cas annual meeting featured speaker john krubski

CAS Annual MeetingCAS Annual MeetingFeatured SpeakerFeatured Speaker

John KrubskiJohn Krubski

What Matters Most in What Matters Most in North America NowNorth America Now

And what doesn’t matter as much any And what doesn’t matter as much any moremore

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Of Interest to Actuaries: The Future

F = (I/(f *n))*ci(Future)

(Intentions)(focus) (commitment intensity)

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Of Interest to Actuaries: The Future

F = (I/(f *n))*ci

(I/(f *n))*ci

(Ours)

(Of Others)

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Every Insight should have a ‘payoff’Every Insight should have a ‘payoff’

Information in the context of Information in the context of applicationapplicationKnowing what matters most provides a Knowing what matters most provides a

platform for platform for UnderstandingUnderstanding

PersuasionPersuasion

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““Man, convinced against his will; remains Man, convinced against his will; remains unconvinced…”unconvinced…”

Ancient Chinese ProverbAncient Chinese Proverb

"'Be selfish and stay selfish' is my "'Be selfish and stay selfish' is my message. Wanting enlightenment is message. Wanting enlightenment is selfishness. Charity is selfishness.“selfishness. Charity is selfishness.“

U.G. KrishnamurtiU.G. Krishnamurti

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Maslow was wrong!Maslow was wrong!

The Changing Battlefield of the MindThe Changing Battlefield of the MindDifferent DynamicsDifferent Dynamics

Different GenerationsDifferent Generations

Different EconomicsDifferent Economics

Different Social StructureDifferent Social Structure

What Matters Most is different What Matters Most is different than it was…than it was…

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Using What Matters Most …WORKS!Using What Matters Most …WORKS!

VW understands that DRIVING matters VW understands that DRIVING matters mostmost

GE understands that GOOD LIFE matters GE understands that GOOD LIFE matters mostmost

NIKE understands that DOING matters mostNIKE understands that DOING matters most

Amazon.com understands that ACCESS Amazon.com understands that ACCESS matters most, Barnes & Noble matters most, Barnes & Noble understands that THE BOOK EXPERIENCE understands that THE BOOK EXPERIENCE matters mostmatters most

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Old metrics for what matters most in Old metrics for what matters most in North AmericaNorth America

We need something better than TrendsWe need something better than TrendsThank you, Elmo RoperThank you, Elmo Roper

Born OldBorn Old

70-year-old Model70-year-old Model

2-dimensional2-dimensional

Retro-fitRetro-fit

IndiscriminateIndiscriminate

Intellectual constructIntellectual construct

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New metrics for what matters most in New metrics for what matters most in North AmericaNorth America

CultureWavesCultureWavesDynamicDynamic

RelationalRelational

HierarchicalHierarchicalCultureRipplesCultureRipples

CultureWavesCultureWaves

Cultural TsunamisCultural Tsunamis

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Cultural TsunamisCultural TsunamisExtended VitalityExtended Vitality – We are living Longer AND Healthier – We are living Longer AND Healthier

Epochal life expectancy = Demise at 35 / Tennis at 85Epochal life expectancy = Demise at 35 / Tennis at 85

10,000 years to 50,000 Centuarians /1.7 Million Centuarians 10,000 years to 50,000 Centuarians /1.7 Million Centuarians in 2100 ADin 2100 AD

ImpactImpactMulti-generational ParentingMulti-generational Parenting

Post-peak ConsumerismPost-peak Consumerism

Two-score year retirement PlanTwo-score year retirement Plan

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Cultural TsunamisCultural TsunamisPeace PresumptionPeace Presumption – We are attitudinally at Peace for – We are attitudinally at Peace for

the first time in historythe first time in historyWorldwide, more people believe they are at peace than at Worldwide, more people believe they are at peace than at

warwar

War is a limitable optionWar is a limitable option

ImpactImpactThe Cultural Divide – Peace Culture and War CultureThe Cultural Divide – Peace Culture and War Culture

The inevitability of TerrorismThe inevitability of Terrorism

Vulnerability of the PeacefulVulnerability of the Peaceful

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Cultural TsunamisCultural TsunamisEsteemed SelfEsteemed Self – The ego brooks no criticism or – The ego brooks no criticism or

diminutiondiminutionThe Self-esteem DividendThe Self-esteem Dividend

Excelling to the level of my abilityExcelling to the level of my ability

ImpactImpactCan’t read, write, add, spell – but feel good about it!Can’t read, write, add, spell – but feel good about it!

