cas genesisworld broschüre - blackbirds · 2014-03-12 · customer centricity 5 the answer is...
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xRM and CRM for small and medium-sized companies
Customer CentricityFor businesses with a great future
CAS Software is an agile, dynamic business, focused closely on innovation.
Welcome: On the way to the
customer-centric company
Prof. Dr. August-Wilhelm Scheer
Top100 Jury Member and BITKOM Executive Board Member
3
How can we help your business be successful? With our
leading-edge customer relationship solutions and services.
Because we know: Customer Centricity is the right strat-
egy to lead SMEs into a great future. With our individual
solutions, we will guide you on your way to becoming a
100 percent customer-centric company. We established
CAS Software as a small two-man operation back in 1986.
Today the CAS Group has more than 450 highly motivated
employees who are working together to develop innovative
solutions that inspire people everywhere.
Our success is founded on leading-edge innovation and on
our reputation as a top employer. We have won a number
of awards, including being voted overall winner in the "Top-
Job" and "Top100" business awards. All of this supports us
in our ambitious goal of becoming one of the world‘s most
innovative and successful xRM and CRM solution providers,
working from our strong existing platform as Germany‘s
market leader in CRM for small and medium-sized enter-
prises.
A big “thank you” to all our customers: for the third time,
CAS genesisWorld receives top grades in the customer
satisfaction survey of i2s.
We look forward to guiding you on the way to becoming
a customer-centric company, and on the road to a great
future.
Welcome
Our mission for the last 25 years: our customers‘ success
Shaping relationships.Inspiring people.
Martin HubschneiderCEO
Ludwig Neer CTO
Customers compare. We know they are looking for unique
solutions and personalized advice. We know that compa-
nies who offer standard services and products will not be
able to establish long-term relations with their customers.
The best way to keep your customers happy and loyal is to
know and meet their individual needs and wishes.
Do you fulfill your customers’ wishes most of the time?
How do you need to organize your business to offer the
best possible solutions and services to all its stakeholders?
4 Customer Centricity
Customer Centricity:
The success strategy for agile businesses
5Customer Centricity
The answer is simple: as a customer-centric company, you
place all your key stakeholders in the focus of everything
your business does. With innovative xRM/CRM solutions
offering a tailored selection of configurable apps you can
automatically make all your products, services, business
processes and touchpoints customer-centric.
Include happy customers into your own business success!
Our xRM/CRM solutions will provide you with a tailored
roadmap to becoming a customer-centric company.
Positive emotional bonding
Emotionally connected customers will stay loyal, and will
help grow your business by word of mouth. The more
"fans" you have, the more successful you will be.
Thanks to CAS genesisWorld, we are now in a position to provide our customers with highly professional customer services.
Gonzalo Larrain, Information Solutions Manager, Sanofi-Aventis Chile
The "Fan Indicator" shows how strong your customers‘
emotional ties are, and points up the customer segments
in which you need to invest.
,
Emotional ties
Above-average
Below-average
Below-average Above-average
Overall satisfaction
The fan-Portfolio®:Source: forum! basic research, www.forum-mainz.de
SubversivesMercenaries
CaptivesSympathizers
Fans
6 CRM is becoming xRM
The network of relationships linked to your business in-
cludes not only customers, but also employees, business
partners, suppliers, competitors and investors. Successful
companies utilize the power of such networks in a holis-
tic, integrated and simple way. Revolutionary xRM (any
Relationship Management) solutions provide the basis for
documenting, managing and analyzing your interlinked re-
lationships.
CRM is becoming xRM:
Your new unlimited relationship
management solution Benefit from the power of your networks
xRM expands CRM to your entire network,
providing unlimited relationship management.
Integrated data and freely configurable links enable
effective analysis for enterprise management.
Closely customizable for new dimensions
in service, dialog and partnership.
Assuring the ideal implementation of
your Customer Centricity strategy.
