carmooch elevator pitch

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The elevator pitch for Australian web startup Carmooch, the world's first true automotive social network.

TRANSCRIPT

Page 1: Carmooch Elevator Pitch
Page 2: Carmooch Elevator Pitch

“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.” Colin Barnard, Auto Industry Marketing Manager

Australia has the most number of established users of social media in the world.

Followed by the USA and UK.

Page 3: Carmooch Elevator Pitch

90%OF CAR BUYERS RESEARCH ONLINE BEFORE BUYING, UP FROM 60% FIVE YEARS AGO

Page 4: Carmooch Elevator Pitch

OF THOSE, 31% RELY ON USER-GENERATED CONTENT WITH

CONSUMER RATINGS AND REVIEWS MOST POPULAR

Page 5: Carmooch Elevator Pitch

AUTOMOTIVE WEBSITES HAVE THE HIGHEST CONVERSION RATE FOR THE AUTOMOTIVE VERTICAL

Page 6: Carmooch Elevator Pitch

RICH MEDIA DOUBLES THE CONVERSION RATE AND TRIPLES THE CLICK THROUGH RATE

Page 7: Carmooch Elevator Pitch

“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

Page 8: Carmooch Elevator Pitch

Source: Bonita Stewart, Automotive Industry Director, Google, January 20, 2009

Page 9: Carmooch Elevator Pitch

IT IS WITH THESE TRENDS IN MIND THAT CARMOOCH WAS BORN

(Three years in the making and still as relevant as ever!)

Page 10: Carmooch Elevator Pitch

CARMOOCH IS ABRAND COMMUNITY

Page 11: Carmooch Elevator Pitch

CARMOOCH IS ACAMPAIGN PLATFORM

Page 12: Carmooch Elevator Pitch

CARMOOCH IS ANONLINE LEAD GENERATOR

Page 13: Carmooch Elevator Pitch

Turn your customers and online followers into brand ambassadors and sales leads.