carly fleck carly correia brianna morell wyler gins

Carly FleckCarly Correia

Brianna MorellWyler Gins

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Table of ContentsExecutive Summary 4

Industry Information 7

Industry Information: Florida 10

Client Background 12

Problem 15

Target Market 16

Competition: Naples Beach Brewery 22

Competition: Point Ybel Brewing Company 24

Competition: Fort Myers Brewing Company 26

Indirect Competition: BJ’s Brewhouse 28

Objectives 29

Creative Strategy 32

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Table of ContentsStrategy: Newspaper 34

Strategy: Radio 35

Strategy: Outdoor Advertisements 36

Strategy: Social Media 37

Tactic: Bonita Daily News 40

Tactic: Bob FM 46

Tactic: Billboard 51

Tactic: Facebook 54

Budget 56

Control and Implementation 59

Conclusion 60

Bibliography 62

Appendix ??

Executive Summary

Momentum Brewhouse is a microbrewery that currently holds a very small share of the craft beer market. This market has great potential; therefore Momentum has all the opportunity to expand and make a name for themselves. In order for this to happen, Momentum needs to make their location known among the target market and build hype around their weekly events. To address these issues, we have developed objectives that will be met through a consistent and effective advertising campaign.

To meet the objectives of location awareness and recall of weekly events, we will put into effect multiple advertising strategies with our tagline “Start your night with Momentum.” The current Momentum logo perfectly symbolizes the theme of the advertising campaign, which is a fun and carefree vibe; therefore it will not be changed. The logo will be placed on every ad along with the tagline, address and a reminder of the weekly events. Strategies such as advertising on radio, social media, outdoor advertisements, and newspaper will be put into effect in order to reach our target market of men and women ages 45-65 living in the 34135 zip code, as this age group makes up 34.18% of craft beer consumption. That is more than any other age range.

We believe that Momentum has great potential to become the number one spot for local craft beer in the South West Florida Area, specifically, Bonita Springs. By continuously advertising through the strategies selected, we will raise the awareness of Momentum’s location and recall of weekly events. This will help launch Momentum’s uniqueness as a family-oriented business.

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Situational Analysis

Industry Information

Momentum Brewhouse is a microbrewery, which is defined as a brewery that produces less than 15,000 barrels of beer per year. There are three different ways that microbreweries sell beer to the public. They can sell to a wholesaler who then distributes to retailers and consumers, they can sell directly to the retailers, or they can sell directly to the consumer (Craft Beer Industry). Momentum Brewhouse directly sells to consumers by providing a service bar. Although Momentum does not currently distribute to retailers they are hoping to begin distributing within the next year (Momentum).

The craft beer industry is on the rise now that knowledgeable and health conscious consumers are deciding to drink higher-quality beers instead of premium brands, such as Anheuser-Busch and MillerCoors. Although these two massive companies have 76.3% of the market share for beer production, craft breweries have become increasingly popular among consumers. Since 2011 there has been a rise in the craft beer revenue growth, resulting in a decline of the standard American beers. Craft brewers are the reason behind the “estimated 5.9% rise in industry enterprises to 2,529 companies over the five years to 2014.” Over the past decade, craft beer has emerged as one of the fasting growing alcoholic beverage categories in the U.S. (IBIS).

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Industry Information: Craft Beer on the Rise

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This chart shows how craft beer competes with other alcoholic beverages. The craft beer industry is increasing as premium beer is slowly declining (IBIS).

Industry Information: Florida

Craft breweries in the state of Florida are on the rise. There has been a steady increase in the industry since 2011. Florida now has 66 breweries in the state and is ranked 13th among all 50 U.S. states (Craft Beer Sales).

According to NBC, there is a trend brewing in Fort Myers, and that is craft beer. “Microbreweries are the buzz right now around the country,” (Brown). According to the Brewers Association, the number of breweries that opened in the U.S. nearly doubled from 2011 to 2012.

“This is a terrific addition to our local scene,” said Christine Ross, president and CEO of the Bonita Springs Area Chamber of Commerce. “There is a large following for micro brews in Bonita and we think they will be very successful.” “The focus is to carry the local beers as much as possible,” said Naples business owner (Miguel-Navarro).

