case of thailand

Case of ThailandKhong Dee Muang Surin Festival

Yumiko OKABE, Institute for Community DesignHisano ISHIMARU, Ritsumeikan Asia Pacific UniversityKoichi MIYOSHI, Ritsumeikan Asia Pacific UniversityKanjana LIKHASITH, Surin Provincial Community

Development Office

Introduction

2015/04 2

3

OTOP Focus in 10-Year Road Map(From PPP of Dr. Auscharawan Maneekat: CD. Expert)

2001 Ministerial Integration 2002 In search of OTOP 2003 OTOP Product Champion (OTOP) 2004 Standard Campaign 2005 OTOP Marketing Promotion 2006 In Search of Excellent OTOP (PSO & OVC) 2007 Knowledge – Based OTOP 2008 Entrepreneur Promotion 2009 OTOP Tourism Villages 2010 OTOP Network Promotion 2011 OTOP Value Creation for Creative Economy

2015/04

4

OTOP Objectives

To increase employment and income in community

To strengthen and revitalize local community

To promote local wisdom To promote human resource development To promote creativity base on local way of

life and culture

2015/04

5

OTOP Activities

OTOP Registration OTOP Product Champion (OPC) Entrepreneurship Development Knowledge-based OTOP OTOP Midyear Fair OTOP City Fair Regional OTOP Fair Young OTOP Camp OTOP Village Champion (OVC) OTOP Tourism Village2015/04

OTOP Exhibition (Centralized Display-oriented)

2015/04 6

OTOP Training

2015/04 7

Young OTOP Camp

2015/04 8

PROJECT OUTLINE

2015/04 9

Where is Surin Province?

2015/04 10

Map of ThailandMap of Surin

-Located in the Northeastern part of Thailand

-17 Districts-158 Sub-districts-2,116 Villages-878,122 Population

Surin is the Land of Elephant & Silk

Background of The Surin Communities• OTOP (One Tambon One Product) movement has

brought positive changes to rural communities. It has already implemented for 10 years.

• Working-age people migrate to urban cities• There are few opportunities to earn cash for

young people in rural communities• Local wisdoms or traditions are not passed down

to new generation• More strong leadership is needed in rural

communities• Tourism industry has potential but there is not

enough promotion on it• There are few collective activities and community

capacity is low2015/04 11

Leading Organization Surin Province’s

Community Development Office (CD

Surin)

Policy-making Organization Level

(Framework Making and/or Support Activities)

Implementation Organization Level(Collective Rural Development

Activities)

Producer/Service Provider Level

(Individual Rural Development Activities of community people)

Project Framework

2015/04 12

APU

Implementation Organization (CD Surin Sikhoraphum District

Office)

Program Providers Silk profucer

Sweets producers

Sikhoraphum District

Implementation Organization (CD Surin Kapchun District Office)

Program Providers micro and small enterprises

Arts and CraftsAgricultural Farmers

Agro processorsHotels and restaurants

Kapchun District

Implementation Organization (CD Surin Jonphra District Office)




Jonphra District

Implementation Organization (CD Surin Muang Surin District

Office)

Program Providers RestaurantFish farmer


Provincial Level District Level=17 communities

Leading Organization Surin Province’s

Community Development Office (CD

Surin)

Policy-making Organization Level

(Framework Making and/or Support Activities)

Implementation Organization Level(Collective Rural Development

Activities)



Project Framework

2015/04 13

APU

Implementation Organization (CD Surin Sikhoraphum District

Office)

Program Providers Silk profucer

Sweets producers


Implementation Organization (CD Surin Kapchun District Office)




Kapchun District

Implementation Organization (CD Surin Jonphra District Office)




Jonphra District

Implementation Organization (CD Surin Muang Surin District

Office)

Program Providers RestaurantFish farmer


Provincial Level District Level=17 communities

Intermediate Supporting Group(Network Volunteer Group)

CD District Working TeamCD Surin Working Team

Surindra Rajabhat University

Rajamangala University of

Technology Isan, Surin Campus

Tourism Association

Tourism Authority Thailand Surin

Office

Surin Provincial Tourism and Sports

Office

Volunteers

Network Volunteer Group

2015/04 14

The Project in the Policy Structure for Rural Development

2015/04 15

Policy: End Outcome

To improve the lives of producers and service providers

(groups) and build their confidence

- Participation in Centralized/Decentrali

zed Hands-on Exhibition

- Efforts for qualitative and

quantitative improvement of

products and services

- Effective utilization of market place for

products and services

- Knowledge Sharing on Development

Experiences

Program: Intermediate OutcomeOTOP (Marketing, Training )

