carlson wagonlit travel's targeted adverting media kit 2014
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KEY SALES POINTS FOR CWT
Why CWT?CWT is the worlds largest business travel management company,overseeing in excess of 58 million business travel transactions annually
TARGETED ADVERTISING (TAD) MEDIA INFO 2014
72% 28%
50%
of Forbes 500 clients are represented
by CWT
fly business class (UK customer base)
corporate accounts include
the likes of: Siemens, Shell,
BNP Paribas, Bayer and HP
50%
Median age Print at home rate42 70%
6,600,000EU corporate
trips
MALE FEMALE
Source: CWT Travellers Q3 2010
Ink provides TAD for Carlson Wagonlit European Travellers
About TAD Ink’s Targeted Advertising Service (TAD) for CWT
generates dynamic messaging for itineraries - an essential passenger travel document.
TAD delivers relevant messages directly to each passenger with guaranteed exposure
TAD works for every brand who is looking to reach key consumers who are committed to travelling, shopping and time saving.
Targeting passengersThrough our technology we are able to allow advertisers to target their audience by:
Nationality / Gender / Language / Origin / Class of travel /
Destination
About InkInk is the global expert in connecting with travellers throughout their entire journey. As well as being the world’s leading publisher of inflight magazines, Ink reaches a captive audience of hundreds of millions of travellers each year with targeted advertising on print-at-home boarding passes, onboard entertainment systems and retail publications.
The Rate
£330 per ‘000
TARGETED ADVERTISING (TAD) MEDIA INFO 2014