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Client Background

Brian and Kate Hahn created Momentum Brewhouse. It is the first brewery on tap in Bonita Springs, and opened they opened their doors in 2014. Brian and Kate met at Southern Illinois University in Carbondale Illinois and moved to Chicago after graduation (B. Hahn, 2015). Brian sparked the idea of opening his own brewhouse when a friend of his gave him a bottle of Flounder’s Brewing’s Breakfast Stout. He stopped drinking basic light beers and moved on to craft beer after this experience. Shortly after this, Brian found a true passion for craft beer and decided to take a home-brewing class with his wife. The rest is history.

Now, three years later, Brian and Kate live in Bonita Springs, Florida. Brian has created over 30 mouth-watering craft beer recipes, one actually named after Kate and Brian’s son, Pierce. This was accomplished in a 3,000-square-foot semi industrial space (Downey, 2015). This space is located off Bonita Beach Road, with easy access to have a fun enjoyable evening (Chris, 2015).

Momentum is open to the public Thursday through Sunday. Thursday and Friday they are open from 5pm to 10pm. On Saturday they are open from 12pm to 10pm and Sunday they are open from 12pm to 8pm (Momentum). The rest of the week has been dedicated to allowing Brian to use his craft skills to create these delicious beers. Brian says he wants the environment of Momentum to be “family-oriented.”

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Client Background

They have multiple board games to get everyone in the family involved as well as ping-pong, corn hole, and even basketball. There is a large chalk board on one of the walls which is used to show upcoming events, when new beers will be released, and for children to draw at their leisure (K. Hahn, 2015).

The name Momentum came to be when Kate and Brian decided that they always need to keep moving forward no matter what the obstacles are that they are facing. The logo came from Brian’s creative mind. He was drawing one day and thought how great it would be to incorporate a beer glass with arrows to represent their business as moving forward (B. Hahn, 2015).

Kate and Brian also serve their beer in a fun way. They use muffin tins with small glasses to allow the public to taste their beer. With this you are also given a cup of popcorn (McGuan). This idea makes Momentum stand out while also showing the Chicago theme through the use of aluminum trays. Kate and Brian are choosing to be the only investors so that one day they can leave behind a legacy for their son, Pierce (K. Hahn, 2015).

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Problem

The current problem that Momentum Brewhouse faces is awareness, more specifically, awareness of location. They also have a problem with people associating events to their business. The business has only been in practice since August of 2014 (Momentum). According to IBIS world, Momentum only spends around $5,000 a year on advertising.

Per our target market survey results (in appendix), the current level of awareness among our target market of Momentum’s location in Bonita Springs, Florida is 21%. Our survey has also revealed that the current recall level of the association of events to Momentum Brewhouse is 19%. This information shows that the target market is aware of Momentum’s existence, but not their location and they are not aware that Momentum has live entertainment and events weekly.

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Target Market

After interviewing the owners of Momentum Brewhouse, we have learned that the preferred target market would be males and females ages 21-65. However, after researching the area we have decided that a different target market would be better. According to IBIS World, “Consumers aged 35 to 54 have traditionally represented the major consumer base for craft beers, particularly among male beer hobbyists and home brewers.” In compliance with this information, we have decided to make our target market males and females, ages 45-65 living in the 34135 zip code, Bonita Springs, FL (PRIZM). We decided to add women to our target market because “about 58.0% of beer drinkers are men while 42.0% are women. The share of women beer drinkers has increased gradually during the past five years and is anticipated to continue over the next five years thanks to the increased marketing and availability of certain seasonal craft beers, which typically perform well among female consumers,” (IBIS).

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In this chart, you can see that our target market makes up a total of 34.8% of the consumers of craft beers.

Target MarketIn the Bonita Springs area, the average age is 54.5*. This average age fits the target market.

Momentum Brewhouse is also located in Bonita Springs which is home to 229, 55+ communities with a total of 43,576* residents (Retirenet). With an average annual income of $67,731.50*, Bonita Springs residents are perfect targets to spend money on the pricey craft beers that Momentum offers. *Reflects combined information from both Demographicsnow.com and Nielson

Within the Bonita Springs area, there are 5 major groups of people:• “Big Fish, Small Pond” -Upscale older with no children• “Golden Ponds”- Downscale mature with no children• “Hometown Retired”- downscale mature with no children• “Sunset City Blues”- Lower/mid older mostly with no children• “Traditional Times”- Upper/Middle older with no children

This information helps determines that the target market should be focused on older adults with no children and families. The target market should not include college students (Florida 55 plus).