Program: Intermediate OutcomeTourism Village Development

Project: Output/Activity/Input



Project: Output/Activity/InputSupport for Centralized/Decentralized

Hands-on Exhibition

Project: Output/Activity/InputSupport for Technical support for selected products and services

Project: Output/Activity/InputSupport for Effective 　 Utilization of

Market Place for 　 products and services

Project: Output/Activity/InputSupport for knowledge sharing system on

development experiences

Program: Intermediate OutcomeSufficiency Economy Village

Program: Intermediate Outcome- Implementation of

Centralized/Decentralized Hands-on Exhibition

- Technical support for selected products and services

- Market place creation and management for products and

services- Creation of knowledge sharing

system on development experiences

PROJECT ACTIVITIES

2015/04 16

Project Activities and Their Effects to Policy Structure and Community Capacity

Development of Policy Structure

(Collective Activities)

Development of Community Capacity

Implementation of Centralized/Decentralized Hands-on Exhibition

• Marketing and promotion• Making invisible products

and services visible to the public

• Create networks among implementation organization, local producers, service providers and other related stakeholders

• Identification of potential resources, human resources, organizations, etc.

Technical support for potential products and services

• Development of production and service provision process

• Strengthening economic and social activities

• Development of human resources

• Creation of technical leadership

Market place creation for products and services

• Marketing and promotion• Restructuring marketing

activities

• Creation of new marketing organization

• Development of network among producers and service providers for market place

Creation of knowledge sharing system on development experiences

• Knowledge sharing • Creation of knowledge• Transformation of tacit

knowledge to explicit knowledge2015/04 17

Role of Policy Organization, Implementation Organization and Producers and Service Providers 　Policy-making Organization Level Implementation Organization Level Producer/Service Provider

LevelCollaborative Supporting Activities

Support for Centralized/Decentralized Hands-on Exhibition

• Policy making• Preparation of guidelines for implementing

exhibition• Identification of implementation organization• Execution of training program for

implementation organization• Organizational management support • Support for individual DCHO exhibition

program formulation• Financial support• Support for publication of catalogue and

promotion• Support for website management Technical support for potential products

and services• Policy making• Preparation of guidelines for technical support• Execution of training program for

implementation organization• Recognition of potential products and services

for technical support• Organizational management support for

technical support• Financial support• Support for website and SNS management Support for market place creation for

products and services• Policy making • Preparation of guidelines for market creation• Execution of training program for

implementation organization• Organizational management support• Financial support• Support for website and SNS management Support for knowledge sharing system

on development experiences• Policy making• Preparation of participatory evaluation for

knowledge sharing• Execution of training program for

implementation organization• Creation work of explicit knowledge• Support for website and SNS management

Strengthening of Foundation for Community Collective Activities

Community Capacity Development

Execution of Centralized/Decentralized Hands-on Exhibition

• Participation in training program by policy-making organization

• Confirmation of implementation, budget and personnel

• Strengthen organizational management system• Execution of training program for producers and

service providers• Identification of individual DCHO exhibition

program• Organize workshop for program designing • Preparation of exhibition catalogue• Website and SNS management• Public relation and advertisement of exhibition• Execution of exhibition• Participatory Evaluation and review Technical support for selected products and

services• Strengthen technical support management system

for products and services• Execution of training program for producers and

services providers• Individual technical support• Individual management support• Support for financing• Website and SNS management Market place creation and management for

products and services• Participation in training program by policy-making

organization• Strengthen market place creation management

system• Execution of training program for producers and

services providers• Grouping producers and services providers• Support for financing• Website and SNS management Knowledge sharing system on development

experiences• Creation work of explicit knowledge• Execution of participatory evaluation• Support for website and SNS management• Organization of study groups

Showing off Originality, Invention and

Continuous Efforts

Participation in Centralized/Decentralized Hands-on Exhibition

• Participation in training program by implementation organization

• Identification of individual DCHO exhibition program

• Individual program designing

• Execution of individual program in DCHO exhibition

• Participatory Evaluation and review

Efforts for qualitative and quantitative improvement of products and services

• Participation in training program by implementation organization

• Acceptance of individual technical support

• Acceptance of individual management support

• Acquisition of financing Effective Utilization of

Market Place for Products and services

• Continuous shipping of products

• Continuous shipping of services

• Recognition of consumer trend

Knowledge Sharing on Development Experiences

• Group study• Participation in participatory

evaluation• Efforts for knowledge

sharing

2015/04 18

Decentralized Hands-on (DHO) Exhibition

• Khong Dee Muang Surin Festival• Once Every Year:

1st DHO Exhibition: Jan. 10 – Feb. 4, 2013 (26 days)

