cas business model innovation brochure

8/16/2019 CAS Business Model Innovation Brochure

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CAS-HSG - CERTIFICATE OF ADVANCED STUDIES

BUSINESS MODEL INNOVATION

The leading program for the design of innovative business models


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WELCOME

There are many companies with excellent technologicalproducts. In particular Europe is characterized bycompanies with sophisticated product innovation andprocess innovation ability. Why did many of these firmsthat had been well known for their products for manyyears suddenly lose their competitive edge? Within ashort period of time strong companies such as AEG,Grundig, Nixdorf Computers, Triumph, Brockhaus,Agfa, Kodak, Quelle and Schlecker disappeared. Whatdid they do wrong? The answer although painful, issimple. These firms failed to adjust their business modelto a changing external environment.

In today’s business the ability to develop innovativebusiness models is an essential condition to maintainlong-term competiveness. In a more and more dynamicand complex market environment it is not sufficientanymore to build on innovation mechanisms that arelimited to products and processes. The innovation ofbusiness models is the key element to transform

innovative products into unique customer value. However, in Europe there are still only a few companiessuch as Hilti, Holcim or Nestlé that addressed this

perspective and successfully innovated their businessmodel. Most inspiring examples are still located in theUS, in the Silicon Valley. Amazon, Google, Apple, all ofthem continuously overcome established industryborders applying new business models.

In this Business Model Innovation CertificateProgram (BMI-CAS) leading experts fromUniversity of St. Gallen, Stanford University and accomplished practitioners teach you the necessaryknowledge and tools to systematically innovateyour business model. In four different modules thattake place here on the executive campus of St. GallenUniversity as well as in the Silicon Valley and on site inyour company you learn how to break through thedominant industry logic and how to rapidly designinnovative business model prototypes.

Two well established methodologies represent a keyrole in doing so: The Business Model Navigator™ and Design Thinking. The Business Model Navigator,a concept developed in St. Gallen at the Institute ofTechnology Management, has successfully been appliedfor the creation of new business models at companieslike Bosch, Hilti, SAP, ABB, Sennheiser and PWC, butalso in several European startups. The concept ofDesign Thinking, a human-centered approach targetingthe rapid design and testing of innovation prototypeswill be taught by one of its pioneers, Prof. Dr. Larry

Leifer from Stanford University.

Additionally gained first-hand insights on innovation byGoogle, Apple and Tesla during excursions in SiliconValley and a Design Thinking & Leadership workshopcontribute to a learning experience that is unique inexecutive education.

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Dr. Amir Bonakdar

Stanford University

Prof. Dr. Oliver Gassmann

University of St. Gallen

Prof. Dr. Larry Leifer

Stanford University


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For more than 100 years the University of St. Gallen has established

the international reputation of the city as a center of knowledge and

education.

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The Institute of Technology Management was founded in 1989 as one

of the first institutes in Europe. It operates a research program, focusing

predominantly on the development of real life problems in close interaction

with leading international companies. Its director, Prof. Dr. Gassmann is one

of the most cited innovation scholars worldwide.

The Business Model

Navigator published by Hanser

and Financial Times Publishing

has been cited as a ‘sensation’ by

the leading German newspaper

F.A.Z. and rapidly became a

bestseller.

Handelsblatt Ranking:

No.1 among German speaking

Business Schools

Financial Times Rankings:

No.1 among Business Schools worldwide with its Master in Strategy and

International Management


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OVERVIEW

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"Working with the Business Model Navigator™ helped us not only to structure our

internal approaches better, but drove us also to analyse and understand our

competitors‘ business models and therefore their and our position in the market space"

Dr. Reiner Fageth,

Management Board

REFERENCES

Leading experts from academia and industry, great networking opportunities, dynamic hands-on sessions and

real world implementation, tailored to your individual needs.

This is the broad outline of a systematic program that consists of four modules spread over a period of five intense

months. On the following pages you will find more information about each module.

For managers the most scarce ressource is time. Thus, we developed this program to teach you the theoretical basis

and methodical tools you need for Business Model Innovation as one aspect. But the most important goal is to assist

you developing an innovative business model prototype for your organization and implement it during this course.

