Casestudy ADATP

A DAY AT THE PARK

Background

Out of many festivals in Amsterdam, A day at the Park (ADATP) must be one of the most fun and sociable. Originally started off as a small scale picnic festival at the Amsterdam Forest, it expanded to a festival with 15.000 visitors. The target group is the higher educated working class from Amsterdam.

A DAY AT THE PARK

Brie ng

It was up to Timm and Pimm (T&P) to reorganise the social media platforms (Facebook and Twitter) and take the trendy and knowing audience into the story behind ADATP. Some of the main goals were making the visitors ambassadors of the festival and creating loads of interaction to stimulate exposure and ticket sales.

A DAY AT THE PARK

Strategy

A new online communication strategy was developed for ADATP in order to emphasize that the festival is fun, sociable, accessible and positive with a diverse lineup of leading international artists. For music lovers, by music lovers! Apart from that, T&P completely implemented this strategy in a creative manner focusing on building a relationship with the fans of ADATP. T&P showed the fans the story behind ADATP and personalised the organisation.

A DAY AT THE PARK

Result

ExampleA DAY AT THE PARK

A nice and simple example of content creation by T&P. This strong visual responded to a recent actuality: the rst sunny day and the beginning of the weekend. Additionally the visual is shareable and has a strong afnity with the brand and brand values of ADATP.