　　　　　　 97 programs

2015/04 19

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Program Map of Surin

2015/04 20

Programs are held all overin Surin = decentralized

Programs

2015/04 21

Lotus Flowers and full of VirtuesPicking lotus

flowersand Rice-field

Tour Date January 11, 19, 26 and February 3, 2013Time 08.00 – 12.30 and 13.00-17.00 Participation Fee 199 THB ($6)Number of Participants 5 - 10Things required Clothes which you can walk into the pond Venue 407, 19, Tradrabokphathana Village, Nok Muang Sub District, Muang Surin DistrictReservation Tel. Number 08 9427 2582 and 0 4451 9274E-mail [email protected] www.facebook.com/symbolframesurinSupporting Organization Frame Design Surin, Nok Muang Sub-District Administrative Organization, Tradrabokphathana Village Community Center

At a day before the Buddhist holy day come to prepare for making a merit. Let’s pick lotuses and decorate those, make traditional Khaotom sweets with grandmother together,

Sanyalak BuaphaProgram Provider

Let’s pick lotus flowers to prepare for going to the temple together.

mailto:[email protected]

1. Orientati

on

2. Lotus Picking

3. Lotus Decoration

4. Sweets Making

5. Lunch

Local Lifestyle with Local IngredientsFording a field for crabs to be our foods

Date January 19, 2013Time 08.30 – 13.30 Participation Fee 200 THB ($6)Number of Participants 15Things required Hat, Sunblock long-sleeve shirt and Walking shoes Venue 187, Pathmanon Rd., Gaenoy village, Gaeyai Sub District, Muang Surin DistrictReservation Tel. Number 08 0725 2382Supporting Organization Family and Surin Provincial Community Development Office

Enjoy natural environment,

Non-chemical lifestyle like local people and keep

local culture.

Worship at the village spirit house for ancestors, Ford the field, dig crabs, catch fishes and harvest wild vegetables in the forest and make a lunch from those together

Nida SaiklinProgram Provider

1. Registrat

ion

2. Village Walking

Tour

3. Worshi

p

4. Digging Crabs

5. Lunch

2015/04 25

Tatit HomestayCommunication among Elephant and Us …Gui Ethnic Group…

Date February 1, 2013Time 08.00 – 17.00 Participation Fee 500 THB ($15)Number of Participants 40Things required Clothes, Pant and HatVenue Tatit Village, 8, Grapho Sub-District, Thatum DistrictReservation Tel. Number Mr. Amphon Thongphuu, Tatit Village Head, 08 7260 5624Supporting Organization Thatum District Community Development Office

Tatit village keeps interesting local Gui’s culture, traditions and

elephant breeding. There are many natural resources along the Chee

river all year around. That beautiful scenery is our great feature.

Having a walk with elephants, taking a shower at the Chee river and rowing a kayak: Tatit village is ready for exchanging culture, traditions of the Gui ethnic group. There is a small souvenir before you go back.

Amphon Thongphuu

Program Provider

1. Elephant Riding

2. Elephant Shower

3. Village Walking Tour

Optional: Homestay

Traditional Dance and Ceremony

2015/04 27

Target Participants

2015/04 28

3rd YearThailand

2nd YearNeighborin

g Provinces

1st Year Surin

Province

To promote Surin’s local resources, products and services to Thai citizens

To promote Surin’s local resources, products and services to neighboring provinces

To make Surin local citizens understand the concept of the festival, contribute to develop the quality of programs

2. Technical support for selected products and services

1. Development of Technical Support System for Selected Products and Services by Exhibitions

2. Technical Support for Selected Products and Services by Exhibitions

2015/04 29

3. Market place creation and management for products and services

1. Planning of Market Place Creation for Products and Services

2. Preparation of Market Place Creation for Products and Services

3. Creation and Management of Market Place for Products and Services

2015/04 30

Collaboration with Tourism Association Thailand

• Arrangement of the ordered programs

• Utilization of programs (optional programs for the tour)

• Promotion activities

2015/04 31

Organic, Fresh, Delicious ----From my Village XXX

2015/04 32

We are four members producing a variety of

vegetables.Taking on previous evening

and bring them to the White Market every

Sunday.They are very Organic, Fresh and Delicious.

Come to the White Market and taste our vegetables, and sometime come to my

village and see them.

Why don’t you try our delicious Sweets ------ Made from Fresh Eggs of XXX Village

2015/04 33

I like these sweets very

much. I come here

every Sunday…

By customer

I make very delicious sweets from very fresh

eggs.I visit at XXX village to get

very fresh eggs. It is fun for me.

