carhood [public] presentation v2
TRANSCRIPT
Strictly confidential
OpportunityIncreasing airport car parking fees
Increasing car rental fees
Ridiculous insurance policies
No cost effective transport alternatives
Solution
The car owner receives:$Free Airport Parking$Free Car Wash & Detail$Secure Undercover Parking$The potential to make money
A P2P online service based platform where car owners rent their vehicle out to travellers
Market Validation
Over 140,000 vehicles on rent at any one time.
80% of vehicles are rented from Major Airports.
Car Rental
Industry
World’s fifth most popular air route with 133,000 travellers a week.
World’s second and third ranked ‘most expensive airport car parks’.
See Reference slide for further information & clarification
Mel
bour
ne to
Syd
ney
Domestic Market Size
Car Rental $2.2b
Airport Parking $365m
$2.5b per
annum
See ‘Reference’ slide for further information & clarification
Proven International Model
Flight Car
18+ months in market (Launched Fed/13)
1. San Fran (Opened Feb/13)2. Boston (Jun/13)3. Seattle (Sept/14)4. Los Angeles (Opening Now)
✓30,000 sign ups✓10,000 transactions
Raised $20 million from Angel List Angel.co/flightcar
Proven International Model
Flight Car
Rujul Zaparde
Founder
Age: 20
Studied at Harvard
Shri Ganeshram
CTO & Founder
Age: 24 Years
Director of Growth at Kimono Labs, Founder at FlightCar, MIT Dropout, Technical, YC W13 Alum
Kevin Petrovic
Founder
Age: 20
Studied at Princeton
Product flow1. Book your flight 2. Visit www.carhood.com.au3. Build new user profile & register flight details4. Register your car - if you’re parking5. Select a car & book 24hrs in advance. Pre-auth C/C
deposit.6. Drop off your car – bring luggage & license7. Private VHA chauffeured limo pick up/drop off service8. Collect 25% rental fee if car was successfully rented9. Head home with a clean, detailed car
• Park Free• Earn 25% of
rental fee
Car Owner
• 25% Cheaper• More Choice
Car Renter
• Save Money• Make Money• Share
Culture
Result
Process flow
retains 75% of
all rental fees
Car Renting Process:
https://www.lucidchart.com/invitations/accept/cd4cacc7-6e4a-4df9-afa6-f169d3e96e52
Car Listing/Parking Process:
https://www.lucidchart.com/invitations/accept/5320a046-9be7-46c4-bdc4-de3d9213061a
Core Customer Demographic
RETAIL i. New Ageii. Urbaniii. Trend setters/Early adopters/Gay & Lesbian
community
CORPORATEi. Metro corporate ii. Digital platform service & product driven businesses.
LEISUREi. Outdoors, adventurous, activeii. Environmentally conscious iii. Young families
Competitors – Car Rental
Customer
Bargain Hunter$
Affordable$$
Corporate$$$
Expensive$$$$
Carhood$
Offering Avg. Price
$50
$60
$80
$180
25% cheaper
Avg. Excess
$5,500
$3,500
$2,000
$1,000
$500
Carhood will present a service offering across every category and at the most affordable rates
Competitors – Airport Parking
Average Price$49/day
Average Price$39/day
Average Price$29/day
FreeMake Money
Melbourne/Sydney Airport Parking
Turnover $700,00+ per day
External Melbourne CarparksTurnover $500,00+ per day
External Sydney CarparksTurnover $500,00+ per day
CarhoodIn market and needs your
help!
TransportShuttle Service
Shuttle Bus TransportPublic Transport
Shuttle Bus TransportPublic Transport
TransportLimo
If we capture 10% of the ‘Airport Parking Market’ we save consumers $40 million per year in parking fees.
Gross profit $105 million/year and members will make $35 million/year on the rental fee generated from their car!
Aggressive Growth Vision
Year 1Melbourne &
Sydney
Year 2Brisbane &
Perth
Year 3Queensland & Adelaide
Year 4 Christchurch & Wellington,
NZ
Year 5Gatwick, UK
Team: Board of Directors
Steve JohnsonCo-Founder
Christian SchaeferCo-Founder
Investors/Advisors
Nicholas JohnsonInvestorRecently retired CEO of Fleet Partners
Vivienne CocoranMarketing Strategist(Lead strategist for Telstra and ANZ)
Corporate AttorneyMansour Lawyers
Tax/Accountant LawyerPTAS Accountants
Insurance AgentInterisk
Marketing Launch Campaign
Social Media & PR Referral Program
‘The Carhood WAY’ - as in ‘AMWAY’Incentive – Refer a friend and Carhood will pay the referring member 10% of rental fees generated on that vehicle for life
YouTube Ad Campaign‘How to’ explainer video, April/15 launch targeting travellersVisual ad campaign, late April/15 launch targeting car owners
Display Ad Campaign Tiger Airways Ad Campaign (from 26 March) 65% SOV | 80,000 IMPS per monthGrindr Ad Campaign (from 28 Feb) over 7,000 clicks per month!
Grindr Ad Campaign Over 7000 clicks per month
Collateral Car bumper stickers, key rings etc.
Marketing Launch Results
Carhood is currently signing up 4.6 new members per day25-40% growth per week, consistently6 weeks of in-market POC Analytics have delivered over 210 new membersOver 760 Facebook followers in 2 monthsCarhood feature on itineraries that are sent to all Tiger Air customers
Website Evolution
CU
RR
EN
T F
UN
CTIO
NA
L
INTR
OD
UC
TO
RY
INFO
RM
ATIV
E
Launch Metrics• Metric from Feb 2nd – March 22nd $1.5k Adspend
Referencesi. Fact: 120,000 and 140,000 vehicles on the road at any timeReference ibis World Australian industry report Motor Vehicle Hiring in Australia sighted at http://www.ibisworld.com.au/industry/retail.aspx?indid=543&chid=1 on 15 October 2009.
ii. Fact: 80% of vehicles are rented from Major AirportsReference Tourism & Transport Forum Report (Driving change in the Rental vehicle Industry). March 2010.
iii. Fact: 5th busiest air route in the world (excluding the US) 2012Reference"300 world ‘super routes’ attract 20% of all air travel, Amadeus reveals in new analysis of global trends".Amadeus. 16 April 2013. This will be one of our leading indicators for our next location - Brisbane, which may well be in the first year of operating depending on money raised.
iv. Fact:133,000 passengers/week or 6.9 million / year - 2012. Melbourne & Sydney.Reference"300 world ‘super routes’ attract 20% of all air travel, Amadeus reveals in new analysis of global trends". Amadeus. 16 April 2013.Fact:Reference"Australian Domestic Airline Activity" (PDF). Aviation Statistics. Bureau of Transport and Regional Economics. February 2009. p. 4. Retrieved
v. Fact: Worlds 2nd & 3rd most expensive Airport Car Parkshttp://www.ausbt.com.au/sydney-melbourne-airport-world-s-priciest-parking
vi. Fact: Car Rental industry in Australia is a 2.2 billion industry as referenced below;Reference Tourism & Transport Forum Report (Driving change in the Rental vehicle Industry). March 2010.Fact:AirportParking$400Mil+Change this to $365million+ / yr - Australia's 5 major airportsReferencehttp://www.smh.com.au/business/airports-parking-huge-profits-20120330-1w3q7.html
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