case : 100th l'oréal sticker contest / l'oréal (profirst)
DESCRIPTION
Client : L'Oréal Agency : Profirst InternationalTRANSCRIPT
CASE STUDY
L’ORÉAL 100th Not Without You
Profirst / L’ORÉAL HR Belux
05-06-2009 Pre-launch (3 weeks) D-Day
L’Oréal 100th Not Without You (Profirst)
Background :
Celebration of the anniversary of L’Oréal’s presence in Belgium/Luxembourg on 3 sites
Objective :
Make sure the employees get to know each other
Concept :
Healthy competition is in the L’Oréal’s company culture
Everybody knows Panini albums & stickers
Conversation Starter Tools :
Mix of ready-to-use and classic photo solution
Automatic photokiosks during 3 weeks
A mega StickerContest on D-Day ! (4 album versions / 10 different stickers pouches)
L’Oréal 100th Not Without You (Profirst)
Results :
500 employees interacting together during the 120 minutes cocktail
+ thousands of conversations started among the L’Oréal’s employees
L’Oréal 100th Not Without You (Profirst)