New Taste of Thai CuisineIn Sit-in of Surin

2015/04 34

We present delicious Thai

cuisine.The New Concept

of Thai Food

Every SundaySit –in Special

Menu

4. Creation of Knowledge sharing system on development experiences

1. Planning of Knowledge Sharing System on Development Experiences

2. Preparation of Knowledge Sharing System on Development Experiences

3. Creation and Management of Knowledge Sharing System on Development Experiences

2015/04 35

Book / Guideline Publication:

2015/04 36

Utilization of SNS (facebook)

• Knowledge sharing space for all stakeholders

• Idea exchange• Photo Utilization

2015/04 37

CD Surin Website

2015/04 38

Local Producers and Service Providers




CD Surin

CD District

CD District

CD District

CD District

CD District

Market Places

Knowledge Sharing System

Consumers

Tourists BuyersSupporter

sSponsors



2015/04 39

ExhibitionsMedia





CD SurinCD

DistrictCD

DistrictCD

DistrictCD

DistrictCD

District

Market Places

Media

Consumers


sSponsors


Exhibitions


2015/04 40

NGOs Ministries Private Sectors Universities Agricultural Cooperatives


Implementation Schedule (1st Year)

2015/04 41

PREPARATION FOR THE DHO EXHIBITION

Human Resource Development Trainings

2015/04 42

Human Resource Development TrainingsActivity Facilitator Participants Purpose

1 Lecture (DHO Exhibition)Workshop (Potential HR and programs)

Prof. Miyoshi 80 participants (policy-making org/impl’t org levels, village leaders, ministries, private sectors, universities and NGOs)

17 districts x 20 programs =340 potentials

2 Introducing the projectDistribution of the registration sheet

CD Staff who participants for the 1st HRD training (held each district)

Potential program providers who were listed in the 1st HRD training workshop

To introduce the project and recruit program providers

Training in Japan JICA training in APU

CD Surin staff 2CD district staff 2

To make participants familiar with the DHO approach and initiate the project

3 Introducing OnpakuWorkshop (Program development)

Mr. Nogami (DHO Exhibition Expert)

340 potential program providers(190 applied)

To make program by their own

4 Lecture on public servant by CDD Community Development Specialist Lecture on the Experience of the implementation of Michikusa KomichiProgram Planning Workshop

Ms. Kato (DHO Exhibition Expert)

CD District Staffs, CD Surin Staffs, CDD Research Team

To make participants understand rural development better, To get familiar with the example of adaptation of the Onpaku approach

5 Trial implementation of programsRevision/Consultation for programs


Program providers in 5 districts To develop programs

Hosting JICA Uganda delegation Ms. IshimaruMs. Okabe

Ugandan public servants and OVOP related stakeholders

-for Ugandan (part of training)To improve programs by experiencing

6 Self IntroductionDistribution of the brochureFinal Program Preparation (how to communicate with program participants, receive the program booking and prepare the venue etc.,)

CD Surin working team (they are involved in all the trainings)

All stakeholders (Program Providers, Sponsors, CD District Staffs and CD Surin Staffs)

To distribute brochures for PR and final meeting

2015/04 43

2015/04 44

　

　

1st HRD Training

1st HRD TrainingPotential Program/Program Providers List

Program Providers Resources Program Names Purposes of Programs

2015/04 45

1st HRD TrainingPotential Program/Program Providers List

2015/04 46

1st HRD TrainingFollow-up Meetings

2015/04 47

　

　

　　 Meeting with Tourism Association 　　　　　 Tourism Authority Thailand Surin Office

Agricultural Cooperative Prasat District 　 Rajamangala University of Technology, Isan Campus 　 Surindra Rajabhat University

2nd HRD Training

2015/04 48

HRD Training in Japan

2015/04 49

3rd HRD Training

2015/04 50

Name..........................................................................................Address…………………………………………………………………….

What kind of local resources do you have?

Why is it interesting?

What kind of program do you want to implement?

What can you and your community get by implementing the program?

2015/04 51

Program Detail

Mrs. Suganya GamolPhone Number: 08 8361 7901Catchy Phrase: Enjoy Heaven Land at Moon River

Contents: Eating Nyo Fish, Finding Clams, Taking a break at the riverside and Barbecuing fresh big fishes from Moon River Local Resources : Clams (Hoy Say and Gab) and Fishes from Moon River2015/04 52

4th HRD Training

2015/04 53

5th HRD Training

2015/04 54

2015/04 55

Human Resource Development TrainingsActivity Facilitator Participants Purpose

1 Lecture (DHO Exhibition)Workshop (Potential HR and programs)

Prof. Miyoshi 80 participants (policy-making org/impl’t org levels, village leaders, ministries, private sectors, universities and NGOs)

