Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.com

Social Business 2011

Social Business

What, Why, How

Plus

When?

Now!

What is Social Media for Business?

SocialAllied with Friends

MediaMeans of

communicating

Scott McKain, 1/14/11

Social Media for BusinessMeans of communicating with those friends with whom you are

allied to continuously improve and grow your business

Communicating With Friends

ListenRespond

HelpShareInviteLearn

Never

Sell

Why?

How?

Sell

Permission

Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information (content) that is.

Jason Falls

Inbound Marketing

• Change of mind • Relational capacity• Remarkable content• Get found

Halligan and Shah (2010)

Content (helpful information)Conversation

Influence

Social Business 2011WhatWhyHow

When

Questions?

Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.com

Social Business 2011