©2013 CareerBuilder, LLC. All rights reserved.

Eric OwskiManaging Director, Social & Mobile Strategy

CareerBuilder

May 14, 2013

The First ‘Personnel’

Department

Illumination alone was not enough to

account for the change in productivity.

“We’ve been the best friends since the day we were in the test room,” one of the operators remembered. “We were a congenial bunch.”

Do you know what is expected of you at work?

Do you have the materials and equipment to do your work right?

At work, do you have the opportunity to do what you do best every day?

In the last 7 days, have you received recognition or praise for doing good

work?

Does your supervisor, or someone at work, seem to care about you as a

person?

Is there someone at work who encourages your development?

At work, do your opinions seem to count?

Does the mission/purpose of your company make you feel your job is

important?

Are your associates (fellow employees) committed to doing quality work?

Do you have a best friend at work?

In the last six months, has someone at work talked to you about your

progress?

In the last year, have you had opportunities to learn and grow?

Gallup 12 Q’s

Sales growth at firmswith high culturalinvolvement is 12.2%higher than at firms withlow cultural involvement.

Denison Organization Culture Survey

Firms with higher organizational culture scores outperformed by 29% in return-on-assets and 20% in shareholder value.

Fast Company

WorkLife is a private social network focused on your

company’sunique culture.

It drives productivity, recruitment, and retention by amplifying social engagement.

WorkLife leverages yourcompany’s most undervaluedasset: its culture.

It is designed to fostercommunication, collaborationand innovation.

WorkLife is for everyone in theorganization, top to bottom.

It creates an environment forhigher engagement and jobsatisfaction.

WorkLife looks and feelslike an integral part of yourorganization.

And it has a social EmployeeReferral feature that turnsyour workforce into careerambassadors.

WorkLife is builton a familiar socialnetwork newsfeed.

Share updates, photos, videos, and event invitations. Make

comments,like a post, start a poll or nominate

someone for a badge.

WorkLife is powered by the people whouse it and the content they care about.

WorkLife is inspiredby the naturalsocial structure ofworkplace culture: groups.

Groups can be as small as twopeople, or as large as a department,a division, or the entire company.

WorkLife’s unique incentive platform activates social competition.

A comprehensive system of completely customized badges and polls encourages participation in culture building activities throughout the year.

WorkLife’s Employee Referral feature uses CareerBuilder’s recommendation engine to connect employees’ friends on social and professional networking sites with open jobs at their company.

WorkLife is specially designed to lookand feel like an integral part of your organization, from the the name of theapp to its logo and visual design.

Badges, engagement emails andadoption flyers are created specificallyfor your culture, all based on interviews with key cultural stakeholders atyour organization.

FAQ

What is WorkLife?

WorkLife is a social networking platform for the workplace designed to amplify your company’s unique culture. Post updates, photos and videos, comment on or like content, create and respond to event invitations, nominate and vote for co-workers to receive recognition in the form of badges, and much more.

I already have productivity tools, why do I need WorkLife?

Unlike all other social enterprise tools, WorkLife is for you, not for your work. WorkLife is designed to help your employees share their lives at work, to communicate with each other beyond formal emails, and to celebrate your company’s memories.

What is company culture?

A company’s culture is a combination of management style and the cultural makeup of its employees. This includes the degree of freedom and innovation it supports, and the strength of communication, transparency, and engagement between employees.

How is WorkLife customized to my company?

From the actual name of the app to the visual identity as it appears on everyscreen, WorkLife is customized to lookand feel like part of your company. Additionally, badge names, descriptions and incentives are customizable to integrate seamlessly with your organization’s culture and identity. All other forms of contentand communications, such as groups, descriptions and poll questions, areeasily customizable at any time bythe administrator.

How does culture help my business?

A strong culture can affect success in real ways. Organizations with a strong culture are more innovative and more competitive. Engaged employees are both more productive and more likely to stay longer.

How will WorkLife help with recruitment?

Most jobs are filled through referrals, and an engaged employee is more likely to refer a friend. CareerBuilder’s recommendation engine makes it easy for employees to connect their Facebook or LinkedIn friends with good matches to open jobs at your company.

FAQ

I don’t know how to engage my users, what should I do?

WorkLife is a great way to start a conversation between company employees through creating and posting polls, reminding employees to nominate their coworkers for a badge, creating events, and posting pictures.

How can management monitor the content posted by its employees?

The app administrator retains the right to delete posts made by the users. Additionally there is a way for users to report/ flag content that they deem inappropriate, located in the settings panel.

How do I engage users throughout the year?

Keep posting! Whether it be a status, picture, event, poll, or badge, the more you post the more opportunity there is for communication and engagement. For some ideas about content to post throughout the year, see the badge calendar.

Who can see posted content?

Only company employees can see posted content, but which employees see the posts depend on where the content is posted. There are 3 types of groups: open, restricted, and private. All employees can view posts in open and restricted feeds, but only group members can view posts within the private newsfeeds.

What is the learning curve for using the app?

WorkLife is designed to work and feellike other social networking tools we already use.