17 districts x 20 programs =340 potentials

2 Introducing the projectDistribution of the registration sheet

CD Staff who participants for the 1st HRD training (held each district)

Potential program providers who were listed in the 1st HRD training workshop

To introduce the project and recruit program providers

Training in Japan JICA training in APU

CD Surin staff 2CD district staff 2

To make participants familiar with the DHO approach and initiate the project

3 Introducing OnpakuWorkshop (Program development)

Mr. Nogami (DHO Exhibition Expert)

340 potential program providers(190 applied)

To make program by their own

4 Lecture on public servant by CDD Community Development Specialist Lecture on the Experience of the implementation of Michikusa KomichiProgram Planning Workshop


CD District Staffs, CD Surin Staffs, CDD Research Team

To make participants understand rural development better, To get familiar with the example of adaptation of the Onpaku approach

5 Trial implementation of programsRevision/Consultation for programs


Program providers in 5 districts To develop programs

Hosting JICA Uganda delegation Ms. IshimaruMs. Okabe

Ugandan public servants and OVOP related stakeholders

-for Ugandan (part of training)To improve programs by experiencing

6 Self IntroductionDistribution of the brochureFinal Program Preparation (how to communicate with program participants, receive the program booking and prepare the venue etc.,)

CD Surin working team (they are involved in all the trainings)

All stakeholders (Program Providers, Sponsors, CD District Staffs and CD Surin Staffs)

To distribute brochures for PR and final meeting

2015/04 56

2015/04 57

2015/04 58

6th HRD Training

2015/04 59

PREPARATION FOR THE DHO EXHIBITION

Promotions (Brochure, Website, Facebook…)

2015/04 60

Brochure– 20,000

copies– 64 pages– Program

Introduction– Producers

List– 24

Sponsors (37,500

Baht)

• Distribution – Public

Offices, Schools, Banks, Shops, Cafes and Restaurants

2015/04 61

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2015/04 62

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2015/04 63

Facebook

• Photo Utilization–Programs –Distribution Spots –Activities

2015/04 64

Media Release

• Press Tour –Bangkok Media (for 2nd and 3rd

Years)–Local Media–2 Days (2 Program Experiences and

Homestay)

2015/04 65

IMPLEMENTATION OF THE DHO EXHIBITION

Khong Dee Muang Surin Festival

2015/04 66

Khong Dee Muang Surin Festival• Khong=thing• Dee=good• Muang=town

• Named something familiar to local people – no necessary to adopt from Japanese

• The DHO that fits local context– Nagasaki Saruku or Soja Michikusa Komichi that followed

Beppu Onpaku– ３ weeks‘Sale period’

• Provision of 97 programs from 17 districts （ declined from 340 ）

2015/04 67

2015/04 68

2015/04 69

2015/04 70

2015/04 71

EVALUATION

Participatory Evaluation with Photo Elicitation Approach and Appreciative Inquiry

2015/04 72

Outline of the Participatory Evaluation for Kong Dee Muang Surin Festival

Evaluation Detail

Evaluation period March 20th - 27th, 2013

Evaluation meeting Implementer level 1 time, Program provider level 5 times (one day workshop as scheduled 9:00-16:30)

Evaluation target Project stakeholders (Implementation organizations-CD Surin, CD district staffs-, Network-volunteer group-, program providers, )

Evaluation type Participatory, incorporated with an appreciative inquiry approach and photo elicitation

Evaluation purpose Finding out good practices in both implementers and program providers, then examine the outcomes based on the results. Moreover, each participant comprehend the ends and means of activities and make new goals.

2015/04 73

Best practicesChampions

Framework of the Participatory Evaluation

2015/04 74

• CD Surin• APU• Network

(volunteer group)

• Buachet• Sangkha • Srinarong • Sikhoraphumi• Samrongthap• Jomphra • Kapchung• Phanomdongrak• Lamduan• Sanom• Khuwaosinarin• Chumphonburi• Ratanaburi• Thatum• Nonnarai • Muang Surin • Prasat

• Buachet• Sangkha • Srinarong • Sikhoraphumi• Samrongthap• Jomphra • Kapchung• Phanomdongra

k• Lamduan• Sanom• Khuwaosinarin• Chumphonburi• Ratanaburi• Thatum• Nonnarai • Muang Surin • Prasat

Implementation Level (17 CD district

officers)

Policy making Level Producer Level

Facilitator


EvaluationResults

New Goals

2nd

3rd

4th

5th

6th

1st E

valu

ati

on m

eeti

ng

Project Outcome

2015/04 75


• CD Surin• APU• Network

(volunteer group)

