Building Competence. Crossing Borders.

CAS Swiss Biodesign for MedTech Innovators January – April 2021

Preliminary Schedule, Questions & Answers

Building Competence. Crossing Borders.

For more information contact:www.zhaw.ch/imm/casswissbiodesign or

E-Mail: biodesign.sml@zhaw.ch

Schedule of CAS Swiss Biodesign for MedTech Innovators 2021Starting in January, finishing in April 2021 / Status Apr 30, 2020 / Changes are possible

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TUE 19.01. 12:30 – 23:00

WED 20.01. 08:30 – 23:00

THU 21.01. 08:30 – 23:00

FRI 22.01. 08:30 – 23:00

SAT 23.01. 08:30 – 13:00

WED 24.02. 12:30 – 23:00

THU 25.02. 08:30 – 23:00

FRI 26.02. 08:30 – 23:00

SAT 27.02. 08:30 – 13:00

Module 1a (Hotel & Balgrist Hospital)Needs Finding & Market Research

WED 17.03. 12:30 – 23:00

THU 18.03. 08:30 – 23:00

FRI 19.03. 08:30 – 23:00

SAT 20.03. 08:30 – 13:00

THU 22.04. 12:30 – 23:00

FRI 23.04. 08:30 – 23:00

SAT 24.04. 09:30 – 13:00

Module 2b (ZHAW Zurich)Entrepreneurship & Final Presentation

Module 1b (ZHAW Winterthur) Needs Selection & Ideation

Module 2a (ZHAW Winterthur)Business Concept & Market Access

1. What is Swiss Biodesign’ s overall goal?

2. What makes the Swiss Biodesign training different?

3. Who is the program for?

4. How do the project teams work?

5. How does the curriculum look like?

6. Who will be teaching and coaching?

7. How do participants benefit from the program?

8. What do former participants say about Swiss Biodesign?

9. Does Stanford’s Biodesign concept work in real-life?

10. How does the application process look like?

11. I heard you also offer scholarships for Young High Potentials?

12. Whom to contact?

Questions & Answers

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(1) Following Stanford’s pioneering Biodesign Training Concept, we wantto provide our Biodesign participants with the skills, network andexperience to identify new market opportunities and invent high potentialmedical and health technology: Products, or services that significantlyimprove current standards of care for patients and practitioners.

(2) Drive cultural change within local medical device-, digital health- and in-vitro-diagnostic companies by promoting a needs-focused versustechnology-focused innovation culture.

(3) Achieve this through Switzerland’s most market-oriented andentrepreneurial innovation training program for healthcare intra- andentrepreneurs.

1. What are Swiss Biodesign’ s overall goals?

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2. What makes the Swiss Biodesign training different?

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In a Nutshell• For radical MedTech & HealthTech innovation

• Inspired and co-taught by Stanford faculty

• Limited to 12 participants

• Startup-like project teams

• Real-life business plan and pitch

• Potential patent application

• Exclusive clinical immersion

• Expert coaching on disease, market research,regulatory, IP and business strategy

3. Who is the program for?Limited to no more than 12 healthcare innovators

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Target Group• This program is designed for restless, results- and team-oriented

individuals motivated to tackle major healthcare problems.• On average, applying candidates have 6 to 12 years of healthcare

experience in the industry/clinics/research and lead innovation-relatedteams or projects.

Formal Requirements• Master’s, MD or PhD degree (engineering, IT, medicine, life sciences,

business, design, or law preferred)• At least 3 years of professional healthcare experience (if less than 5

years, see the three available Biodesign Fellowships)• A proven track record of having advanced innovative projects.• Very good oral and written English (equivalent to CEFR level C1)• Applications are welcome from any country (as long as meeting Swiss

visa requirements)

Clinical BusinessTechnical

e.g. R&D Manager / Sr. Software Developer / Startup CTO

4. How do the project teams work?Pparticipants will work in small, interdisciplinary groups on a real-life product project

e.g. International Product / BusDev. Mgr / Head of Marketing

e.g. Consultant Gynecology / Cardiologist / exp. OR Nurse

+ +

Clinical ImmersionOver several days of clinical immersion at partner hospitals, you will join surgeries, shadowpatients/physicians/nurses, learn to spot unfulfilled needs and conduct effective interviews.Primary access to physicians and clinical departments will be organized for you.

Small, Startup-like Project TeamsYou will work in one of three startup-like project teams with three to four members each: Explorereal-life customer needs in a new medical field and gradually develop and customer-validate one ofthem towards a promising business plan and patentable product concept. We strive to matchcomplementary technical, clinical and business skills and comparable experience levels.