Find out more about xRM.
www.cas-crm.com/xrm
Customer Relationship ManagementManagement of relationships with all the
business stakeholders
Satisfied customers Committed "fans"
Standard software, limited customization
and expandability
Routinely updating standard solution, flexibly
scalable and customizable
Standalone systems: additional
functionality through third-party providers
App-based enterprise software:
including groupware and project management
Restrictions on mobile useMobile xRM/CRM – with native apps for all
relevant operating systems and platforms
Common business software user interfaceCross-platform CAS SmartDesign usability
concept for all devices
Customer files with communication historyUnlimited relationship management
based on smart data linking
Classic one-dimensional reportsMulti-dimensional reports and interactive analysis options
Geographic address listingComprehensive geomarketing functionality including heatmaps
Numerically based customer classificationCustomer classification additionally based on emotional ties
Manual data maintenanceWizards assure data quality: Help functionality for corrections, data enrichment, duplicate che-cking, data synchronization based on unique IDs.
Simple data protectionSoftware-assisted data protection and security
Customer-centricxRM/CRM solutions:
Standard CRM systems:
Choose your future
CAS genesisWorld:
The number one for your
customer relationships
88 CAS genesisWorld
CAS genesisWorld is your powerful xRM/CRM standard
solution for successful, interconnected relationship man-
agement:
Scalable and flexibly customizable, with intelligent
modules and interfaces – for integrated, centralized
data storage and handling within a modern, paperless
business.
Extensive xRM/CRM functionality – for successful
business management and organization.
Mobility and customizability on all user devices
incorporating intuitive control – for unlimited data
access and freedom in Sales, Marketing, Service and
Management.
New dimension in xRM thanks to integrated data
– for detailed analysis and unlimited relationship
management.
CAS genesisWorld impresses customers
CAS genesisWorld has been rated above average in terms of satisfaction in
i2s CRM studies based on direct comparison with other CRM solutions.
CAS genesisWorld is rated as well above average.
Frank Naujoks, Director Research & Marketing Intelligence, i2s
from idea to solution − www.i2s-consulting.com © i2s GmbH, Zürich
1 = very dissatisfied 2 3 4 very satisfied = 5
Sector-specific suitability
Stability
Value for money
Customizability
Release capability
Performance
Interfaces
Ergonomics
Functionality
Overall system impression
Overall market n = 168- Vendors: 11<n <21© i2s research, Zürich 2012
Zufriedenheitsaspekte nach System
CAS genesisWorld
Overall market
SAP CRM
Microsoft CRM
9CAS genesisWorld
The solution world. Choose your apps!
We decided on CAS genesisWorld because of the user-friendliness of the solution and its overall flexibility.
Ugur Gürses, IT Manager, Eren Enerji Elektrik Üretim A. S.
1010 Mobile xRM/CRM
Regardless of where or when you use your CRM system, or
on what device, the groundbreaking CAS SmartDesign user
interface turns CAS genesisWorld into an essential mobile
xRM/CRM solution.
Work cross-platform on different mobile devices, on all rel-
evant operating systems (iOS, Microsoft Windows, Android,
BlackBerry), with breathtaking comfort: enjoy extensive
xRM/CRM functionality and full data access in a tailored
solution with freely configurable apps.
The vision:
The world‘s most mobile CRM
Contact
Access all customer and sales lead
data and contact the relevant people
directly from the address view.Calendar
Choose between flexible calendar
view options, such as your own,
a colleague‘s or a team calendar.
Heatmap
Use heatmaps and
charts to generate clear,
informative geographic
data analyses.
Phone calls
Create phone
calls and log the
results directly in the
phone notes.
Sales opportunity
Keep a clear overview of the
entire selling process, from the
initial lead, through the quote
stage, to closing the sale.
Find out more about
CAS SmartDesign.
www.cas-crm.com/mobile
Whether on tablet, smartphone, laptop, smart TV, smart
watch or PC, you will enjoy the benefits of an intuitive,
cross-platform software user interface. Responsive design
enables CAS genesisWorld to adapt fluidly to different
display sizes and the specific features of your devices,
incorporating touch, mouse and keyboard control.
11Mobile xRM/CRM
Contacts map
View your contacts on a map,
and use it to plan your route
when visiting them.
Dashboard
Configure your
custom dashboard,
for quick access to
all relevant data.
