carmooch elevator pitch
DESCRIPTION
The elevator pitch for Australian web startup Carmooch, the world's first true automotive social network.TRANSCRIPT
“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.” Colin Barnard, Auto Industry Marketing Manager
Australia has the most number of established users of social media in the world.
Followed by the USA and UK.
90%OF CAR BUYERS RESEARCH ONLINE BEFORE BUYING, UP FROM 60% FIVE YEARS AGO
OF THOSE, 31% RELY ON USER-GENERATED CONTENT WITH
CONSUMER RATINGS AND REVIEWS MOST POPULAR
AUTOMOTIVE WEBSITES HAVE THE HIGHEST CONVERSION RATE FOR THE AUTOMOTIVE VERTICAL
RICH MEDIA DOUBLES THE CONVERSION RATE AND TRIPLES THE CLICK THROUGH RATE
“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”
Source: Bonita Stewart, Automotive Industry Director, Google, January 20, 2009
IT IS WITH THESE TRENDS IN MIND THAT CARMOOCH WAS BORN
(Three years in the making and still as relevant as ever!)
CARMOOCH IS ABRAND COMMUNITY
CARMOOCH IS ACAMPAIGN PLATFORM
CARMOOCH IS ANONLINE LEAD GENERATOR
Turn your customers and online followers into brand ambassadors and sales leads.