This opens the chance to significantly drive business performance in your company.

MODULE I: MODULE II:

MODULE III:

MODULE IV:

THE BUSINESS MODEL NAVIGATORDESIGNING BUSINESS MODELS

IMPACT & IMPLEMENTATION

LEADING CHANGE


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A DIVERSE GROUP OF INSPIRING PEERS

"We applied the Business Model Navigator™ in a 3-day workshop format with a key

customer. Apart from jointly developing a promising business model option, the

common experience has also strengthened our bonds for future intensive co-operation" Dr. Susanne Schröder

Innovation Manager

Consultant

R&D

Project Manager

Operations

Sales/ Marketing

Finance/ Accounting

Legal

CorporateDevelopment

GeneralManagement

IT

MANAGEMENTFUNCTION

Banking

Insurance

Software

Pharmaceuticals

Telecommunication

Retail

Transportation

Energy/Infrastructure

MarketingServices

Logistics

Manufacturing

Architecture

Consulting

INDUSTRY

Asset Management

The program is designed for senior

executives and entrepreneurs that have

the experience and capability to drive business

model innovation in their team, in their

project, for their business unit or company.

We are looking for participants who areresponsible for

• business development

• R&D (product & technology development)

• innovation management

Our experience in existing executive

programs has shown a great diversity of

functions and sectors among course

participants, a unique chance for exchange of

business experience and perspectives that

facilitates to overcome blind spots of an

industry.


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Module I

The Business Model NavigatorDates: November 16-20, 2015Location: University of St. Gallen, Switzerland

A dynamic start to the fundamentals of Business Model Innovation. From

the very beginning on we encourage you to think critically and to

challenge your own established assumptions, a key element of Business

Model Innovation.

Case studies and group workshops supplement the Business Model

Navigator that serves as the theoretical basis to understand business

models, their interplay and innovation. A closer look is taken on

digital transformation and the potential of IoT and Industry 4.0 for

Business Model Innovation.

OVERVIEW

• Systematically understand business models and their interrelations

inside from theory as well as real world examples

• Gain sensitivity for the business model of your organization and its

weaknesses

• Become aware of blind spots that origin from your industry

perspective

• Learn to use the tools of the Business Model Navigator to

systematically identify potential new business models

KEY BENEFITS

Away from daily business the executive campus of the University of St.

Gallen opens the chance for new strategic insights on the different aspects

of your current business model. Get to know the other participants, a

group of inspiring personalities and exchange your experience.

HIGHLIGHTS

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Business Model Innovation

CAS-HSG - CERTIFICATE OFADVANCED STUDIES


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PM

SAMPLE SCHEDULE - DAY 1

Welcome and Introduction

Meet the Business Model Navigator™

• What is a business model?

•

Why do successful companies lose the race?• How to break a dominant industry logic?

Approaches to Business Model Innovation

• Strategies for Business Model Innovation

• Case Study

Networking lunch

AM

Interactive workshop: The BMI triangle

• Discuss the four perspectives of your current business model

• Analyze the change drivers of your industry

• Prepare the funeral speech for your company

Summary of the day & Evening Work

Close

Networking Opportunity

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Module II

OVERVIEW

KEY BENEFITS

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Designing Business ModelsDates: January 11-15, 2016Location: Silicon Valley, USA

Hands-on design thinking sessions with one of its most accomplished

pioneers Professor Dr. Larry Leifer from Stanford University. Design

Thinking is a human-centered approach that integrates expertise from

design, social sciences, business and engineering. It is widely used in the

rapid design of prototypes and the development of business model

innovations.

The module is being divided into seminars in which the methodological

knowledge is imparted and excursions to some of the world’s most

innovative firms companies such as Apple, Google and Tesla acts as a

transition phase from theoretical knowledge to real world application. By

the end of the module workshops play a key role for the development

of a business model prototype that you continue to drive towards

implementation in the subsequent Impact & Implementation Session.