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Target Market

Within the Bonita Springs area, there are 5 major groups of people:• “Big Fish, Small Pond” -Upscale older with no children• “Golden Ponds”- Downscale mature with no children• “Hometown Retired”- downscale mature with no children• “Sunset City Blues”- Lower/mid older mostly with no children• “Traditional Times”- Upper/Middle older with no children

This information helps determines that the target market should be focused on older adults with no children and families. The target market should not include college students (Florida 55 plus).

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Target Market

This chart shows the current ages of individuals living in Bonita Springs, FL (My Best Segments).

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Competition

Naples Beach Brewery

Naples Beach Brewery opened in November of 2012 and is located at 4110 Enterprise Avenue, Suite 217, Naples, FL just off of Livingston Road. With many of their craft brews being distributed to local restaurants and bars, their brewery is only open to the public Fridays from 3pm-8pm and Saturdays from 12pm-8pm (Naples Beach Brewery). They create 11 different craft beers out of their custom built 132 gallon, 3 vessel pilot system (Lawson, 2015).

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Naples Beach Brewery: SWOT Analysis

STRENGTHNaples Beach Brewery partnered with Coastal beverage and their beers are

now being served at 44 different retail locations throughout Naples.

WEAKNESSNaples Beach Brewery only being open on Fridays and Saturdays is their biggest weakness. Many people call asking why and if they can be open Sunday through

Thursday.

OBJECTIVESNaples Beach Brewery wants to see some of their craft beers start being sold out of state and they want to

become a nationally known microbrewery.

THREATSIf their beers don’t sell at the local

establishments, the restaurants might not renew the contract therefore losing

business.

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Point Ybel Brewing CompanyPoint Ybel Brewing Company is a microbrewery located in Fort Myers

in-between Fort Myers Beach and Sanibel. Their slogan, “Giving a new Meaning to Island Hopping!” perfectly embodies their location (Kendall, 2015). Their brewery and tasting room is called the “Hurricane Hole” and is open 7 days a week. Point Ybel uses many tactics to draw customers from the area including a weekly “Mic Night” every Tuesday from 7:30pm to 10:30pm and a live band every Friday along with various events. Point Ybel Brewing Company also uses a billboard to advertise along Summerlin Road near the entrance to the Sanibel bridge causeway (Point Ybel Brewing Company).

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Point Ybel Brewing Company:SWOT Analysis

STRENGTHLocated near Sanibel with many

wealthy tourists and also near Fort Myers Beach.

WEAKNESSThe smaller size of their brewery and

tasting room limits the size of the events they can hold. Not serving food

is a weakness that many guests express.

OBJECTIVESPoint Ybel wants to see their

house brews start being sold at some restaurants and bars located nearby. They also want to become a local tourist attraction that will attract many of Fort Myers Beach

and Sanibel’s many visitors.

THREATSCompetition and lack of awareness is the biggest threat for Point Ybel. Not

many people know that Point Ybel exists and with new microbreweries being opened, they want to work on

getting their name out there.

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Fort Myers Brewing Company

Fort Myers Brewing Company opened May 2nd of 2013 and has grown into one of Southwest Florida’s most popular microbreweries. Being Lee Counties first microbrewery, Fort Myers Brewing Co. had a head start to success. They are located at 12811 Commerce Lakes Drive, Suite 27-28, Fort Myers, FL inside the booming Gateway community (Fort Myers Brewing Company). They are located in close proximity to Gartner Inc., one of the leading companies headquartered out of Fort Myers. Gartner employees and gateway residents account for a large number of their customers. Fort Myers Brewing Company also uses live bands, food trucks, and events to attract customers. They make their award winning craft brews 10 barrels a time and have a tasting room open everyday except Monday (White, 2015).

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Fort Myers Brewing Company:SWOT Analysis

STRENGTHFort Myers Brewing Company makes very tasty beer. They recently won 3 gold and 1 silver medal at the Florida

Beer Championship and Brewers Ball, going head to head against the best microbreweries in all of Florida. Fort Myers Brewery also takes pride in how successful its events are (ex. Beer Mile) and how many loyal beer

drinkers it has.

WEAKNESSNot serving their own food has been

a huge weakness, but they always have a food truck to cater to their

customers hunger.

OBJECTIVESWith the Boston Red Sox’ new

JetBlue park opening nearby, having them serve Fort Myers Brewing Company craft beer is a goal for

down the road.

THREATSAs Fort Myers grows, more

microbreweries are started which is why competition is Fort Myers

Brewing Company biggest threat.