• Buachet• Sangkha • Srinarong • Sikhoraphumi• Samrongthap• Jomphra • Kapchung• Phanomdongrak• Lamduan• Sanom• Khuwaosinarin• Chumphonburi• Ratanaburi• Thatum• Nonnarai • Muang Surin • Prasat

• Buachet• Sangkha • Srinarong • Sikhoraphumi• Samrongthap• Jomphra • Kapchung• Phanomdongra

k• Lamduan• Sanom• Khuwaosinarin• Chumphonburi• Ratanaburi• Thatum• Nonnarai • Muang Surin • Prasat

Implementation Level (17 CD district

officers)

Policy making Level Producer Level

Facilitator


EvaluationResults

Modified policy structure

2nd

3rd

4th

5th

6th

Outcome

• Participation as a program provider

• Change of attitude/way of

thinking

Project

• Funding• Trainings

• Consultations• Preparation –brochure, website…

• Implementation of the festival

Change o

f Socie

ty (S

urin

)

Evaluation ScheduleNo.

Date Venue Target participants Districts No. participants

Memo

1March

20, 2013

Ratchawadee Meeting Room, Suwanpa Resort

- 17 CD District Chiefs- 2 District CD Staffs /District- Khong Dee Muang Surin

Festival Network- Surin Tourism Association

-

1734242

Total 77

2March

21, 2013

Meeting Room, Narong Sub District

Office, Srinarong District

- District CD Chiefs- 2 District CD Staffs /District- 2 Program Providers /Program

Buachet, Sangkha, Srinarong

41 16 Programs

3March

22, 2013

Meeting Room, Srikhoraphumi Pisai

School, Srikhoraphumi

District


Sikhoraphumi, Samrongthap,

Jomphra51 21 Programs

4March

25, 2013

Meeting Room, Gapchung District

Office


Kapchung, Phanomdongra

k, Lamduan35 13 Programs

5March

26, 2013

Thong Khuwao Meeting Room, Sanom District

Office


Sanom, Khuwaosinarin, Chumphonburi,

Ratanaburi, Thatum, Nonnarai

66 24 Programs

6March

27, 2013

Meeting Room, Muang Surin District

Office


Muang Surin, Prasat

46 23 Programs*2015/04 76

Evaluation Meeting Schedule

Time Activities

8:30-9:00 Registration

9:00-9:30 Briefing (Introduction)

9:30-10:00 Opening ceremony

10:00-10:30 Project review (Ms. Kanjana)

10:30-10:45 Break

10:45-12:00 Participatory evaluation (Evaluation expert)

12:00-13:00 Lunch

13:00-14:00 Evaluation question 1

14:00-14:30 Presentation (each group)

14:30-15:30 Evaluation question 2

15:30-16:00 Presentation (individual in groups)

16:00-16:30 Summery & Closing

2015/04 77* The schedule is tentative and there were some changes according to the situation and no. of participants

PTM for Participatory Evaluation

2015/04 78

End Outcome Intermediate Outcome

Output Activity Input

Community capacity development in Surin Province

Understandings of the significance of the Kong Dee Muang festival

Set up 2 approaches and 2 questions

1s

t year

Designing the participatory evaluation (questions, methods, approaches)

Human resource• Program Providers

(97x2)• Project staff (3)• CD district chiefs (17)

• CD Surin district staff (34)

• Japanese expert (1)• Khong Dee Muang

Surin Festival Network (volunteer group-24)

• Suring Tourism Association (2)

Monetary• Venue fee• Meeting fee• Transportation fee• Copy fee• Documents fee• Stationary feeMaterials• Venue• Sticky notes• Stationaries• Photos• Power point slides

Selected 96 photos Collecting and selecting the photos

Set up 6 meetings Preparation of the participatory evaluation meetings (invitations, venue, materials)

Participants/Stakeholders gain the confidence

Participants/Stakeholders change their way of thinking

Participants/Stakeholders change their behaviours

Trained 71 facilitators and self-evaluation at an implementation level

Participatory evaluation meeting and facilitator training on the PE for CD officers and the Network

32 program providers self-evaluation and their stories (good practice)

Participatory evaluation meeting for Block 1 (3 districts/CD 9)



Participants/Stakeholders modify their policy structures






Participatory evaluation meeting for Block 5(2 districts/CD 6)

An evaluation report Collection of the result and photos to write a final report

Sharing the knowledge and information of the resultReport distribution for

all stakeholders

Participatory Evaluation Meetings

2015/04 79

Participatory Evaluation Results• Confidence in program providers

(positive change)• Brochure effected a lot to program

providers• Many CD staffs were not very active

in the course of the project – change their attitude and way of thinking (positive change)

• Volunteers knew a lot during the course of the project and willing to support further

• Every participant has their own goals for the next festival

• Some are continuing programs daily basis (order)

