carnival futures: notting hill carnival 2020
DESCRIPTION
Presentation which presents alternative future scenarios for Notting Hill Carnival 2020TRANSCRIPT
Carnival Futures:
Notting Hill Carnival 2020
Key Uncertainties
Core Values Unique Selling Points
Scenario Inputs for
Carnival Futures
Key Uncertainties a. Increased house prices and gentrification in Notting Hill
b. Increase in security, health and safety issues
c. Political change which led to decreased funding
d. Change in London’s ethnic make-up
e. Differentiation of attendee groups
f. Legal restrictions concerning noise, pollution, etc.
g. Changing identity of London as a world city
h. Notting Hill Carnival’s location
i. Political developments affecting residents and businesses
j. Ageing West-Indian community and dying out of “Windrush
generation”
k. Support from politicians and cohesive community
l. Emerging new generation of ‘makers’ and producers
m. Cultural diversity
Ranking of Key Uncertainties
0
2
4
6
8
10
12
14
0 1 2 3 4 5 6 7
Potential impact
Uncertainty
a
b
c
de
f
g
h
i
j
k
l
m
Emerging new generation of ‘makers’ &
producers
Political change which led to decreased
funding
Core Values Level of
importance
Level of
uncertainty
Music 9 5
History 4 7
Panorama 2 9
Legacy 3 5
Transformation 2 6
Costumes 6 2
Pan 5 1
Legitimacy 0 3
Creativity 0 2
Community 5 0
Celebration of
freedom
4 0
Unique Selling Points Level of
importance
Level of
uncertainty
Tradition 11 1
The freedom of spirits, experienced in the streets 8 7
Sense of unity 8 1
Safety 7 4
Freedom 7 2
Mas’ (masquerade) 6 3
Youth involvement 6 1
Uniqueness 6 0
Artistic aspects 4 2
Pan 4 1
Street 4 1
Community 3 7
Culture fusion 3 5
Cultural experience 3 1
Culture 3 1
Family 3 0
Nature of Event Audiences Timing Funding Location &
Size
Caribbean
expression
Caribbean
Community
Bank Holiday
Weekend
Public Sector Notting Hill
Streets
Cultural
preservation
Committed
Volunteers
2-3 days in
August
Third Sector Venues in &
around “the
Grove"
Education Non- Caribbean
People
Caribbean
Businesses
Nature of
Event
Audiences Timing Funding Location &
Size
Commercial
Caribbean
Culture
Visitors from
outside London
1 week Ticketing Large
enclosed
venue
Authenticity
aspects kept
International
audiences
Culminates at
bank holiday
New funding
models
Safe
environment
Attendee
focus
Londoners
Top performers
Sponsorship Limited
Spin-Offs: Preservation of
traditional art
forms
Broadened appeal
Nature of
Event
Audiences Timing Funding Location &
Size
International Int’l attendees
& viewers
Week long or
more
Broadcast
rights
Venues across
London
Multi-cultural Int’l media &
participants
Day and night
performances
Sponsorship Global, mega-
event
Artistic rather
than historical
Multi-national
corporations
Ticket sales
Spin Offs: Multi- ethnic
representation of
London
International media
Economic benefits
Nature of
Event
Audiences Timing Funding Location &
Size
Fusion event Londoners 2-3 days Public funding Large green
space
New, fusion art
forms
Grass root
organisations
Culminates on
bank holiday
Third sector Family friendly
environment
Diverse
cultural forms
Recommendations
Human resource development, particularly the recruiting of younger people who can assume leadership responsibilities
Diversification of funding sources
Developing of distinctive brand identity
Key Priorities
http://facebook.com/Ms.NicoleFerdinand
@evntmgt
http://www.linkedin.com/groups/Carnival-Futures-
Notting-Hill-Carnival-4972674?trk=my_groups-b-grp-v
Questions???
Photo credits: Images were kindly provided by Euphoria Carnival, Panpodiium, the
London School of Samba and the Association of British Calypsonians
Carnival Futures: Notting Hill Carnival 2020 is
funded by the King’s Cultural Institute