CAROLINA STUDIOS TABLE OF CONTENTS

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1.0 Research 1.1 Research Paper1.2 Creative Brief1.3 Demographics

2.0 Creative Development2.1 Competitive Survey2.2 Design Research2.3 Moodboards2.4 Logo Development

3.0 Style Guide 3.1 Appropiate Imagery3.2 Approved Color Palette

4.0 Final Design4.1 Stationery Packet4.2 Digital Media4.3 Promo Items

CAROLINA STUDIOS

CAROLINA STUDIOS

RESEARCH 1.0

1.1 Research Paper 1.2 Communications 1.3 Creative Brief 1.4 Demographics

research 1.0

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THE PAPER

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CAROLINA STUDIOS

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Carolina Studios will add additional programs to compliment pro-

grams already in place, as well as futher inspire, intigue, and stimu-

late the minds of young people. It was formed in 2001 , and in 2002

it became a non-profit organization. They offer programs in graphic

design, digital photography, digital recording, and videography.

This program allows kids to turn all of their negative issues into posi-

tive projects. They also provide new opportunities for college stu-

dents, and other people interested in careers in teaching and men-

toring children. This program offers additional educational support

reinforcement. They stress the importance of a safe enviroment that

keeps kis occupied on weekdays , and weekdends.

“It was formed in 2001, and in 2002 it became a non-profit organiza-tion”

CAROLINA STUDIOS

The program shows that it has a positive impact on the youth in it’s

community. The message to reach out to the community will be

delivered through social media, print, internet, and through radio.

Social media, such as Twitter and Facebook are two tools that Caro-

lina Studios use to reach out to the masses. Print and radio will play

a major role directly in the community to promote the organization’s

service.

Carolina Studios strengthens the youth’s social behavior, and it al-

lows them to grow with self confidence, self control, and self idenity.

This program motivates them to learn, and learning through the arts

nurtures their motivation. Programs such as Carolina Studios can

save children from ending up on the wrong path and guide them to

be productive citizens. Their mission is to expose more children to

the growing media arts industry.

“Programs such as Carolina Studios can save children from ending up on the wrong path and guide them to be productive citizens.”

THE PAPER

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ABSTRACTCAROLINA STUDIOS

“Therefore, I visualize Carolina Studios to be apart of that success equation.”

Carolina Studios is an after school program based in Charleston,

South Carolina for at risk youth. I believe that if the company would

expand statewide it would prevent the youth from getting in trouble,

and help guide them in the right direction. The objective is to expand

with more programs, such as performing art, and visual art, as well

as expanding statewide.

Research has already shown that art after school program’s help

improve student’s scholatics. Therefore, I visualize Carolina Studios

to be apart of that success equation. The advertising problem with

Carolina Studios is that website is not appealing to the target audi-

ence.

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CAROLINA STUDIOS REFERENCES

Carolina Studios : Carolina Studios company info retrieved from www.carolinastudios.org

Continuing Educaion : Classes for Adults and High School Students info retrieved from

http://www.pafa.org/School/Continuing-Education/58/

ASAP : After School Art Program info retrieved from http://www.afterschoolartsprogram.org/

For Learning ! For Life ! : info retrieved from www.nysaae.org

Supporting Student Success info retrieved from http://www.nga.org/Files/pdf/0509GOVGUIDEELOPDF

Effects of After School Art Program info retrieved from www.afterschoolscence.com

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CAROLINA STUDIOS

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Summary

The Carolina Studios is a campaign that is uniwue and destined to

change lives. It is a positive non-tradtitional after school program

that will definitely make a change in any community. The focus of

this campaign is how important the Carolina Studios is important to

its community, and the benefits of an art after school program has

on at-risk youth in their community.

This organization can really be beneficial and open eyes to many of

the youth that never had an interest in any aspect of art. Through

art, the youth can express themselves in many ways through the dif-

ferent art forms. Carolina Studios can build futures, while making

a positive impact in the present. This program can help the youth

develop character and confidence because they tend to be misunder-

stood.