What kind of privacy controls are included in the app?

WorkLife is a closed social network so only company employees can see posted content. Also, within the app, there is a group privacy setting that ensures that only group members can see the content.

What devices will WorkLife run on?

WorkLife will be available on iOS and Android for smartphones, andas a website for desktop and tablets.

Check-ins

Company-Wide Launch

Delivery ProcessWeek 1

Week 2Week 3

Week 4

Months 1-3

Months 4-6

Months 7-12

Client Brief

WorkLife Build and Test

Cultural Discovery

Cultural Calendar

Knowledge Transition

Delivery Phase

WorkLife Delivery

Client Revisions

Customer Success Phase

Execute calendar

Why WorkLife?

WORKFORCE

COMMUNICATION

RETENTION

VALUES

PRAISE

The youngest generation of workers is a tech- savvy, app-oriented, multitaskinggroup that grew up with social networking and expects something different out ofthe work experience. They want a collaborative workplace, flexibility, regularinteraction and feedback, and fairly immediate gratification for their efforts.(Source: Mercer Generational Insights)

They also want employers to communicate with them the way they prefer to communicate with others. This means heavy use of technology, delivering information in small chunks, creating ample visual interest and hitting just the right tone that reflects their engaged but slightly skeptical outlook toward work. (Source: Mercer Generational Insights)

One in three is seriously considering leaving his or her organization. The takeaway for employers: A clear understanding of “what’s inside employees’ minds” represents an important step in developing a blueprint that skillfully combines existing approaches with innovative ideas to improve engagement, performance and productivity.(Source: Mercer’s Inside Employees’ Minds, US survey summary–June 2011)

A key source of motivation for work groups is the idea that their organization represents values that they themselves share. Effective workplaces cultivate that feeling, including providing constant clarification of the overall mission of the organization, as well as the ways in which each individual team member contributes to the achievement of the mission.(Source: Gallup G12 Engagement Study)

Workplaces that excelled in giving praise relied on forms of recognition that arespecific, predictable, frequent, and instantaneous. They are known to promote a recognition-rich environment, with praise coming from every direction, and with everyone knowing how others like to be recognized. (Source: Gallup G12 Engagement Study)

Features Overview

Profiles

Newsfeed & Groups

Badges

Employee Referral

Admin Panel

The “People” tab in the global navigation bar links users to the company directory that can be browsed alphabetically “Sort by Name”, or by group, or by location/title. Users can also search the directory using a keyword or name. Users can also see individual profiles by selecting a person from the directory, clicking their name in a post they posted, or choosing their name from a search result. Profiles show a user’s photo, full name, job title, department, email, phone number, groups the user is member of, photos from those group, and ten (truncated) posts the user wrote, commented on, liked, or events and polls the user participated in. The classic newsfeed has everything you’d expect – pictures, photos, videos, comments, hearts, and groups. The newsfeed is organized by groups. Users join groups they’re interested in or that they are a part of, and share content to specific groups. Browse group pages to see its activities, members, photos, and badges. Join a group to have its content show up on your main newsfeed. Set group privacy settings to public, restricted (non-group users can view but can’t post), or private (can’t view).

Customize up to 50 badges, release them when you want, and offer rewards for certain ones. Analytic badges are awarded automatically based on data, while other badges are given or voted on. Users can browse available badges, see who was awarded which badge, and nominate their colleagues for a badge. Nomination processes allow any user to award another user a badge, as long as other the counter-nominations do no receive more votes.

Connect to outside social networks (Facebook and/or LinkedIn). Select either “View by Matched Friends: or “View All Open Jobs,” each matching the job titles to open jobs. Users can find their submitted (active) referrals in referral settings. Users can on-the-spot start an email between a friend and any co-worker selected from WorkLife’s company directory, ensuring the referral conversation continues with the right person.

The powerful yet friendly admin panel allows for user management, full content management, full badge and rewards management, and Employee Referrals management. Update, remove, or edit all users. Pre-create posts and polls for release. Award or nominate individual badges with unique rewards. View WorkLife analytics in Google Analytics, or view interesting usage trends.

Delivery Requirements

Cultural Discovery

Name and Branding

Technology

Review

Schedule individual or group conversations with key cultural leaders, socialites, veterans, affinity groups, or leadership Send WorkLife’s Cultural Discovery Survey out to all WorkLife users or select employees.

Decide entire name of the app, such as “Omnicorp WorkLife”, “OmniLife” , or “Omnicorp’s App.” Then decide URL it will live on, either OmnicorpLife.com, or Omnicorp.com/WorkLife, etc. Discuss brand guidelines, including company logo, color theme preference, splash-screen design preferences, and high-res images for Employee Referral pages in app.

Authenticate CareerBuilder to release WorkLife app updates through iOS Enterprise and Google Play stores, as well as making sure no firewalls are blocking the WorkLife website for employees. -CareerBuilder can host the entire app. Or if client wants to host it on their systems, proper access will have to be granted to install and maintain.

Client will approve the final delivered WorkLife app, its accompanying materials, and the WorkLife Content Calendar.