Wild Road Dirt bikeCarmen Bonilla

Chelsea Feeman Rachel Peyton

Background of company The idea of starting a company came from three friends

that were out eating dinner one day. They were talking about their backgrounds with dirt biking. According to the three girls they all had very little experience but had always had an interest in dirt bikes. All three of them were business majors and through talking came up with the idea that they should start a business of their own: a company that would sell dirt bikes and also repair them. This was only the start of a big adventure for the three girl friends. They began to build and construct their company one step at a time until they accomplished their goals and produced a well-rounded dirt bike company they decided to name Wild Road Dirt Bike Store.

Roles in the businessCEO= Carmen BonillaCFO= Chelsea Freeman CTO= Rachel Peyton

What does the company provide

The company sells brand new and used dirt bikes. It has a garage that makes repairs.We will sell these brands of bikes:

• Honda• Yamaha• Kawasaki• Polaris• Suzuki

We will offer the following:• Motocross bikes • Off road bikes• Mini bikes• Adventure bikes• Trail bikes

OnlinePhotos, details and prices of all our bikes that

are for sale will be shown on our online website. Customers will be able to buy a bike online or just find out information about the type of bikes we sell.

The second part of the website will be for our repair shop. This part will provide information for the services offered and the ability to instantly make an appointment to repair your bike.

Customer DemographicsOur customers are women and men who like to dirt bike. Wyoming has a lot of open space and many people that

ride dirt bikes for fun. Thus this would be the perfect location to sell the dirt bikes.

Our online portion of the store would offer free shipping for any where in the united states so that customers would not have to feel obligated to come into the store and buy the product if they live somewhere far away. This would benefit the store because it would not lose customers because of the location and the amount that other companies might charge for shipping and delivery fees.

Marketing MixPrice: Depending on the brand, type of bike and whether

its new or used, the price will vary between $1200 and $10,000. We will charge $40 per labor hour for repairs plus the price of any extra parts needed for the repair.

Product: dirt bikes and repairsPromotion/Distribution: We will have billboards on I-80

and I-25, radio announcements in Wyoming and discount coupons on the backs of grocery store receipts in Cheyenne. As for online promotion, we will be a sponsor for an online racing game, we will have banner ads and we will

Place: Wild Road Dirt Bike Store will have an online presence as well as a storefront located in Cheyenne, WY.

ReferencesLaudon, K. and Laudon, J. (2012). Management

Information Systems: Managing the Digital Firm.