careers in digital media | lovettejam
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CAREERS IN DIGITAL MEDIALovette Jam P. Jacosalem
@lovettejam
Seminar on E-Commerce Essentials and StrategiesMSU-Main, Marawi City | 09.24.2014
My Career Path
2005: Graduated Bachelor of Science in Biology (Major in Zoology)
2007-2009: Worked as a medical transcriptionist
2009-2010: Worked as home-based transcriptionist
2011: Worked as Virtual Assistant 2012-2013: Social Media Manager 2013-present: Project Manager / Social
Media Manager / Marketing Assistant / Blogger / Graphic Designer (?)
talk about today?
What are we going to
Topic Outline
What is Digital Media all about? Why should you consider it as a
career option? What exactly does a digital
media professional do? Is working from home for you? How do you get started in a
career in digital media?
Definition of Digital Media
Digital media: audio, video, and images that exist in a computer-readable format, and can reside on a local device (CD, DVD, hard drive) or remote location (website).
– Technology Brief, University of Guelph
Definition of Digital Media
Digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks.
– BusinessDictionary.com
Why should you consider it as a career option?
Digital Media vs Social Media
Reason #1
Digital Marketing is a growing industry that will thrive during the lean times.
The digital economy is growing 10 times faster than the traditional economy which will result in a skills gap of 900,000 vacancies by 2015.
Why?
Online marketing: is typically less expensive than
many other marketing tactics doesn’t require much long-term
commitment provides an avenue for consumer
engagement allows business owners to target
their marketing and advertising efforts
is measurable and trackable
Social Media Timeline
Digital Media is continuously growing
and evolving.
growing number of digital agencies
multiple job avenues open up
Reason #2
Digital media is an apt career option for the young and enthusiastic tech-savvy generation.
Reason #3
You can choose to work anywhere!
What exactly does a digital media professional do?
To begin with, a digital media professional has a wide array of functions to choose from depending upon his / her area of interest.
Various things!
Are you left brain dominant or right brain dominant?
Analytic Thought Logic Language Science & Math
Usability / Analytic
Holistic Thought Intuition
Creativity Art & Music
Design / Creative
Left Right
Digital Media Roles
•Design•Development•Marketing and Advertising•Content•Management
1. Design
Digital Media Roles: Digital Designer Interface Designer Mobile App Designer UX Designer (UX = User Experience)
Design
2. Development
Digital Media Roles: Front-end, CSS (Cascading Style Sheets) Back-end, e.g. CMS integration (Content
Management System) Software Developer Mobile App Developer Different programming languages
Development
3. Marketing and AdvertisingDigital Media Roles: Digital Marketer Social Media Marketer Email Marketer Mobile Marketer Online advertising PPC advertising (Google Adwords, PPC =
Pay Per Click)
Marketing and Advertising
4. Content
Digital Media Roles: Copywriting Video content Design Illustration Animation Infographics Content collation and aggregation
Content
5. Management
Digital Media Roles: Project Manager Account Manager Community Manager Social Media Manager E-Commerce Manager CRM Manager (Customer Relationship
Management)
Management
Other Degrees:
Whoever you are, whatever your professional background is, there is a piece of the digital pie for you.
You can be a…• Digital Media Roles
Specialist• Focus on one key area
Generalist•Work across a range of areas• Flexible•Mix of tasks
You can work as…
Individual Freelancer
Office-Based Local Team
Global Team
IS WORKING FROM HOME FOR YOU?
Advantages and Disadvantages of Working From Home
Advantages
Flexibility in terms of work hours, break time, location, temperature, lighting, music, etc.
Advantages
Doing other things you enjoy while working Music trip Eat and chat with your friends Travel
Advantages
Maximize your time to earn money.
Save on many hidden costs associated with going to work – commuting, wardrobe, childcare, etc.
Advantages
Less stress – traffic jam during rush hours, unfriendly co-workers, a suboptimal work environment, constant distractions
Better health; better work/life balance
Disadvantages
Distractions. Interruptions from children, work, neighbors, friends, family may be very disruptive and special efforts must be made to make it known that you are actually working and unavailable for
interruption within work hours.
Disadvantages
Isolation. You will have limited person to talk to.
No help or support (from IT personnel, for example)
Disadvantages
Job security. Sometimes, clients will end your contract immediately with some lame reasons. Most of online jobs offer project-based only.
Scammed! Didn't received the payment.
Usually no employment benefits.
Disadvantages
Need for high self-discipline. It takes a lot of dedication, self-control and discipline to motivate yourself to persevere in working at home alone over the long run without succumbing to the distractions and losing drive and momentum.
How to kick-start your career in digital media
1. Be eager to learn.
The digital marketing industry is both fast growing and incredibly competitive. This industry requires passion and a desire to succeed.
2. Stay updated.
You need to keep on top of industry news by following major digital marketing sites and influential people on social media.
3. Networking
Surround yourself with people more talented than yourself.
Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations.
4. Personal Projects
Try out your own ideas and don’t just treat industry leaders’ opinions as gospel.
5. Learn the terminology
Digital marketers needs to be comfortable with acronyms such as PPC, SEM and SEO.
6. Build your personal brand If you want to show to an employer
that you can build their company’s visibility then you need to show that you can firstly build your own personal brand.
7. Be a T-Shaped Marketer
As a term commonly used by Rand Fishkin of Moz, it refers to having a basic understanding of multiple marketing disciplines but specialising in one or two particular skills.
8. Get Nerdy
Digital marketing is often more technical and data-driven then we would care to admit.
A basic knowledge of HTML and graphic design would help to make you stand out among the less technically-minded candidates.
9. Metrics are King
If you want to set yourself apart in an interview, talk about the return on ad spend for a campaign you’ve run yourself. It’s easy to talk about an exciting creative concept you’ve helped to develop but the fact remains… money talks.
You really need to understand how each marketing channel has performed and what the key learnings have been.
10. Get Certified
If you really want to stand out from your peers in the industry, completing a certified digital marketing course will help.
How to Improve Your Personal Brand: Stronger Personal Brand as Online Resume
Have an online presence.
You should be present enough on the web that employers can easily find your LinkedIn profile, content you have created, your Twitter account, or your personal web page just by typing your name into Google.
Use your real name.
Lovette Jam Jacosalem Not: Ettevol Maj Melasocaj Not: 70v3tt3 j4m Not: Princess Jam
Use a professional looking profile picture, especially on LinkedIn.
Once you've gone to the time and trouble to create a professional looking photo, it pays to use it across all your online accounts
Be active in social media
BUT your accounts should showcase your skills and experience.
Be mindful of what content you share to the public
Be creative!
Lovette Jam P. JacosalemBlogs: traveljams.com lovettejam.blogspot.comFacebook: fb.com/lovettejamInstagram/Twitter: @lovettejamSlideshare: slideshare.net/lovettejamEmail: [email protected] [email protected]
Thank You!