carolyn canetti - social networking sites and the music industry
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Carolyn Canetti Social Networking Sites and the Music Industry
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Social Networking Sites and the Music Industry
How to people become famous these days?
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“Hey, Lucas. I've decided I'm going to start a band.” “The first thing you need is a name. Then you'll know what kind of band you've got.” “Right, right. I was thinking about, um, Marc. How does that sound?” “Is that with a C or with a K?” “Well my name is with a [checks his nametag] K, so I was thinking my band's name could be with a C. That way it's kind of that psychedelic, you know, trip thing.” “Always play with their minds.” -Mark and AJ, Empire Records
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The Music Industry Pre 2000
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The Old Wave
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Bruce Springsteen
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The New Wave
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Justin Bieber
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“The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.” –Hunter S. Thompson
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Search for anomalies
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Smithsonian Folkways
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• "I would advise you to keep your overhead down; avoid a major drug habit; play everyday and take it in front of other people. They need to hear it and you need them to hear it.”
James Taylor (1995)
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Unsigned bands
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Love and Logic: diligent
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Jon Sandler: incompetent
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Old beats New
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Viral videos
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Sony’s Mistake
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Free music anyone?
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"Rock 'n' roll can save the world"? "The chicks are great"? I sound like a dick!” “You are a dick.” -Jeff Bebe and Russell Hammond, Almost Famous
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Carolyn Canetti
Thank You!