2015/04 80

2ND YEAR

2015/04 81

2nd Year

• Implementation of the 2nd Khong Dee Muang Surin Festival (Longer Period or Collaboration with the Elephant Festival)– November, 2013 – January, 2014– Program Map– Program Calendar

• Sustainable Implementation Framework• Technical Support to Program Providers• Knowledge Sharing System Development

2015/04 82

Schedule

2015/04 83

　 4 5 6 7 8 9 10 11 12 1 2 3

Working Team Meeting 　　

　　　

　　　　

　　　　

Festival Implementation Promotion

　　　　　　　　　　　

　　

Program Provider Recruitment

　　　　　　　　　　　　　

Sponsor Request　

　　　　　　　　　　　　

Press Tour 　　　　　　　　　　　　　Program Provider Training 　　　　　　　　　　　　　

Brochure Preparation 　　　　　　　　　　　　　

Website Development 　　　　　　　　　　　　　

Brochure Printing 　　　　　　　　　　　　　

Program Provider Meeting 　　　　　　　　　　　　

　

Promotion 　　　　　　　　　　　　　

2nd Khong Dee Muang Surin Festival 　　　　　　　　　　　　　

Evaluation 　　　　　　　　　　　　　

CD Srin Office CD Surin Working Team

Provincial Government

Policy Making Organization Level

（ Framework Making and/or Support

Activities ）

(Implementation Organization Level

Collective Rural Development Activities)


(Individual Rural Development Activities of

community people)

Position of Beppu Onpaku and Soja Michikusa Komich in Surin Project

2015/04 84

Other Ministries

Provincial Supporting Group

Planning Coordinator

Implementation Organization （ CD District Office ）

CD District Working TeamProgram Providers Agricultural Farmers


Rural Community : District

District Supporting GroupPlanning Coordinator
















17 Districts

Policy Structure for Rural Development in Surin ProvinceIntegration of the Surin Good thing Festival with OTOP initiative

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End Outcome

• To increase employment and income in community

• To strengthen and revitalize local community

• To promote local wisdom

• To promote human resource development

• To promote creativity base on local way of life and culture

Intermediate outcome

OTOP Activities

OTOP Registration OTOP Product Champion (OPC)Entrepreneurship Development

Knowledge-based OTOPOTOP Midyear Fair

OTOP City FairRegional OTOP FairYoung OTOP Camp

OTOP Village Champion (OVC)OTOP Tourism Village

Centralized/Decentralized Hands-on Exhibition

Surin Good thing Festival

Technical support for selected products and services

Effective 　 Utilization of Market Place for 　 products and services

knowledge sharing system on development experiences

Intermediate outcome

Policy Structure of the First Festival (2012/11)End Outcome Intermediate outcome output Activities Input

Why• increased income• acquired the confidence• became friends with other people

who joined the project• gained knowledge and confidence• group members' cooperation and

good implementation • made activities useful for the

community

Change of Society Surin was recognized thorough

the festival and program providers activities.

Next Goal to show products because

community members tries their best to make it

new knowledge to utilize community development

want more groups/organizations to come to see our products at the community

develop the program implementation place, make the signboard on the way

to expand the scope of activities because of effort of handmade

Appreciation (After)• could gain new knowledge• glad to implement the hands-on

program and have good support from friends

• proud of the program I did and it developed well

• could understand the program well. it would be easy to utilize it to the ordinal activities

• could gain knowledge about the new type of program design

Evaluation Results (program Providers)

Program providers changed their attitudes and the way of thinking towards the project (confident)

Evaluation meetings were good opportunities to get to know other people’s activities and the project itself

Best practices to copy

Program providers – next program contents and new people to include, new business

Evaluation Results (Others) Develop facilitators who guide the

evaluation questions CD staff changed their attitudes

and the way of thinking towards the project (positive, responsible)

CD staff to recognize the potential human resources

CD staff – next intervention (consultation)

Working Team Formulation

Guideline Creation

80 people invited 1st HRD Training: Policy Making Orgs (Worksop)

2nd HRD Training: Program Providers (Workshop)

3rd HRD Training: CD Staffs

4th HRD Training: Program Providers

5th HRD Training: Program Providers and CD Surin Staffs

Training in Japan

Network Formulation/ Meeting

Program Planning/ Data Collection/ Consultation

20,000 copies Brochure Preparation

Website Development

Promotion

Fund Raising (Sponsor)

Program Provider Meeting

97 programs/ one month DHOE

Evaluation (Participatory)

