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Page 1: Cargo Cult Media
Page 2: Cargo Cult Media

Cargo Cult MediaThe Geopollitics of the New Media

is an Oxymoron

Anton Gumenskiy

MGIMO University

November 3, 2014

Page 3: Cargo Cult Media

Myth is Reality

Myth is not a fake, not a story, not a fiction, an anecdote, a saga, neither a fairytale

Myth is the most intence, vivid, authentic reality

Mircea Eliade, Aleksey Losev, Sigmund Freud, Carl Gustav Jung

Page 4: Cargo Cult Media

Geopolitics is a Myth

Elements

• Archetypes• Land and Sea• Us and Others• Home, Borders• Enemies, Friends• Dawn of the World• End of Times

• Rituals

Functions

• Awakening• Soteriological• Guiding• Cognitive• Integrative• Extending• Re-creating

Page 5: Cargo Cult Media

Simple and Epic

• Nations, civilizations, continents, oceans• Times, eras, ages, centuries, cycles• Reasonable, rational actor• No coincidences, only causes and

consequences• Language of Play, 'Big Game', 'Great

Chessboard', etc.• Everyone playing God• Geopolitical hyperreality is better than the

'real reality'

Page 6: Cargo Cult Media

Answers to All Questions

• Myth is real because of its results• Self-evident, self-sufficient• Most natural way of dealing with the

reality• Geopolitics stretches from Land and Sea

to the Space, Information, Cognition• Universally applicable and explaining• Only Religion and Conspiracy Theory

match

Page 7: Cargo Cult Media
Page 8: Cargo Cult Media

Cargo Cult Media

• South Pacific, Melanesia, Vanuatu, Tanna• WW2, John Frum Cult, 'Kastom'• Air plane warshipping, mimicking,

glossolalia• Arthur Clarke's Law: 'Any developed

technology indistinguishable from magic'• Cargo Cult is the way a myth becomes

acquainted with alien technologies and adapts to changes

Page 9: Cargo Cult Media

Re-creation of the World

• The new media do not change the myth of geopolitics

• The myth of geopolitics re-creates itself with the new media

• 'Divide et Impera' with new means• A shift to another conceptual paradigm is

only possible as an independent and unconditioned choice of free will

Page 10: Cargo Cult Media

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