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Indirect competition:BJ’s Brewhouse

BJ’s Restaurant and Brewhouse is considered Momentum’s indirect competition because their primary source of income is from them serving food ( ,2015). Their primary role as a restaurant, and their secondary role is a brewhouse will attract people not only for their house-brewed beer, but their world-class food. BJ’s Restaurant and Brewhouse is a newer restaurant located in Gulf Coast Town Center. BJ’s in Fort Myers is a branch of the corporation that started in 1978 in Santa An, California (BJ’s Restaurant and Brewhouse).

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Objectives

• According to our target market survey, the current level of awareness among our target market of Momentum Brewhouse’s location in Bonita Springs is 21%. Our objective is to increase this to 55% from January 1st, 2016 to December 31st, 2016.

• The current recall level of the association of events to Momentum Brewhouse is 19%. Our objective is to raise the recall level among our target market to 45%, through the advertising campaign from January 1st, 2016 to December 31st, 2016.

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Strategies

Creative Strategy: Theme and Color

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We wanted to keep the theme of the book consistent with what Momentum already started. Kate and Brian wanted the Chicago theme to be obvious when you walk into the brewhouse. Chicago is known for its gray atmosphere; from the dark colored skyscrapers to the atmosphere of the bars downtown (B. Hahn). The orange is what gives it that pop. The orange was also a good choice because it is the same color of most light beers.

Creative Strategy: tagline

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“Start Your Night with Momentum” is a tagline we came up with to get people interested in joining in on the fun and exciting atmosphere of Momentum. The target market located in Bonita Springs can come enjoy a refreshing craft beer and get their night started. There is also the science to momentum. The actual definition of momentum is, “the quantity of motion of a moving body, measured as a product of its mass and velocity,” (Dictionary). In order to go anywhere, you need momentum.

Creative Strategy: font

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Font: Boston Traffic Size: 40

Font: Anudaw Size: 20

The two fonts we chose to use in the ads are called “Boston Traffic” and “Anudaw.” We chose these two fonts because they are not perfect. We wanted a fun, industrial feel and these fonts were easy to read and conveyed that message.

The size of the font varies slightly from ad to ad. This is because the text is white and we did not want it to get lost with the background of the photo. The average size however is 40 for the tagline and 20 for the information. This size works perfectly to fit a suitable amount of information on each page without having too much or too little.

Strategy: NewspaperThe Newspaper Publishing Industry consists of those that produce

and publish print newspapers. The newspaper industry is dependent on reader subscriptions and advertisements to make up the majority of their revenue. Advertising holds their majority of services in print, with 49.8%. Newspapers are also known for providing advertising to a desirable demographic (Social and Demographic differences).

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This chart shows that people within our target market read newspapers more than other demographic.

Strategy: Radio StationRadio Stations are a great way to reach our target market. Radio

listeners tend to be from the “Silent” or “Veterns” generation, 1922-1943, because the radio was invented in the 1920’s (XRoads). Growing up, this generation depended on the radio for valuable information and entertainment. They passed this passion for radio to the Baby Boomers, 1944-1960, and even Generation X, 1961-1980, (Rosenburg).

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Chart from: State of the News Media

Strategy: Outdoor AdvertisementsAccording to Forbes Online, outdoor advertisements are still very

effective. From the chart below you can see that American travelers spend quite some time in the car. 58% of those travelers have “learned about an event they were interested in.” That same 58% also “learned about a restaurant they later visited from outdoor advertisements.” Additionally, in a different study, 24% of those travelers said they “have immediately visited a business because of an outdoor ad message,” while 32% of travelers “visited the retailer they saw on a billboard later that week,” (Forbes).

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Strategy: social media

As of 2014, 74% of adults are using social media platforms, which makes social media very popular. According to Pew Research Center, 65% of adults who are using social media are between 50 and 64 years old; which is who we are targeting for Momentum Brewhouse. Social media is a way for businesses “to connect in positive ways with consumers and the people who influence them.” Consumers are using social media and it is an excellent, free tool for businesses to join in the conversation as well. Social media allows businesses to “increase the visibility of your personal brand and that of your business” (Use Social Media to Boost Business).

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Strategy: social media

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Chart from:Social Networking Fact Sheet

Tactics

Tactic: Bonita Daily News

The Naples Daily News is one of the most popular, and most successful, newspapers in Collier County. Their sister newspaper, Bonita Daily News, is distributed in Bonita Springs and South Lee County (Naples Daily News). These two newspapers are so successful because they are distributed, and read, to the “newspaper-friendly demographics-- an older wealthier population that has helped the Daily News hold on to the print franchise better than most dailies,” (Mitchell).