“Carolina Studios can build futures, while making a positive impact in the present”

campaign project brief

USP : It is different from the traditional after-school programs such as it’s competition, such as the YMCA and The

Boys and Girls Club. This program is geared toward the individual that is not athletic, but creative and in need of

an outlet to express.

Primary Goal of Campaign : The goal for this campaign is to show that art is just as important than sports. Art can

change and better the lives of our youth that are struggling mentally, and seeking for an outlet to express them-

selves.

Customers : The target audience consist of 8-18 year olds.

Vision or Dream: The vision that I envision is to see the growth of this program spread and go beyond statewide ,

but nationwide.

Tagline: EXPLORE, CREATE, BE YOU !

Words that describe the new branding of the campaign : Creative, unique, and modern.

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CAROLINA STUDIOS CAMPAIGN BRIEF

DEMOGRAPHICS

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WHO & WHERE : 8-18 Year old individuals , based in Charleston, South Carolina.

EDUCATION LEVEL : 3rd grade-12th grade

INCOME LEVEL : Carolina Studios work with individuals from

any background , reither it is low income, middle, or high

class income. The main individuals that are apart of Caro-

lina Studios is at -risk kids from low and middle class.

INTEREST : Carolina Studios show an interest to visual art to

performing art. The program is used to get kids to express

their feelings and frustrations.

CAROLINA STUDIOS demographics

CAROLINA STUDIOS CREATIVE DEVELOPMENT 2.0

CREATIVE DEVELOPMENT 2.0

2.1Competitive Survey 2.2 Design Research 2.3 Moodboards 2.4 Logo Development

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DESIGN RESEARCH- LOGO

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CAROLINA STUDIOS

CAROLINA STUDIOS MOODBOARD

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sketch

esLOGO DEVELOPMENTCAROLINA STUDIOS

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The original existing Carolina Studios logo. Dominant

colors of red, black, and white.

The new Carolina Studios logo with colors of bright colors

of lime green 14-0244 TPX. and purple HC. The logo is

best used againist a white background for clarity. It also

can be reproduce in black in white.Font use for Carolina

Studios text is Prognostic and the tagline’s font is Sathu.

The tagline is “EXPLORE, CREATE, BE YOU !”. This tagline

is used to seperate the program from it’s competition,

such as The YMCA and The Boys and Girls Club. The logo

can also be used witho or without it’s tagline.

LOGO DEVELOPMENT CAROLINA STUDIOS

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STYLE GUIDE 3.0

3.1Appropiate Imagery 3.2 Approved Color Palette & Font

STYLE GUIDE 3.0CAROLINA STUDIOS

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CAROLINA STUDIOS STYLE GUIDE :APPROPIATE IMAGERY

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CAROLINA STUDIOS

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STYLE GUIDE : font-palette

Franklin Gothic Book 14pt Regular Body

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9

PurpleHC

Bright Lime Green14-0244 TPX

Magenta17-2036 TPX

Brilliant Blue18-4247 TPX 34

bank gothic 14 pt medium -heading

a b c d e f g h i j k l m n o p q r s t u v w x y

z

0 1 2 3 4 5 6 7 8 9

no lower case lettering

1979 14 pt regular subheading

A B C D E F G H I J K L M N O P Q R S

T U V W X Y Z

0 1 2 3 4 5 6 7 8 9

no lower case lettering

FINAL DESIGNS 4.0

4.1 Stationery Packet 4.2 Digital Media 4.3 Website 4.4 Promo

CAROLINA STUDIOSCAROLINA STUDIOS FINAL DESIGNS 4.0

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STYLE GUIDE: StationeryCAROLINA STUDIOS

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DIGITAL MEDIACAROLINA STUDIOS

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CAROLINA STUDIOS FINAL DESIGN :WEB

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PROMOHeather Grey V-Neck T-Shirt Black Crew T-Shirt Tie Dye Purple Hoodie

CAROLINA STUDIOS STYLE GUIDE : PROMO

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