• Experience the university culture and grasp the entrepreneurial spirit

interacting with students and faculty members

• Learn to leverage principles of business model design for your own

innovative ideas and get support from sophisticated experts building a

business model prototype for your organization

• Understand and learn how to speed up the verification phase in

business model projects



https://www.google.ch/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPHoo5eZxscCFUrsFAodFBEKBA&url=https://de.wikipedia.org/wiki/Silicon_Valley&ei=3mbdVfGBIMrYU5SiqCA&psig=AFQjCNH6mV9sF7wD-33xXRed7AYOcGoZ4A&ust=1440659546428437https://www.google.ch/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPHoo5eZxscCFUrsFAodFBEKBA&url=https://de.wikipedia.org/wiki/Silicon_Valley&ei=3mbdVfGBIMrYU5SiqCA&psig=AFQjCNH6mV9sF7wD-33xXRed7AYOcGoZ4A&ust=1440659546428437


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On the edge of this module you have thechance to explore the International CES(Consumer Electronics Show) in LasVegas, the world’s most relevant trade fairfor innovation in consumer electronics

HIGHLIGHTS

First hand insights by innovation leadersfrom Silicon Valley

"The International CES is clearly the most relevantinnovation and technology show in the world .“

Eric Fitzgerald Reed,

vice president, entertainment and policy, Verizon Communications

Have a workshop session mutually build onthe business model prototype that you aregoing steer towards implementation inyour company

https://www.google.ch/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPHoo5eZxscCFUrsFAodFBEKBA&url=https://de.wikipedia.org/wiki/Silicon_Valley&ei=3mbdVfGBIMrYU5SiqCA&psig=AFQjCNH6mV9sF7wD-33xXRed7AYOcGoZ4A&ust=1440659546428437


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Module III

Impact & ImplementationDates: January 18 – April 1, 2016Location: Remote at your company

An intense time of adaption & implementation. Applying the

knowledge and methods learned in the previous modules this phase is the

most intensive but also a very valuable part of the program: You develop

a detailed concept of your most promising business model, test

the most critical assumptions and drive towards the

implementation in your company. For this we support you with

advice on how to address the most critical challenges occurring during the

project via a virtual expert sessions.

OVERVIEW

• Transfer and apply the learnings to your company and industry context

• Rapidly develop a business model prototype within your company and

collect regular feedback.

• Build hypotheses and check your assumptions with your peers and

colleagues in your company as well as the external environment

• Learn managing and leading your team through your innovation

challenge.

• Identify and learn how to overcome barriers to strategic change

KEY BENEFITS

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Leading ChangeDates: April 4-8, 2016Location: University of St. Gallen, Switzerland

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Module IV

OVERVIEW

KEY BENEFITS

After the implementation phase in your organization it is time for

reflection and addressing the human side of change. A key element of

this module is the presentation your innovation project in front of the

course. Receiving feedback from our experts and other

participants with diverse industry backgrounds represents an essential

source for insights about further optimization of your business

model.

The seminar sessions of this module deal with

• Leading change for business innovation projects

• The definition of meaningful KPIs for business model innovations

• IP Management: How to effectively leverage and protect innovation?

• Understand the drivers of change and apply leaders

• Receive useful opinions from peers and scholars about your project

progression

• Learn how to apply the new gained knowledge and methods to

continue with the implementation of your innovation project

"BASF has been working for more than five years with the Business Model Navigator™.

It has led to concrete business concepts and also created a more open mindset.

We applied the methodology […] in various environments and industries – and itworked fantastically!"

Dr. Petra Bachem

VP Marketing & Sales


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Prof. Dr. Larry Leifer is a Professor of Mechanical Engineering in theSchool of Engineering at Stanford University. He joined the faculty in 1976after serving as an assistant professor at the Swiss Federal Institute ofTechnology, Zurich, and 4 years at the NASA Ames Research Center’s Human Information Processing laboratory. He has served as foundingdirector of the Stanford Veterans Administration Rehabilitation EngineeringR&D Center; Smart Product Design Lab; Center for Design Research(CDR); Stanford Learning Lab; and Hasso Plattner Design ThinkingResearch Program at Stanford. Research themes include: 1) creatingcollaborative engineering design environments for distributed new productinnovation teams; 2) instrumenting that environment for design knowledgecapture, indexing, reuse, and performance assessment; and 3) design-for-sustainable-wellbeing. His top R&D priorities include, d.swiss, human-robot

teamwork experience design, and the notion of a pan-disciplinary PhDprogram in Design. He has been granted an honorary doctorate by theRoyal Institute of Technology, Stockholm; and is an honorary fellow of theDesign Society.

