carousel marketing company profile
TRANSCRIPT
2
Content
� Who we are
� What we do
� Who we work for
� Contact
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Who we are
� Established 1996
� Independent 100% privately owned by founding directors
� Beverley Dunn
� Mark McKeever
� Employ 8 people
� Based in Birmingham city centre
� Client base
� Commercial property
� Food and drink
� Automotive
� Manufacturing
� Professional services
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What we do
� Marketing strategy and management
� Market research
� Database management and marketing
� Lead/enquiry generation
� Database design, research, build and management
� Direct marketing, B2B and consumer
� Telephone follow-up
� Digital marketing
� Websites
� E-marketing
� Search engine optimisation
� Pay per click advertising
� Social Media Marketing
� E-commerce and extranet applications
� Response handling
� Promotions management
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Marketing strategy and management
� Business objectives
� Brief summary of products/services and the markets operated in
� Drivers for marketing re-think
� Future plans/aspirations for the business in the short- and long-term
� Mission statement or a set of core values
� Business review
� Review of performance/achievements
� Market conditions and future developments
� Internal review including SWOT analysis
� Marketing review
� Interaction within business – cross selling
� Customer strategy - acquisition, retention and expansion
� Our working relationship
� Build an understanding of the client business and target markets
� Develop long term relationships
� Integrated marketing plan in line with the client’s aspirations
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Market research
� Bespoke research tailored to your specific company needs
� Integral part of directing future marketing strategy
� Valuable promotional tool
� Customer goodwill
� New business opportunities
� Research examples
� Supply chain research – new business acquisition
� Customer satisfaction
� Online and offline
� Potential customer base
� Potential influencer base
� New product development
� Website usability testing
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Database research and marketing
� Researching and managing client databases
� Profiling ‘ideal’ customers
� Researching and building potential client databases
� Data screening/cleansing/enhancement
� Direct marketing campaigns
� Postal
� Telephone
� E.g. Test drive appointing
� Response handling
� Returns to sender / email unsubscribes / email bounceback activity
� Competition entries / email tracking
� Call handling
� Promotions fulfilment
� Digital marketing
� Desktop and mobile websites
� Online data capture
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Lead/enquiry generation
� Campaign planning and management
� Database research, build and management
� Customised database specification
� Telephone qualification of decision makers
� Direct marketing, B2B and consumer
� Creative and design
� Direct mailing
� Email marketing
� Fulfilment
� Response handling and qualification
� Telemarketing and follow-up research
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Digital marketing
� Corporate presence
� Consistency of message and corporate identity?
� Does it promote your USPs?
� Does it maximise client case studies and testimonials?
� What is the customer’s experience – navigation, finding information quickly?
� Search engine optimisation
� Does your website appear on search engines?
� Is it best build practice?
� Social media marketing
� B2B social media marketing, LinkedIn, twitter, Facebook
� E-commerce
� Is there an application for your business – make money / save money?
� Extranet applications – customer service, retention and efficiencies
� Client job status tracking
� Client portals
� Pay per click advertising – drives enquiries to your website
� Response/enquiry handling and qualification
� What mechanisms do you have to drive/capture responses?
� Referring sites - directory listings / business portals
� Website management and administration
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Response handling
� Response mechanisms
� Telephone
� Postal
� Website
� Campaigns
� Sales lead generation
� Advertising
� Direct marketing
� Market research
� Promotions
� Handling activities
� Qualification of requirements
� Appointment making
� Processing of claims
� Analysis and reporting
� Customer service
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Promotions management
� Campaign planning and management
� Creative design and communications
� Customised database specification
� Sourcing incentives and promotional items
� Design and programming of promotions handling systems
� Administration and verification
� Fulfilment
� Customer services
� Campaign reporting
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Contact
� Mark McKeever, Director
0121 236 8850/07912 895505
� Beverley Dunn, Director
0121 236 8850/07770 437143