case: ge money bank – fra papir til mobil (webdagene 2013)
TRANSCRIPT
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fra papir til mobil GE money banks nye mobilnettsted
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2 GE Title or job number
9/9/2013
Salgsfinansiering Kredittkort Forbrukslån
Siden 1946 i Norge
250 000 kunder
Del av General Electric siden 1993 250 ansatte – 30 nasjonaliteter – hovedkontor i Stavanger
NORGE
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3 GE Title or job number
9/9/2013
Creating digital experiences since the beginning of time
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9/9/2013
Også må vi jo også nevne at vi fikk litt hjelp utenfra...
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5 GE Title or job number
9/9/2013
Dette er historien om hvordan vi gikk fra dette...
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6 GE Title or job number
9/9/2013
Til vårt nye (awesome) mobilnettsted
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analyse, analyse, analyse
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8 GE Title or job number
9/9/2013
Vi var så heldige at vi hadde et «semi-optimalisert» mobilnettsted siden 2011
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9 GE Title or job number
9/9/2013
Og dette ga oss data til å se på hvordan kundene bruker gemoney.no på mobil
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Hmmmm...
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11 GE Title or job number
9/9/2013
Siden 18 % av trafikken vår er mobil var det klart at noe måtte gjøres
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12 GE Title or job number
9/9/2013
Men mobilbrukere er markant mer interessert i Handlekonto enn desktop
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13 GE Title or job number
9/9/2013
Alt i alt, resulterte analysefasen i tre viktige beslutninger...
1 2 3
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Prototype, Prototype, Prototype
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15 GE Title or job number
9/9/2013 www.uistencils.com
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9/9/2013
Interne brukertester på de viktigste delene av vår hjemmeside
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9/9/2013
For så å lage HTML prototyper av disse...
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Skjema og plassering av navigasjonselementer
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19 GE Title or job number
9/9/2013
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20 GE Title or job number
9/9/2013
Lånekalkulator
Slider for lånebeløp
Slider for nedbetalingstid
Mål: Gjøre starten av skjemaet interaktiv og «morsomt»
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9/9/2013
<input type="tel">
<input type="tel">
<input type="email">
Mål: Holde resten av skjemaet så
rent og enkelt som mulig
<input type="tel">
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9/9/2013
Mål: Sende inn skjema
Stor grønn knapp som det er umulig å bomme på
Betryggende setning for å understøtte valget
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23 GE Title or job number
9/9/2013
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9/9/2013
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Lær av disse feilene...
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26 GE Title or job number
9/9/2013
Hva hvis denne løsningen viser seg å ikke fungere?
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27 GE Title or job number
9/9/2013
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28 GE Title or job number
9/9/2013
Build – Measure - Learn
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Find your «one thing»...
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9/9/2013
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