CAROLE LAMARQUEFounding Partner, Duval Union Consulting Innovative Marketing | Influencers | Strategy

E X P E R I E N C EFOUNDING PARTNER, STRATEGIC MARKETING DUVAL UNION CONSULTINGAugust 2015 - PresentWE SHARPENWe sharpen your marketing plans to implement new trends and create an unfair advantage. We are medium neutral, as every integrated marketing plan requires an optimal choice of channels.WE SHAREWe help your teams by transferring knowledge and have them embrace the unfair advantage.WE COMMITWe think and strive like business owners so we are committed to your results. Multiple clients have given us their trust for managing their marketing projects, from strategy to implementation: LOTUS Bakeries, Microsoft, SCAPA, ENI, Connective, Café Costume, SprintPack, JDE, etc. STRATEGIC MARKETING DIRECTOR, FOUNDING PARTNER YOUMEN August 2013 - PresentYoumen, founded by Carole Lamarque & Frederic Vanderheyde, was integrated in the Duval Union Consulting company in 2015, to develop the Innovative Marketing expertise.

MEMBER ALGEMENE VERGADERING ANCIENNE BELGIQUE AB CONCERTSNovember 2009 - PresentAlgemene Vergadering van de V.Z.W. Ancienne Belgique

MARKETING DIRECTOR & BUSINESS DEVELOPMENT MGR BPOST BELGIAN POSTDecember 2011 - October 2013Building an innovative eCommerce logistics platform for Belgium. More news will follow soon.

DIRECTOR MARKETING SEGMENT SMB TELENETOctober 2010 - December 2011• Launching Go to Market on B2B customers, overseeing budget, increasing signifi cantly ARPU, with a double-digit growth as a result. Brand management, PR, agency relations, product & service positioning, product launches, above and below advertising, sales communication & support, B2B Social Media onTwitter, LinkedIn, Facebook for Internet, Telephony, Mobile and Cloud Computing.• Launching disruptive platform “Yelo” (mobile offer to watch eg. Movies, live TV on iTunes or on Yelo.be via smartphone, iPad, PC).• Developed and launched integrated marketing plan that propelled B2B sales on new customers with +44% to a projected over performing growth by 2011 year-end and created campaigns generating a growing contribution in annual sales.

BUSINESS UNIT MANAGER MOBILESANOMA MEDIAOctober 2007 - October 2010• Launched the B2C mobile offering, and content, applications on smartphones and iPad developed especially for women segment, together with people management responsibilities. Leading the partnership between Market leaders Sanoma Media Belgium and Proximus - Belgacom Mobile.• Introduced new Business Models, with disruptive innovations in a traditional Media market, responding tonew trend.

SENIOR OPERATIONAL & STRATEGIC MARKETING MANAGEMENT PROXIMUS1999 - 2007• Introducing the skills of Customer Delight, Experience cross division supported by target setting of bonus driven KPI throughout the organization• Developing a extremely effi cient new database marketing approach for the segment of lost customers (winback) 1 of the 4 KPI’s of Belgacom’s IPO• Go to market for a game changing Internet launch (putting daily +1000 Belgians newly on internet). Conducting a sales approach driving qualitative selling.• Generated ATL campaign response-rates exceeding up to 2 times the expected target on a fl agship revenue generator, highly supported by innovative Sales Channels approaches (through nationwide internal, external call center sales support and close follow up).

MARKETING MANAGER FUEL CARDS SHELL OIL COMPANY1994 - 1999• Setting my fi rst steps in corporate live and building my fi rst team leader skills. Proposing my fi rst product innovation, within a new segment.• Starting in a Sales team gave me the basics for customer centric thinking in my later marketing functions.

S U M M A R Y

Carole Lamarque is passionate about Strategic Marketing, launching innovations and new technologies. Her love for innovation originates from companies she worked for in the Energy and Media sector. The most disruptive learnings came from the ICT sector (Proximus/Telenet/Mobile Vikings). She places Digital media at the center of the integrated marketing plan, with Infl uencer Marketing as a key success factor for new and installed markets. Carole can easily conceptualize 360° marketing campaigns that effectively reinforce revenue objectives and build brand images based on true customer centric thinking.

She is proudly part of the VRT Expert Data base and Straffe Madammen project. Founding Partner of Duval Union Consulting. We help our clients with their long term Digital Transformation, yet also provide them with all necessary strategic advice to deal with Digital Strategy, Social Media and day to day Marketing challenges.

L A N G U A G E S

English

Dutch

Dutch

S K I L L S & E X P E R T I S E

E D U C A T I O N

Vlerick Leuven-Gent Management School

Vlerick Alumni, Master Entrepreneurship & Innovation, 2006 - 2007

Solvay Business School

Master’s degree, Master Marketing, 2005 - 2006

Stedelijk Economisch Instituut en Belgische Kamer van Rekeningplichtigen

Professional Bachelor, Advertising, 1994 - 1997

Hogeschool Antwerpen

Professional Bachelor, Marketing, 1991 - 1994

@caroberry carole.lamarque@duvalunion.com Antwerp, BE

Innovative Marketing Marketing Management Lego Serious PlayMarketing Strategy Communications E-commerceSocial Media Marketing Integrated Marketing Digital Marketing

