carrot shoes,
TRANSCRIPT
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Agenda•Business Overview•Products • Ownership and
Operations• Marketing Strategy•Financial Plan
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Business Overview•Corporation•3 owners:
1. Mudi Ahmed
2. Lauren Best
3. Aisha Choudhry
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•63,000 vegetarians•A growing flexitarian segment•A growing eco-conscious consumer and environmentalist segment•Mall shoppers
Market Opportunity
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Products• Vegan footwear for men and women• Vegan purses and wallets• Vegan belts and other accessories
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Internal AnalysisStrengths Weaknesses
• Unique product to Winnipeg market
• Niche customer base• Knowledgeable staff• High-traffic mall
location• Owner experience
• New retail offering• Unfamiliar market
segment• Lack of experience in
management
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External AnalysisOpportunities Threats
• Increase in consumer awareness
• Online presence• Increase in responsible
purchasing habits
• Difficulty establishing exclusive contracts
• More vegan lines carried by competitors
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Eco-conscious/Environmentalist
Vegetarian/Flexitarian
Mall Shoppers
Target Market
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Marketing Strategy•100% vegan merchandise•Strategic location
•Competitive pricing•Emphasis on online advertising
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•Ideal location•Unique business model•Lack of direct competition•Growing target markets
Competitive Advantage
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Market Research• 85% somewhat
likely to definitely likely
• Consumers spend $327 per year on shoes
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Future Plans •Customer loyalty program
•Website showing new inventory,potential for online sales
•Corporate social responsibility initiatives
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Operations • Supply Strategy• Suppliers:
o Cri-de-Coeuro Matt and Nato NEUAURAo olsen Hauso Ragazzio TOMS
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Start-Up Costs
Total = $239,874
Working Capital$89,874
One-Time Costs
$150,000
Costs
Total = $232,000
BDBC Loan $100,000
Line of Credit $65,000
Share Capital $45,000
Grant$22,000
Funding
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Net IncomeYear 1 Year 2 Year 3
Revenue $1,190,667 $1,309,734 $1,440,707
Expenses $1,128,813 $1,209,245 $1,310,611
Net Income $ 61,854 $ 100,489 $ 130,096
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Break-Even Analysis• Break-even point = $949,228• Break-even point expressed as pairs of shoes
= 15,067 per year• Shoe sales per hour = 5 pairs of shoes per hour
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Cash Flow Analysis
Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 $-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
Sales Total Cash Payments Ending Cash Balance
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Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-120
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Projected Sales Break Even-10% in Sales +10% in Sales
Sensitivity Analysis(Shoes sold per Store hour)
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Summary• Business Description• Products • Ownership and Operations• Marketing Strategy• Financial Plan
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Questions?