2015/04 86

87

OTOP Focus in 10-Year Road Map & Surin Good Thing Festival

Year OTOP FocusSurin Good Thing

FestivalRemarks

2001 Ministerial Integration

2002 In search of OTOP

2003 OTOP Product Champion (OTOP)

2004 Standard Campaign

2005 OTOP Marketing Promotion

2006In Search of Excellent OTOP (PSO & OVC)

2007 Knowledge – Based OTOP

2008 Entrepreneur Promotion

2009 OTOP Tourism Villages

2010 OTOP Network Promotion

2011 OTOP Value Creation for Creative Economy

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88

Policy Structure of the Second Festival (2013/11-2014/1)

End Outcome Intermediate outcome output Activities Input

Why

Change of Society

Next Goal

Appreciation (After)

Evaluation Results

Evaluation Results

Working Team Meeting

Festival Implementation Promotion

Program Provider Recruitment

Sponsor Request

Press Tour

Program Provider Training

Brochure Preparation

Website Development

20,000 copies Brochure Printing

Program Provider Meeting

Promotion

programs/ three month 2nd Khong Dee Muang Surin Festival

Evaluation(Participatory)

2015/04

89

Shape of Micro Control and its Effect

2015/04




（ Framework Making and/or Support Activities ）



Activity Oriented Linear Approach Not Flexible Not Interactive

90

Shape of Macro Control and its Effect

2015/04




（ Framework Making and/or Support Activities ）



community people)

Outcome Oriented Holistic Approach Flexible Interactive

2009/2-3 APU Koichi Miyoshi 912015/04 91

Localization of Policy Structure Surin

ProvinceDistrict Village

Localization Localization

2009/2-3 APU Koichi Miyoshi 922015/04 92

Localization of Policy Structure Surin

ProvinceDistrict Village

Centralization Centralization

CD Srin Office CD Surin Working Team

Provincial Government


（ Framework Making and/or Support

Activities ）





community people)

Position of Beppu Onpaku and Soja Michikusa Komich in Surin Project

2015/04 93

Other Ministries

Provincial Supporting Group

Planning Coordinator





















17 Districts

Localization

Centralization

Localization

Centralization

Development of Policy Structure (Collective Activities)

Development of Community Capacity

Implementation of Centralized/Decentralized Hands-on Exhibition

• Marketing promotion•Making invisible products and services visible to the public

• Creation of networks among implementation organization, local producers, service providers and other related stakeholders• Identification of potential resources, human resources, organizations, etc.

Technical support for selected products and services

• Development of production and services provision process• Strengthening of economic and social activities

• Development of human resources•Creation of technical leadership

Market place creation for products and services

• Marketing promotion• Restructuring marketing activities

•Creation of new marketing organization• Development of network among producers and service providers for market place

Creation of knowledge sharing system on development experiences

•Knowledge sharing •Creation of knowledge•Transformation of tacit knowledge to explicit knowledge

2015/04 94

Project Activities and Their Effects to Policy Structure and Community

Capacity





CD Surin

CD District

CD District

CD District

CD District

CD District

Market Places


Consumers


sSponsors



2015/04 95

ExhibitionsMedia





CD SurinCD

DistrictCD

DistrictCD

DistrictCD

DistrictCD

District

Market Places

Media

Consumers


sSponsors


Exhibitions


2015/04 96

NGOs Ministries Private Sectors Universities Agricultural Cooperatives


97

New Direction for the Project• To clarify the responsibility between province and district

levels.• To construct more outcome oriented and inclusive

approach.• To integration the Surin Good Thing Festival with OTOP

initiative.• To construct policy structure for rural development in

Surin Province.• To increase number of programs for the Surin Good Thing

Festival. • To prepare more participatory implementation process for

the Surin Good Thing Festival

The Third Surin Good Thing Festival :• More than 500 programs• ---- Months from November 20142015/04

Target Participants

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3rd YearThailand

2nd YearNeighborin

g Provinces

1st Year Surin

Province

To promote Surin’s local resources, products and services to Thai citizens

To promote Surin’s local resources, products and services to neighboring provinces

To make Surin local citizens understand the concept of the festival, contribute to develop the quality of programs

• Promotion• Marketing• Integration

of OTOP activities

Supports from networksNetwork Support

CD District offices Provision of advices

Rajabhat Surin University / Rajamangala Technology Isan University Surin Campus

Visit/Promotion of programs

Municipal/local administration

Promotion/Value addition/Take care of local communities

Network volunteers Promotion/visit/understanding of local culture

Non-formal school Provision of knowledge

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3rd Year Plan

• Implementation of the 3rd Khong Dee Muang Surin Festival (Whole Year Festival)–Program Map–Program Calendar– Inclusion of Seasonal Activities

• Program Market Place Creation• Technical Support to Program Providers

2015/04 100

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2015/04 101

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