade

Handling Inventory during my course with the sponsorship department

Coordinating AL INE testing of players preparing for NFL Combine and on campus athletes.

Page 72: Career portfolio

PUNE FC

Page 73: Career portfolio

PUNE FOOTBALL CLUB

Position: Marketing Trainee

Dates: December 2010-December 2011

Job Offered By: Mr. Abhishek Mehta,

Marketing Manager

Page 74: Career portfolio

KEY RESPONSIBIL IT IES

Ticket Sales

Branding and Marketing Strategies

Fan Development

Sponsorship

Page 75: Career portfolio

TICKET SALES

Helped increase club ticket sales by a staggering 21.9% in one year.

Indoor And Outdoor Sales

Sold Tickets at different Sporting

Events in collaboration with any of

our sponsors.

Ticket Sales Through Media: Digital,

Broadcast, Electronic and Print.

Page 76: Career portfolio

BRANDING AND MARKETING

STRATEGIES

Charity Events

Sponsor Events

Media Marketing

Ambush Marketing

Sponsor Marketing (Logo on local apparels. For example, Gold’s Gym)

Page 77: Career portfolio

FAN DEVELOPMENT

Events

Media

Organized Events

Rallies

Exciting Contests

Gave Away Free Club Merchandise and Flags atIPL Games

Gave out tickets for free during events in order to boost the fan base and it resulted in increasing the overall ticket sales over a period of time

Page 78: Career portfolio

SPONSORSHIP

Went to corporate companies and presented club’s plans and helped acquire various sponsorships for the club

Helped tie the knot with the IT giant Infosys

for the biggest sponsorship deal in club’s

history – Rs. 2.5 Mill ion.

Sponsor onsite stadium and facil ities tour

Page 79: Career portfolio

H IGHLIGHTS

Tying the knot for the biggest sponsorship deal in club’s history with In fosys.

Increased Fan Base

Increased Ticket Sales by 21.9% over a year

Page 80: Career portfolio

Goal.com India/USA Indian Express White Copper Entertainment

Field Experience: Two years and one month

Sports Journalism/Website Management

Page 81: Career portfolio

GOAL.COM

Page 82: Career portfolio

GOAL.COM

Dates: May 2011 – December 2012

Editions Managed: India and North America

Duties: Website Management and Correspondent

(Journalist)

Job Offered By: Rahul Bali (Chief Editor,

Goal.com India) and Mike Slane (Managing

Editor, Goal.com North America, Canada and

Latin America)

Page 83: Career portfolio

KEY RESPONSIBIL IT IES

Updating the Website Regularly

Managing the Backend of the Website

Managing the Goal.com Social Media Page

Writing Articles

Writing Match Reports

Interviewing Sports Personnel

Writing Editorials and Special Articles

Page 84: Career portfolio

TOP STORIES WRITTEN (CLICK TO

GET

DIRECTED)Goal.com USA: Fabrice Muamba article: Tony Meola Piece: (Article + Interview) Spurs Boss Andre Villas-Boas:Goal.com India International Articles: After Fabregas And Nasri Were Sold: Phil Jones Article When He Was Signed: La Liga Youngsters Article On a TV channel web

site: Ten Action: Introducing Tom Cleverley Happy Birthday Series Started By Me: Thierry Henry

Page 85: Career portfolio

TOP STORIES WRITTEN (CLICK TO

GET

DIRECTED) Research-based Articles: Blackburn Rovers Trip-postponed

Indian Articles: (Wrote Many) Mumbai FC

Match Reports: ReportInterviews: Edmar Figuera Before Moving To

Portuguese Division I club, Desportive Feriense:

Steve Darby:

Fanviews

Page 86: Career portfolio

TOP INTERNATIONAL STARS

INTERVIEWED

Michel Salgado (Former Real Madrid Soccer Player) Ryan Nelsen (Former Tottenham Hotspur

Soccer Player) Tony Meola (USA 1994 Soccer World

Cup Captain) Steve Kean (Former Blackburn Rovers Manager) Morten Gamst Pedersen (Former

Norwegian Soccer Captain) Jason Roberts (Former Reading Soccer Player) Samar Banarjee (Indian Soccer Legend and captain from the 1950s) Babu Narayan (Indian Soccer Legend and Goalkeeper from the 1950s) Armando Colaco (Indian Soccer Head Coach) Sunil Chhetri (Kansas City Wizards, Rangers, Indian Soccer Captain) Edmar Figuera [Desportive Feriense (Portugal) and Pune FC]

Page 87: Career portfolio

MICHEL SALGADO EXCLUSIVE INTERVIEW

Page 88: Career portfolio

GOAL.COM WEBSITE MANAGEMENT

Page 89: Career portfolio

GOAL.COM WEBSITE MANAGEMENT

Page 90: Career portfolio

RECOMMENDATIONS

Loren Seagrave (Director Speed & Movement, IMG Academy) [email protected]

Dr. Jeffrey James (Department Chair Sport Management, Florida State University) - [email protected]

Mr. Vic Viloria (Head of Strength and Speed, Florida State University) - [email protected]

Steffen Visk: (Performance Supervisor, IMG Academy) [email protected]

Rahul Bali (Chief Editor, Goal.com) – [email protected]

Anis Mezaine (Soccer Analyst Country Head (India), Real Time Sportscast) – [email protected]

Abhishek Mehta (Head of Marketing and Sponsorship, Pune FootballClub) – [email protected]

Jennings Hester (Performance Supervisor, IMG Academy) –[email protected]

Page 91: Career portfolio

THANK YOU