5a. How does the curriculum look like?Four intense modules over 4 months in and around Zurich

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Module 1a) Clinical Needs & Market Research

4.5 Days

• Biodesign process• Team formation and

strategy• Needs finding• Disease

fundamentals• Market research• Clinical immersion I• Group coaching &

presentations

Module 1b) Clinical Needs & Idea Generation

3.5 Days

• Clinical immersion II• Design thinking• Concept

development & prototyping

• Regulatory & Clinical strategy

• Patent search• Group coaching &

presentations

Module 2a) Product and

Business Concept3.5 Days

• Business model andcase preparation

• Reimbursementsystems

• Health economics• Market access• Group coaching &

presentations

Evening group work / tele-coachings / insider talksBetween modules: Approx. 15-20 hours of project work

Pre-Reading & Online-Test

Module 2b) Entrepreneurship

2.5 Days

• MedTech startupsuccess factors

• Startup teamcreation & funding

• Company visits• Final presentation:

‘Product concept & business pitch’

• Graduation dinner

5b. How does the curriculum look like?Module 1a - With impressions from Swiss Biodesign 2019

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Evening group work / coachings / insider talks

Module 1a) Clinical Needs & Market Research

4.5 Days incl. Clinic

• Biodesign process• Team formation and

strategy• Needs finding• Disease

fundamentals• Market research• Clinical immersion I• Group coaching &

presentations

5c. How does the curriculum look like?Module 1b - With impressions from Swiss Biodesign 2019

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Evening group work / coachings / insider talks

Module 1b) Clinical Needs & Idea Generation

3.5 Days

• Clinical immersion II• Design thinking• Concept

development & prototyping

• Regulatory & Clinical strategy

• Patent search• Group coaching &

presentations

5d. How does the curriculum look like?Module 2a - With impressions from Swiss Biodesign 2019

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Evening group work / coachings / insider talks

Module 2a) Product and

Business Concept3.5 Days

• Business model andcase preparation

• Reimbursementsystems

• Health economics• Market access• Group coaching &

presentations

5e. How does the curriculum look like?Finale Module 2b - With impressions from Swiss Biodesign 2019

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Evening group work / coachings / insider talks

Module 2b) Entrepreneurship

2.5 Days

• MedTech startupsuccess factors

• Startup teamcreation & funding

• Company visits• Final presentation:

‘Product concept & business pitch’

• Graduation dinner

6. Who will be teaching and coaching?Leading specialists from medtech/healthtech startups, corporations & hospitals

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Tom Krummel, MDProf., Co-Director

Stanford Biodesign

Jens Haarmann, PhD, Program Director Swiss

Biodesign, ZHAW

Patrick Griss, PhD, Executive

Partner, Zühlke

Laurent Grandidier,MBA, Serial

Entrepreneur

Orestis Vardoulis, PhD, Stanford

Biodesign Alumni

Mathias Bonmarin, Prof., Computa-tional Physics

ZHAW

Heiko Visarius, PhD, startup

Coach & Founder Visartis

Philippe Etter, Msc, Senior

Partner, Medidée

Michel Adamina, MD, Prof., Chief Physician, KS

Winterthur

Christian Mühlendyck, MD, MBA, Dir. HE&MA, J&J

Markus Ott, Msc, Head Global

Market Access, Roche

Philipp Tholen, Msc, Co-Founder

VP Product,AvaWomen

Jess Snedeker,Prof. Orthopedic Biomechanics,

ETH Zurich

Rainer Fuchs,Prof., Head Product

Mgt Center, ZHAW

7. How do participants benefit from the program?Skills and career enhancing

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Skills Career

1. Learn to systematically identify andcustomer-validate high potentialproduct ideas

2. Understand how to develop and pitch a compelling business plan

3. Learn from serial-innovators how tonavigate high-risk medtech projects

4. Know how to screen and apply forpatent protection

1. Gain experience and confidence tosuccessfully lead high-risk innovationprojects and drive organisational change

2. Collect 12 ECTS credit points for future academic programs

3. Join a top-tier medical / health tech-nology network in Europe and the US

4. Possibly have your first patent filed

8a. What do former participants say about the program?

«The Swiss Biodesign Bootcamp has taught me invaluable tools aroundproduct innovation that I will continue to use in everyday life. I now have adifferent way of thinking and have met incredible people along the journey.»

Pryanka Chadha, MEng, Technology Risk Analyst, PWC London

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Alumni of Swiss Biodesign 2019 (11 course days over 7 weeks)

«At the end of the Swiss Biodesign bootcamp, we already filed our first patentand gained a network of amazing experts all around the world.»Andrea Aegerter, Msc, PhD Candidate, ZHAW Health Sciences & Univ. of Zurich

«The course was incredible: An amazing quality of speakers from thebeginning to the end and the hands-on experience to run through the wholeprocess of innovation. As far as I know, a one of its kind in this part ofEurope.»