Second place is First LoserSecond place is First Loser

Everyone is a leaderEveryone is a leader

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Cultural TsunamisCultural TsunamisGlobal ConsumerizationGlobal Consumerization – It’s not Globalization, it’s the – It’s not Globalization, it’s the

fact that all the world’s a marketfact that all the world’s a marketUr, the first Global Economy 4000 years ago!Ur, the first Global Economy 4000 years ago!

Retail, the transcendent politicRetail, the transcendent politic

ImpactImpactCD Shops in KabulCD Shops in Kabul

Yankee caps in the Amazon RainforestYankee caps in the Amazon Rainforest

Our Customer Service Rep in New DelhiOur Customer Service Rep in New Delhi

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Cultural TsunamisCultural TsunamisSophisticationSophistication – The ability to maintain two diametrically – The ability to maintain two diametrically

alien concepts simultaneously replaces a black&white alien concepts simultaneously replaces a black&white universe with a grayscale of ethos and ethicsuniverse with a grayscale of ethos and ethicsThe boon of self-analysis – Phil McGraw is a big fat idiotThe boon of self-analysis – Phil McGraw is a big fat idiot

The Endless Quest for ‘a reason’The Endless Quest for ‘a reason’

ImpactImpactThe guiltless societyThe guiltless society

Cost/Benefit EthicsCost/Benefit Ethics

Good people are bad and bad people are goodGood people are bad and bad people are good

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Cultural TsunamisCultural TsunamisTechno TapTechno Tap – Technology is ubiquitous, accessible, – Technology is ubiquitous, accessible,

affordable, and truly universalaffordable, and truly universalE-self Transporters/The world’s a warehouseE-self Transporters/The world’s a warehouse

The Possibility FactorThe Possibility Factor

ImpactImpactDiesel powered TV/camel dung Central HeatingDiesel powered TV/camel dung Central Heating

““Technicals” – pickup +.50 = ‘light tank’Technicals” – pickup +.50 = ‘light tank’

Archie Bunker and Zen in KatmanduArchie Bunker and Zen in Katmandu

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Cultural TsunamisCultural TsunamisNano-cyclingNano-cycling – Products, processes, trends, fads - all – Products, processes, trends, fads - all

generate, evaporate, and regeneragte in nano-term generate, evaporate, and regeneragte in nano-term attention spansattention spansIn-process analysis and adaptationIn-process analysis and adaptation

6 months to a new industry/6 months to competition/6 6 months to a new industry/6 months to competition/6 months to maturitymonths to maturity

ImpactImpactThe 10-year war on Terrorism: Is it peace yet?The 10-year war on Terrorism: Is it peace yet?

Opportunity: You’re never wrong for long/nor right!Opportunity: You’re never wrong for long/nor right!

Transactional LoyaltyTransactional Loyalty

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Cultural TsunamisCultural TsunamisPost-facto RulebookPost-facto Rulebook – Deciding on the desired outcome, – Deciding on the desired outcome,

we get to realign the rules that get us there.we get to realign the rules that get us there.Retrofit reality to resultRetrofit reality to result

Self reinvention as High ArtSelf reinvention as High Art

ImpactImpactCrybaby OlympicsCrybaby Olympics

Flex Vitae; an epidemic of goal-oriented inventionFlex Vitae; an epidemic of goal-oriented invention

Intent Matters Most - “I didn’t inhale...”Intent Matters Most - “I didn’t inhale...”

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Cultural TsunamisCultural TsunamisRe-Boot Option Re-Boot Option – Mash the re-boot button and start – Mash the re-boot button and start

again; fresh starts any time anywhereagain; fresh starts any time anywhereGame Generation fall-outGame Generation fall-out

When all else fails, we expect to wipe the slate clean and When all else fails, we expect to wipe the slate clean and begin againbegin again

ImpactImpactSystemic ResurrectionSystemic Resurrection

Clean slate syndrome – WTC Designs!Clean slate syndrome – WTC Designs!

Re-rack Iraq!Re-rack Iraq!

What do Culture Waves What do Culture Waves Affect?Affect?

