case-based: selling library instruction to the business school
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Case-Based: Selling Library Instruction to the Business School. Leticia Camacho and Andy Spackman KLA/MPLA Joint Conference April 2, 2009. Marriott School of Management. Harold B. Lee Library. Library Instruction as an Outreach Tool. Library Instructions. - PowerPoint PPT PresentationTRANSCRIPT
Case-Based:Selling Library Instruction
to the Business School
Leticia Camacho and Andy SpackmanKLA/MPLA Joint Conference
April 2, 2009
Marriott School of Management
Harold B. Lee Library
Library Instruction as an Outreach Tool
Library Instructions• Intra-curricular-
Programmatic Instruction, MCOM 320, Business writing Course, interactive, basic business research skills.
• Inter-curricular, Course Integrated Instruction, by faculty request. The instruction is center around specific course assignments.
• Short presentations during graduate students orientation week , general
• One-on-one consultations
Business Research Clinics
• Extracurricular and open door
• Offered in the business School building
• Bringing the library to the students
Promoting Business Clinics
• Aggressive & Creative
• Use Multiple Channels
• Faculty are the key
Library Instruction Techniques Pedagogy
• Lectured Based – “drinking from a fire hydrant”
• Active Learning• Context-based• Problem-based• Scenario-based• Case-based
Business Case-Based Instruction
“Learning that Sticks”
• Teaching through stories– Inductive and constructivist– The way we learn naturally
Case teaching “has a significant effect on the students’ motivation and . . . Produces more effective learning than lecture.”
– Franz Böcker, “Is Case Teaching More Effective than Lecture Teaching in Business Administration? An Exploratory Analysis,” Interfaces 17, no. 5 (1987): 64-71.
Why Use Case Studies?
• A natural fit for the business school• But Harvard-style cases are a bad fit
for us– Self-contained
Using Cases in Library Instruction
– Application, not research
• Invert the model to fit library instruction– Research sets the stage for application
Using Cases in Library Instruction
– Information literacy is introduced in context
• Case studies should– Present a compelling scenario– Lead naturally to discussions about
principles of information literacy– Highlight the resources the librarian has
selected
It Requires Preparation
It’s not “a one-time, 50-minute dash through the library’s ‘greatest hits.’”–Paul Frantz, “A Scenario-Based Approach to Credit Course Instruction,” Reference Services Review 30, no. 1 (2002): 38.
It Requires Preparation
• Prepare to be flexible, not overwhelming
1. Determine the nature and extent of the information need
2. Access information effectively and efficiently
3. Evaluate information and sources critically
4. Use information to accomplish a purpose5. Understand economic, legal, social, and
ethical issues
ACRL’s Information Literacy and Competency Standards for Higher Education
Information Literacy in Context
• Herb Azaria wants to open a comic book and gaming store.
• Where? Wichita vs. Lawrence• How will he convince a bank
that there are enough geeksout there for him to pay off his loan?
Example Case:The Comic Book Guy
Fanboys both young
. . . and old
Herb Knows His Target
• The first three semesters– 36 Clinics conducted on 17 topics– 520 attendees
• Surveys measure satisfaction– 1 to 7 Likert scales
Student Satisfaction
Student Satisfaction
1. Please rate your overall experience.
2. Please rate the content of the clinic.
3. Please rate the instructors.
Average Ratings for Sessions Without Case Studies 5.52 5.65 5.92
1. Please rate your overall experience.
2. Please rate the content of the clinic.
3. Please rate the instructors.
Average Ratings for Sessions Without Case Studies 5.52 5.65 5.92
Average Ratings for Sessions With Case Studies 5.69 5.93 6.08
1. Please rate your overall experience.
2. Please rate the content of the clinic.
3. Please rate the instructors.
Average Ratings for Sessions Without Case Studies 5.52 5.65 5.92
Average Ratings for Sessions With Case Studies 5.69 5.93 6.08
% Increase of Sessions with Case Studies Over Those Without
3.1% 4.8% 2.8%
1. Please rate your overall experience.
2. Please rate the content of the clinic.
3. Please rate the instructors.
Average Ratings for Sessions Without Case Studies 5.52 5.65 5.92
Average Ratings for Sessions With Case Studies 5.69 5.93 6.08
% Increase of Sessions with Case Studies Over Those Without
3.1% 4.8% 2.8%
P-value determined by independent samples t-test 0.169 0.033 0.160
• Anecdotal confirmation
– Students: “The role-play scenario was helpful!”
– Professors: “I like that you’re doing this and have heard good things from students attending when you do a case study.”
Student Satisfaction
Library Instruction Case Wiki
www.lib.byu.edu/casewiki
Thank You
Andy SpackmanBusiness and Economics LibrarianBrigham Young [email protected]
Leticia CamachoManagement and Accounting LibrarianBrigham Young [email protected]