case edinburg 2014 funderful - small data, big results
DESCRIPTION
Part of a joint lecture with UCL title Small Data, Big Results from this year's CASE Europe Edinburg universities conference. Check out the links from the slides: SSE Riga giving case study video: https://www.itsfunderful.com/sseriga_case Nyenrode Business University giving platform: https://chairs.nyenrode.nl/TRANSCRIPT
to use data to fuel donations at UCL
We help universities fundraise by creating an experience for alumni based on human needs.
itsfunderful
0%
10%
20%
30%
40%
itsfunderful
to be fueled by enthusiasm
2012
itsfunderful
0%
10%
20%
30%
40%
to be fueled by enthusiasm
2013
to be fueled by enthusiasm
https://www.itsfunderful.com/sseriga_case
Spreading the vision
itsfunderful
Nyenrode walkthrough video
itsfunderful
chairs.nyenrode.nl
Campaign
itsfunderful
Mission
CultureProgress
Inspiring about campaign objectives
Evoking sentiment towards the school
Giving a sense of urgency & achievement
itsfunderful
Mission
CultureProgress
Inspiring about campaign objectives
Evoking sentiment towards the school
><Decision is
yours
Preliminary results
Silent phase: 40 chairs sold and € 20,000 raised
Campaign launch: September 2014
itsfunderful
itsfunderful
to meet UCL
and to apply startup thinking to giving.
!
Lean FundraisingWhen small data & big constraints
is all you need
meet
itsfunderful
Insight, insight, insight, insight, insight, Insight, insight, insight, insight, insight, insight,
insight, insight, insight, insight, itsfunderfulinsight, insight
Don’t limit the potential
itsfunderful
1. Giving, a social effect
2. Influence, a giving effect (future campaign)
You 150 friends 10,000 friends of friends
Social ties influence our behaviour
itsfunderful
itsfunderful
itsfunderful
UCL
Focusing on 1853 alumni prospects, we discovered
28494 links of seven different types.
insight, insight, insight
Insight, insight, insight, insight, insight, insight, insight, insight
We had some pitfalls
insight
itsfunderful
Generate better influencer data
Future plans
Spread the giving culture &
itsfunderful