On a weekday basis they distribute about 44,876 copies in the Naples and Bonita area. 53.6% of their subscribers range from the age of 18 to 64, which is why advertising in this newspaper is best for our target market. We are able to reach such a large amount of readers for a low price (Naples Daily News).

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Tactic: Bonita Daily News

We have decided to run the newspaper ads during the months of February, April, June, August, October, and December. During the months of February, October, and December the ad will be in the newspaper the 1st Sunday, the 2nd Wednesday, and the 3rd Wednesday of the month. In April, June, and August the ad will be in the newspaper the 1st Sunday and the 2nd Wednesday of the month.

The reason for choosing Sunday is because the number of readers on Sunday is 141,941 people (Naples Daily News). Wednesday is the other day of choice because of Momentum’s days of operation. They are open Thursday to Sunday, and we want our customers to be aware before their weekend starts (Momentum). We chose these months of the year due to the fact that the billboard we will be placing on Bonita Beach Road will not be up during these months. By running these newspaper ads, we will be able to accomplish our objectives to increase awareness of Momentum Brewhouse’s location and weekly events.

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Tactic: bonita Daily News

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Tactic: Radio Station- 102.9 Bob FM

Choosing the best radio station to advertise on, for our target market, is 102.9 Bob FM. Bob FM is known for “playing anything” and is said to be the number one radio station in Southwest Florida. Being that they play music from the 70’s, 80’s, 90’s and 2000’s they have been ranked the #1 radio station for adults aging from 25 to 54 (WJGO). There are four different radio scripts that will run throughout the year.

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Tactic: Radio Station 102.9 Bob FM Script

“Hello craft beer lovers. Come down and start your night with Momentum. It’s five dollars a glass or eight dollars to taste three homemade craft beers.

Now open Thursday through Sunday, so it’s perfect for any weekend adventure. We offer great events each weekend. Stop in to see a local band

playing, or perhaps take part in a night of yoga in the brewhouse. You can see where all the magic works while enjoying a nice event with some fabulous

beer. Momentum Brewhouse is located off of Bonita Beach Road. Grab your friends and family and start your night with Momentum.”

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“Hey you, yeah you. Do you need a nice cold beer right now? Want to sit down and unwind from the day with a craft beer? Yeah, I bet you do. Well

why don’t you come start your night with Momentum? We offer a variety of craft beers for your pleasure. Sit down and make some friends in your local area while listening to live music from your local bands. We want you to be

there enjoying what we have worked so hard to create. We are located off of Bonita Beach road. The beer is calling your name, so start your night with

Momentum.”

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“Been at the beach all day? Golfed all morning and afternoon? Time to unwind with a delicious craft beer. Momentum offers you the experience you will want. Conveniently located off of Bonita Beach Road, we have a craft beer

that will please any beer lover, while listening to your local live bands. So come down, unwind from that hot, sunny, Southwest Florida day, and start

your night with Momentum. We’ll see you there.”

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“Looking for an eventful night out? Well come on down and start your night with Momentum. For a relaxing night, or a fun evening with friends,

Momentum allows you to make the choice. It’s a great environment to bring the entire family. You can enjoy delicious homemade craft beer while having family game night. Momentum offers a multitude of board games as well as corn hole and ping-pong. Located conveniently off of Bonita Beach Road, we

are ready to serve you. So, lets start your night with Momentum.”

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Tactic: Billboard

A form of outdoor advertising that we chose to use was billboards. We plan to run our billboard for the months of March, July, and November on Bonita Beach Road. The billboard will be placed on Bonita Beach Road about 1.2 miles from Momentum Brewhouse. We chose this location due to the proximity to the brewhouse as well as the amount of people that pass it on a daily basis. It has been estimated that the circulation passing this spot on Bonita Beach Road is 13,160 times daily (Billboards).

The billboard is 22.8’ by 10.5’ and costs $1,200 a month. This is an affordable advertising tactic that so many will see when driving by. This billboard will advertise the logo of Momentum Brewhouse as well as the hours of operations, reminder of live events, and the distance to Momentum. The billboard contains the tag line “Start Your Night with Momentum,” which is on all advertisements for Momentum Brewhouse (Lamar Advertising).

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Tactic: Billboard LOCATION

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Tactic: BillboarD

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Tactic: facebook

Facebook is a great way to gain free advertising. It is a prime social media platform with potential for growth. There is an upward trend of people ages 45 and older joining and actively participating in the Facebook community. This trend includes our target market of males and females, ages 45-65 living in the 34135 zip code (International Business Times).