Direct MarketingProduct ManagementB2B MarketingNew MediaGo-to-market Strategy Product DevelopmentKnowledge SharingPublic RelationsOnline AdvertisingMobile Marketing

Product Marketing ManagementSocial Media

B2 & CRM Telecommunications

Mobile DevicesBrand Management

Online Marketing Marketing

Digital StrategyBusiness Development

Business StrategyFocus Groups

AdvertisingEntrepreneurship

SegmentationMarket Research

Customer AcquisitionCustomer Insight

CAROLE LAMARQUEFounding Partner, Duval Union Consulting Innovative Marketing | Influencers | Strategy

@caroberry carole.lamarque@duvalunion.com Antwerp, BE

R E C O M M E N D A T I O N SMARION DEBRUYNE,Dean of Vlerick Business School. Professor in Marketing Strategy & InnovationCarole is both a guest speaker in my services marketing class and a marketeer I had the chance to work with when she was Marketing Manager at Belgacom. Carole is an outstanding manager, charismatic, visionary and truly customer-oriented. Her ability to move from high level strategic reasoning to clear and wellarticulated operational decisions is one of her numerous strengths. Either with top managers or students, she demonstrates her vision, her sense of customer-orientation and her experience with passion, simplicity and effi cacy. And last but not least, Carole combines top professional qualities with human ones.

MAARTEN VERHEZEN,Head of Pro @ Nest LabsCarole is one off these rare talents able to combine spotting Trends early and reworking them in to a company wide Strategy. Such pleasure to work with, very persevering at any task while keeping her wonderful fl air and a fun sense of humor also under the greatest pressure. Carole’s vast knowledge in Mobile, Media and Professional Markets make her a reference to many and a great sparring partner to have for any project New-&-In-&-Happening. As Erik Schmidt at Google puts it: ‘Put Your Best People On Mobile’, I like to think Carole is amongst them...

GÉRALD DEMORTIER,VP retail Telenet groupCarole is unique and it’s a great pleasure to work with her at Telenet. Her style and willingness to connect to people, act empathic help teams to achieve great goals. Carole has the right balance between IQ & EQ. She has a passion for new concepts and new trends and make them applicable to her work. She has the ‘can do’ mentality to make things happen. And on top of that a great person!

PAUL VAN COTTHEM,Founder & Managing Partner, Turnleaf Growth MarketingI worked with Carole at Telenet, where we were both part of the marketing team for “Yelo”, an app for smartphones and tablets which offers access via internet to live-tv channels and video-on-demand. Carole coordinated the marketing launch and co-creation initiative for this innovative service. She contributed substantially to this project with her fresh insights regarding market segmentation, launch campaign, social media, and co-creation. Carole is very much plugged in to the latest trends and developments at the leading edge of the digital space. She challenges the status quo. Her kind of disruptive thinking makes her stand out. Moreover, she combines the drive to make things happen with a caring personality, and that makes it worthwhile to have Carole on your team.”

DORIEN AERTS,Chief Marketing Offi cer, Mobile Vikings (VikingCo)Carole is one off these rare talents able to combine spotting Trends early With her clear vision and strategic skills, Carole has helped us shape the marketing strategy of mobile operator Mobile Vikings, which was transforming from a start-up to a more mature company and therefore in need of a still recognizable yet more differentiated marketing approach. Asking the right questions and coming up with the right examples, she was a true inspiration during the course of the process.

P U B L I C A T I O N SGoogle Glass is dood, leve Google GlassDe Tijd March 30, 2015Authors: Carole LamarqueGoogle grijpt een tweede kans om zijn Google Glass terug op de kaart te zetten. Niet onmogelijk, op voorwaarde dat het bedrijf leert uit zijn fouten, schrijft Carole Lamarque, strategisch marketingdirecteur van het agency Youmen.

Apple Watch - Terzake VRTTerzake VRT March 9, 2015Authors: Carole LamarqueVanavond geeft Apple meer uitleg over zijn langverwachte Apple Watch. Hoe kijken specialisten naar de komst van het slimme horloge? Doet Apple zijn naam van innovator en slimme marketeer eer aan? Thomas De Graeve praat erover met consultant nieuwe media Jo Caudron en strategisch marketingexperte Carole Lamarque

Vrouwen moeten beter voor elkaar opkomenCharlieMag September 7, 2015Authors: Carole LamarqueCarole Lamarque staat al jaren haar mannetje als marketing directeur in het bedrijfsleven. Vandaag werd bekend dat ze vennoot wordt van Duval Union Consulting, een nieuw bedrijf dat de kern wordt van Duval Union en dat bedrijven koppelt aan de juiste start-up in de reclamewereld. Vijf vragen aan deze leading lady.

De klant is nog niet verlorenDe Tijd • BNK June 30, 2016Authors: Carole Lamarque, André Robert DUVALBanking Trends : Groot banken hebben overwegend een monopolie op kredietverlening en het nemen van risico’s. Ze blijven de poort tot de grootste betaalsystemen ter wereld en trekken nog altijd de meeste kredietaanvragen aan. Staan klanten dan niet open voor nieuwkomers? Toch wel. Zij moeten zichvoornamelijk richten op de klantsegmenten die hiervoor hoogstwaarschijnlijk het meest ontvankelijk zijn. Denk bijvoorbeeld aan...