Image Repositioning Project

One of the main private hospitals in São Paulo Specialized in highly complex treatments Over 4,000 medics and 2,000 employees 310 hospital beds, of which 70 are intensive care

unit beds

Reposition its image from a general treatment hospital to the most prepared andsafest hospital to provide highly complex treatments

Highlight to the market the hospital’s capacity in the key medical specialties Make the brand better known and more desired by the Press

Mapping and interviews with stakeholders – Collecting perceptions and recommendations Media Audit to gauge visibility in the Media (brand and competitors) Recommendations and strategies for each target audience Definition of priority medical specialties to be worked on in the press Provide training and coaching to spokespersons

In 12 months Strong presence in the main tier 1 and 2 media formats of interest to the hospital’s

target audiences Over 500 articles and 300 interviews Hospital professionals have become recurrent sources of the main

newspapers, magazines, radio and TV programs in Brazil.