Facebook is easy to navigate and a lot of people within our target market reported that they use Facebook often to keep in touch with their younger relatives. Using this tool will help us keep the target market up to date with events including: live music, parties, and specials. This will also help individuals find Momentum’s location with ease (Neal).

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Tactic: facebook

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Budget

Our advertising campaign for Momentum Brewhouse was allocated $25,000 to raise awareness. A pulsing schedule will be used and will run from January 1st, 2016 to December 31st, 2016. Bob FM will be running our 30 second ad 4 times a week during the campaign. They have agreed that the ad will air between 7am and 10am Monday through Friday. This time is when the greatest number of people are listening to the radio (Renda, 2015).

We will also be using a billboard located on Bonita Beach Road during the months of March, July, and November. The Bonita Daily News will be placing a 3 inch by 4 inch ad that will be published the first Sunday and second Wednesday during the months of February, April, June, August, October and December. Bonita Daily News will also be publishing the ad on the third Wednesday of February, October, and December.

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Budget

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Media Vehicles Price Quantity Total Price

Bob FM $45.00 208 $9,360.00

Bonita Daily News Wednesday $573.96 9 $5,165.64

Bonita Daily News Sunday $680.52 6 $4,083.12

Billboard $1,200.00 3 $3,600.00

Facebook $ - - $ -

Production Costs $2,500.00 - $2,500.00

Total Dollars Spent $4,999.48 226 $24,708.76

Budget: Flight plan

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Jan Feb Mar Apr May June July Aug Sep Oct. Nov Dec TotalBob. FM

$780 $780 $780 $780 $780 $780 $780 $780 $780 $780 $780 $780 $9,360

Bonita Daily News

$0 $1,828.44 $0 $1,254.48 $0 $1,254.48 $0 $1,254.48 $0 $1,828.44 $0 $1,828.44 $9,248.76

Bill-board

$0 $0 $1,200 $0 $0 $0 $1,200 $0 $0 $0 $1,200 $0 $3,600

Face-book

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total $720 $2548.44 $1,920 $1,974.48 $720 $1,974.48 $1,920 $1,974.48 $720 $2548.44 $1,920 $2548.44 $21,488.76

Control and Implementation

The best way to measure if Momentum Brewhouse is successful in achieving the objectives set, is to do another survey. The objectives are to increase the current level of awareness of Momentum Brewhouse’s location among our target market from 21% to 55% from January 1st, 2016 to December 31st, 2016 and to raise the current recall level among our target market of Momentum’s events from 19% to 45%, through the advertising campaign from January 1st, 2016 to December 31st, 2016. The person who would be responsible for conducting the second survey would be Brian Hahn. In order to receive accurate data, the second survey would be identical to the first one.

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ConclusionMomentum Brewhouse is the perfect company for growth. With

only one location, it has great potential to spread to the local southwest area, and more. With the option to distribute your craft beer to local restaurants, the opportunities could be endless.

None of your competitors have established themselves as “The Brewhouse” of the Southwest Florida area. Although target market location awareness is one of your problems at Momentum, it is a common issue for lots of businesses. Fortunately, with this advertising plan, you have the opportunity to make it to the top. By addressing main issues and working out some of the kinks, together we can reach any of your goals. We have the plan to put you on the right track to success.

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ConclusionBy redoing your slogan we can bring in a larger crowd. People love

the sound of catchy sayings, and it will help your business to have something stick. We would like to make you the most well known Brewhouse in Southwest Florida, as well as make your location better known to the local community. It is also great to know we have an option for free advertising. Using Facebook to get the word out about the events at Momentum can only help you. Other options may cost you some money such as billboards, radio announcements, and news articles, but in the end, it will bring you more clientele. We aren’t looking to change anything about Momentum as far as the look and feel. However, we do believe you deserve to have an advertising plan that will make you number one. We want you to continue with your talents of crafting great beer while we advertise that, as well as your events. So, lets get people to understand that the only way to start your night is to “Start Your Night With Momentum.”

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29. "Use Social Media to Boost Business." Business Victoria. N.p., n.d. Web.30. "WJGO - Expand Your Mind." Revolvy. N.p., n.d. Web. 05 Apr. 2015.31. "XRoads." Radio in the 1920s. N.p., n.d. Web. 05 Apr. 2015.

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carly fleck carly correia brianna morell wyler gins

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