The things that matter most to The things that matter most to USUS

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Prime Imperatives Prime Imperatives What Made North America GreatWhat Made North America Great

AnonymityAnonymity

OpportunityOpportunity

Faith Faith

AssimilationAssimilation

ResponsibilityResponsibility

ParticipationParticipation

ConfidenceConfidence

CommitmentCommitment

EarningEarning

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New ImperativesNew ImperativesWhat’s Making North America North AmericaWhat’s Making North America North America

AnonymityAnonymity

OpportunityOpportunity

Faith Faith

AssimilationAssimilation

ResponsibilityResponsibility

ParticipationParticipation

ConfidenceConfidence

CommitmentCommitment

EarningEarning

Recognition Resources Assurance Identity Assignment My Game Validation Trial Entitlement.

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WASWASAnonymity:Anonymity: If I were to be left alone I could live my life the If I were to be left alone I could live my life the

way I wish. Surviving and thriving are best done away from way I wish. Surviving and thriving are best done away from the limelight. the limelight.

ISISRecognition: Recognition: I love the limelight. I want to be known and I love the limelight. I want to be known and

recognized. The Awards business is thriving. The Little recognized. The Awards business is thriving. The Little League approach to life. Kudos for trying. Personal Websites League approach to life. Kudos for trying. Personal Websites abound. Sharing family photographs on the open information abound. Sharing family photographs on the open information market.market.

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WASWASOpportunity:Opportunity: All I want is a chance. Education. All I want is a chance. Education.

ISISResources:Resources: I want the tools. Programs. Training. I want the tools. Programs. Training.

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WASWASFaith:Faith: I Believe and I Leap! Possibility. I Believe and I Leap! Possibility.

ISISAssurance:Assurance: I want to KNOW. I want to see the Plan. I want to KNOW. I want to see the Plan.

Probability.Probability.

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WASWASAssimilation:Assimilation: I want to fit into the world around me. I want to I want to fit into the world around me. I want to

conform.conform.

ISISIdentity:Identity: I want the world to fit around me. I want to RE-FORM. I want the world to fit around me. I want to RE-FORM.

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WASWASResponsibility:Responsibility: It's my JOB. It's my FAULT! It's my JOB. It's my FAULT!

ISISAssignment:Assignment: It's THEIR job. It's THEIR Fault. It's THEIR job. It's THEIR Fault.

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WASWASParticipation:Participation: I have a part to play. I am part of the whole. I have a part to play. I am part of the whole.

Each man is part of the whole. Teamwork.Each man is part of the whole. Teamwork.

ISISMy GameMy Game: YOU can be a player if I allow you or I can play by : YOU can be a player if I allow you or I can play by

myself. It's my game and my ball and my rules and my field. myself. It's my game and my ball and my rules and my field. I am the central player. I AM the whole. Solo. I am the central player. I AM the whole. Solo.

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WASWASConfidence: Confidence: Self-Assurance. I believe in myself. I keep my Self-Assurance. I believe in myself. I keep my

suffering to myself.suffering to myself.

ISISValidation:Validation: I want to know that I am not alone; that I am not I want to know that I am not alone; that I am not

the only one. That others believe, feel, suffer, rejoice as I do. the only one. That others believe, feel, suffer, rejoice as I do. Thanks Jerry Springer & Reality Productions.Thanks Jerry Springer & Reality Productions.

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WASWASCommitment:Commitment: Risk to Gain. For better, for worse. Risk to Gain. For better, for worse.

ISISTrial:Trial: The 90-day Loyalty Plan. No Penalties. No The 90-day Loyalty Plan. No Penalties. No

Consequences. A nation of Borrowers. Consequences. A nation of Borrowers.

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WASWAS

Earning:Earning: I pay for my place in society. I pay for my place in society.

IsIs

Entitlement:Entitlement: My place in society is pre-paid My place in society is pre-paid

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Parting ThoughtsParting Thoughts

““To lose a battle is understandable; To lose a battle is understandable; not to know the battlefield is not to know the battlefield is inexcusable…:inexcusable…:

Sun TzuSun Tzu

The price of not knowing now exceeds the cost The price of not knowing now exceeds the cost of knowingof knowing

Getting people to do what matters most to YOU Getting people to do what matters most to YOU begins with understanding what matters most begins with understanding what matters most to them.to them.

Thank you!Thank you!

cas annual meeting featured speaker john krubski

Documents

krishnamurtiwhat matters

access matters

driving matters mostge

good life matters mostnike

bad people

north americawe

north america nowand

mostold metrics