casa pistoia

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Post on 24-May-2015

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DESCRIPTION

A Service design project by the Students at the Master in Service design at Politecnico di Milano. It is a hospitality service for a region in Tuscany.

TRANSCRIPT

Brief

Design Approach

Trends

What is Casa Pistoia?

Casa Pistoia is a customized trip planning service that matches users with local curators who help them plan their stay in Pistoia and suggest places to eat, and things to do. It uses Pistoia as a home-base as it represents the “Real Tuscany”, because its proximity to nature, culture and its friendly and relaxed atmosphere.

How it works

Users log onto www.casapistoia.it and submit their trip information.

A local curator will review the information and send back a curated trip itinerary that the user can then modify to their own preference.

Users will then travel to Pistoia meet the local curator who will help them along their trip as they experience their vacation.

Why?

Journey Map

Touchpoints

Financial Plan

3 Year Plan

Implementation Plan