Prof. Dr. Oliver Gassmann is Professor of Technology and InnovationManagement at the University of St. Gallen, one of Europe’s leadingbusiness schools. He is also Managing Director of the Institute ofTechnology Management. Until 2002 he worked for Schindler and led itsCorporate Research department as VP of Technology Management. He isco-founder of the BMI-Lab which focuses on Business Model Innovation.Over a course of five years at the University of St. Gallen, Oliver and histeam studied over 350 business model innovations which led to arevolutionary and practical framework of how to design new businessmodels: The Business Model Navigator™. He also co-founded the advisorygroup BGW and the think tank GLORAD Shanghai-St. Gallen on global

innovation as well as the Entrepreneurial BMI Clinic in Berlin whichincubates start-up companies in Europe’s hottest start-up scene. In 2014he was awarded Leading Researcher by IAMOT in Washington andnominated for the Scholarly Impact Award by the prestigious Journal ofManagement. Today he serves as a member in several academic, economicand political boards, such as a member of the International Advisory Boardof the Google Research Institute for Internet & Society.

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COURSE LEADERS

Thomas Moriarty

Managing Director & Co-Founder



Dr. Amir Bonakdar is Postdoctoral Scholar at Stanford University'sCenter for Design Research and heads the Business Design Research groupwith co-locations at Stanford and St. Gallen. He teaches in various

executive MBA programs specializing in business model innovation. Dr.Bonakdar worked in various research projects with renowned clients listedin the DAX and SMI indices. He worked for 5.5 years as a consultant andresearcher for SAP in the German headquarters in Walldorf and theresearch center in St. Gallen, Switzerland. His research interests includebusiness model innovation as well as strategic innovation and networks. Hiswork has been published in leading scientific conferences such as theAnnual Meeting of the Academy of Management.


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PRELIMINARY SPEAKERS OF THE PROGRAM

Prof. Dr. Karolin Frankenberger is an Assistant Professor at the Institute ofTechnology Management of University of St. Gallen and head of thecompetence center Business Model Innovation. Before rejoining the academiaProf. Dr. Frankenberger worked as a consultant for 6.5 years for McKinsey &Company in the Munich and Zurich office. Her present research interests are inthe area of business models, business model innovation, network strategy andstrategic initiatives. Her research has been published in top-ranked academicand managerial journals such as Academy of Management Journal. She receivedseveral academic awards including the "Sumantra Ghoshal Research andPractice Award 2006" of the Academy of Management

Dr. Reiner Fageth serves as CTO of CeWe Color, overseeing the company'sdaily operations of the technical, research and development divisions. He hasbeen on the Board of Management for CeWe Color Holding AG since Januaryof 2007 and has served as the managing director of Neumüller CeWe ColorStiftung for five years. Prior to CeWe, Dr. Fageth was head of hardware andsoftware development at Metec GmbH. Dr. Fageth has spoken at severalindustry events including PMA, DIMA, Infotrends, Electronic Imaging and theInternational Conference on Multimedia. Dr. Fageth earned his Doctoratedegree at the University of Northumbria in Newcastle, UK.

Dr. Tamara Carleton, Ph.D., is chief executive and founder of InnovationLeadership Board LLC, a global leader in the design of tools and processes thatenable radical innovation. Dr. Carleton has served as an Innovation Fellow atthe U.S. Chamber of Commerce Foundation, a Fellow with the Foundation forEnterprise Development, and a Fellow for the Bay Area Science and InnovationConsortium. A former management consultant at Deloitte Consulting LLP, Dr.Carleton specialized in emerging solutions in enterprise applications, customerexperience, and marketing strategy. She has been published in a variety oftechnical journals, as well as the general business press. Dr. Carleton isfrequently invited to discuss her work and research in the United States andabroad.