Jonathan Douissard, MD, Staff Surgeon, University Hospital Geneva

8b. What do former participants say about the program?

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Alumni of Swiss Biodesign 2019

«The Biodesign program is a practical and effective way to understand anunmet clinical need, find a solution and what is needed to bring it to thepatient.»Saeid Kasiri, PhD, New Product Dev. Project Manager, Straub Medical, Wangs

«A real bootcamp to come up with a major innovation: Top guest lecturerswith a lot of experience will coach you through important steps. And a greatopportunity to build your network in the medtech field and meet greatpeople.»Lea Dal Fabbro, Msc, PhD Candidate, ZHAW Biomechanical Eng., Winterthur

«My personal highlight of the past five years. The course provides the missingpiece on how to come to a real need-based business case and provideseverything to go one step further.»

Christian Frei, Master Audiologist, Senior Custom Project Leader, Sonova, Stäfa

9a. Does Stanford’s Biodesign Concept work in real-life?It is considered the most effective health technology training concept worldwide

900+Patents, abstracts, manuscripts, books

$700 MioCapital raised from grants and venture

capitalists

2 MioPatients treated with

devices from the training program

50+startups created by

course alumni

200+Fellows trained full-time to innovate in corporations,

hospitals and startups

18Biodesign-based

programs from Tokyo to Oxford to Zurich

9b. Does Stanford’s Biodesign Concept work in real-life?Impact of 16 years x 12 Biodesign Alumni – Half having created startups

Lymph/Axis

BRÜN

So Far…

Market Success of Biodesign Alumni:

• Shockwave Medical / intravascular litho-tripsy therapy: IPO (2019), raised $97 million

• iRythm Technologies / wearable heartmonitoring: IPO (2016), raised $107 million

• Oculeve / dry eye disease: Acquired (2015) by Allergan for $125 million

Application documents• One page motivational letter, CV and latest diplomas• Two reference letters from supervisors / project partners• In English and in PDF format

Application process• Please email your complete application by Oct 1st, 2020 the latest to

biodesign.sml@zhaw.ch• An interview with two faculty members will be arranged 3-4 months before the

start of the course (personal or video depending on distance)

10. How does the application process look like?Recommendation- and interview-based

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Balgrist Swiss Biodesign Fellowship (1 place)This fellowship is sponsored by Balgrist University Hospital and for physicians with an outstanding clinical research or clinical practice track record.

Swiss Healthcare Startups and Healthcare Businesswomen’s Ass. Fellowships (2 places)Up to two fellowships are available for high potential young professionals. Requirements in addition to the standard application:• 1 to max. 5 years of work/research experience following the Bsc/Msc Degree • An outstanding academic-, entre- or intrapreneurial track record (e.g. a first

startup founded, a social project initiated, contributed to a major innovation)• More information here on the SHS and HBA fellowship.

If you think you fulfil the fellowship requirements, contact the Program Head for more detailed information.

11. I heard you also offer scholarships?We offer up to three fellowships for high potential, young professionals

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12. Whom to contact?Contact us for any questions, or to arrange a personal consultation regarding the CAS Swiss Biodesign:

ZHAW Zurich University of Applied SciencesSchool of Management and LawInstitute for Marketing ManagementTheaterstrasse 17CH-8400 Winterthurwww.zhaw.ch/imm

Jens Haarmann, PhDProgram Head CAS Swiss Biodesign & CAS Health Care MarketingSenior Lecturer Product ManagementE-Mail: jens.haarmann@zhaw.chTel.: +41 58 934 61 52

Mathias Bonmarin, Prof., PhDCoordinator Msc & Bsc Student Biodesign Courses Professor Computational PhysicsE-Mail: mathias.bonmarin@zhaw.chTel: +41 58 934 75 16

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‘Innovation is 1% inspirationand 99% perspiration. It canbe taught, it can be learned.’Prof. Tom Krummel, MDStanford UniversitySwiss Biodesign Guest Lecturer

‘Stanford Biodesign is theone training concept weknow that works anddelivers a high out-put ofsuccessful innovators andgreat product ideas. Glad tosee Swiss Biodesign isfollowing its approach.’Hanson Gifford, CEO at The Foundry and Stanford Biodesign coach, Menlo Park (US). The Foundry is a highly successful medtech accelerator that founded startups having raised more than $ 1 Billion in funding.