Start screen
The well laid-out start
screen sets out all your
key appointments,
contacts and favorites.
See more Geomarketing – Cluster data informatively with
integrated Georeferencing functionality in digital maps.
Heatmaps and charts for geographic data
analysis of sales, leads, and much more.
Identification of sales potential
Provide tailored advice Offer and product configuration – Configure
complex products and offers in a simple way.
Incorporate recorded customer wishes
Tailored, error-free product configuration
Professional quote generation based on
defined pricing models
Generate enthusiasm*"fan-Indikator" – Turn your customers into fans:
Manage and measure your customers‘ loyalty.
Calculate degrees of loyalty
Classify by customer clusters
Present results in reports
Basis for investment decision-making
Integrated methodology –
forum!-Marktforschung GmbH
The highlights:
Simple, smart, flexible and
customer-oriented
Appeal to your customers with real xRM/CRM highlights and groundbreaking CAS SmartDesign technology:
*Only available in the English and German versions.
We profit from an exact overview of all figures. We can now make reliable forecasts with regard to many different business processes.
Koen Snoeys, B2B manager, VAB
13Highlights
Make better decisionsData quality – Make the right decisions based
on valid, up-to-date data.
Error-tolerant duplicate checking
Data enrichment through Unternehmensverzeichnis.org
business listings*
Data maintenance with input aids and
consistency checks
Work on the goCAS SmartDesign – Use groundbreaking technology
to create "the world‘s most mobile CRM".
Unified look and feel on all mobile clients
Responsive design for all display sizes
Native applications for all operating systems
Customizable set of configurable apps
CAS genesisWorld brings together all data sources and
processes to open up new horizons for your relationship
management: add-ons and interfaces to third-party appli-
cations are seamlessly integrated into one user interface.
All data from applications such as Office, archiving and
communications solutions, materials management and ERP
systems is interlinked, providing you with the ideal resourc-
es to manage your business effectively.
CAS genesisWorld comes in various editions and indus-
try-specific solutions, as a full suite and with modules
to enhance the software at any individual workstation.
Whether you are a small business, a medium-sized enter-
prise or a large organization, CAS genesisWorld is a scal-
able, future-proof platform, adapted to the needs of your
business right from the start and capable of growing with it.
Find out more about CAS genesisWorld in the function-specific brochure
Boundlessly adaptable to your business
*Currently only available in Germany.
www.cas-crm.com/ overview-of-functions
14 CRM for SMEs
Your partner for long-term collaboration:
CAS Software AG was founded in 1986 in Karlsruhe by Mar-
tin Hubschneider and Ludwig Neer. The 6,500 square meter
CAS Campus offers space for ideas and room for further
growth. Over 300 employees on the Campus and at the
CAS App Center develop innovative xRM/CRM solutions for
successful businesses from a variety of different sectors.
Find out what our team and our solutions can do for you.
Become part of a community of businesses with a great
future!
CAS Software AG:
Because we know your business
15CRM for SMEs
Over 7,500 small and medium-sized enterprises, as well as
global market leaders such as Daimler, Airbus, Fraunhofer,
OKI and many others, employ our solutions and rely on
our expertise.
Customer voices.
www.cas-crm.com/references
With the help of CAS genesisWorld, we can now convey the Almdudler life-style more authentically, and accelerate our expansion across our national borders.
Sabine Steindl, Project Manager Finance, Almdudler-Limonade
German market leader for customer relationship
management (CRM) for small and medium-sized
enterprises.
Owner-managed business
Over 200,000 enthusiastic users in 37 countries
Present in 25 countries through 200 certified
sales and solution partners
Investment in innovation per year:
20-30 % of sales turnover
Multi-award winning solutions
Established methodology for successful
xRM/CRM implementation
Leading companies place their trust in the "Made by CAS Software" label:
Your contact
Phone: +49 721 9638-188
E-mail: [email protected]
www.cas-crm.com
CAS Software AG
CAS-Weg 1 - 5
76131 Karlsruhe
Germany
CAS CRMA SmartCompany of CAS Software AG