Dr. Christoph H. Wecht, MBA, is a Managing Partner at BGW AG and alsoheads the Competence Center for Open Innovation at the Institute ofTechnology Management at the University of St. Gallen in Switzerland. He alsoholds a lectureship in technology management and publishes both practice-oriented and scientific journal articles and books. He previously worked in the

automotive supply industry in Austria, Germany, and the United States. He hasalso headed the Knowledge Management and Innovations Department atContinental.


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PRELIMINARY SPEAKERS OF THE PROGRAM



Prof. Dr. Alexander Ilic is an Assistant Professor at the Institute ofTechnology Management of University of St. Gallen and the Director of the

Auto-ID Labs ETH Zürich/University of St. Gallen. His research is focused onIT-enabled innovation in the field of mobile technology, consumer behavior,and retailing. Dr. Ilic is active on promoting the synergies between academiaand start-ups to encourage entrepreneurship and make impact. For hisentrepreneurial activities, he won several prizes including Entrepreneur of theYear by E&Y (2012), Swiss Economic Award (2011), HSG Entrepreneur of theYear (2011), and Swiss Innovation Prize (2010). He is currently involved in thestart-up Dacuda AG (disruptive, real-time scanning technology) as founder,CTO, and Chairman. He serves on the boards of Swiss Start-up Monitor andETH Entrepreneur Club.

Dr. William Cockayne, Ph.D., is CEO and founder of Lead|X, the premiermicrolearning, mobile platform for innovation leadership. A seasonedtechnology executive and entrepreneur, Dr. Cockayne has led diverse teams inadvanced research, product development and manufacturing at SK TelecomAmericas, Eastman Kodak, DaimlerBenz, and Apple Computer. He has also ledthe development of over 20 market-leading products, including the award-winning Travel by Handstand app and modo, a consumer wireless device thatpioneered mobile advertising, social media, and barcodes on mobile displays.Dr. Cockayne teaches foresight engineering and technology leadership atStanford University. He is a regular speaker and advisor on topics of industrialresearch and development, disruptive innovation, and technology

entrepreneurship. He holds multiple patents and has authored numerouspublications, including the books Mobile Agents and the Playbook for StrategicForesight and Innovation .

Dr. Martin A. Bader is a European and Swiss Patent Attorney and ManagingPartner at BGW AG. He also heads the Competence Centre for Intellectual PropertyManagement at the Institute of Technology Management at the University of St.Gallen, Switzerland. He is also a member of both the Association of Independent

European and Swiss Patent Attorneys and the Licensing Executives Society. Since2014, he is a mediator for the WIPO Arbitration and Mediation Center. In 2013, hewas selected as one of the world’s leading IP strategists by IAM Strategy 300. Hepreviously worked as Vice President and Chief Intellectual Property Counsel atInfineon Technologies in Munich, Germany.


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The course starts with the beginning of Module I on November 16, 2015and ends completing Module IV on April 8, 2016

15 days of attendance divided into three modules plus the opportunity forthe adaption of learnings in your own business during the Impact &Implementation session .

COURSE DURATION

Executive Campus, University of St. GallenSilicon Valley

WORKSHOP LOCATIONS

19’500 CHFPROGRAM FEES

GENERAL INFORMATION & CONTACT

15ECTS CREDITS

The Certificate Business Model Innovation can be integrated into theExecutive MBA of the University of St. Gallen

INTEGRABILITY

THOMAS MÖLLERS

Program Manager

Phone: +41 71 224 7227Mail: [email protected]

For help and information related to this program, please do not hesitateto contact me. I am welcome to provide assistance for your individualplanning.

St. Gallen: German or EnglishSilicon Valley: English

PROGRAM LANGUAGE

including lunch, tuition fees, snacks and course material,not included travel expenses and costs for overnight stays


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INSTITUTE OF TECHNOLOGY MANAGEMENT – UNIVERSITY OF ST. GALLEN

cas business model innovation brochure

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